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Protein Bread

Fail

Products sell for $5.00 on average, outside the sweet spot, so Protein Bread is a Fail.

Flapen Score
45
45 / 100
Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 46
Market size
£135K/yr111K searches / yr
90-day growth
-5.7%search demand this quarter
Competition
76%top-5 click share · 7 brands · 43 sellers

Flapen Score

Protein Bread against its category

The dotted line is the Grocery average. Past it, Protein Bread is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Protein Bread market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Protein Bread 111K times last year and spent an estimated £135K. The top 5 brands take 92% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 24.4% of those searches ended in a purchase.

Shoppers searched for this 111K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 24.4% of those searches ended in a purchase. Searches in the last 90 days moved -5.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £135K a year.

Searches, last 12 months
111K
Growth, 90 days vs prior 90
-5.7%
Conversion, latest week
24.4%
Market size, estimated
£135Ka year
Peak month
January1.6× the quietest month
Top search term
protein bread44K searches a year

02 · Price

A sale here is worth £5.00.

Listings sell for £5.00 on average, from £1.48 to £28.73. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 2,000 to 2,500 of them. At £5.00 that is £10K to £13K a year per listing.

Average price
£5.00under the $15 to $100 sweet spot
Price range
£1.48–£28.73
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
2,000–2,500
Revenue per listing a year
£10K–£13K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

18% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #19 within Bakery. It carries 478 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
18%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#19in Bakery
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
478per listing
Listings tracked
11

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
66 months

Products

Top Protein Bread products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 76% of clicks. A locked shelf that new listings rarely crack.

£0£14K£27K£41K£54K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 flat

Sellers

43

Est. top-5 brand share

92%

Top 20: 100%

Est. top-5 click share

76%

Top 20: 100%

Open market

3%

  • Warburtons47%
  • Jason's16%
  • Generic14%
  • Warburtons Ltd9%
  • New York Bakery7%
  • Profusion5%
  • Open — no brand owns it (1 brand, 3%)

Demand

Protein Bread search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Protein Bread search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • protein bread44K/yr
  • thins25K/yr
  • protein bagels13K/yr
  • warburtons thins12K/yr
  • protein bagel10K/yr
  • sandwich thins4K/yr
  • high protein bread3K/yr

Reviews and returns

What reviews say buyers love and hate about Protein Bread

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Taste-Overall”
21%of negative reviews mention “Size-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Ridiculously small”
A buyer, on “Size-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Protein Bread questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data