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Prosecco

Maybe

Returns run at only 0.3% of orders. But the products selling today already average 4.6★, so Prosecco is a Maybe.

Flapen Score
60
60 / 100
Top 6% of 2,976 Grocery niches · +14 vs the category median of 46
Market size
£1.2M/yr1.2M searches / yr
90-day growth
+21.4%search demand this quarter
Competition
64%top-5 click share · 10 brands · 25 sellers

Flapen Score

Prosecco against its category

The dotted line is the Grocery average. Past it, Prosecco is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Prosecco market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Prosecco 1.2M times last year and spent an estimated £1.2M. The top 5 brands take 81% of clicks. Demand peaks in Nov–Dec. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

9.2% of searches ended in a purchase last week.

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.2% of those searches ended in a purchase. Searches in the last 90 days moved +21.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.2M a year.

Searches, last 12 months
1.2M
Growth, 90 days vs prior 90
+21.4%
Conversion, latest week
9.2%
Market size, estimated
£1.2Ma year
Peak month
December4.7× the quietest month
Top search term
prosecco1.0M searches a year

02 · Price

A sale here is worth £10.57.

Listings sell for £10.57 on average, from £5.76 to £54.08. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 4,000 to 5,000 of them. At £10.57 that is £42K to £53K a year per listing.

Average price
£10.57under the $15 to $100 sweet spot
Price range
£5.76–£54.08
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
150K–200K
Units per listing a year
4,000–5,000
Revenue per listing a year
£42K–£53K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

26% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #17 within Beer, Wine & Spirits. It carries 502 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
26%
Prime listings
95%
Out of stock, average day
0.0%
Average rank
#17in Beer, Wine & Spirits
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
502per listing
Listings tracked
19

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
72 months

Products

Top Prosecco products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

£0£59K£117K£176K£235K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

25

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

11%

  • Freixenet24%
  • Morrisons19%
  • i heart Wines15%
  • La Gioiosa15%
  • Veluti9%
  • Canti8%
  • Open — no brand owns it (4 brands, 11%)

Demand

Prosecco search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.7×

Search terms

Top Prosecco search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • prosecco1.0M/yr
  • sparkling wine103K/yr
  • prosecco offers32K/yr
  • prosecco wine6K/yr
  • prosecco 75cl bottle6K/yr
  • organic prosecco5K/yr
  • proseco6K/yr
  • prosseco5K/yr
  • fizzy wine4K/yr
  • bottle of prosecco4K/yr

Reviews and returns

What reviews say buyers love and hate about Prosecco

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Alcohol Content33%−0.06

Alcohol content is 10% not 11% as stated

The alcohol content of this is not 11%, that is erroneous, its 10%

Advertised Vs Actual Product33%−0.06

Weaker than specified

Taste-Overall17%−0.02

The taste too is not that special

Flavor17%−0.03

The taste too is not that special

Love

Taste-Overall32%−0.02

It has a light, crisp taste with delicate bubbles and refreshing notes of apple, pear, and citrus that make it incredibly easy to drink

Tasty

lovely light taste

Value For Money25%+2.21

Bought when it was priced £6.93 recently which sounded like a good price for a full sized bottle

Great value for money

Good price

Gifting Purpose15%+1.23

This was a gift

makes it perfect for gifting or celebrating special occasions

Housewarming gift

Ease Of Cleaning8%−0.02

I decided to remove the lables. easily done with hot water and washing up liquid

Color8%+0.63

Perfect pink

FAQ

Common Prosecco questions

Answered from the same tracked data.