Prosciutto
FailThe top 5 brands take 100% of clicks, so Prosciutto is a Fail.
- Flapen Score
- 40 / 100Ranks 2,270 of 2,976 Grocery niches · −6 vs the category median of 4640
- Market size
- £62K/yr64K searches / yr
- 90-day growth
- +18.5%search demand this quarter
- Competition
- 75%top-5 click share · 5 brands · 6 sellers
Flapen Score
Prosciutto against its category
The dotted line is the Grocery average. Past it, Prosciutto is stronger. Inside it, weaker.
Market
The Prosciutto market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Prosciutto 64K times last year and spent an estimated £62K. All 5 brands take every click. Flapen scores it 40 out of 100, a Fail.
01 · Demand
29.0% of searches ended in a purchase last week.
Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 29.0% of those searches ended in a purchase. Searches in the last 90 days moved +18.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £62K a year.
- Searches, last 12 months
- 64K
- Growth, 90 days vs prior 90
- +18.5%
- Conversion, latest week
- 29.0%
- Market size, estimated
- £62Ka year
- Top search term
- prosciutto28K searches a year
02 · Price
A sale here is worth £3.39.
Listings sell for £3.39 on average, from £2.56 to £5.96. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £3.39 that is £3K to £3K a year per listing.
- Average price
- £3.39under the $15 to $100 sweet spot
- Price range
- £2.56–£5.96
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £3K–£3K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #9 within Fresh & Chilled. It carries 190 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 100%
- Out of stock, average day
- 0.7%
- Average rank
- #9in Fresh & Chilled
- Average rating
- 4.58 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 190per listing
- Listings tracked
- 12
04 · Newcomers
Amazon counts 3 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 74 months on average, so the names here are established.
- Launched, last 12 months
- 4
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 74 months
Products
Top Prosciutto products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Morrisons The Best Parma Ham 70g
- Price
- £3.67
- Rating
- 4.6/5
- Reviews
- 333
- Age
- 9y ago

Montorsi Deli Parma Ham 60g
- Price
- £2.56
- Rating
- 4.4/5
- Reviews
- 80
- Age
- 1y ago

by Amazon 14 Month Italian Parma Ham 80g
- Price
- £2.74
- Rating
- 4.7/5
- Reviews
- 292
- Age
- 6y ago

Morrisons Italian Salami Selection 120g
- Price
- £3.23
- Rating
- 4.6/5
- Reviews
- 848
- Age
- 10y ago

Morrisons Proscuitto Cotto 120g
- Price
- £2.56
- Rating
- 4.8/5
- Reviews
- 5
- Age
- 12mo ago
Trending
90-day click momentum
Morrisons Proscuitto Cotto 120g
- Price
- £2.56
- Rating
- 4.8/5
- Reviews
- 5
- Age
- 12mo ago

Golfera Prosciutto Cotto Low Fat 3% / Low Sodium
- Price
- £2.82
- Rating
- 4.7/5
- Reviews
- 5
- Age
- 8mo ago

Morrisons Italian Salami Selection 120g
- Price
- £3.23
- Rating
- 4.6/5
- Reviews
- 848
- Age
- 10y ago

Morrisons The Best Parma Ham 70g
- Price
- £3.67
- Rating
- 4.6/5
- Reviews
- 333
- Age
- 9y ago

Unearthed French Selection 90g
- Price
- £3.51
- Rating
- 4.5/5
- Reviews
- 86
- Age
- 5y ago
Newest
by launch date
Golfera Prosciutto Cotto Low Fat 3% / Low Sodium
- Price
- £2.82
- Rating
- 4.7/5
- Reviews
- 5
- Age
- 8mo ago

Morrisons The Best Mortadella 130g
- Price
- £3.47
- Rating
- 4.5/5
- Reviews
- 32
- Age
- 11mo ago

Morrisons Proscuitto Cotto 120g
- Price
- £2.56
- Rating
- 4.8/5
- Reviews
- 5
- Age
- 12mo ago

Morrisons Italian Herb Ham 120g
- Price
- £2.65
- Rating
- 4.4/5
- Reviews
- 52
- Age
- 12mo ago

Montorsi Deli Parma Ham 60g
- Price
- £2.56
- Rating
- 4.4/5
- Reviews
- 80
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.
Brands
5 flat
Sellers
6
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
0%
- Morrisons47%
- MONTORSI24%
- Golfera17%
- by Amazon10%
- Unearthed3%
- Open — no brand owns it (0%)
Demand
Prosciutto search demand
Weekly searches over the year. Pick a range.
Search terms
Top Prosciutto search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- prosciutto28K/yr
- parma ham25K/yr
- italian ham4K/yr
- parma3K/yr
- prosciutto ham2K/yr
Reviews and returns
What reviews say buyers love and hate about Prosciutto
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
it tended to dry out too quickly
Slightly unusual taste
Could be a little bit thicker
Not for nut allergy sufferers
Small pack so only 5 slices
Love
Mortadela yummy
It tasted lovely
tastes good
Good quality
Great quality as you would expect from
the quality is good
I had the best sandwiches ever
Goes lovely on a sandwich
Lovely light flavor
A nice selection very nice as a starter for an Italian meal at home
Herbs are a good idea
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Prosciutto questions
Answered from the same tracked data.









