Protein Bread
FailProducts sell for $5.00 on average, outside the sweet spot, so Protein Bread is a Fail.
- Flapen Score
- 45 / 100Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 4645
- Market size
- £135K/yr111K searches / yr
- 90-day growth
- -5.7%search demand this quarter
- Competition
- 76%top-5 click share · 7 brands · 43 sellers
Flapen Score
Protein Bread against its category
The dotted line is the Grocery average. Past it, Protein Bread is stronger. Inside it, weaker.
Market
The Protein Bread market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Protein Bread 111K times last year and spent an estimated £135K. The top 5 brands take 92% of clicks. Flapen scores it 45 out of 100, a Fail.
01 · Demand
24.4% of searches ended in a purchase last week.
Shoppers searched for this 111K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 24.4% of those searches ended in a purchase. Searches in the last 90 days moved -5.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £135K a year.
- Searches, last 12 months
- 111K
- Growth, 90 days vs prior 90
- -5.7%
- Conversion, latest week
- 24.4%
- Market size, estimated
- £135Ka year
- Peak month
- January1.6× the quietest month
- Top search term
- protein bread44K searches a year
02 · Price
A sale here is worth £5.00.
Listings sell for £5.00 on average, from £1.48 to £28.73. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 2,000 to 2,500 of them. At £5.00 that is £10K to £13K a year per listing.
- Average price
- £5.00under the $15 to $100 sweet spot
- Price range
- £1.48–£28.73
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- £10K–£13K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
18% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #19 within Bakery. It carries 478 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 18%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #19in Bakery
- Average rating
- 4.42 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 478per listing
- Listings tracked
- 11
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 66 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 66 months
Products
Top Protein Bread products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Warburtons 4 Seeded Protein Thin Bagels Pack of 4
- Price
- £1.56
- Rating
- 4.6/5
- Reviews
- 1,098
- Age
- 7y ago

Jasons Sunflower Seeded Protein Sourdough 580g
- Price
- £2.83
- Rating
- 4.6/5
- Reviews
- 57
- Age
- 1y ago

Warburtons Thins 6 count
- Price
- £1.49
- Rating
- 4.6/5
- Reviews
- 91
- Age
- 6y ago

Warburtons 6 Brown Thins
- Price
- £1.48
- Rating
- 4.7/5
- Reviews
- 1,022
- Age
- 10y ago

Warburtons Protein Power 500g
- Price
- £1.60
- Rating
- 4.2/5
- Reviews
- 16
- Age
- 8mo ago
Trending
90-day click momentum
Warburtons Protein Power 500g
- Price
- £1.60
- Rating
- 4.2/5
- Reviews
- 16
- Age
- 8mo ago

Jasons Sunflower Seeded Protein Sourdough 580g
- Price
- £2.83
- Rating
- 4.6/5
- Reviews
- 57
- Age
- 1y ago

Warburtons Thins 6 count
- Price
- £1.49
- Rating
- 4.6/5
- Reviews
- 91
- Age
- 6y ago

Warburtons Plain Thin Bagels Pack of 6
- Price
- £1.56
- Rating
- 4.6/5
- Reviews
- 1,383
- Age
- 10y ago

Warburtons 4 Seeded Protein Thin Bagels Pack of 4
- Price
- £1.56
- Rating
- 4.6/5
- Reviews
- 1,098
- Age
- 7y ago
Newest
by launch date
Warburtons Protein Power 500g
- Price
- £1.60
- Rating
- 4.2/5
- Reviews
- 16
- Age
- 8mo ago

New York Bakery Co Health & Wellness Bagels Protein Pack of 5
- Price
- £1.63
- Rating
- 4.5/5
- Reviews
- 66
- Age
- 1y ago

Jasons Sunflower Seeded Protein Sourdough 580g
- Price
- £2.83
- Rating
- 4.6/5
- Reviews
- 57
- Age
- 1y ago

Warburtons 4 Sliced Protein Flatbreads
- Price
- £1.64
- Rating
- 4.6/5
- Reviews
- 142
- Age
- 1y ago

Fit bakes Keto Bread 2g Carbs 7g Protein Diabetic Multi Seeded 16 Slices
- Price
- £8.62
- Rating
- 4.0/5
- Reviews
- 993
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.
Brands
7 flat
Sellers
43
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
3%
- Warburtons47%
- Jason's16%
- Generic14%
- Warburtons Ltd9%
- New York Bakery7%
- Profusion5%
- Open — no brand owns it (1 brand, 3%)
Demand
Protein Bread search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Protein Bread search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- protein bread44K/yr
- thins25K/yr
- protein bagels13K/yr
- warburtons thins12K/yr
- protein bagel10K/yr
- sandwich thins4K/yr
- high protein bread3K/yr
Reviews and returns
What reviews say buyers love and hate about Protein Bread
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Ridiculously small
Slices smaller than expected
Slices are small
Too expensive
it is expensive
Expensive
taste isn't great
loaf is small has a weird taste
Foul tasting virtually inedible what a waste of money
didnt realise it was just one loaf with few slices
Moldy bread
Bit greasy
Love
It tastes pretty good
it's actually like real bread and taste great
Great taste
and higher in protein than the usual bagels
Good protein bagel
Good source of protein for breakfast
Its quick and easy to toast, and it gets a nice crispness that many keto breads lack
It toasts nicely
An excellent loaf if you love bread
good value for money
Worth it
Good for the price
Excellent product
This product is good quality
Excellent purchase for quality
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Protein Bread questions
Answered from the same tracked data.









