How competitive is the Prosecco niche on Amazon United Kingdom?

10 brands and 25 sellers compete in Prosecco on Amazon United Kingdom. The top 5 Prosecco products take 64% of clicks and its top 5 brands hold 81% of demand.

What do buyers complain about in Prosecco?

Prosecco buyers on Amazon United Kingdom complain most about Alcohol Content, Advertised Vs Actual Product, Taste-Overall, the themes mined from the niche's reviews. Its return rate is 0.3%.

What does it cost to enter the Prosecco niche?

Prosecco sells for £10.57 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £5.76–£54.08. The average incumbent carries 502 reviews — the moat a new listing must climb.

Prosecco

Prosecco clears our launch bar: a $1.2M/yr market growing +21.4% this quarter with returns at 0.3%.

Flapen Score

Launch it

This niche Category average

Is Prosecco profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Prosecco is a £1.2M/yr Amazon United Kingdom market (1.2M searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Nov–Dec. Verdict: Launch it — 60/100.

Prosecco: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Yes. Search demand moved +21.4% over the last 90 days and 9.2% of searches end in a purchase.

£1.2M

revenue / yr

Units sold / yr200K

Search volume / yr+21.4%1.2M

Conversion rate9.2%

Avg price£10.57

Who owns the niche?

The top 5 brands hold 81% of demand, so 19% of the market is open.

19%

open market share

Brands · sellers10 · 25

Top-5 product click share64%

Open market19%

Avg brand age72 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 19 products

Top Prosecco products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Freixenet Prosecco DOC 75 cl

Price: £6.73
Rating: 4.8/5
Reviews: 2,462
Age: 7y ago

Sorso Prosecco DOC 750 ml

Price: £6.13
Rating: 4.6/5
Reviews: 819
Age: 6y ago

I heart Prosecco Sparkling Wine Italy 75 cl

Price: £6.18
Rating: 4.7/5
Reviews: 2,432
Age: 9y ago

Veluti Prosecco 75cl

Price: £5.76
Rating: 4.7/5
Reviews: 30
Age: 1y ago

La Gioiosa Prosecco Brut DOC

Price: £6.89
Rating: 4.7/5
Reviews: 645
Age: 10y ago

Newest

by launch date

Della Vite Prosecco D.O.C Rosé Millesimato Premium Italian Sparkling Wine Gifts for Women Pink Prosecco Gift Set (Single Bottle 11.5% 750ml) - Includes Gift Box

Price: £16.25
Rating: 4.6/5
Reviews: 76
Age: 1y ago

Veluti Prosecco 75cl

Price: £5.76
Rating: 4.7/5
Reviews: 30
Age: 1y ago

I Heart Prosecco Rosé 75cl

Price: £6.44
Rating: 4.5/5
Reviews: 45
Age: 4y ago

Kylie Minogue Prosecco Rosé The Signature Range 75cl 11% ABV Elegant Sparkling Rosé Perfect for Gifting

Price: £7.53
Rating: 4.6/5
Reviews: 317
Age: 5y ago

Canti Prosecco D.O.C. Rose Millesimato Fresh and Sweet Taste 750 ml

Price: £6.41
Rating: 4.6/5
Reviews: 283
Age: 5y ago

Competition: brands, sellers & click share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

11%

Freixenet24%
Morrisons19%
i heart Wines15%
La Gioiosa15%
Veluti9%
Canti8%
Open — no brand owns it (4 brands, 11%)

Prosecco demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.2MCVR9.2%Products19Brands10Top 5 Brands81%OOS Rate0.0%Rating4.6★Reviews502Avg BSR#17

Peak months: Nov, Dec · busiest ÷ quietest = 4.7×

Top Prosecco search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

prosecco1.0M/yr +23.3%8.0% conv.
sparkling wine103K/yr +9.0%2.5% conv.
prosecco offers32K/yr +12.8%4.3% conv.
prosecco wine6K/yr +42.2%4.6% conv.
prosecco 75cl bottle6K/yr +6.9%6.5% conv.
organic prosecco5K/yr +40.5%5.2% conv.
proseco6K/yr +16.2%9.0% conv.
prosseco5K/yr +11.7%9.2% conv.
fizzy wine4K/yr -6.0%4.2% conv.
bottle of prosecco4K/yr +18.9%7.3% conv.

What reviews say buyers love and hate about Prosecco

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews

Taste-Overall32%

“It has a light, crisp taste with delicate bubbles and refreshing notes of apple, pear, and citrus that make it incredibly easy to drink”

Value For Money25%

“Bought when it was priced £6.93 recently which sounded like a good price for a full sized bottle”

Gifting Purpose15%

“This was a gift”

Ease Of Cleaning8%

“I decided to remove the lables. easily done with hot water and washing up liquid”

Color8%

“Perfect pink”

What buyers complain about

100% of reviews

Alcohol Content33%

“Alcohol content is 10% not 11% as stated”

Advertised Vs Actual Product33%

“Weaker than specified”

Taste-Overall17%

“The taste too is not that special”

Flavor17%

“The taste too is not that special”

Common Prosecco questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Prosecco 60/100 on Amazon United Kingdom — Launch it. The niche generates £1.2M/yr across 19 tracked products. Search demand moved +21.4% over the last 90 days.