Prawn Cocktail
FailThe top 5 brands take 100% of clicks, so Prawn Cocktail is a Fail.
- Flapen Score
- 45 / 100Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 4645
- Market size
- £680K/yr4.8M searches / yr
- 90-day growth
- +16.1%search demand this quarter
- Competition
- 53%top-5 click share · 3 brands · 34 sellers
Flapen Score
Prawn Cocktail against its category
The dotted line is the Grocery average. Past it, Prawn Cocktail is stronger. Inside it, weaker.
Market
The Prawn Cocktail market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Prawn Cocktail 4.8M times last year and spent an estimated £680K. All 3 brands take every click. Demand peaks in Mar–Apr–May–Jun. Flapen scores it 45 out of 100, a Fail.
01 · Demand
4.7% of searches ended in a purchase last week.
Shoppers searched for this 4.8M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.7% of those searches ended in a purchase. Searches in the last 90 days moved +16.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £680K a year.
- Searches, last 12 months
- 4.8M
- Growth, 90 days vs prior 90
- +16.1%
- Conversion, latest week
- 4.7%
- Market size, estimated
- £680Ka year
- Peak month
- May4.2× the quietest month
- Top search term
- morrisons food shopping with prime2.9M searches a year
02 · Price
A sale here is worth £2.96.
Listings sell for £2.96 on average, from £0.75 to £6.83. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 5,000 to 6,000 of them. At £2.96 that is £15K to £18K a year per listing.
- Average price
- £2.96under the $15 to $100 sweet spot
- Price range
- £0.75–£6.83
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 300K–400K
- Units per listing a year
- 5,000–6,000
- Revenue per listing a year
- £15K–£18K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
13% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #78 within Fresh & Chilled. It carries 3,894 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 13%
- Prime listings
- 100%
- Out of stock, average day
- 0.4%
- Average rank
- #78in Fresh & Chilled
- Average rating
- 4.58 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,894per listing
- Listings tracked
- 23
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 65 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 65 months
Products
Top Prawn Cocktail products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Morrisons Large Free Range Eggs 12 pack
- Price
- £3.44
- Rating
- 4.6/5
- Reviews
- 14,025
- Age
- 10y ago

Morrisons Chicken Breast Fillet 1kg
- Price
- £6.83
- Rating
- 4.6/5
- Reviews
- 4,893
- Age
- 9y ago

Morrisons Sweetclem Easy Peelers 600 g (Pack of 1)
- Price
- £1.51
- Rating
- 4.5/5
- Reviews
- 7,863
- Age
- 10y ago

Morrisons British Steak Mince 5% Fat 500g
- Price
- £5.40
- Rating
- 4.6/5
- Reviews
- 7,559
- Age
- 9y ago

Raspberries 150g
- Price
- £2.36
- Rating
- 4.6/5
- Reviews
- 3,124
- Age
- 9y ago
Trending
90-day click momentum
Vimto Squash 1 l (Pack of 1) - Packaging May Vary
- Price
- £1.04
- Rating
- 4.8/5
- Reviews
- 1,947
- Age
- 11y ago

Morrisons Strawberries 350 g
- Price
- £2.59
- Rating
- 4.6/5
- Reviews
- 3,431
- Age
- 9y ago

Raspberries 150g
- Price
- £2.36
- Rating
- 4.6/5
- Reviews
- 3,124
- Age
- 9y ago

Morrisons Maris Piper Potatoes 2kg
- Price
- £2.08
- Rating
- 4.6/5
- Reviews
- 1,891
- Age
- 2y ago

Blueberries 150g
- Price
- £2.13
- Rating
- 4.6/5
- Reviews
- 4,803
- Age
- 9y ago
Newest
by launch date
Morrisons The Best Piccolina Vine Tomatoes 220g
- Price
- £2.28
- Rating
- 4.5/5
- Reviews
- 827
- Age
- 2y ago

Morrisons Baking Potatoes 2kg
- Price
- £1.97
- Rating
- 4.6/5
- Reviews
- 1,749
- Age
- 2y ago

Morrisons Maris Piper Potatoes 2kg
- Price
- £2.08
- Rating
- 4.6/5
- Reviews
- 1,891
- Age
- 2y ago

Morrisons The Butchers On Market Street Lean British Beef Sizzle Steak 0.320kg
- Price
- £5.42
- Rating
- 4.5/5
- Reviews
- 955
- Age
- 3y ago

Morrisons British Pork Loin Steaks 400g
- Price
- £4.47
- Rating
- 4.5/5
- Reviews
- 1,128
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
3 falling
Sellers
34
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
53%
Top 20: 97%
Open market
0%
- Morrisons93%
- Morrison4%
- Vimto3%
Demand
Prawn Cocktail search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 4.2×
Search terms
Top Prawn Cocktail search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- morrisons food shopping with prime2.9M/yr
- morrisons1.1M/yr
- morrisons groceries313K/yr
- morrisons groceries online shopping94K/yr
- morrison groceries130K/yr
- morrison54K/yr
- morrisons food shopping33K/yr
- morrison shopping online36K/yr
- morrisons food13K/yr
- grocery food shopping morrisons12K/yr
Reviews and returns
What reviews say buyers love and hate about Prawn Cocktail
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not as fan of the taste
no taste
Not tasty
Poor quality meat
Cheap and does the job
Average Quality
Overpriced
Bit over priced
way too expensive
hard
tough
Not nice, rock hard
needs to be thicker
No its not thick
Very very thin slices
Love
Excellent taste
This drink is fantastic
Tastes good and very reasonable
the rest keeps fresh
Great fresh
Eggs fresh
worth it
Best value
Good value
Great quality
Very well made
Good quality butter
it keeps its distinctive flavour
The flavour is consistent
good flavour
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Prawn Cocktail questions
Answered from the same tracked data.









