Skip to content

Protein Balls

Fail

The top 5 brands take 100% of clicks, so Protein Balls is a Fail.

Flapen Score
41
41 / 100
Ranks 2,140 of 2,976 Grocery niches · −5 vs the category median of 46
Market size
£35K/yr53K searches / yr
90-day growth
-9.5%search demand this quarter
Competition
72%top-5 click share · 2 brands · 27 sellers

Flapen Score

Protein Balls against its category

The dotted line is the Grocery average. Past it, Protein Balls is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Protein Balls market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Protein Balls 53K times last year and spent an estimated £35K. All 2 brands take every click. Demand peaks in Feb. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 4.0% of those searches ended in a purchase.

Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -9.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £35K a year.

Searches, last 12 months
53K
Growth, 90 days vs prior 90
-9.5%
Conversion, latest week
4.0%
Market size, estimated
£35Ka year
Peak month
February1.8× the quietest month
Top search term
protein balls27K searches a year

02 · Price

A sale here is worth £16.79.

Listings sell for £16.79 on average, from £1.26 to £20.47. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £16.79 that is £2K to £4K a year per listing.

Average price
£16.79inside the $15 to $100 sweet spot
Price range
£1.26–£20.47
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.7% of listings are out of stock. The average listing ranks #56 within Snack Foods. It carries 50 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
12.7%
Average rank
#56in Snack Foods
Average rating
4.24 starsAmazon United Kingdom average 4.36 stars
Average reviews
50per listing
Listings tracked
14

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Protein Balls products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 72% of clicks. A locked shelf that new listings rarely crack.

£0£4K£7K£11K£14K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

27

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

72%

Top 20: 100%

Open market

0%

  • Bounce57%
  • The Protein Ball Co.43%

Demand

Protein Balls search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.8×

Search terms

Top Protein Balls search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • protein balls27K/yr
  • bounce protein ball13K/yr
  • protein ball4K/yr
  • bounce balls protein4K/yr
  • bounce protein balls3K/yr
  • energy balls3K/yr

Reviews and returns

What reviews say buyers love and hate about Protein Balls

We read the reviews and the return reasons for every product selling here.

41%of positive reviews mention “Taste-Overall”
17%of negative reviews mention “Advertised Vs Actual Product”
<0.1%of orders come back, a rate Amazon rounds to zero
“Information is a lie”
A buyer, on “Advertised Vs Actual Product”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Protein Balls questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data