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Propolis Spray

Fail

Demand is soft, at -59.0% this quarter, so Propolis Spray is a Fail.

Flapen Score
44
44 / 100
Ranks 1,743 of 2,976 Grocery niches · −2 vs the category median of 46
Market size
£283K/yr181K searches / yr
90-day growth
-59.0%search demand this quarter
Competition
78%top-5 click share · 4 brands · 24 sellers

Flapen Score

Propolis Spray against its category

The dotted line is the Grocery average. Past it, Propolis Spray is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Propolis Spray market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Propolis Spray 181K times last year and spent an estimated £283K. All 4 brands take every click. Flapen scores it 44 out of 100, a Fail.

01 · Demand

10.7% of searches ended in a purchase last week.

Shoppers searched for this 181K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.7% of those searches ended in a purchase. Searches in the last 90 days moved -59.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £283K a year.

Searches, last 12 months
181K
Growth, 90 days vs prior 90
-59.0%
Conversion, latest week
10.7%
Market size, estimated
£283Ka year
Top search term
just bee honey87K searches a year

02 · Price

A sale here is worth £14.52.

Listings sell for £14.52 on average, from £8.40 to £28.03. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £14.52 that is £7K to £11K a year per listing.

Average price
£14.52under the $15 to $100 sweet spot
Price range
£8.40–£28.03
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£7K–£11K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #18 within Jams, Honey & Spreads. It carries 1,224 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#18in Jams, Honey & Spreads
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,224per listing
Listings tracked
13

04 · Newcomers

Amazon counts 3 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
51 months

Products

Top Propolis Spray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

£0£28K£57K£85K£113K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

24

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

0%

  • Just Bee91%
  • Natural Answers4%
  • Naturalma3%
  • Bee Health2%

Demand

Propolis Spray search demand

Weekly searches over the year. Pick a range.

3K2KSpike '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Propolis Spray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • just bee honey87K/yr
  • just bee19K/yr
  • just bee throat spray23K/yr
  • honey bee9K/yr
  • propolis throat spray9K/yr
  • propolis spray13K/yr
  • bee honey7K/yr
  • bee propolis throat spray4K/yr
  • just bee daily immune throat spray4K/yr
  • just bee honey throat spray6K/yr

Reviews and returns

What reviews say buyers love and hate about Propolis Spray

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall18%+2.21

taste not great

Tastes pretty grim

No real taste

Value For Money17%−0.07

Very overpriced

Was expensive

Expensive

Sweetness8%

Its just got to be more healthy than sugar

Honey too sweet

Too sweet

Functionality-Overall7%−0.07

Didnt work for me

Non effective

Unfortunately not beneficial for me

Side Effects5%−0.05

Cant say that it had any effect on me

its had the adverse effect on me

Worst side effects Ive ever experienced

Love

Taste-Overall38%+2.21

Absolutely delicious

Delicious honey

It has a very pleasing taste

Quality-Overall14%+1.31

Excellent Product

qualityproduct- my third jar

Reliable brand

Sweetness11%

Beautiful honey

Lovely Honey

this is a very sweet

Health Benefits-Overall5%+0.31

Excellent for my health

Helps with my health condition

Healthy

Flavor5%+0.13

Absolutely amazing flavour

Gorgeous flavour with the taste of ginger

the flavour is so yummy

Return

0.0% Return rate 0% Fixable by listing

Immunity Booster50%▁█▁▁▁▁
Flavor50%▁▁█▁▁▁

Did not like flavour or taste upset my stomach too

attracted from the flavour of the honey I will not buy this product again

Overwhelming apple flavour prevents me from using this product as described

FAQ

Common Propolis Spray questions

Answered from the same tracked data.