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Probiotic Drink

Maybe

An estimated 0.0% of orders come back. But the top 5 brands take 100% of clicks, so Probiotic Drink is a Maybe.

Flapen Score
60
60 / 100
Top 6% of 2,976 Grocery niches · +14 vs the category median of 46
Market size
£1.3M/yr326K searches / yr
90-day growth
-16.3%search demand this quarter
Competition
46%top-5 click share · 4 brands · 52 sellers

Flapen Score

Probiotic Drink against its category

The dotted line is the Grocery average. Past it, Probiotic Drink is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Probiotic Drink market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Probiotic Drink 326K times last year and spent an estimated £1.3M. All 4 brands take every click. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 18.0% of those searches ended in a purchase.

Shoppers searched for this 326K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 18.0% of those searches ended in a purchase. Searches in the last 90 days moved -16.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.3M a year.

Searches, last 12 months
326K
Growth, 90 days vs prior 90
-16.3%
Conversion, latest week
18.0%
Market size, estimated
£1.3Ma year
Top search term
symprove92K searches a year

02 · Price

A sale here is worth £22.21.

Listings sell for £22.21 on average, from £1.70 to £112.65. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,000 to 2,500 of them. At £22.21 that is £44K to £56K a year per listing.

Average price
£22.21inside the $15 to $100 sweet spot
Price range
£1.70–£112.65
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
2,000–2,500
Revenue per listing a year
£44K–£56K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

42% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #34 within Fresh & Chilled. It carries 680 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
42%
Prime listings
100%
Out of stock, average day
0.3%
Average rank
#34in Fresh & Chilled
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
680per listing
Listings tracked
24

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
57 months

Products

Top Probiotic Drink products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 46% of clicks. Leaders hold, but buyers still shop past them.

£0£39K£78K£117K£156K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

52

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

46%

Top 20: 97%

Open market

0%

  • Actimel51%
  • Symprove48%
  • Petits Filous1%
  • Munch Bunch1%

Search terms

Top Probiotic Drink search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • symprove92K/yr
  • actimel98K/yr
  • actimel yoghurt drink28K/yr
  • symprove probiotics31K/yr
  • yoghurt drink16K/yr
  • yoghurt drinks13K/yr
  • yogurt drinks10K/yr
  • yogurt drink12K/yr
  • probiotic drink6K/yr
  • symprove probiotics 4 week6K/yr

Reviews and returns

What reviews say buyers love and hate about Probiotic Drink

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
21%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Tastes kinda nasty”
A buyer, on “Taste-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Probiotic Drink questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data