Pretzel
MaybeAn estimated 0.1% of orders come back. But demand is soft, at -8.3% this quarter, so Pretzel is a Maybe.
- Flapen Score
- 55 / 100Top 14% of 2,976 Grocery niches · +9 vs the category median of 4655
- Market size
- £194K/yr253K searches / yr
- 90-day growth
- -8.3%search demand this quarter
- Competition
- 41%top-5 click share · 17 brands · 93 sellers
Flapen Score
Pretzel against its category
The dotted line is the Grocery average. Past it, Pretzel is stronger. Inside it, weaker.
Market
The Pretzel market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Pretzel 253K times last year and spent an estimated £194K. The top 5 brands take 67% of clicks. Demand peaks in Nov–Dec. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 9.5% of those searches ended in a purchase.
Shoppers searched for this 253K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.5% of those searches ended in a purchase. Searches in the last 90 days moved -8.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £194K a year.
- Searches, last 12 months
- 253K
- Growth, 90 days vs prior 90
- -8.3%
- Conversion, latest week
- 9.5%
- Market size, estimated
- £194Ka year
- Peak month
- December2.5× the quietest month
- Top search term
- pretzels198K searches a year
02 · Price
A sale here is worth £8.10.
Listings sell for £8.10 on average, from £0.57 to £27.67. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At £8.10 that is £4K to £6K a year per listing.
- Average price
- £8.10under the $15 to $100 sweet spot
- Price range
- £0.57–£27.67
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £4K–£6K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
34% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 9.2% of listings are out of stock. The average listing ranks #52 within Snack Foods. It carries 514 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 34%
- Prime listings
- 76%
- Out of stock, average day
- 9.2%
- Average rank
- #52in Snack Foods
- Average rating
- 4.54 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 514per listing
- Listings tracked
- 29
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Pretzel products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
San Francisco Sourdough Pretzels 1.47kg
- Price
- £14.04
- Rating
- 4.2/5
- Reviews
- 97
- Age
- 2y ago

Penn State Salted Pretzels Sharing Bag 175g
- Price
- £2.01
- Rating
- 4.7/5
- Reviews
- 600
- Age
- 13y ago

Flipz Milk Chocolate Coated Pretzel Snacks 90 g (Pack of 1)
- Price
- £1.38
- Rating
- 4.7/5
- Reviews
- 1,456
- Age
- 8y ago

Flipz Salted Caramel Pretzels 90g
- Price
- £1.27
- Rating
- 4.6/5
- Reviews
- 455
- Age
- 7y ago

Lajkonik Salted Pretzels Snack - 130g
- Price
- £0.94
- Rating
- 4.6/5
- Reviews
- 520
- Age
- 10y ago
Trending
estimated 90-day click momentum
Reeses Filled Pretzels 510g - Peanut Butter Cream Filled Pretzels Reeses PRETZEL Peanut Butter 1 Pack the Hershey Company
- Price
- £19.72
- Rating
- 4.4/5
- Reviews
- 6,311
- Age
- 1y ago

Pretzel Bundle With Penn Sea Salted Sharing Pretzels 175g (2 Pack)
- Price
- £7.41
- Rating
- 4.0/5
- Reviews
- 3
- Age
- 5mo ago

Pretzel Bundle with Penn State Sour Cream & Chive Sharing Pretzels 175g with Pretzels Salted 175g (2 Pack)
- Price
- £11.02
- Rating
- 4.3/5
- Reviews
- 15
- Age
- 2y ago

Salysol Pretzel Crisps 25g 10 Pack - Crunchy Salted Pretzels in Mini Cans - On-the-Go Travel Savoury Snacks for Kids and Adults - Snack Pretzel for Sharing & Snacking Anytime
- Price
- £13.10
- Rating
- 4.7/5
- Reviews
- 10
- Age
- 1y ago

Huligan Pretzels Pieces Multipack Crisps 65g x Pack of 8 - Baked Pretzel Thins Savoury Snacks Bulk Healthy Vegetarian Snack Box Honey Mustard Sriracha Sauce Cheese Jalepenos Crisps Multipack
- Price
- £9.61
- Rating
- 4.1/5
- Reviews
- 79
- Age
- 1y ago
Newest
by launch date
Pretzel Bundle With Penn Sea Salted Sharing Pretzels 175g (2 Pack)
- Price
- £7.41
- Rating
- 4.0/5
- Reviews
- 3
- Age
- 5mo ago

Cheesestrings Munch Mix Cheese and Pretzels 90g
- Price
- £2.16
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 10mo ago

Salysol Pretzel Crisps 25g 10 Pack - Crunchy Salted Pretzels in Mini Cans - On-the-Go Travel Savoury Snacks for Kids and Adults - Snack Pretzel for Sharing & Snacking Anytime
- Price
- £13.10
- Rating
- 4.7/5
- Reviews
- 10
- Age
- 1y ago

Lajkonik Paluszki 70g
- Price
- £0.57
- Rating
- 4.7/5
- Reviews
- 80
- Age
- 1y ago

Reeses Filled Pretzels 510g - Peanut Butter Cream Filled Pretzels Reeses PRETZEL Peanut Butter 1 Pack the Hershey Company
- Price
- £19.72
- Rating
- 4.4/5
- Reviews
- 6,311
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 flat
Sellers
93
Est. top-5 brand share
67%
Top 20: 100%
Est. top-5 click share
41%
Top 20: 92%
Open market
25%
- Penn State22%
- Flipz17%
- Lajkonik11%
- AHG Investment10%
- Olly's Olives8%
- Generic8%
Demand
Pretzel search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.5×
Search terms
Top Pretzel search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- pretzels198K/yr
- pretzel30K/yr
- salted pretzels12K/yr
- pretzels salted8K/yr
- mini pretzels4K/yr
Reviews and returns
What reviews say buyers love and hate about Pretzel
We read the reviews and the return reasons for every product selling here.
“Lacking salt”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pretzel questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









