protein brownie
Worth a lookShows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Great261.91avg incumbent reviews — the moat a new listing must climb
Competition
Great39%top-5 click share — an open shelf
Avg price
Great£15.04avg listing price — sweet spot $15–$100
Price range
Good£7.85–£32.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Growth
Okay+1.6%90-day search growth — must beat 0% to launch
Market size
Bad£37K£37K/yr · 59K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, protein brownie is a £37K/yr Amazon United Kingdom market (59K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
protein brownie market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- £45K–£60K
- units × avg price
- Conversion rate
- 4.2%
- Avg BSR
- #75
- Page quality
- 0%
- Prime
- 91%
- Sponsored
- 69%
- Out of stock
- 5.3%
- Avg brand age
- 66 months
- Avg seller age
- 162 days
Competition & brand share
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.Brands
5 falling
Sellers
47
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
39%
Top 20: 85%
Open market
0%
- SCI-MX86%
- Myprotein5%
- Warrior5%
- NAEM4%
- Bulk1%
Demand
Weekly Amazon search volume, last 41 weeks — +1.6% search growth over the last 90 days.Top protein brownie search terms
- sci mx protein powder16K/yr
- protein brownie13K/yr
- scimx protein powder9K/yr
- sci mx8K/yr
- protein brownies4K/yr
- sci mix protein powder4K/yr
- sci-mx protein powder2K/yr
- sci mx protein2K/yr
Top protein brownie products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SCI-MX Ultra Muscle - Protein Powder for Muscle Development + 23 Vitamins & Minerals - Strawberry 5g Creatine + 7.8g BCAAs per Serving 1.5kg
SCI-MX£16.744.3★78 rev
SCI-MX Nutrition High Protein Brownie Box Chocolate Pack of 12 x 65 g
SCI-MX£13.794.2★1,459 rev
SCI-MX Ultra Whey Protein Muscle Building & Recovery Protein Powder With Naturally Occurring Glutamine & Amino Acids - Chocolate Flavour - 800G - 18 SERVINGS
SCI-MX£15.154.4★84 rev
SCI-MX Total Protein Powder Lean Muscle Chocolate Flavour 900g
SCI-MX£13.083.8★98 rev
SCI-MX Pro-V Gain Vegan Vanilla Flavour 2.2KG (49 servings)
SCI-MX£24.463.7★222 rev
Newest
by launch date
SCI-MX Protein Shake Vanilla + Honey Flavour 1kg Vegan Zero Sugar
SCI-MX£15.9347 rev
My Protein Chocolate Brownie 12 x 75g | NAEM
NAEM£16.497 rev
SCI-MX Ultra Muscle - Protein Powder for Muscle Development + 23 Vitamins & Minerals - Cookies & Cream 56g Protein + 5g Creatine + 7.8g BCAAs per Serving 1.5kg
SCI-MX£17.058 rev
SCI-MX Total Protein Powder Lean Muscle Caramel Latte Flavour 900g
SCI-MX£13.4618 rev
SCI-MX Ultra Muscle - Protein Powder for Muscle Development + 23 Vitamins & Minerals - Strawberry 5g Creatine + 7.8g BCAAs per Serving 1.5kg
SCI-MX£16.7478 rev
Trending
90-day click momentumMy Protein Chocolate Brownie 12 x 75g | NAEM
NAEM£16.493.8★
SCI-MX Protein Shake Vanilla + Honey Flavour 1kg Vegan Zero Sugar
SCI-MX£15.934.0★
SCI-MX Ultra Muscle - Protein Powder for Muscle Development + 23 Vitamins & Minerals - Strawberry 5g Creatine + 7.8g BCAAs per Serving 1.5kg
SCI-MX£16.744.3★
SCI-MX Ultra Muscle - Protein Powder for Muscle Development + 23 Vitamins & Minerals - Chocolate 56g Protein + 5g Creatine + 7.8g BCAAs per Serving 1.5kg
SCI-MX£17.114.2★
SCI-MX Total Protein Powder Lean Muscle Strawberry Flavour 900g
SCI-MX£16.344.4★
What buyers say about protein brownie
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing taste”
“good amount of protein”
“Affordable price”
“Good quality and consistent”
“Unique flavour”
“easy to mix”
“Great tasting and easy to mix”
“Fantastic vegan protein powder”
“Very chocolate lovely”
“I like the consistency”
What buyers complain about
“not tasty”
“they are really dry and chewy”
“very sugary and hard - doesn't taste like brownies at all”
“Honestly extremely disappointed as I cant have milk protein”
“Very chemically”
“Has a horrible airy texture”
“Watery, does not mix at all, and tastes a little like coconut and a horrible chemical taste”
“Bad smell”
“Feel like my jaw is broken from chewing”
“hard - doesn't taste like brownies at all”
Common questions
- Is protein brownie profitable to sell on Amazon United Kingdom?
- The niche generates £37K/yr across 35 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +1.6%. Flapen's verdict: Worth a look (52/100).
- How competitive is the protein brownie niche?
- 5 brands and 47 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in protein brownie?
- Top complaints mined from reviews: Taste-Overall, Moist/Dry, Sweetness. The return rate is 0.1%.
- What does it cost to enter the protein brownie niche?
- Listings span £7.85–£32.96; the average listing price is £15.04 (sweet spot $15–$100). The average incumbent carries 262 reviews — the moat a new listing must climb.