How competitive is the Propolis Spray niche on Amazon United Kingdom?

4 brands and 24 sellers compete in Propolis Spray on Amazon United Kingdom. The top 5 Propolis Spray products take 78% of clicks and its top 5 brands hold 100% of demand.

What does it cost to enter the Propolis Spray niche?

Propolis Spray sells for £14.52 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £8.40–£28.03. The average incumbent carries 1,224 reviews — the moat a new listing must climb.

Propolis Spray

soft demand (-59.0% this quarter) — Propolis Spray doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Propolis Spray profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Propolis Spray is a £283K/yr Amazon United Kingdom market (181K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 44/100.

Propolis Spray: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -59.0% over the last 90 days and 10.7% of searches end in a purchase.

£283K

revenue / yr

Units sold / yr20K

Search volume / yr-59.0%181K

Conversion rate10.7%

Avg price£14.52

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers4 · 24

Top-5 product click share78%

Open market0%

Avg brand age51 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 13 products

Top Propolis Spray products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Just Bee Propolis & Vitamin Throat Spray (30ml) | Peppermint Flavour

Price: £10.00
Rating: 4.5/5
Reviews: 124
Age: 7mo ago

Just Bee Turmeric + Honey (260g) | Turmeric Extract Vitamins D & C

Price: £12.05
Rating: 4.5/5
Reviews: 1,943
Age: 3y ago

Just Bee Gut Health Honey (260g) | Prebiotic and Probiotics Fibre Honey

Price: £12.03
Rating: 4.4/5
Reviews: 320
Age: 6mo ago

Just Bee Lemon & Ginger Immunity Honey (3 x 260g) | Pure natural honey with Vitamin D C B6 B12 and Echinacea | Raw and Unpasteurised | Vitamin Rich | For Daily Immune Support

Price: £25.01
Rating: 4.6/5
Reviews: 2,911
Age: 6y ago

Just Bee Sleeptime Honey (260g) | Pure Natural Honey | Lavender Flavour

Price: £12.05
Rating: 4.2/5
Reviews: 964
Age: 4y ago

Newest

by launch date

Just Bee Gut Health Honey (260g) | Prebiotic and Probiotics Fibre Honey

Price: £12.03
Rating: 4.4/5
Reviews: 320
Age: 6mo ago

Just Bee Gut Health Honey (3 x 260g) | Prebiotic and Probiotics Fibre Honey

Price: £27.96
Rating: 4.4/5
Reviews: 320
Age: 6mo ago

Just Bee Propolis & Vitamin Throat Spray (30ml) | Peppermint Flavour

Price: £10.00
Rating: 4.5/5
Reviews: 124
Age: 7mo ago

Just Bee Vitality Honey (260g) | Ginseng & Lemon Extract | Vitamins B1-B12

Price: £12.02
Rating: 4.3/5
Reviews: 153
Age: 1y ago

Just Bee Turmeric + Honey (3x260g) | Turmeric Extract Vitamins D & C

Price: £28.03
Rating: 4.5/5
Reviews: 1,943
Age: 3y ago

Competition: brands, sellers & click share

The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

Just Bee91%
Natural Answers4%
Naturalma3%
Bee Health2%

Propolis Spray demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume181KCVR10.7%Products13Brands4Top 5 Brands100%OOS Rate0.0%Rating4.4★Reviews1,224Avg BSR#18

Top Propolis Spray search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

just bee honey87K/yr -60.8%8.3% conv.
just bee19K/yr -52.0%8.6% conv.
just bee throat spray23K/yr -72.1%15.6% conv.
honey bee9K/yr -9.4%3.4% conv.
propolis throat spray9K/yr -58.8%7.1% conv.
propolis spray13K/yr -32.8%5.9% conv.
bee honey7K/yr -57.0%6.8% conv.
bee propolis throat spray4K/yr -63.8%10.9% conv.
just bee daily immune throat spray4K/yr -58.0%20.7% conv.
just bee honey throat spray6K/yr -83.5%12.0% conv.

What reviews say buyers love and hate about Propolis Spray

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews

Taste-Overall38%

“Absolutely delicious”

Quality-Overall14%

“Excellent Product”

Sweetness11%

“Beautiful honey”

Health Benefits-Overall5%

“Excellent for my health”

Flavor5%

“Absolutely amazing flavour”

What buyers complain about

69% of reviews

Taste-Overall18%

“taste not great”

Value For Money17%

“Very overpriced”

Sweetness8%

“Its just got to be more healthy than sugar”

Functionality-Overall7%

“Didnt work for me”

Side Effects5%

“Cant say that it had any effect on me”

Propolis Spray return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Immunity Booster

50%

2Flavor

50%

Common Propolis Spray questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Propolis Spray 44/100 on Amazon United Kingdom — Skip it. The niche generates £283K/yr across 13 tracked products. 3 of 3 products launched in the last 360 days are still selling. Search demand moved -59.0% over the last 90 days.

Propolis Spray buyers on Amazon United Kingdom complain most about Taste-Overall, Value For Money, Sweetness, the themes mined from the niche's reviews. Its return rate is 0.0%.