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Protein Balls

brand-locked demand (top 5 brands take 100% of clicks) — Protein Balls doesn't clear our bar today.

Flapen Score

41
Skip it
Market size 9Growth 20Conversion 50Competition 23Returns 100Price range 28Avg price 79Brand share 0Review moat 97Quality gap 79
This niche Category average

Is Protein Balls profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Protein Balls is a £35K/yr Amazon United Kingdom market (53K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb. Verdict: Skip it — 41/100.

Protein Balls: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -9.5% over the last 90 days and 4.0% of searches end in a purchase.

£35K

revenue / yr

Units sold / yr4K
Search volume / yr-9.5%53K
Conversion rate4.0%
Avg price£16.79

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers2 · 27
Top-5 product click share72%
Open market0%
Avg brand age51 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 14 products

Sponsored placement50%
New entrants (1y)0· 0 succeeded
Avg rating4.2★
Avg reviews50

Top Protein Balls products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

£0£4K£7K£11K£14K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

27

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

0%

  • Bounce57%
  • The Protein Ball Co.43%

Protein Balls demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume53KCVR4.0%Products14Brands2Top 5 Brands100%OOS Rate12.7%Rating4.2★Reviews50Avg BSR#56
2K1KSpike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.8×

Top Protein Balls search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • protein balls27K/yr
  • bounce protein ball13K/yr
  • protein ball4K/yr
  • bounce balls protein4K/yr
  • bounce protein balls3K/yr
  • energy balls3K/yr

What reviews say buyers love and hate about Protein Balls

What buyers mention most, as a share of all reviews.

What buyers love

85% of reviews
Taste-Overall41%

these have a great taste and moist texture

Nutritional Content15%

Delicious protein ball

Flavor6%

These are my new favourite snack they taste so good nice flavours great price my 3rd order now nice variety of flavours would highly recommend this product

Ease Of Chewing/Swallowing6%

Quick snack

Quality-Overall6%

Quality

What buyers complain about

72% of reviews
Advertised Vs Actual Product17%

Information is a lie

Value For Money13%

I wish these werent so expensive

Taste-Overall13%

Every single one is squashed and tastes funny

Stale/Rotten/Spoiled13%

Vile

Ingredients-Overall8%

Has chicory fibre as an ingredient which is not specified in web page

Common Protein Balls questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Protein Balls 41/100 on Amazon United Kingdom — Skip it. The niche generates £35K/yr across 14 tracked products. Search demand moved -9.5% over the last 90 days.
Search demand for Protein Balls on Amazon United Kingdom peaks in Feb, where the busiest month runs 1.8× the quietest.