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Protein Balls

Fail

The top 5 brands take 100% of clicks, so Protein Balls is a Fail.

Flapen Score
41
41 / 100
Ranks 2,140 of 2,976 Grocery niches · −5 vs the category median of 46
Market size
£35K/yr53K searches / yr
90-day growth
-9.5%search demand this quarter
Competition
72%top-5 click share · 2 brands · 27 sellers

Flapen Score

Protein Balls against its category

The dotted line is the Grocery average. Past it, Protein Balls is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Protein Balls market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Protein Balls 53K times last year and spent an estimated £35K. All 2 brands take every click. Demand peaks in Feb. Flapen scores it 41 out of 100, a Fail.

01 · Demand

4.0% of searches ended in a purchase last week.

Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -9.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £35K a year.

Searches, last 12 months
53K
Growth, 90 days vs prior 90
-9.5%
Conversion, latest week
4.0%
Market size, estimated
£35Ka year
Peak month
February1.8× the quietest month
Top search term
protein balls27K searches a year

02 · Price

A sale here is worth £16.79.

Listings sell for £16.79 on average, from £1.26 to £20.47. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £16.79 that is £2K to £4K a year per listing.

Average price
£16.79inside the $15 to $100 sweet spot
Price range
£1.26–£20.47
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.7% of listings are out of stock. The average listing ranks #56 within Snack Foods. It carries 50 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
12.7%
Average rank
#56in Snack Foods
Average rating
4.24 starsAmazon United Kingdom average 4.36 stars
Average reviews
50per listing
Listings tracked
14

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Protein Balls products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

£0£4K£7K£11K£14K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

27

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

0%

  • Bounce57%
  • The Protein Ball Co.43%

Demand

Protein Balls search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.8×

Search terms

Top Protein Balls search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • protein balls27K/yr
  • bounce protein ball13K/yr
  • protein ball4K/yr
  • bounce balls protein4K/yr
  • bounce protein balls3K/yr
  • energy balls3K/yr

Reviews and returns

What reviews say buyers love and hate about Protein Balls

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Advertised Vs Actual Product17%

Information is a lie

Not completely milk free. The packaging says theres milk

Value For Money13%

I wish these werent so expensive

Expensive considering the small amount of product

They are very expensive for the amount you receive

Taste-Overall13%

Every single one is squashed and tastes funny

Taste is kinda mech

Stale/Rotten/Spoiled13%

Vile

Gone off

Ingredients-Overall8%

Has chicory fibre as an ingredient which is not specified in web page

Love

Taste-Overall41%

these have a great taste and moist texture

Really tasty

These are so tasty

Nutritional Content15%

Delicious protein ball

Good protein snack

Its the most delicious protein snack ever

Flavor6%

These are my new favourite snack they taste so good nice flavours great price my 3rd order now nice variety of flavours would highly recommend this product

Good snack for on the move quite filling good value all flavours taste great

Ease Of Chewing/Swallowing6%

Quick snack

Quality-Overall6%

Quality

FAQ

Common Protein Balls questions

Answered from the same tracked data.