protein balls
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Incredible50.36avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great£16.79avg listing price — sweet spot $15–$100
Conversion
Okay4.0%search→purchase rate — share of searches ending in a sale
Price range
Okay£1.26–£20.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad72%top-5 click share — a locked-up shelf
Growth
Bad-9.5%90-day search growth — must beat 0% to launch
Market size
Bad£35K£35K/yr · 53K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, protein balls is a £35K/yr Amazon United Kingdom market (53K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb. Verdict: Skip it — 41/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
protein balls market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- £50K–£67K
- units × avg price
- Conversion rate
- 4.0%
- Avg BSR
- #56
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 50%
- Out of stock
- 12.7%
- Avg brand age
- 51 months
- Avg seller age
- 171 days
Competition & brand share
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 falling
Sellers
27
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
0%
- Bounce57%
- The Protein Ball Co.43%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -9.5% search growth over the last 90 days.Peak months: Feb · busiest ÷ quietest = 1.8×
Top protein balls search terms
- protein balls27K/yr
- bounce protein ball13K/yr
- protein ball4K/yr
- bounce balls protein4K/yr
- bounce protein balls3K/yr
- energy balls3K/yr
Top protein balls products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
The Protein Ball Co Starter Pack Bundle Protein Balls - Healthy Snacks Variety Box Gluten-Free - No Added Sugar Box of 10 Bags
The Protein Ball Co.£15.354.3★113 rev
Bounce Millionaire Vegan Protein Balls - Chocolate Coated Caramel High Protein Snack Low Calorie & Gluten Free - 12 Pack
Bounce£20.204.0★80 rev
Bounce Peanut Butter Vegan Protein Balls - Peanut Butter Filled Protein Snack Low Calorie & Gluten Free - 12 Pack
Bounce£17.894.4★73 rev
The Protein Ball Co High Protein Bundle Protein Balls - Healthy Snacks Variety Box Gluten-Free - No Added Sugar Box of 10 Bags
The Protein Ball Co.£15.324.3★30 rev
Bounce Chocolate Brownie Vegan Protein Balls - Chocolate Coated Peanut Butter Filled High Protein Snack Low Calorie & Gluten Free - 12 Pack
Bounce£20.414.1★48 rev
Newest
by launch date
Bounce Chocolate Peanut Caramel Vegan Protein Balls - Chocolate Coated Caramel Filled High Protein Snack Low Calorie & Gluten Free - 12 Pack
Bounce£20.3342 rev
Bounce Caramelised Biscuit Vegan Protein Balls - Peanut Butter Filled Protein Snack Low Calorie & Gluten Free - 12 Pack
Bounce£17.6236 rev
The Protein Ball Co Low Sugar Bundle Protein Balls - Healthy Snacks Variety Box Gluten-Free - No Added Sugar Box of 20 Bags
The Protein Ball Co.£18.6951 rev
The Protein Ball Co Starter Pack Bundle Protein Balls - Healthy Snacks Variety Box Gluten-Free - No Added Sugar Box of 10 Bags
The Protein Ball Co.£15.35113 rev
The Protein Ball Co High Protein Bundle Protein Balls - Healthy Snacks Variety Box Gluten-Free - No Added Sugar Box of 10 Bags
The Protein Ball Co.£15.3230 rev
Trending
90-day click momentum
The Protein Ball Co Peanut Butter Protein Balls - Healthy Snacks Gluten-Free No Added Sugar - On-the-Go Energy Balls Box of 10 Bags
The Protein Ball Co.£15.604.3★
The Protein Ball Co Starter Pack Bundle Protein Balls - Healthy Snacks Variety Box Gluten-Free - No Added Sugar Box of 10 Bags
The Protein Ball Co.£15.354.3★
Bounce Millionaire Vegan Protein Balls - Chocolate Coated Caramel High Protein Snack Low Calorie & Gluten Free - 12 Pack
Bounce£20.204.0★
Bounce Chocolate Caramel Filled Protein Ball Millionaire 40g
Bounce£1.265.0★
The Protein Ball Co High Protein Bundle Protein Balls - Healthy Snacks Variety Box Gluten-Free - No Added Sugar Box of 10 Bags
The Protein Ball Co.£15.324.3★
What buyers say about protein balls
What buyers praise and complain about, mined from review topics.What buyers love
“these have a great taste and moist texture”
“Delicious protein ball”
“These are my new favourite snack they taste so good nice flavours great price my 3rd order now nice variety of flavours would highly recommend this product”
“Quick snack”
“Quality”
“I have these for low calorie breakfast with my coffee”
“I bought these because they are natural”
“Good for grab and go”
“moist texture”
What buyers complain about
“Information is a lie”
“I wish these werent so expensive”
“Every single one is squashed and tastes funny”
“Vile”
“Has chicory fibre as an ingredient which is not specified in web page”
“theyre not high protein - only 10g of protein”
“Overall are a quality yet expensive product”
“My only complaint is be careful where you take them as the chocolate doea melt”
Common questions
- Is protein balls profitable to sell on Amazon United Kingdom?
- The niche generates £35K/yr across 14 tracked products. 90-day search growth is -9.5%. Flapen's verdict: Skip it (41/100).
- How competitive is the protein balls niche?
- 2 brands and 27 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in protein balls?
- Top complaints mined from reviews: Advertised Vs Actual Product, Value For Money, Taste-Overall. The return rate is 0.0%.
- When does demand for protein balls peak?
- Demand peaks in Feb; the busiest month runs 1.8× the quietest.
- What does it cost to enter the protein balls niche?
- Listings span £1.26–£20.47; the average listing price is £16.79 (sweet spot $15–$100). The average incumbent carries 50 reviews — the moat a new listing must climb.