Skip to content

Protein Bread

Fail

Products sell for $5.00 on average, outside the sweet spot, so Protein Bread is a Fail.

Flapen Score
45
45 / 100
Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 46
Market size
£135K/yr111K searches / yr
90-day growth
-5.7%search demand this quarter
Competition
76%top-5 click share · 7 brands · 43 sellers

Flapen Score

Protein Bread against its category

The dotted line is the Grocery average. Past it, Protein Bread is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Protein Bread market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Protein Bread 111K times last year and spent an estimated £135K. The top 5 brands take 92% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

24.4% of searches ended in a purchase last week.

Shoppers searched for this 111K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 24.4% of those searches ended in a purchase. Searches in the last 90 days moved -5.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £135K a year.

Searches, last 12 months
111K
Growth, 90 days vs prior 90
-5.7%
Conversion, latest week
24.4%
Market size, estimated
£135Ka year
Peak month
January1.6× the quietest month
Top search term
protein bread44K searches a year

02 · Price

A sale here is worth £5.00.

Listings sell for £5.00 on average, from £1.48 to £28.73. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 2,000 to 2,500 of them. At £5.00 that is £10K to £13K a year per listing.

Average price
£5.00under the $15 to $100 sweet spot
Price range
£1.48–£28.73
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
2,000–2,500
Revenue per listing a year
£10K–£13K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

18% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #19 within Bakery. It carries 478 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
18%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#19in Bakery
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
478per listing
Listings tracked
11

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
66 months

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

£0£14K£27K£41K£54K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 flat

Sellers

43

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

3%

  • Warburtons47%
  • Jason's16%
  • Generic14%
  • Warburtons Ltd9%
  • New York Bakery7%
  • Profusion5%
  • Open — no brand owns it (1 brand, 3%)

Demand

Protein Bread search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Protein Bread search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • protein bread44K/yr
  • thins25K/yr
  • protein bagels13K/yr
  • warburtons thins12K/yr
  • protein bagel10K/yr
  • sandwich thins4K/yr
  • high protein bread3K/yr

Reviews and returns

What reviews say buyers love and hate about Protein Bread

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall21%−0.20

Ridiculously small

Slices smaller than expected

Slices are small

Value For Money17%−0.02

Too expensive

it is expensive

Expensive

Taste-Overall8%+0.77

taste isn't great

loaf is small has a weird taste

Foul tasting virtually inedible what a waste of money

Chunk/Clump/Collection3%−0.05

didnt realise it was just one loaf with few slices

Moldy bread

Oily/Greasy1%−0.02

Bit greasy

Love

Taste-Overall28%+0.77

It tastes pretty good

it's actually like real bread and taste great

Great taste

Nutritional Content13%+0.93

and higher in protein than the usual bagels

Good protein bagel

Good source of protein for breakfast

Baking10%+0.85

Its quick and easy to toast, and it gets a nice crispness that many keto breads lack

It toasts nicely

An excellent loaf if you love bread

Value For Money5%−0.02

good value for money

Worth it

Good for the price

Quality-Overall3%+0.33

Excellent product

This product is good quality

Excellent purchase for quality

FAQ

Common Protein Bread questions

Answered from the same tracked data.