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propolis spray

Skip it

Soft demand (-59.0% this quarter) — this niche doesn't clear our bar today.

Market size 50Growth 0Conversion 90Competition 18Returns 100Price range 66Avg price 71Brand share 0Review moat 57Quality gap 53

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Great10.7%

search→purchase rate — share of searches ending in a sale

Avg price

Good£14.52

avg listing price — sweet spot $15–$100

Price range

Good£8.40–£28.03

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,223.62

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Good£283K

£283K/yr · 181K searches

Competition

Bad78%

top-5 click share — a locked-up shelf

Growth

Bad-59.0%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, propolis spray is a £283K/yr Amazon United Kingdom market (181K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 44/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

propolis spray market data

Units sold / yr
15K–20K
avg 500–750/product
Revenue / yr
£218K–£290K
units × avg price
Conversion rate
10.7%
Avg BSR
#18
Page quality
0%
Prime
100%
Sponsored
100%
Out of stock
0.0%
Avg brand age
51 months
Avg seller age
176 days

Competition & brand share

The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 falling

Sellers

24

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

0%

  • Just Bee91%
  • Natural Answers4%
  • Naturalma3%
  • Bee Health2%

Demand

Weekly Amazon search volume, last 21 weeks — -59.0% search growth over the last 90 days.
3K2KSpike '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Top propolis spray search terms

  • just bee honey87K/yr
  • just bee19K/yr
  • just bee throat spray23K/yr
  • honey bee9K/yr
  • propolis throat spray9K/yr
  • propolis spray13K/yr
  • bee honey7K/yr
  • bee propolis throat spray4K/yr
  • just bee daily immune throat spray4K/yr
  • just bee honey throat spray6K/yr
All search terms

Top propolis spray products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%£28K20%£57K30%£85K40%£113K1001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

What buyers say about propolis spray

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall38%

“Absolutely delicious”

Quality-Overall14%

“Excellent Product”

Sweetness11%

“Beautiful honey”

Health Benefits-Overall5%

“Excellent for my health”

Flavor5%

“Absolutely amazing flavour”

Advertised Vs Actual Product4%

“Just as advertised”

Cough Relief3%

“Cough has gone”

Value For Money3%

“Good value for money”

Ease Of Use1%

“Easy to use”

Efficiency1%

“Effective”

What buyers complain about

Taste-Overall18%

“taste not great”

Value For Money17%

“Very overpriced”

Sweetness8%

“Its just got to be more healthy than sugar”

Functionality-Overall7%

“Didnt work for me”

Side Effects5%

“Cant say that it had any effect on me”

Advertised Vs Actual Product4%

“Doesnt do what it claims”

Flavor3%

“Did not like flavour or taste upset my stomach too”

Allergies3%

“I am sorry to say that I had an allergic reaction to it”

Ease Of Use2%

“which makes it difficult to use”

Size-Overall2%

“Too small for price”

Top return reasons

Immunity Booster50%
Flavor50%

Common questions

Is propolis spray profitable to sell on Amazon United Kingdom?
The niche generates £283K/yr across 13 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -59.0%. Flapen's verdict: Skip it (44/100).
How competitive is the propolis spray niche?
4 brands and 24 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in propolis spray?
Top complaints mined from reviews: Taste-Overall, Value For Money, Sweetness. The return rate is 0.0%.
What does it cost to enter the propolis spray niche?
Listings span £8.40–£28.03; the average listing price is £14.52 (sweet spot $15–$100). The average incumbent carries 1,224 reviews — the moat a new listing must climb.