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Prosciutto

Fail

The top 5 brands take 100% of clicks, so Prosciutto is a Fail.

Flapen Score
40
40 / 100
Ranks 2,270 of 2,976 Grocery niches · −6 vs the category median of 46
Market size
£62K/yr64K searches / yr
90-day growth
+18.5%search demand this quarter
Competition
75%top-5 click share · 5 brands · 6 sellers

Flapen Score

Prosciutto against its category

The dotted line is the Grocery average. Past it, Prosciutto is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Prosciutto market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Prosciutto 64K times last year and spent an estimated £62K. All 5 brands take every click. Flapen scores it 40 out of 100, a Fail.

01 · Demand

29.0% of searches ended in a purchase last week.

Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 29.0% of those searches ended in a purchase. Searches in the last 90 days moved +18.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £62K a year.

Searches, last 12 months
64K
Growth, 90 days vs prior 90
+18.5%
Conversion, latest week
29.0%
Market size, estimated
£62Ka year
Top search term
prosciutto28K searches a year

02 · Price

A sale here is worth £3.39.

Listings sell for £3.39 on average, from £2.56 to £5.96. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £3.39 that is £3K to £3K a year per listing.

Average price
£3.39under the $15 to $100 sweet spot
Price range
£2.56–£5.96
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
£3K–£3K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #9 within Fresh & Chilled. It carries 190 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
0.7%
Average rank
#9in Fresh & Chilled
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
190per listing
Listings tracked
12

04 · Newcomers

Amazon counts 3 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
74 months

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

£0£6K£12K£19K£25K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 flat

Sellers

6

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

0%

  • Morrisons47%
  • MONTORSI24%
  • Golfera17%
  • by Amazon10%
  • Unearthed3%
  • Open — no brand owns it (0%)

Demand

Prosciutto search demand

Weekly searches over the year. Pick a range.

1K750Feb '26Mar '26Mar '26Apr '26May '26Jun '26

Search terms

Top Prosciutto search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • prosciutto28K/yr
  • parma ham25K/yr
  • italian ham4K/yr
  • parma3K/yr
  • prosciutto ham2K/yr

Reviews and returns

What reviews say buyers love and hate about Prosciutto

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Moist/Dry10%−0.12

it tended to dry out too quickly

Taste-Overall10%−0.04

Slightly unusual taste

Thickness10%−0.05

Could be a little bit thicker

Allergies10%+0.21

Not for nut allergy sufferers

Size-Overall10%+0.21

Small pack so only 5 slices

Love

Taste-Overall45%−0.04

Mortadela yummy

It tasted lovely

tastes good

Quality-Overall25%+3.07

Good quality

Great quality as you would expect from

the quality is good

Baking7%+0.67

I had the best sandwiches ever

Goes lovely on a sandwich

Flavor5%+0.44

Lovely light flavor

A nice selection very nice as a starter for an Italian meal at home

Ingredients-Overall2%−0.05

Herbs are a good idea

FAQ

Common Prosciutto questions

Answered from the same tracked data.