Powdered Sugar
FailPrices span $1.53–$8.28, mostly outside the sweet spot, so Powdered Sugar is a Fail.
- Flapen Score
- 37 / 100Ranks 2,578 of 2,976 Grocery niches · −9 vs the category median of 4637
- Market size
- £127K/yr192K searches / yr
- 90-day growth
- -12.8%search demand this quarter
- Competition
- 87%top-5 click share · 7 brands · 73 sellers
Flapen Score
Powdered Sugar against its category
The dotted line is the Grocery average. Past it, Powdered Sugar is stronger. Inside it, weaker.
Market
The Powdered Sugar market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Powdered Sugar 192K times last year and spent an estimated £127K. The top 5 brands take 95% of clicks. Demand peaks in Dec. Flapen scores it 37 out of 100, a Fail.
01 · Demand
12.0% of searches ended in a purchase last week.
Shoppers searched for this 192K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.0% of those searches ended in a purchase. Searches in the last 90 days moved -12.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £127K a year.
- Searches, last 12 months
- 192K
- Growth, 90 days vs prior 90
- -12.8%
- Conversion, latest week
- 12.0%
- Market size, estimated
- £127Ka year
- Peak month
- December2.1× the quietest month
- Top search term
- icing sugar141K searches a year
02 · Price
A sale here is worth £5.50.
Listings sell for £5.50 on average, from £1.53 to £8.28. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At £5.50 that is £8K to £11K a year per listing.
- Average price
- £5.50under the $15 to $100 sweet spot
- Price range
- £1.53–£8.28
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £8K–£11K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
50% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #30 within Baking Supplies. It carries 477 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 70%
- Out of stock, average day
- 15.4%
- Average rank
- #30in Baking Supplies
- Average rating
- 4.56 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 477per listing
- Listings tracked
- 10
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 59 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 59 months
Products
Top Powdered Sugar products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Tate & Lyle Fairtrade Cane Sugar Icing Sugar 500g
- Price
- £1.53
- Rating
- 4.7/5
- Reviews
- 218
- Age
- 10y ago

Tate & Lyle Fairtrade Icing Sugar 1 kg
- Price
- £2.63
- Rating
- 4.7/5
- Reviews
- 87
- Age
- 15y ago

Icing Sugar 3kg Bag | Vegan Halal & Kosher Friendly | Ultra-Fine Powdered Sugar | Perfect for Cakes Frosting Royal Icing and desserts | Packed by Saras Foods UK
- Price
- £8.28
- Rating
- 4.6/5
- Reviews
- 53
- Age
- 11mo ago

FunCakes Icing Sugar Refined Icing Sugar of Confectioners Quality Ultrafine Texture Perfect for Making Icing Buttercream or to roll Out Fondant Halal 900g.
- Price
- £6.24
- Rating
- 4.4/5
- Reviews
- 300
- Age
- 5y ago

Tate & Lyle Icing Sugar Finely Milled for Buttercream & Icing - 2 x 500g
- Price
- £6.18
- Rating
- 4.6/5
- Reviews
- 19
- Age
- 7y ago
Trending
90-day click momentum
Tala Originals Metal Pink and Cream Nostalgic Design Storage Tin 18.5x18.5x19 cm | Holds a Full Bag of Icing Sugar | Stylish Kitchen Storage
- Price
- £6.08
- Rating
- 4.4/5
- Reviews
- 2,376
- Age
- 4y ago

Tate & Lyle Fairtrade Icing Sugar 1 kg
- Price
- £2.63
- Rating
- 4.7/5
- Reviews
- 87
- Age
- 15y ago

Tate & Lyle Fairtrade Cane Sugar Icing Sugar 500g
- Price
- £1.53
- Rating
- 4.7/5
- Reviews
- 218
- Age
- 10y ago

Icing Sugar 3kg Bag | Vegan Halal & Kosher Friendly | Ultra-Fine Powdered Sugar | Perfect for Cakes Frosting Royal Icing and desserts | Packed by Saras Foods UK
- Price
- £8.28
- Rating
- 4.6/5
- Reviews
- 53
- Age
- 11mo ago

Tate & Lyle Icing Sugar Finely Milled for Buttercream & Icing - 2 x 500g
- Price
- £6.18
- Rating
- 4.6/5
- Reviews
- 19
- Age
- 7y ago
Newest
by launch date
Icing Sugar 3kg Bag | Vegan Halal & Kosher Friendly | Ultra-Fine Powdered Sugar | Perfect for Cakes Frosting Royal Icing and desserts | Packed by Saras Foods UK
- Price
- £8.28
- Rating
- 4.6/5
- Reviews
- 53
- Age
- 11mo ago

Tala Originals Metal Pink and Cream Nostalgic Design Storage Tin 18.5x18.5x19 cm | Holds a Full Bag of Icing Sugar | Stylish Kitchen Storage
- Price
- £6.08
- Rating
- 4.4/5
- Reviews
- 2,376
- Age
- 4y ago

FunCakes Icing Sugar Refined Icing Sugar of Confectioners Quality Ultrafine Texture Perfect for Making Icing Buttercream or to roll Out Fondant Halal 900g.
- Price
- £6.24
- Rating
- 4.4/5
- Reviews
- 300
- Age
- 5y ago

Whitworths Icing Sugar 500g
- Price
- £6.56
- Rating
- 4.8/5
- Reviews
- 16
- Age
- 6y ago

Renshaw White Royal Icing Soft Icing for Cakes 400 g (Pack of 1)
- Price
- £2.23
- Rating
- 4.2/5
- Reviews
- 155
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.
Brands
7 falling
Sellers
73
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
87%
Top 20: 100%
Open market
2%
- Tate & Lyle75%
- Saras Flavours of Asia9%
- FunCakes5%
- Renshaw4%
- Squires Kitchen3%
- Whitworths3%
- Open — no brand owns it (1 brand, 2%)
Demand
Powdered Sugar search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.1×
Search terms
Top Powdered Sugar search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- icing sugar141K/yr
- royal icing sugar33K/yr
- powdered sugar11K/yr
- powder sugar3K/yr
- tate and lyle royal icing sugar4K/yr
Reviews and returns
What reviews say buyers love and hate about Powdered Sugar
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Stored badly
not sure id store what its intended for though
Poor quality, arrived with a dent in it and the lid doesnt close, dont waste your money
Terrible quality for the price
very small
Expensive and though
Good - expensive
Love
Good quality
Consistent quality
As ever, great quality reasonable price
Great value
Value for money
Good value
perfect for all different type of baking
Great for cakes
Perfect for Christmas cake
Good icing sugar
Icing sugar very good
Big bag of icing sugar goodness
Perfect size
Just the right size, Lovely
Return
0.3% Return rate 81% Fixable by listing
very small
Expensive and though
Good - expensive
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Powdered Sugar questions
Answered from the same tracked data.









