Prepared Fruit
MaybeBuyers convert on 34.7% of searches. But prices span $0.69–$3.72, mostly outside the sweet spot, so Prepared Fruit is a Maybe.
- Flapen Score
- 62 / 100Top 4% of 2,976 Grocery niches · +16 vs the category median of 4662
- Market size
- £2.0M/yr2.7M searches / yr
- 90-day growth
- +3.0%search demand this quarter
- Competition
- 25%top-5 click share · 10 brands · 15 sellers
Flapen Score
Prepared Fruit against its category
The dotted line is the Grocery average. Past it, Prepared Fruit is stronger. Inside it, weaker.
Market
The Prepared Fruit market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Prepared Fruit 2.7M times last year and spent an estimated £2.0M. The top 5 brands take 92% of clicks. Flapen scores it 62 out of 100, a Maybe.
01 · Demand
34.7% of searches ended in a purchase last week.
Shoppers searched for this 2.7M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 34.7% of those searches ended in a purchase. Searches in the last 90 days moved +3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.0M a year.
- Searches, last 12 months
- 2.7M
- Growth, 90 days vs prior 90
- +3.0%
- Conversion, latest week
- 34.7%
- Market size, estimated
- £2.0Ma year
- Peak month
- January1.2× the quietest month
- Top search term
- fruit1.1M searches a year
02 · Price
A sale here is worth £2.13.
Listings sell for £2.13 on average, from £0.69 to £3.72. Amazon reports units sold in ranges, and this niche reaches the top one: 800K units or more a year. The average listing sells 8,000 to 10,000 of them. At £2.13 that is £17K to £21K a year per listing.
- Average price
- £2.13under the $15 to $100 sweet spot
- Price range
- £0.69–£3.72
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 800K or moreAmazon's top range
- Units per listing a year
- 8,000–10,000
- Revenue per listing a year
- £17K–£21K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #1 within Fresh & Chilled. It carries 1,193 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 100%
- Out of stock, average day
- 4.3%
- Average rank
- #1in Fresh & Chilled
- Average rating
- 4.44 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,193per listing
- Listings tracked
- 76
04 · Newcomers
Amazon counts 3 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Prepared Fruit products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Morrisons Sweetclem Easy Peelers 600 g (Pack of 1)
- Price
- £1.51
- Rating
- 4.5/5
- Reviews
- 7,863
- Age
- 10y ago
Grape Selection 400g
- Price
- £2.14
- Rating
- 4.5/5
- Reviews
- 2,248
- Age
- 3y ago
Fyffes Bananas 5pk
- Price
- £0.93
- Rating
- 4.4/5
- Reviews
- 1,518
- Age
- 9mo ago
Morrisons Red Grapes 400g
- Price
- £2.14
- Rating
- 4.6/5
- Reviews
- 2,567
- Age
- 3y ago
Morrisons Strawberries 350 g
- Price
- £2.59
- Rating
- 4.6/5
- Reviews
- 3,431
- Age
- 9y ago
Trending
90-day click momentumMorrisons Strawberries 350 g
- Price
- £2.59
- Rating
- 4.6/5
- Reviews
- 3,431
- Age
- 9y ago
Yellow Honeydew Melon
- Price
- £1.79
- Rating
- 4.1/5
- Reviews
- 98
- Age
- 1y ago
Baby Watermelon
- Price
- £2.53
- Rating
- 4.3/5
- Reviews
- 329
- Age
- 2y ago
Fyffes Bananas 5pk
- Price
- £0.93
- Rating
- 4.4/5
- Reviews
- 1,518
- Age
- 9mo ago
Morrisons Apples 1.2kg
- Price
- £2.69
- Rating
- 4.6/5
- Reviews
- 874
- Age
- 2y ago
Newest
by launch date
Competition
Competition: brands, sellers & click share
The top 5 products take only 25% of clicks. An open shelf where new products get seen.
Brands
10 flat
Sellers
15
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
25%
Top 20: 60%
Open market
6%
- Morrisons57%
- by Amazon22%
- Fyffes7%
- Morrison4%
- Generic Box2%
- GreHom2%
- Open — no brand owns it (4 brands, 6%)
Demand
Prepared Fruit search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2×
Search terms
Top Prepared Fruit search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- fruit1.1M/yr
- grapes338K/yr
- watermelon163K/yr
- melon128K/yr
- fruits133K/yr
- cherry132K/yr
- fresh fruit111K/yr
- pears111K/yr
- cherries107K/yr
- pear61K/yr
Reviews and returns
What reviews say buyers love and hate about Prepared Fruit
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Small size
Not fit for purpose
These bananas are very small
Not fresh
Some are rotten
It does not look fresh
a little tasteless
Not a good taste
the weirdest taste
Disappointed with quality check
Variable Quality
Bad quality
Skin was a bit tough
Hard
Soft and inedible
Love
Good size lovely taste dog love them too
Excellent taste
Absolutely delicious cherries
Fresh when arrived
Perfect and its was delivered fresh
Nice fresh
natural sweetness make them a reliable choice for eating on the go
Great sweet treat
Fresh and sweet
Decent Enough
Excellent quality
Healthy snack - good quality
Worth its price
Good value
Excellent Value
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Prepared Fruit questions
Answered from the same tracked data.