Pre-mixed & Ready to Drink
MaybeReturns run at only 0.5% of orders. But shoppers spend only $74K a year here, so Pre-mixed & Ready to Drink is a Maybe.
- Flapen Score
- 57 / 100Top 10% of 2,976 Grocery niches · +11 vs the category median of 4657
- Market size
- £74K/yr101K searches / yr
- 90-day growth
- +30.3%search demand this quarter
- Competition
- 51%top-5 click share · 23 brands · 48 sellers
Flapen Score
Pre-mixed & Ready to Drink against its category
The dotted line is the Grocery average. Past it, Pre-mixed & Ready to Drink is stronger. Inside it, weaker.
Market
The Pre-mixed & Ready to Drink market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Pre-mixed & Ready to Drink 101K times last year and spent an estimated £74K. The top 5 brands take 58% of clicks. Demand peaks in Nov–Dec. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
4.3% of searches ended in a purchase last week.
Shoppers searched for this 101K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.3% of those searches ended in a purchase. Searches in the last 90 days moved +30.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £74K a year.
- Searches, last 12 months
- 101K
- Growth, 90 days vs prior 90
- +30.3%
- Conversion, latest week
- 4.3%
- Market size, estimated
- £74Ka year
- Peak month
- December4.0× the quietest month
- Top search term
- old fashioned cocktail34K searches a year
02 · Price
A sale here is worth £16.93.
Listings sell for £16.93 on average, from £2.10 to £44.71. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £16.93 that is £2K to £4K a year per listing.
- Average price
- £16.93inside the $15 to $100 sweet spot
- Price range
- £2.10–£44.71
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£4K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
57% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 12.1% of listings are out of stock. The average listing ranks #100 within Beer, Wine & Spirits. It carries 842 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 57%
- Prime listings
- 97%
- Out of stock, average day
- 12.1%
- Average rank
- #100in Beer, Wine & Spirits
- Average rating
- 4.54 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 842per listing
- Listings tracked
- 30
04 · Newcomers
Amazon counts 2 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Pre-mixed & Ready to Drink products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Johnnie Walker Old Fashioned Cocktail 20.5% vol 50cl Ready to Drink Whisky Infused with Fruity Orange Notes Bar Quality Cocktails Perfect for Hosting
- Price
- £9.61
- Rating
- 4.3/5
- Reviews
- 278
- Age
- 2y ago
All Shook Up Cocktail Sharing Pack | 10 x 250ml | 3.4% ABV | Pre-Mixed Cans
- Price
- £11.76
- Rating
- 4.3/5
- Reviews
- 8
- Age
- 7mo ago
WHITEBOX COCKTAILS Single Serve Classic Chippers Old Fashioned Cocktail Case Of 4 Cocktail Cans | Classic Full Strength Old Fashioned | Pre-mixed Cocktails Ready To Drink 4x100ml
- Price
- £17.86
- Rating
- 4.5/5
- Reviews
- 52
- Age
- 1y ago
SERVED Cocktail Variety Pack 8% ABV Premium Bar Quality Cocktails Pre-Mixed & Ready To Drink 8 x 250ml Cans
- Price
- £15.49
- Rating
- 4.6/5
- Reviews
- 213
- Age
- 2y ago
Rozél Rosé Vodka with Raspberry & Rose Lemonade Premixed Cocktail in a Can Ready-To-Drink Raspberry Flavoured Vodka & Mixer Sparkling Fruit Flavoured 5% Low Alcohol Drink Pink Cocktail Mix 250ml
- Price
- £2.10
- Rating
- 4.3/5
- Reviews
- 42
- Age
- 1y ago
Trending
90-day click momentum
Lockdown Liquor Old Fashioned Ready to Drink Cocktail 500ml Bottle | Premium Bourbon Blend with Bitters & Simple Syrup | Classic Whiskey Cocktail | 28% ABV | Bar-Quality Old Fashioned at Home
- Price
- £26.36
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2y ago
All Shook Up Cocktail Sharing Pack | 10 x 250ml | 3.4% ABV | Pre-Mixed Cans
- Price
- £11.76
- Rating
- 4.3/5
- Reviews
- 8
- Age
- 7mo ago
Au Vodka Pre-Mixed Can Multi-Pack
- Price
- £17.19
- Rating
- 4.9/5
- Reviews
- 33
- Age
- 2y ago
