How competitive is the Probiotic Drink niche on Amazon United Kingdom?

4 brands and 52 sellers compete in Probiotic Drink on Amazon United Kingdom. The top 5 Probiotic Drink products take 46% of clicks and its top 5 brands hold 100% of demand.

What does it cost to enter the Probiotic Drink niche?

Probiotic Drink sells for £22.21 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £1.70–£112.65. The average incumbent carries 680 reviews — the moat a new listing must climb.

Probiotic Drink

Probiotic Drink shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Probiotic Drink profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Probiotic Drink is a £1.3M/yr Amazon United Kingdom market (326K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 60/100.

Probiotic Drink: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -16.3% over the last 90 days and 18.0% of searches end in a purchase.

£1.3M

revenue / yr

Units sold / yr80K

Search volume / yr-16.3%326K

Conversion rate18.0%

Avg price£22.21

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers4 · 52

Top-5 product click share46%

Open market0%

Avg brand age57 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 24 products

Top Probiotic Drink products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Symprove Liquid Live & Active Bacteria Pineapple Flavour Water-Based Dairy & Gluten Free Vegan (1 x 500ml)

Price: £16.22
Rating: 4.3/5
Reviews: 103
Age: 1y ago

Actimel Strawberry Yoghurt Drink 12x100g strawberry

Price: £3.89
Rating: 4.7/5
Reviews: 2,357
Age: 10y ago

Actimel Multifruit Yoghurt Drinks 12x100g

Price: £3.88
Rating: 4.7/5
Reviews: 1,528
Age: 12y ago

Actimel Strawberry and Blueberry Yoghurt Drink 12x100g

Price: £3.79
Rating: 4.7/5
Reviews: 1,640
Age: 12y ago

Symprove Liquid Live & Active Bacteria Mango & Passionfruit Flavour Water-Based Dairy & Gluten Free Vegan (4 x 500ml)

Price: £49.68
Rating: 4.4/5
Reviews: 1,200
Age: 14y ago

Newest

by launch date

Symprove Liquid Live & Active Bacteria Pineapple Flavour Water-Based Dairy & Gluten Free Vegan (1 x 500ml)

Price: £16.22
Rating: 4.3/5
Reviews: 103
Age: 1y ago

Symprove Liquid Live & Active Bacteria Strawberry & Raspberry Flavour Water-Based Dairy & Gluten Free Vegan (1 x 500ml)

Price: £16.13
Rating: 4.4/5
Reviews: 257
Age: 1y ago

Symprove Liquid Live & Active Bacteria Mango & Passionfruit Flavour Water-Based Dairy & Gluten Free Vegan (1 x 500ml)

Price: £15.89
Rating: 4.4/5
Reviews: 1,200
Age: 1y ago

Symprove Liquid Live & Active Bacteria Original Flavour Water-Based Dairy & Gluten Free Vegan (1 x 500ml)

Price: £16.95
Rating: 4.3/5
Reviews: 444
Age: 1y ago

Symprove Liquid Live & Active Bacteria Pineapple Flavour Water-Based Dairy & Gluten Free Vegan (4 x 500ml)

Price: £50.83
Rating: 4.3/5
Reviews: 103
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

46%

Top 20: 97%

Open market

Actimel51%
Symprove48%
Petits Filous1%
Munch Bunch1%

Top Probiotic Drink search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

symprove92K/yr -2.7%11.6% conv.
actimel98K/yr -15.9%29.9% conv.
actimel yoghurt drink28K/yr -27.3%22.7% conv.
symprove probiotics31K/yr -24.7%11.5% conv.
yoghurt drink16K/yr -33.0%11.5% conv.
yoghurt drinks13K/yr +13.0%5.5% conv.
yogurt drinks10K/yr +14.3%4.3% conv.
yogurt drink12K/yr -27.0%10.8% conv.
probiotic drink6K/yr -26.9%3.9% conv.
symprove probiotics 4 week6K/yr -29.0%17.2% conv.

What reviews say buyers love and hate about Probiotic Drink

What buyers mention most, as a share of all reviews.

What buyers love

79% of reviews

Quality-Overall20%

“Excellent quality”

Taste-Overall16%

“lovely yogurt”

Flavor10%

“Lovely flavour”

Value For Money9%

“Great value thanks”

Acid Regulator/Stomach Ache Relief6%

“It seems to have helped with my stomach/stool issues”

What buyers complain about

67% of reviews

Taste-Overall21%

“Tastes kinda nasty”

Value For Money18%

“Ridiculously expensive”

Flavor8%

“The pineapple flavour is faint and slightly chalky, not unpleasant,”

Advertised Vs Actual Product7%

“Misleading pik”

Skin Health3%

“I did have poor skin. acne, eczema”

Common Probiotic Drink questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Probiotic Drink 60/100 on Amazon United Kingdom — Worth a look. The niche generates £1.3M/yr across 24 tracked products. Search demand moved -16.3% over the last 90 days.

Probiotic Drink buyers on Amazon United Kingdom complain most about Taste-Overall, Value For Money, Flavor, the themes mined from the niche's reviews. Its return rate is 0.0%.