How competitive is the Protein Brownie niche on Amazon United Kingdom?

5 brands and 47 sellers compete in Protein Brownie on Amazon United Kingdom. The top 5 Protein Brownie products take 39% of clicks and its top 5 brands hold 100% of demand.

What does it cost to enter the Protein Brownie niche?

Protein Brownie sells for £15.04 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £7.85–£32.96. The average incumbent carries 262 reviews — the moat a new listing must climb.

Protein Brownie

Protein Brownie shows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Protein Brownie profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Protein Brownie is a £37K/yr Amazon United Kingdom market (59K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 52/100.

Protein Brownie: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +1.6% over the last 90 days and 4.2% of searches end in a purchase.

£37K

revenue / yr

Units sold / yr4K

Search volume / yr+1.6%59K

Conversion rate4.2%

Avg price£15.04

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers5 · 47

Top-5 product click share39%

Open market0%

Avg brand age66 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.

0/100

page quality · 35 products

Top Protein Brownie products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

SCI-MX Ultra Muscle - Protein Powder for Muscle Development + 23 Vitamins & Minerals - Strawberry 5g Creatine + 7.8g BCAAs per Serving 1.5kg

Price: £16.74
Rating: 4.3/5
Reviews: 78
Age: 2y ago

SCI-MX Nutrition High Protein Brownie Box Chocolate Pack of 12 x 65 g

Price: £13.79
Rating: 4.2/5
Reviews: 1,459
Age: 7y ago

SCI-MX Ultra Whey Protein Muscle Building & Recovery Protein Powder With Naturally Occurring Glutamine & Amino Acids - Chocolate Flavour - 800G - 18 SERVINGS

Price: £15.15
Rating: 4.4/5
Reviews: 84
Age: 4y ago

SCI-MX Total Protein Powder Lean Muscle Chocolate Flavour 900g

Price: £13.08
Rating: 3.8/5
Reviews: 98
Age: 4y ago

SCI-MX Pro-V Gain Vegan Vanilla Flavour 2.2KG (49 servings)

Price: £24.46
Rating: 3.7/5
Reviews: 222
Age: 3y ago

Newest

by launch date

SCI-MX Protein Shake Vanilla + Honey Flavour 1kg Vegan Zero Sugar

Price: £15.93
Rating: 4.0/5
Reviews: 47
Age: 7mo ago

My Protein Chocolate Brownie 12 x 75g | NAEM

Price: £16.49
Rating: 3.8/5
Reviews: 7
Age: 1y ago

SCI-MX Ultra Muscle - Protein Powder for Muscle Development + 23 Vitamins & Minerals - Cookies & Cream 56g Protein + 5g Creatine + 7.8g BCAAs per Serving 1.5kg

Price: £17.05
Rating: 4.6/5
Reviews: 8
Age: 1y ago

SCI-MX Total Protein Powder Lean Muscle Caramel Latte Flavour 900g

Price: £13.46
Rating: 4.6/5
Reviews: 18
Age: 1y ago

SCI-MX Ultra Muscle - Protein Powder for Muscle Development + 23 Vitamins & Minerals - Strawberry 5g Creatine + 7.8g BCAAs per Serving 1.5kg

Price: £16.74
Rating: 4.3/5
Reviews: 78
Age: 2y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

39%

Top 20: 85%

Open market

SCI-MX86%
Myprotein5%
Warrior5%
NAEM4%
Bulk1%

Protein Brownie demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume59KCVR4.2%Products35Brands5Top 5 Brands100%OOS Rate5.3%Rating4.1★Reviews262Avg BSR#75

Top Protein Brownie search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

sci mx protein powder16K/yr +8.2%4.5% conv.
protein brownie13K/yr -6.8%4.8% conv.
scimx protein powder9K/yr -11.0%4.8% conv.
sci mx8K/yr +3.7%4.0% conv.
protein brownies4K/yr +16.6%6.6% conv.
sci mix protein powder4K/yr +19.4%5.1% conv.
sci-mx protein powder2K/yr -8.8%2.6% conv.
sci mx protein2K/yr +9.7%4.8% conv.

What reviews say buyers love and hate about Protein Brownie

What buyers mention most, as a share of all reviews.

What buyers love

75% of reviews

Taste-Overall24%

“Amazing taste”

Nutritional Content17%

“good amount of protein”

Value For Money9%

“Affordable price”

Quality-Overall8%

“Good quality and consistent”

Flavor6%

“Unique flavour”

What buyers complain about

62% of reviews

Taste-Overall31%

“not tasty”

Moist/Dry6%

“they are really dry and chewy”

Sweetness6%

“very sugary and hard - doesn't taste like brownies at all”

Nutritional Content5%

“Honestly extremely disappointed as I cant have milk protein”

Flavor4%

“Very chemically”

Common Protein Brownie questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Protein Brownie 52/100 on Amazon United Kingdom — Worth a look. The niche generates £37K/yr across 35 tracked products. 1 of 2 products launched in the last 360 days are still selling. Search demand moved +1.6% over the last 90 days.

Protein Brownie buyers on Amazon United Kingdom complain most about Taste-Overall, Moist/Dry, Sweetness, the themes mined from the niche's reviews. Its return rate is 0.1%.