VK Party Pack 10 x 275ml | 3.4% ABV | Alcopops Party Pack | 10 Bottles | Vodka & Fruit Juice | Ready To Drink | Mixed Pack | Premixed Alcohol Drinks | Fruity Flavoured Sparkling Vodka Drinks |
- Price
- £7.06
- Rating
- 4.6/5
- Reviews
- 48
- Age
- 2y ago
FUNKIN Cocktails Ready to Drink Passion Fruit Martini Nitro Cocktail Cans | 5% ABV | Velvety Texture Smooth Head | Just Pop & Pour Serve Chilled | Tropical & Tangy | 200ml Pack of 12
- Price
- £17.66
- Rating
- 4.5/5
- Reviews
- 417
- Age
- 7y ago
Newest
by launch dateAll Shook Up Cocktail Sharing Pack | 10 x 250ml | 3.4% ABV | Pre-Mixed Cans
- Price
- £11.76
- Rating
- 4.3/5
- Reviews
- 8
- Age
- 7mo ago
CKC Old Fashioned | 24.5% ABV | 700mls | Cocktail Keg Company | Premium Ready to Drink Bar Quality Cocktail
- Price
- £22.65
- Rating
- 4.2/5
- Reviews
- 14
- Age
- 1y ago
SERVED Cocktail Variety Pack 14.9% ABV Premium Quality Bar Strength Pre-Mixed & Ready To Drink 8 x 125ml Cans
- Price
- £18.25
- Rating
- 4.4/5
- Reviews
- 79
- Age
- 1y ago
Old Fashioned Gift Set - Complete Kit for 4 Premium Cocktails | Includes Ingredients Recipe & Tutorial Video | Perfect Whiskey Gift | Whiskey Lovers Box | Cocktail Connoisseurs
- Price
- £44.71
- Rating
- 5.0/5
- Reviews
- 9
- Age
- 1y ago
WHITEBOX COCKTAILS Single Serve Classic Chippers Old Fashioned Cocktail Case Of 4 Cocktail Cans | Classic Full Strength Old Fashioned | Pre-mixed Cocktails Ready To Drink 4x100ml
- Price
- £17.86
- Rating
- 4.5/5
- Reviews
- 52
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
23 rising
Sellers
48
Top-5 brand share
58%
Top 20: 97%
Top-5 click share
51%
Top 20: 87%
Open market
38%
- JOHNNIE WALKER22%
- All Shook Up13%
- SERVED10%
- WHITEBOX COCKTAILS8%
- Rozél5%
- Smlpuame4%
Demand
Pre-mixed & Ready to Drink search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 4.0×
Search terms
Top Pre-mixed & Ready to Drink search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- old fashioned cocktail34K/yr
- cocktail can13K/yr
- pre-mixed & ready to drink19K/yr
- cocktail cans multipack7K/yr
- old fashioned14K/yr
- canned cocktails8K/yr
- old fashioned cocktail kit5K/yr
Reviews and returns
What reviews say buyers love and hate about Pre-mixed & Ready to Drink
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Crazy expensive too
Expensive for what they are
wish it was cheaper
They are all flat and taste odd
Taste bad
Taste was rancid and stale
Flavours are old and no flavoured at all, it is just wood, nothing else, wasted whysky as it smells like burned plastic
was extremely disappointed to find it had almost no aroma at all strong a smell of smoke
From the first smell I knew it would be awful
I dont like the choice of fake cocktail flavours
The flavours in some were described as good others not so good
The different flavours got mixed reviews
Bitters
Orange bitter
frantic shake of Angostura bitters to the surface
Love
Good value
it was money well spent
Great product and worth every penny
These are great, good measures and a great balance of the ingredients resulting in a decent quality one
Good quality set with lots of different types of wood chip to experiment with
Amazing quality
The berry cherry combination is really enjoyable, and it's ready to drink straight away, super convenient
Absolutely delicious love it in gin and sauces
Very tasty
Great idea for a gift
A successful gift
Perfect gift
Great for cocktails
Amazing drinks
Excellent service drink is very tasty
Return
0.5% Return rate 11% Fixable by listing
Crazy expensive too
Expensive for what they are
wish it was cheaper
Have docked it a star as the quality of the wood chips is a bit suspect
absolute rubbish as a working product
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Garden Broom
£911K/yr+38.0%
Electrolytes Sachets
£1.6M/yr+45.8%
Spider Repellent Plug in
£109K/yr+71.2%
Ice Cream Tubs
£167K/yr+150.5%
Alcohol Free Beer
£514K/yr+32.4%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pre-mixed & Ready to Drink questions
Answered from the same tracked data.