prosecco
Launch itA $1.2M/yr market growing +21.4% this quarter with returns at 0.3% — clears our launch bar.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great9.2%search→purchase rate — share of searches ending in a sale
Market size
Great£1.2M£1.2M/yr · 1.2M searches
Price range
Great£5.76–£54.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good501.53avg incumbent reviews — the moat a new listing must climb
Growth
Good+21.4%90-day search growth — must beat 0% to launch
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Avg price
Okay£10.57avg listing price — sweet spot $15–$100
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United Kingdom niche tracking, prosecco is a £1.2M/yr Amazon United Kingdom market (1.2M searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Nov–Dec. Verdict: Launch it — 60/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
prosecco market data
- Units sold / yr
- 150K–200K
- avg 4,000–5,000/product
- Revenue / yr
- £1.6M–£2.1M
- units × avg price
- Conversion rate
- 9.2%
- Avg BSR
- #17
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 26%
- Out of stock
- 0.0%
- Avg brand age
- 72 months
- Avg seller age
- 170 days
Competition & brand share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
25
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
11%
- Freixenet24%
- Morrisons19%
- i heart Wines15%
- La Gioiosa15%
- Veluti9%
- Canti8%
- Open — no brand owns it (4 brands, 11%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +21.4% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 4.7×
Top prosecco search terms
- prosecco1.0M/yr
- sparkling wine103K/yr
- prosecco offers32K/yr
- prosecco wine6K/yr
- prosecco 75cl bottle6K/yr
- organic prosecco5K/yr
- proseco6K/yr
- prosseco5K/yr
- fizzy wine4K/yr
- bottle of prosecco4K/yr
Top prosecco products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Newest
by launch date
Della Vite Prosecco D.O.C Rosé Millesimato Premium Italian Sparkling Wine Gifts for Women Pink Prosecco Gift Set (Single Bottle 11.5% 750ml) - Includes Gift Box
Della Vite£16.2576 rev
Veluti Prosecco 75cl
Veluti£5.7630 rev
I Heart Prosecco Rosé 75cl
i heart Wines£6.4445 rev
Kylie Minogue Prosecco Rosé The Signature Range 75cl 11% ABV Elegant Sparkling Rosé Perfect for Gifting
Blue Tree£7.53317 rev
Canti Prosecco D.O.C. Rose Millesimato Fresh and Sweet Taste 750 ml
Canti£6.41283 rev
Trending
90-day click momentum
Canti Prosecco Extra Dry Millesimato 75cl Bottles 75cl Bottle 6 x 75cl
Canti£54.083.8★
Veluti Prosecco 75cl
Veluti£5.764.7★
Canti Prosecco D.O.C. Rose Millesimato Fresh and Sweet Taste 750 ml
Canti£6.414.6★
La Gioiosa Rosea Brut 75 cl
La Gioiosa£6.884.5★
I heart Prosecco Sparkling Wine Italy 75 cl
i heart Wines£6.184.7★
What buyers say about prosecco
What buyers praise and complain about, mined from review topics.What buyers love
“It has a light, crisp taste with delicate bubbles and refreshing notes of apple, pear, and citrus that make it incredibly easy to drink”
“Bought when it was priced £6.93 recently which sounded like a good price for a full sized bottle”
“This was a gift”
“I decided to remove the lables. easily done with hot water and washing up liquid”
“Perfect pink”
“a quality item”
“Good italian wine”
What buyers complain about
“Alcohol content is 10% not 11% as stated”
“Weaker than specified”
“The taste too is not that special”
“The taste too is not that special”
Common questions
- Is prosecco profitable to sell on Amazon United Kingdom?
- The niche generates £1.2M/yr across 19 tracked products. 90-day search growth is +21.4%. Flapen's verdict: Launch it (60/100).
- How competitive is the prosecco niche?
- 10 brands and 25 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 81% of demand.
- What do buyers complain about in prosecco?
- Top complaints mined from reviews: Alcohol Content, Advertised Vs Actual Product, Taste-Overall. The return rate is 0.3%.
- When does demand for prosecco peak?
- Demand peaks in Nov–Dec; the busiest month runs 4.7× the quietest.
- What does it cost to enter the prosecco niche?
- Listings span £5.76–£54.08; the average listing price is £10.57 (sweet spot $15–$100). The average incumbent carries 502 reviews — the moat a new listing must climb.