Probiotic Drink
MaybeReturns run at only 0.0% of orders. But the top 5 brands take 100% of clicks, so Probiotic Drink is a Maybe.
- Flapen Score
- 60 / 100Top 6% of 2,976 Grocery niches · +14 vs the category median of 4660
- Market size
- £1.3M/yr326K searches / yr
- 90-day growth
- -16.3%search demand this quarter
- Competition
- 46%top-5 click share · 4 brands · 52 sellers
Flapen Score
Probiotic Drink against its category
The dotted line is the Grocery average. Past it, Probiotic Drink is stronger. Inside it, weaker.
Market
The Probiotic Drink market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Probiotic Drink 326K times last year and spent an estimated £1.3M. All 4 brands take every click. Flapen scores it 60 out of 100, a Maybe.
01 · Demand
18.0% of searches ended in a purchase last week.
Shoppers searched for this 326K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 18.0% of those searches ended in a purchase. Searches in the last 90 days moved -16.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.3M a year.
- Searches, last 12 months
- 326K
- Growth, 90 days vs prior 90
- -16.3%
- Conversion, latest week
- 18.0%
- Market size, estimated
- £1.3Ma year
- Top search term
- symprove92K searches a year
02 · Price
A sale here is worth £22.21.
Listings sell for £22.21 on average, from £1.70 to £112.65. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,000 to 2,500 of them. At £22.21 that is £44K to £56K a year per listing.
- Average price
- £22.21inside the $15 to $100 sweet spot
- Price range
- £1.70–£112.65
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- £44K–£56K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
42% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #34 within Fresh & Chilled. It carries 680 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 42%
- Prime listings
- 100%
- Out of stock, average day
- 0.3%
- Average rank
- #34in Fresh & Chilled
- Average rating
- 4.54 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 680per listing
- Listings tracked
- 24
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 57 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 57 months
Products
Top Probiotic Drink products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Symprove Liquid Live & Active Bacteria Pineapple Flavour Water-Based Dairy & Gluten Free Vegan (1 x 500ml)
- Price
- £16.22
- Rating
- 4.3/5
- Reviews
- 103
- Age
- 1y ago

Actimel Strawberry Yoghurt Drink 12x100g strawberry
- Price
- £3.89
- Rating
- 4.7/5
- Reviews
- 2,357
- Age
- 10y ago

Actimel Multifruit Yoghurt Drinks 12x100g
- Price
- £3.88
- Rating
- 4.7/5
- Reviews
- 1,528
- Age
- 12y ago

Actimel Strawberry and Blueberry Yoghurt Drink 12x100g
- Price
- £3.79
- Rating
- 4.7/5
- Reviews
- 1,640
- Age
- 12y ago

Symprove Liquid Live & Active Bacteria Mango & Passionfruit Flavour Water-Based Dairy & Gluten Free Vegan (4 x 500ml)
- Price
- £49.68
- Rating
- 4.4/5
- Reviews
- 1,200
- Age
- 14y ago
Trending
90-day click momentum
Symprove Liquid Live & Active Bacteria Pineapple Flavour Water-Based Dairy & Gluten Free Vegan (1 x 500ml)
- Price
- £16.22
- Rating
- 4.3/5
- Reviews
- 103
- Age
- 1y ago

Symprove Liquid Live & Active Bacteria Original Flavour Water-Based Dairy & Gluten Free Vegan (4 x 500ml)
- Price
- £51.85
- Rating
- 4.3/5
- Reviews
- 444
- Age
- 14y ago

Actimel Multifruit Yoghurt Drinks 12x100g
- Price
- £3.88
- Rating
- 4.7/5
- Reviews
- 1,528
- Age
- 12y ago

Actimel Original 0% Fat and No Added Sugar Yoghurt Drink 12x100g
- Price
- £3.75
- Rating
- 4.7/5
- Reviews
- 540
- Age
- 14y ago

Actimel Strawberry Yoghurt Drink 12x100g strawberry
- Price
- £3.89
- Rating
- 4.7/5
- Reviews
- 2,357
- Age
- 10y ago
Newest
by launch date
Symprove Liquid Live & Active Bacteria Pineapple Flavour Water-Based Dairy & Gluten Free Vegan (1 x 500ml)
- Price
- £16.22
- Rating
- 4.3/5
- Reviews
- 103
- Age
- 1y ago

Symprove Liquid Live & Active Bacteria Strawberry & Raspberry Flavour Water-Based Dairy & Gluten Free Vegan (1 x 500ml)
- Price
- £16.13
- Rating
- 4.4/5
- Reviews
- 257
- Age
- 1y ago

Symprove Liquid Live & Active Bacteria Mango & Passionfruit Flavour Water-Based Dairy & Gluten Free Vegan (1 x 500ml)
- Price
- £15.89
- Rating
- 4.4/5
- Reviews
- 1,200
- Age
- 1y ago

Symprove Liquid Live & Active Bacteria Original Flavour Water-Based Dairy & Gluten Free Vegan (1 x 500ml)
- Price
- £16.95
- Rating
- 4.3/5
- Reviews
- 444
- Age
- 1y ago

Symprove Liquid Live & Active Bacteria Pineapple Flavour Water-Based Dairy & Gluten Free Vegan (4 x 500ml)
- Price
- £50.83
- Rating
- 4.3/5
- Reviews
- 103
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 falling
Sellers
52
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
46%
Top 20: 97%
Open market
0%
- Actimel51%
- Symprove48%
- Petits Filous1%
- Munch Bunch1%
Search terms
Top Probiotic Drink search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- symprove92K/yr
- actimel98K/yr
- actimel yoghurt drink28K/yr
- symprove probiotics31K/yr
- yoghurt drink16K/yr
- yoghurt drinks13K/yr
- yogurt drinks10K/yr
- yogurt drink12K/yr
- probiotic drink6K/yr
- symprove probiotics 4 week6K/yr
Reviews and returns
What reviews say buyers love and hate about Probiotic Drink
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Tastes kinda nasty
Tastes awful
Doesn't taste the best
Ridiculously expensive
It's expensive for what amounts to flavoured water with live bacteria
very expensive to use all the time
The pineapple flavour is faint and slightly chalky, not unpleasant,
However, we consider there is too much strawberry flavour within the various mixes
Misleading pik
I did have poor skin. acne, eczema
Love
Excellent quality
Brilliant product
Simply the best
lovely yogurt
Lovely taste
Tastes good
Lovely flavour
blueberries flavour
The mango and passionfruit flavour is pleasant enough, and the daily routine is easy to stick to
Great value thanks
good price
worth it
It seems to have helped with my stomach/stool issues
seems to be helping my stomach
definitely helps my stomach
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Probiotic Drink questions
Answered from the same tracked data.









