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Protein Brownie

Maybe

Returns run at only 0.1% of orders. But the top 5 brands take 100% of clicks, so Protein Brownie is a Maybe.

Flapen Score
52
52 / 100
Top 23% of 2,976 Grocery niches · +6 vs the category median of 46
Market size
£37K/yr59K searches / yr
90-day growth
+1.6%search demand this quarter
Competition
39%top-5 click share · 5 brands · 47 sellers

Flapen Score

Protein Brownie against its category

The dotted line is the Grocery average. Past it, Protein Brownie is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Protein Brownie market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Protein Brownie 59K times last year and spent an estimated £37K. All 5 brands take every click. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

4.2% of searches ended in a purchase last week.

Shoppers searched for this 59K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.2% of those searches ended in a purchase. Searches in the last 90 days moved +1.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £37K a year.

Searches, last 12 months
59K
Growth, 90 days vs prior 90
+1.6%
Conversion, latest week
4.2%
Market size, estimated
£37Ka year
Top search term
sci mx protein powder16K searches a year

02 · Price

A sale here is worth £15.04.

Listings sell for £15.04 on average, from £7.85 to £32.96. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £15.04 that is £0 to £2K a year per listing.

Average price
£15.04inside the $15 to $100 sweet spot
Price range
£7.85–£32.96
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

69% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #75 within Bakery. It carries 262 reviews at 4.12 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
91%
Out of stock, average day
5.3%
Average rank
#75in Bakery
Average rating
4.12 starsAmazon United Kingdom average 4.36 stars
Average reviews
262per listing
Listings tracked
35

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
66 months

Products

Top Protein Brownie products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

£0£1K£2K£3K£4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

47

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

39%

Top 20: 85%

Open market

0%

  • SCI-MX86%
  • Myprotein5%
  • Warrior5%
  • NAEM4%
  • Bulk1%

Demand

Protein Brownie search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '26OctNovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.7× · 10 of 12 months tracked

Search terms

Top Protein Brownie search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sci mx protein powder16K/yr
  • protein brownie13K/yr
  • scimx protein powder9K/yr
  • sci mx8K/yr
  • protein brownies4K/yr
  • sci mix protein powder4K/yr
  • sci-mx protein powder2K/yr
  • sci mx protein2K/yr

Reviews and returns

What reviews say buyers love and hate about Protein Brownie

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall31%−0.21

not tasty

Bad tasting

Horrible chemical taste

Moist/Dry6%−0.11

they are really dry and chewy

So dry

a little dry

Sweetness6%−0.09

very sugary and hard - doesn't taste like brownies at all

Disgustingly over-sweetened

Sickly sweet

Nutritional Content5%+1.38

Honestly extremely disappointed as I cant have milk protein

They claim to still contain 20g of protein, since we can't test I guess we'll have to take their word on that, not convinced

The protein content is relatively low compared to the total calories

Flavor4%+0.31

Very chemically

However, i have noticed it is becoming more difficult to get especially in my favourite flavours choc orange, mint choc chip and and raspberry cheesecake

The flavour is bad

Love

Taste-Overall24%−0.21

Amazing taste

there is not lingering after taste

The chocolate taste is really good

Nutritional Content17%+1.38

good amount of protein

Great protein powder

Great tasting protein

Value For Money9%+0.58

Affordable price

Good value for money

Good for the price

Quality-Overall8%+0.83

Good quality and consistent

Great value for the quality

Love the variety

Flavor6%+0.31

Unique flavour

The vanilla flavour is smooth

Great flavour

FAQ

Common Protein Brownie questions

Answered from the same tracked data.