Protein Brownie
MaybeReturns run at only 0.1% of orders. But the top 5 brands take 100% of clicks, so Protein Brownie is a Maybe.
- Flapen Score
- 52 / 100Top 23% of 2,976 Grocery niches · +6 vs the category median of 4652
- Market size
- £37K/yr59K searches / yr
- 90-day growth
- +1.6%search demand this quarter
- Competition
- 39%top-5 click share · 5 brands · 47 sellers
Flapen Score
Protein Brownie against its category
The dotted line is the Grocery average. Past it, Protein Brownie is stronger. Inside it, weaker.
Market
The Protein Brownie market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Protein Brownie 59K times last year and spent an estimated £37K. All 5 brands take every click. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
4.2% of searches ended in a purchase last week.
Shoppers searched for this 59K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.2% of those searches ended in a purchase. Searches in the last 90 days moved +1.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £37K a year.
- Searches, last 12 months
- 59K
- Growth, 90 days vs prior 90
- +1.6%
- Conversion, latest week
- 4.2%
- Market size, estimated
- £37Ka year
- Top search term
- sci mx protein powder16K searches a year
02 · Price
A sale here is worth £15.04.
Listings sell for £15.04 on average, from £7.85 to £32.96. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £15.04 that is £0 to £2K a year per listing.
- Average price
- £15.04inside the $15 to $100 sweet spot
- Price range
- £7.85–£32.96
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
69% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #75 within Bakery. It carries 262 reviews at 4.12 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 69%
- Prime listings
- 91%
- Out of stock, average day
- 5.3%
- Average rank
- #75in Bakery
- Average rating
- 4.12 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 262per listing
- Listings tracked
- 35
04 · Newcomers
Amazon counts 1 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 66 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 66 months
Products
Top Protein Brownie products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
SCI-MX Ultra Muscle - Protein Powder for Muscle Development + 23 Vitamins & Minerals - Strawberry 5g Creatine + 7.8g BCAAs per Serving 1.5kg
- Price
- £16.74
- Rating
- 4.3/5
- Reviews
- 78
- Age
- 2y ago

SCI-MX Nutrition High Protein Brownie Box Chocolate Pack of 12 x 65 g
- Price
- £13.79
- Rating
- 4.2/5
- Reviews
- 1,459
- Age
- 7y ago

SCI-MX Ultra Whey Protein Muscle Building & Recovery Protein Powder With Naturally Occurring Glutamine & Amino Acids - Chocolate Flavour - 800G - 18 SERVINGS
- Price
- £15.15
- Rating
- 4.4/5
- Reviews
- 84
- Age
- 4y ago

SCI-MX Total Protein Powder Lean Muscle Chocolate Flavour 900g
- Price
- £13.08
- Rating
- 3.8/5
- Reviews
- 98
- Age
- 4y ago

SCI-MX Pro-V Gain Vegan Vanilla Flavour 2.2KG (49 servings)
- Price
- £24.46
- Rating
- 3.7/5
- Reviews
- 222
- Age
- 3y ago
Trending
90-day click momentum
My Protein Chocolate Brownie 12 x 75g | NAEM
- Price
- £16.49
- Rating
- 3.8/5
- Reviews
- 7
- Age
- 1y ago

SCI-MX Protein Shake Vanilla + Honey Flavour 1kg Vegan Zero Sugar
- Price
- £15.93
- Rating
- 4.0/5
- Reviews
- 47
- Age
- 7mo ago

SCI-MX Ultra Muscle - Protein Powder for Muscle Development + 23 Vitamins & Minerals - Strawberry 5g Creatine + 7.8g BCAAs per Serving 1.5kg
- Price
- £16.74
- Rating
- 4.3/5
- Reviews
- 78
- Age
- 2y ago

SCI-MX Ultra Muscle - Protein Powder for Muscle Development + 23 Vitamins & Minerals - Chocolate 56g Protein + 5g Creatine + 7.8g BCAAs per Serving 1.5kg
- Price
- £17.11
- Rating
- 4.2/5
- Reviews
- 68
- Age
- 2y ago

SCI-MX Total Protein Powder Lean Muscle Strawberry Flavour 900g
- Price
- £16.34
- Rating
- 4.4/5
- Reviews
- 67
- Age
- 4y ago
Newest
by launch date
SCI-MX Protein Shake Vanilla + Honey Flavour 1kg Vegan Zero Sugar
- Price
- £15.93
- Rating
- 4.0/5
- Reviews
- 47
- Age
- 7mo ago

My Protein Chocolate Brownie 12 x 75g | NAEM
- Price
- £16.49
- Rating
- 3.8/5
- Reviews
- 7
- Age
- 1y ago

SCI-MX Ultra Muscle - Protein Powder for Muscle Development + 23 Vitamins & Minerals - Cookies & Cream 56g Protein + 5g Creatine + 7.8g BCAAs per Serving 1.5kg
- Price
- £17.05
- Rating
- 4.6/5
- Reviews
- 8
- Age
- 1y ago

SCI-MX Total Protein Powder Lean Muscle Caramel Latte Flavour 900g
- Price
- £13.46
- Rating
- 4.6/5
- Reviews
- 18
- Age
- 1y ago

SCI-MX Ultra Muscle - Protein Powder for Muscle Development + 23 Vitamins & Minerals - Strawberry 5g Creatine + 7.8g BCAAs per Serving 1.5kg
- Price
- £16.74
- Rating
- 4.3/5
- Reviews
- 78
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 39% of clicks. An open shelf where new products get seen.
Brands
5 falling
Sellers
47
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
39%
Top 20: 85%
Open market
0%
- SCI-MX86%
- Myprotein5%
- Warrior5%
- NAEM4%
- Bulk1%
Demand
Protein Brownie search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.7× · 10 of 12 months tracked
Search terms
Top Protein Brownie search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- sci mx protein powder16K/yr
- protein brownie13K/yr
- scimx protein powder9K/yr
- sci mx8K/yr
- protein brownies4K/yr
- sci mix protein powder4K/yr
- sci-mx protein powder2K/yr
- sci mx protein2K/yr
Reviews and returns
What reviews say buyers love and hate about Protein Brownie
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
not tasty
Bad tasting
Horrible chemical taste
they are really dry and chewy
So dry
a little dry
very sugary and hard - doesn't taste like brownies at all
Disgustingly over-sweetened
Sickly sweet
Honestly extremely disappointed as I cant have milk protein
They claim to still contain 20g of protein, since we can't test I guess we'll have to take their word on that, not convinced
The protein content is relatively low compared to the total calories
Very chemically
However, i have noticed it is becoming more difficult to get especially in my favourite flavours choc orange, mint choc chip and and raspberry cheesecake
The flavour is bad
Love
Amazing taste
there is not lingering after taste
The chocolate taste is really good
good amount of protein
Great protein powder
Great tasting protein
Affordable price
Good value for money
Good for the price
Good quality and consistent
Great value for the quality
Love the variety
Unique flavour
The vanilla flavour is smooth
Great flavour
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Protein Brownie questions
Answered from the same tracked data.









