probiotic drink
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible18.0%search→purchase rate — share of searches ending in a sale
Avg price
Great£22.21avg listing price — sweet spot $15–$100
Market size
Great£1.3M£1.3M/yr · 326K searches
Price range
Great£1.70–£112.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good680.04avg incumbent reviews — the moat a new listing must climb
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-16.3%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, probiotic drink is a £1.3M/yr Amazon United Kingdom market (326K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 60/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
probiotic drink market data
- Units sold / yr
- 60K–80K
- avg 2,000–2,500/product
- Revenue / yr
- £1.3M–£1.8M
- units × avg price
- Conversion rate
- 18.0%
- Avg BSR
- #34
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 42%
- Out of stock
- 0.3%
- Avg brand age
- 57 months
- Avg seller age
- 163 days
Competition & brand share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
4 falling
Sellers
52
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
46%
Top 20: 97%
Open market
0%
- Actimel51%
- Symprove48%
- Petits Filous1%
- Munch Bunch1%
Top probiotic drink search terms
- symprove92K/yr
- actimel98K/yr
- actimel yoghurt drink28K/yr
- symprove probiotics31K/yr
- yoghurt drink16K/yr
- yoghurt drinks13K/yr
- yogurt drinks10K/yr
- yogurt drink12K/yr
- probiotic drink6K/yr
- symprove probiotics 4 week6K/yr
Top probiotic drink products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Symprove Liquid Live & Active Bacteria Pineapple Flavour Water-Based Dairy & Gluten Free Vegan (1 x 500ml)
Symprove£16.224.3★103 rev
Actimel Strawberry Yoghurt Drink 12x100g strawberry
Actimel£3.894.7★2,357 rev
Actimel Multifruit Yoghurt Drinks 12x100g
Actimel£3.884.7★1,528 rev
Actimel Strawberry and Blueberry Yoghurt Drink 12x100g
Actimel£3.794.7★1,640 rev
Symprove Liquid Live & Active Bacteria Mango & Passionfruit Flavour Water-Based Dairy & Gluten Free Vegan (4 x 500ml)
Symprove£49.684.4★1,200 rev
Newest
by launch dateSymprove Liquid Live & Active Bacteria Pineapple Flavour Water-Based Dairy & Gluten Free Vegan (1 x 500ml)
Symprove£16.22103 rev
Symprove Liquid Live & Active Bacteria Strawberry & Raspberry Flavour Water-Based Dairy & Gluten Free Vegan (1 x 500ml)
Symprove£16.13257 rev
Symprove Liquid Live & Active Bacteria Mango & Passionfruit Flavour Water-Based Dairy & Gluten Free Vegan (1 x 500ml)
Symprove£15.891,200 rev
Symprove Liquid Live & Active Bacteria Original Flavour Water-Based Dairy & Gluten Free Vegan (1 x 500ml)
Symprove£16.95444 rev
Symprove Liquid Live & Active Bacteria Pineapple Flavour Water-Based Dairy & Gluten Free Vegan (4 x 500ml)
Symprove£50.83103 rev
Trending
90-day click momentumSymprove Liquid Live & Active Bacteria Pineapple Flavour Water-Based Dairy & Gluten Free Vegan (1 x 500ml)
Symprove£16.224.3★
Symprove Liquid Live & Active Bacteria Original Flavour Water-Based Dairy & Gluten Free Vegan (4 x 500ml)
Symprove£51.854.3★
Actimel Multifruit Yoghurt Drinks 12x100g
Actimel£3.884.7★
Actimel Original 0% Fat and No Added Sugar Yoghurt Drink 12x100g
Actimel£3.754.7★
Actimel Strawberry Yoghurt Drink 12x100g strawberry
Actimel£3.894.7★
What buyers say about probiotic drink
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent quality”
“lovely yogurt”
“Lovely flavour”
“Great value thanks”
“It seems to have helped with my stomach/stool issues”
“Works for me first thing in the morning no bloating love I feel great”
“Good probiotics”
“This is very good for health”
“Works well”
“smooth”
What buyers complain about
“Tastes kinda nasty”
“Ridiculously expensive”
“The pineapple flavour is faint and slightly chalky, not unpleasant,”
“Misleading pik”
“I did have poor skin. acne, eczema”
“Skeptical because I had been taking a probiotic capsule for months”
“had leaked on arrival”
“But since I had already bought a product before that contained no sugar or sweeteners”
Common questions
- Is probiotic drink profitable to sell on Amazon United Kingdom?
- The niche generates £1.3M/yr across 24 tracked products. 90-day search growth is -16.3%. Flapen's verdict: Worth a look (60/100).
- How competitive is the probiotic drink niche?
- 4 brands and 52 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in probiotic drink?
- Top complaints mined from reviews: Taste-Overall, Value For Money, Flavor. The return rate is 0.0%.
- What does it cost to enter the probiotic drink niche?
- Listings span £1.70–£112.65; the average listing price is £22.21 (sweet spot $15–$100). The average incumbent carries 680 reviews — the moat a new listing must climb.