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Protein Brownie

Maybe

An estimated 0.1% of orders come back. But the top 5 brands take 100% of clicks, so Protein Brownie is a Maybe.

Flapen Score
52
52 / 100
Top 23% of 2,976 Grocery niches · +6 vs the category median of 46
Market size
£37K/yr59K searches / yr
90-day growth
+1.6%search demand this quarter
Competition
39%top-5 click share · 5 brands · 47 sellers

Flapen Score

Protein Brownie against its category

The dotted line is the Grocery average. Past it, Protein Brownie is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Protein Brownie market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Protein Brownie 59K times last year and spent an estimated £37K. All 5 brands take every click. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 4.2% of those searches ended in a purchase.

Shoppers searched for this 59K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved +1.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £37K a year.

Searches, last 12 months
59K
Growth, 90 days vs prior 90
+1.6%
Conversion, latest week
4.2%
Market size, estimated
£37Ka year
Top search term
sci mx protein powder16K searches a year

02 · Price

A sale here is worth £15.04.

Listings sell for £15.04 on average, from £7.85 to £32.96. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £15.04 that is £0 to £2K a year per listing.

Average price
£15.04inside the $15 to $100 sweet spot
Price range
£7.85–£32.96
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

69% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #75 within Bakery. It carries 262 reviews at 4.12 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
91%
Out of stock, average day
5.3%
Average rank
#75in Bakery
Average rating
4.12 starsAmazon United Kingdom average 4.36 stars
Average reviews
262per listing
Listings tracked
35

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
66 months

Products

Top Protein Brownie products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 39% of clicks, no more. An open shelf where new products get seen.

£0£1K£2K£3K£4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

47

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

39%

Top 20: 85%

Open market

0%

  • SCI-MX86%
  • Myprotein5%
  • Warrior5%
  • NAEM4%
  • Bulk1%

Demand

Protein Brownie search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '26OctNovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.7× · 10 of 12 months tracked

Search terms

Top Protein Brownie search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • sci mx protein powder16K/yr
  • protein brownie13K/yr
  • scimx protein powder9K/yr
  • sci mx8K/yr
  • protein brownies4K/yr
  • sci mix protein powder4K/yr
  • sci-mx protein powder2K/yr
  • sci mx protein2K/yr

Reviews and returns

What reviews say buyers love and hate about Protein Brownie

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Taste-Overall”
31%of negative reviews mention “Taste-Overall”
0.1%of orders come back
“not tasty”
A buyer, on “Taste-Overall”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Protein Brownie questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data