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Prawn Cocktail

Fail

The top 5 brands take 100% of clicks, so Prawn Cocktail is a Fail.

Flapen Score
45
45 / 100
Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 46
Market size
£680K/yr4.8M searches / yr
90-day growth
+16.1%search demand this quarter
Competition
53%top-5 click share · 3 brands · 34 sellers

Flapen Score

Prawn Cocktail against its category

The dotted line is the Grocery average. Past it, Prawn Cocktail is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Prawn Cocktail market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Prawn Cocktail 4.8M times last year and spent an estimated £680K. All 3 brands take every click. Demand peaks in Mar–Apr–May–Jun. Flapen scores it 45 out of 100, a Fail.

01 · Demand

4.7% of searches ended in a purchase last week.

Shoppers searched for this 4.8M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.7% of those searches ended in a purchase. Searches in the last 90 days moved +16.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £680K a year.

Searches, last 12 months
4.8M
Growth, 90 days vs prior 90
+16.1%
Conversion, latest week
4.7%
Market size, estimated
£680Ka year
Peak month
May4.2× the quietest month
Top search term
morrisons food shopping with prime2.9M searches a year

02 · Price

A sale here is worth £2.96.

Listings sell for £2.96 on average, from £0.75 to £6.83. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 5,000 to 6,000 of them. At £2.96 that is £15K to £18K a year per listing.

Average price
£2.96under the $15 to $100 sweet spot
Price range
£0.75–£6.83
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
300K–400K
Units per listing a year
5,000–6,000
Revenue per listing a year
£15K–£18K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

13% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #78 within Fresh & Chilled. It carries 3,894 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
13%
Prime listings
100%
Out of stock, average day
0.4%
Average rank
#78in Fresh & Chilled
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,894per listing
Listings tracked
23

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
65 months

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

£0£34K£68K£102K£136K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

34

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

53%

Top 20: 97%

Open market

0%

  • Morrisons93%
  • Morrison4%
  • Vimto3%

Demand

Prawn Cocktail search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KHoliday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 4.2×

Search terms

Top Prawn Cocktail search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • morrisons food shopping with prime2.9M/yr
  • morrisons1.1M/yr
  • morrisons groceries313K/yr
  • morrisons groceries online shopping94K/yr
  • morrison groceries130K/yr
  • morrison54K/yr
  • morrisons food shopping33K/yr
  • morrison shopping online36K/yr
  • morrisons food13K/yr
  • grocery food shopping morrisons12K/yr

Reviews and returns

What reviews say buyers love and hate about Prawn Cocktail

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall16%+1.18

Not as fan of the taste

no taste

Not tasty

Quality-Overall12%−0.02

Poor quality meat

Cheap and does the job

Average Quality

Value For Money11%+0.24

Overpriced

Bit over priced

way too expensive

Hard Feel6%−0.03

hard

tough

Not nice, rock hard

Thickness6%−0.04

needs to be thicker

No its not thick

Very very thin slices

Love

Taste-Overall26%+1.18

Excellent taste

This drink is fantastic

Tastes good and very reasonable

Freshness15%+1.48

the rest keeps fresh

Great fresh

Eggs fresh

Value For Money15%+0.24

worth it

Best value

Good value

Quality-Overall13%−0.02

Great quality

Very well made

Good quality butter

Flavor5%+0.38

it keeps its distinctive flavour

The flavour is consistent

good flavour

FAQ

Common Prawn Cocktail questions

Answered from the same tracked data.