How competitive is the Protein Bread niche on Amazon United Kingdom?

7 brands and 43 sellers compete in Protein Bread on Amazon United Kingdom. The top 5 Protein Bread products take 76% of clicks and its top 5 brands hold 92% of demand.

What do buyers complain about in Protein Bread?

Protein Bread buyers on Amazon United Kingdom complain most about Size-Overall, Value For Money, Taste-Overall, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Protein Bread niche?

Protein Bread sells for £5.00 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.48–£28.73. The average incumbent carries 478 reviews — the moat a new listing must climb.

Protein Bread

pricing outside the sweet spot ($5.00 avg) — Protein Bread doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Protein Bread profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Protein Bread is a £135K/yr Amazon United Kingdom market (111K searches/yr). The top 5 brands hold 92% of demand. Verdict: Skip it — 45/100.

Protein Bread: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -5.7% over the last 90 days and 24.4% of searches end in a purchase.

£135K

revenue / yr

Units sold / yr30K

Search volume / yr-5.7%111K

Conversion rate24.4%

Avg price£5.00

Who owns the niche?

The top 5 brands hold 92% of demand, so 8% of the market is open.

open market share

Brands · sellers7 · 43

Top-5 product click share76%

Open market8%

Avg brand age66 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 11 products

Top Protein Bread products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Warburtons 4 Seeded Protein Thin Bagels Pack of 4

Price: £1.56
Rating: 4.6/5
Reviews: 1,098
Age: 7y ago

Jasons Sunflower Seeded Protein Sourdough 580g

Price: £2.83
Rating: 4.6/5
Reviews: 57
Age: 1y ago

Warburtons Thins 6 count

Price: £1.49
Rating: 4.6/5
Reviews: 91
Age: 6y ago

Warburtons 6 Brown Thins

Price: £1.48
Rating: 4.7/5
Reviews: 1,022
Age: 10y ago

Warburtons Protein Power 500g

Price: £1.60
Rating: 4.2/5
Reviews: 16
Age: 8mo ago

Newest

by launch date

Warburtons Protein Power 500g

Price: £1.60
Rating: 4.2/5
Reviews: 16
Age: 8mo ago

New York Bakery Co Health & Wellness Bagels Protein Pack of 5

Price: £1.63
Rating: 4.5/5
Reviews: 66
Age: 1y ago

Jasons Sunflower Seeded Protein Sourdough 580g

Price: £2.83
Rating: 4.6/5
Reviews: 57
Age: 1y ago

Warburtons 4 Sliced Protein Flatbreads

Price: £1.64
Rating: 4.6/5
Reviews: 142
Age: 1y ago

Fit bakes Keto Bread 2g Carbs 7g Protein Diabetic Multi Seeded 16 Slices

Price: £8.62
Rating: 4.0/5
Reviews: 993
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 flat

Sellers

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

Warburtons47%
Jason's16%
Generic14%
Warburtons Ltd9%
New York Bakery7%
Profusion5%
Open — no brand owns it (1 brand, 3%)

Protein Bread demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume111KCVR24.4%Products11Brands7Top 5 Brands92%OOS Rate0.0%Rating4.4★Reviews478Avg BSR#19

No pronounced peak months · busiest ÷ quietest = 1.6×

Top Protein Bread search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

protein bread44K/yr -7.2%13.2% conv.
thins25K/yr +2.6%14.7% conv.
protein bagels13K/yr +16.2%24.5% conv.
warburtons thins12K/yr -8.4%17.0% conv.
protein bagel10K/yr -40.0%23.7% conv.
sandwich thins4K/yr -1.0%23.7% conv.
high protein bread3K/yr -21.3%7.4% conv.

What reviews say buyers love and hate about Protein Bread

What buyers mention most, as a share of all reviews.

What buyers love

69% of reviews

Taste-Overall28%

“It tastes pretty good”

Nutritional Content13%

“and higher in protein than the usual bagels”

Baking10%

“Its quick and easy to toast, and it gets a nice crispness that many keto breads lack”

Value For Money5%

“good value for money”

Quality-Overall3%

“Excellent product”

What buyers complain about

57% of reviews

Size-Overall21%

“Ridiculously small”

Value For Money17%

“Too expensive”

Taste-Overall8%

“taste isn't great”

Chunk/Clump/Collection3%

“didnt realise it was just one loaf with few slices”

Oily/Greasy1%

“Bit greasy”

Common Protein Bread questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Protein Bread 45/100 on Amazon United Kingdom — Skip it. The niche generates £135K/yr across 11 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -5.7% over the last 90 days.