prawn cocktail
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Market size
Good£680K£680K/yr · 4.8M searches
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Growth
Okay+16.1%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Okay3,894.22avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£2.96avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£0.75–£6.83cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, prawn cocktail is a £680K/yr Amazon United Kingdom market (4.8M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar–Apr–May–Jun. Verdict: Skip it — 45/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
prawn cocktail market data
- Units sold / yr
- 300K–400K
- avg 5,000–6,000/product
- Revenue / yr
- £888K–£1.2M
- units × avg price
- Conversion rate
- 4.7%
- Avg BSR
- #78
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 13%
- Out of stock
- 0.4%
- Avg brand age
- 65 months
- Avg seller age
- 158 days
Competition & brand share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
3 falling
Sellers
34
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
53%
Top 20: 97%
Open market
0%
- Morrisons93%
- Morrison4%
- Vimto3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +16.1% search growth over the last 90 days.Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 4.2×
Top prawn cocktail search terms
- morrisons food shopping with prime2.9M/yr
- morrisons1.1M/yr
- morrisons groceries313K/yr
- morrisons groceries online shopping94K/yr
- morrison groceries130K/yr
- morrison54K/yr
- morrisons food shopping33K/yr
- morrison shopping online36K/yr
- morrisons food13K/yr
- grocery food shopping morrisons12K/yr
Top prawn cocktail products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Morrisons Large Free Range Eggs 12 pack
Morrisons£3.444.6★14,025 rev
Morrisons Chicken Breast Fillet 1kg
Morrisons£6.834.6★4,893 rev
Morrisons Sweetclem Easy Peelers 600 g (Pack of 1)
Morrisons£1.514.5★7,863 rev
Morrisons British Steak Mince 5% Fat 500g
Morrisons£5.404.6★7,559 rev
Raspberries 150g
Morrisons£2.364.6★3,124 rev
Newest
by launch date
Morrisons The Best Piccolina Vine Tomatoes 220g
Morrisons£2.28827 rev
Morrisons Baking Potatoes 2kg
Morrisons£1.971,749 rev
Morrisons Maris Piper Potatoes 2kg
Morrisons£2.081,891 rev
Morrisons The Butchers On Market Street Lean British Beef Sizzle Steak 0.320kg
Morrisons£5.42955 rev
Morrisons British Pork Loin Steaks 400g
Morrisons£4.471,128 rev
What buyers say about prawn cocktail
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent taste”
“the rest keeps fresh”
“worth it”
“Great quality”
“it keeps its distinctive flavour”
“Especially pleased that its sugar-free”
“good size”
“It does what it says it does”
“Ideal for boiled potatoes”
“This toilet tissue is reasonably soft”
What buyers complain about
“Not as fan of the taste”
“Poor quality meat”
“Overpriced”
“hard”
“needs to be thicker”
“o. one or two berries not quite fresh”
“soon go dry”
“Didnt last long”
“Too much water added”
“Difficult to get it out if packet”
Common questions
- Is prawn cocktail profitable to sell on Amazon United Kingdom?
- The niche generates £680K/yr across 23 tracked products. 90-day search growth is +16.1%. Flapen's verdict: Skip it (45/100).
- How competitive is the prawn cocktail niche?
- 3 brands and 34 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in prawn cocktail?
- Top complaints mined from reviews: Taste-Overall, Quality-Overall, Value For Money. The return rate is 0.0%.
- When does demand for prawn cocktail peak?
- Demand peaks in Mar–Apr–May–Jun; the busiest month runs 4.2× the quietest.
- What does it cost to enter the prawn cocktail niche?
- Listings span £0.75–£6.83; the average listing price is £2.96 (sweet spot $15–$100). The average incumbent carries 3,894 reviews — the moat a new listing must climb.