How competitive is the Prawn Cocktail niche on Amazon United Kingdom?

3 brands and 34 sellers compete in Prawn Cocktail on Amazon United Kingdom. The top 5 Prawn Cocktail products take 53% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Prawn Cocktail?

Prawn Cocktail buyers on Amazon United Kingdom complain most about Taste-Overall, Quality-Overall, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Prawn Cocktail niche?

Prawn Cocktail sells for £2.96 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £0.75–£6.83. The average incumbent carries 3,894 reviews — the moat a new listing must climb.

Prawn Cocktail

brand-locked demand (top 5 brands take 100% of clicks) — Prawn Cocktail doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Prawn Cocktail profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Prawn Cocktail is a £680K/yr Amazon United Kingdom market (4.8M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar–Apr–May–Jun. Verdict: Skip it — 45/100.

Prawn Cocktail: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +16.1% over the last 90 days and 4.7% of searches end in a purchase.

£680K

revenue / yr

Units sold / yr400K

Search volume / yr+16.1%4.8M

Conversion rate4.7%

Avg price£2.96

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers3 · 34

Top-5 product click share53%

Open market0%

Avg brand age65 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 23 products

Top Prawn Cocktail products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Morrisons Large Free Range Eggs 12 pack

Price: £3.44
Rating: 4.6/5
Reviews: 14,025
Age: 10y ago

Morrisons Chicken Breast Fillet 1kg

Price: £6.83
Rating: 4.6/5
Reviews: 4,893
Age: 9y ago

Morrisons Sweetclem Easy Peelers 600 g (Pack of 1)

Price: £1.51
Rating: 4.5/5
Reviews: 7,863
Age: 10y ago

Morrisons British Steak Mince 5% Fat 500g

Price: £5.40
Rating: 4.6/5
Reviews: 7,559
Age: 9y ago

Raspberries 150g

Price: £2.36
Rating: 4.6/5
Reviews: 3,124
Age: 9y ago

Newest

by launch date

Morrisons The Best Piccolina Vine Tomatoes 220g

Price: £2.28
Rating: 4.5/5
Reviews: 827
Age: 2y ago

Morrisons Baking Potatoes 2kg

Price: £1.97
Rating: 4.6/5
Reviews: 1,749
Age: 2y ago

Morrisons Maris Piper Potatoes 2kg

Price: £2.08
Rating: 4.6/5
Reviews: 1,891
Age: 2y ago

Morrisons The Butchers On Market Street Lean British Beef Sizzle Steak 0.320kg

Price: £5.42
Rating: 4.5/5
Reviews: 955
Age: 3y ago

Morrisons British Pork Loin Steaks 400g

Price: £4.47
Rating: 4.5/5
Reviews: 1,128
Age: 3y ago

Competition: brands, sellers & click share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

53%

Top 20: 97%

Open market

Morrisons93%
Morrison4%
Vimto3%

Prawn Cocktail demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume4.8MCVR4.7%Products23Brands3Top 5 Brands100%OOS Rate0.4%Rating4.6★Reviews3,894Avg BSR#78

Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 4.2×

Top Prawn Cocktail search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

morrisons food shopping with prime2.9M/yr +18.8%3.3% conv.
morrisons1.1M/yr +13.3%1.7% conv.
morrisons groceries313K/yr -7.0%2.6% conv.
morrisons groceries online shopping94K/yr +76.5%2.5% conv.
morrison groceries130K/yr -0.1%0.6% conv.
morrison54K/yr +20.0%1.5% conv.
morrisons food shopping33K/yr +5.7%2.9% conv.
morrison shopping online36K/yr +87.4%1.1% conv.
morrisons food13K/yr +9.7%1.7% conv.
grocery food shopping morrisons12K/yr +3.1%2.4% conv.

What reviews say buyers love and hate about Prawn Cocktail

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews

Taste-Overall26%

“Excellent taste”

Freshness15%

“the rest keeps fresh”

Value For Money15%

“worth it”

Quality-Overall13%

“Great quality”

Flavor5%

“it keeps its distinctive flavour”

What buyers complain about

70% of reviews

Taste-Overall16%

“Not as fan of the taste”

Quality-Overall12%

“Poor quality meat”

Value For Money11%

“Overpriced”

Hard Feel6%

“hard”

Thickness6%

“needs to be thicker”

Common Prawn Cocktail questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Prawn Cocktail 45/100 on Amazon United Kingdom — Skip it. The niche generates £680K/yr across 23 tracked products. Search demand moved +16.1% over the last 90 days.