Prosciutto
brand-locked demand (top 5 brands take 100% of clicks) — Prosciutto doesn't clear our bar today.
Flapen Score
Is Prosciutto profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Prosciutto is a £62K/yr Amazon United Kingdom market (64K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 40/100.
Prosciutto: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +18.5% over the last 90 days and 29.0% of searches end in a purchase.
£62K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 12 products
Top Prosciutto products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Morrisons The Best Parma Ham 70g
- Price
- £3.67
- Rating
- 4.6/5
- Reviews
- 333
- Age
- 9y ago
Montorsi Deli Parma Ham 60g
- Price
- £2.56
- Rating
- 4.4/5
- Reviews
- 80
- Age
- 1y ago
by Amazon 14 Month Italian Parma Ham 80g
- Price
- £2.74
- Rating
- 4.7/5
- Reviews
- 292
- Age
- 6y ago
Morrisons Italian Salami Selection 120g
- Price
- £3.23
- Rating
- 4.6/5
- Reviews
- 848
- Age
- 10y ago
Morrisons Proscuitto Cotto 120g
- Price
- £2.56
- Rating
- 4.8/5
- Reviews
- 5
- Age
- 12mo ago
Trending
90-day click momentumMorrisons Proscuitto Cotto 120g
- Price
- £2.56
- Rating
- 4.8/5
- Reviews
- 5
- Age
- 12mo ago
Golfera Prosciutto Cotto Low Fat 3% / Low Sodium
- Price
- £2.82
- Rating
- 4.7/5
- Reviews
- 5
- Age
- 8mo ago
Morrisons Italian Salami Selection 120g
- Price
- £3.23
- Rating
- 4.6/5
- Reviews
- 848
- Age
- 10y ago
Morrisons The Best Parma Ham 70g
- Price
- £3.67
- Rating
- 4.6/5
- Reviews
- 333
- Age
- 9y ago
Unearthed French Selection 90g
- Price
- £3.51
- Rating
- 4.5/5
- Reviews
- 86
- Age
- 5y ago
Newest
by launch dateGolfera Prosciutto Cotto Low Fat 3% / Low Sodium
- Price
- £2.82
- Rating
- 4.7/5
- Reviews
- 5
- Age
- 8mo ago
Morrisons The Best Mortadella 130g
- Price
- £3.47
- Rating
- 4.5/5
- Reviews
- 32
- Age
- 11mo ago
Morrisons Proscuitto Cotto 120g
- Price
- £2.56
- Rating
- 4.8/5
- Reviews
- 5
- Age
- 12mo ago
Morrisons Italian Herb Ham 120g
- Price
- £2.65
- Rating
- 4.4/5
- Reviews
- 52
- Age
- 12mo ago
Montorsi Deli Parma Ham 60g
- Price
- £2.56
- Rating
- 4.4/5
- Reviews
- 80
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.
Brands
5 flat
Sellers
6
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
0%
- Morrisons47%
- MONTORSI24%
- Golfera17%
- by Amazon10%
- Unearthed3%
- Open — no brand owns it (0%)
Prosciutto demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Prosciutto search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- prosciutto28K/yr
- parma ham25K/yr
- italian ham4K/yr
- parma3K/yr
- prosciutto ham2K/yr
What reviews say buyers love and hate about Prosciutto
What buyers mention most, as a share of all reviews.
What buyers love
89% of reviews“Mortadela yummy”
“Good quality”
“I had the best sandwiches ever”
“Lovely light flavor”
“Herbs are a good idea”
What buyers complain about
50% of reviews“it tended to dry out too quickly”
“Slightly unusual taste”
“Could be a little bit thicker”
“Not for nut allergy sufferers”
“Small pack so only 5 slices”
Common Prosciutto questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
