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Probiotic Drink

Maybe

Returns run at only 0.0% of orders. But the top 5 brands take 100% of clicks, so Probiotic Drink is a Maybe.

Flapen Score
60
60 / 100
Top 6% of 2,976 Grocery niches · +14 vs the category median of 46
Market size
£1.3M/yr326K searches / yr
90-day growth
-16.3%search demand this quarter
Competition
46%top-5 click share · 4 brands · 52 sellers

Flapen Score

Probiotic Drink against its category

The dotted line is the Grocery average. Past it, Probiotic Drink is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Probiotic Drink market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Probiotic Drink 326K times last year and spent an estimated £1.3M. All 4 brands take every click. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

18.0% of searches ended in a purchase last week.

Shoppers searched for this 326K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 18.0% of those searches ended in a purchase. Searches in the last 90 days moved -16.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.3M a year.

Searches, last 12 months
326K
Growth, 90 days vs prior 90
-16.3%
Conversion, latest week
18.0%
Market size, estimated
£1.3Ma year
Top search term
symprove92K searches a year

02 · Price

A sale here is worth £22.21.

Listings sell for £22.21 on average, from £1.70 to £112.65. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,000 to 2,500 of them. At £22.21 that is £44K to £56K a year per listing.

Average price
£22.21inside the $15 to $100 sweet spot
Price range
£1.70–£112.65
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
2,000–2,500
Revenue per listing a year
£44K–£56K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

42% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #34 within Fresh & Chilled. It carries 680 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
42%
Prime listings
100%
Out of stock, average day
0.3%
Average rank
#34in Fresh & Chilled
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
680per listing
Listings tracked
24

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
57 months

Products

Top Probiotic Drink products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

£0£39K£78K£117K£156K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

52

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

46%

Top 20: 97%

Open market

0%

  • Actimel51%
  • Symprove48%
  • Petits Filous1%
  • Munch Bunch1%

Search terms

Top Probiotic Drink search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • symprove92K/yr
  • actimel98K/yr
  • actimel yoghurt drink28K/yr
  • symprove probiotics31K/yr
  • yoghurt drink16K/yr
  • yoghurt drinks13K/yr
  • yogurt drinks10K/yr
  • yogurt drink12K/yr
  • probiotic drink6K/yr
  • symprove probiotics 4 week6K/yr

Reviews and returns

What reviews say buyers love and hate about Probiotic Drink

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall21%−0.12

Tastes kinda nasty

Tastes awful

Doesn't taste the best

Value For Money18%+0.33

Ridiculously expensive

It's expensive for what amounts to flavoured water with live bacteria

very expensive to use all the time

Flavor8%+0.96

The pineapple flavour is faint and slightly chalky, not unpleasant,

However, we consider there is too much strawberry flavour within the various mixes

Advertised Vs Actual Product7%−0.06

Misleading pik

Skin Health3%+0.12

I did have poor skin. acne, eczema

Love

Quality-Overall20%+2.15

Excellent quality

Brilliant product

Simply the best

Taste-Overall16%−0.12

lovely yogurt

Lovely taste

Tastes good

Flavor10%+0.96

Lovely flavour

blueberries flavour

The mango and passionfruit flavour is pleasant enough, and the daily routine is easy to stick to

Value For Money9%+0.33

Great value thanks

good price

worth it

Acid Regulator/Stomach Ache Relief6%0.00

It seems to have helped with my stomach/stool issues

seems to be helping my stomach

definitely helps my stomach

FAQ

Common Probiotic Drink questions

Answered from the same tracked data.