prosciutto
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible29.0%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great189.83avg incumbent reviews — the moat a new listing must climb
Growth
Okay+18.5%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad75%top-5 click share — a locked-up shelf
Market size
Bad£62K£62K/yr · 64K searches
Avg price
Bad£3.39avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£2.56–£5.96cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, prosciutto is a £62K/yr Amazon United Kingdom market (64K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 40/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
prosciutto market data
- Units sold / yr
- 15K–20K
- avg 750–1,000/product
- Revenue / yr
- £51K–£68K
- units × avg price
- Conversion rate
- 29.0%
- Avg BSR
- #9
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 0%
- Out of stock
- 0.7%
- Avg brand age
- 74 months
- Avg seller age
- 172 days
Competition & brand share
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 flat
Sellers
6
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
0%
- Morrisons47%
- MONTORSI24%
- Golfera17%
- by Amazon10%
- Unearthed3%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 25 weeks — +18.5% search growth over the last 90 days.Top prosciutto search terms
- prosciutto28K/yr
- parma ham25K/yr
- italian ham4K/yr
- parma3K/yr
- prosciutto ham2K/yr
Top prosciutto products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Newest
by launch date
Golfera Prosciutto Cotto Low Fat 3% / Low Sodium
Golfera£2.825 rev
Morrisons The Best Mortadella 130g
Morrisons£3.4732 rev
Morrisons Proscuitto Cotto 120g
Morrisons£2.565 rev
Morrisons Italian Herb Ham 120g
Morrisons£2.6552 rev
Montorsi Deli Parma Ham 60g
MONTORSI£2.5680 rev
Trending
90-day click momentum
What buyers say about prosciutto
What buyers praise and complain about, mined from review topics.What buyers love
“Mortadela yummy”
“Good quality”
“I had the best sandwiches ever”
“Lovely light flavor”
“Herbs are a good idea”
“I enjoyed it with a sourdough baguette and salad”
“great for many different meals and charcuterie boards”
“Very versatile”
What buyers complain about
“it tended to dry out too quickly”
“Slightly unusual taste”
“Could be a little bit thicker”
“Not for nut allergy sufferers”
“Small pack so only 5 slices”
Common questions
- Is prosciutto profitable to sell on Amazon United Kingdom?
- The niche generates £62K/yr across 12 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is +18.5%. Flapen's verdict: Skip it (40/100).
- How competitive is the prosciutto niche?
- 5 brands and 6 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in prosciutto?
- Top complaints mined from reviews: Moist/Dry, Taste-Overall, Thickness. The return rate is 0.0%.
- What does it cost to enter the prosciutto niche?
- Listings span £2.56–£5.96; the average listing price is £3.39 (sweet spot $15–$100). The average incumbent carries 190 reviews — the moat a new listing must climb.