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Pringles Gift Set

Fail

The top 5 brands take 100% of clicks, so Pringles Gift Set is a Fail.

Flapen Score
42
42 / 100
Ranks 2,003 of 2,976 Grocery niches · −4 vs the category median of 46
Market size
£26K/yr91K searches / yr
90-day growth
+24.0%search demand this quarter
Competition
67%top-5 click share · 4 brands · 104 sellers

Flapen Score

Pringles Gift Set against its category

The dotted line is the Grocery average. Past it, Pringles Gift Set is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pringles Gift Set market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pringles Gift Set 91K times last year and spent an estimated £26K. All 4 brands take every click. Demand peaks in Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

3.0% of searches ended in a purchase last week.

Shoppers searched for this 91K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.0% of those searches ended in a purchase. Searches in the last 90 days moved +24.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £26K a year.

Searches, last 12 months
91K
Growth, 90 days vs prior 90
+24.0%
Conversion, latest week
3.0%
Market size, estimated
£26Ka year
Peak month
December50.3× the quietest month
Top search term
pringles multipack54K searches a year

02 · Price

A sale here is worth £9.44.

Listings sell for £9.44 on average, from £1.47 to £19.93. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £9.44 that is £944 to £2K a year per listing.

Average price
£9.44under the $15 to $100 sweet spot
Price range
£1.47–£19.93
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£944–£2K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 56% ship with Prime. On an average day, 15.9% of listings are out of stock. The average listing ranks #259 within Snack Foods. It carries 214 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
56%
Out of stock, average day
15.9%
Average rank
#259in Snack Foods
Average rating
4.27 starsAmazon United Kingdom average 4.36 stars
Average reviews
214per listing
Listings tracked
18

04 · Newcomers

Amazon counts 3 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
3Amazon's first-year sales bar
Average brand age
45 months

Products

Top Pringles Gift Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£3K£4K£5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

4 flat

Sellers

104

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

0%

  • Pringles93%
  • shopior3%
  • Sedol2%
  • Pringle of Scotland1%

Demand

Pringles Gift Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25Holiday '25Spike '26Prime Day '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Dec · busiest ÷ quietest = 50.3×

Search terms

Top Pringles Gift Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pringles multipack54K/yr
  • mini pringles14K/yr
  • pringles gift8K/yr
  • pringles gift set12K/yr
  • pringles christmas3K/yr

Reviews and returns

What reviews say buyers love and hate about Pringles Gift Set

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Flavor20%−0.19

a little artificial tasting when it comes to the chicken

No flavour

Not enough kick in the flavor

Taste-Overall17%+0.92

Tastes absolutely vile

Not the taste i was expecting

not much taste

Quality-Overall9%+0.23

Cheap

I don't think it as good quality

Not as good as chicken one

Spiciness7%+0.08

Didnt find it even remotely spicey - its a lot less spicy than the hot cheese type

Not my thing and not spicy

Slightly too hot

Advertised Vs Actual Product5%−0.08

False advertising

Not as listed

Love

Taste-Overall36%+0.92

A very tasty idea

Good Taste

Nice snack

Flavor17%−0.19

Great flavour

Lovely flavour and nice and fresh

Balanced on flavour, too

Value For Money15%+1.62

Good price

worth every penny

Good value for money

Crispiness10%+0.98

Brilliant taste and very crisp

Great crisps in a handy box

favourite hot crisps

Spiciness6%+0.08

I really love hot spicy things

Nice and spicy

I love anything spicy

FAQ

Common Pringles Gift Set questions

Answered from the same tracked data.