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Powdered Sugar

Fail

Prices span $1.53–$8.28, mostly outside the sweet spot, so Powdered Sugar is a Fail.

Flapen Score
37
37 / 100
Ranks 2,578 of 2,976 Grocery niches · −9 vs the category median of 46
Market size
£127K/yr192K searches / yr
90-day growth
-12.8%search demand this quarter
Competition
87%top-5 click share · 7 brands · 73 sellers

Flapen Score

Powdered Sugar against its category

The dotted line is the Grocery average. Past it, Powdered Sugar is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Powdered Sugar market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Powdered Sugar 192K times last year and spent an estimated £127K. The top 5 brands take 95% of clicks. Demand peaks in Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

12.0% of searches ended in a purchase last week.

Shoppers searched for this 192K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.0% of those searches ended in a purchase. Searches in the last 90 days moved -12.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £127K a year.

Searches, last 12 months
192K
Growth, 90 days vs prior 90
-12.8%
Conversion, latest week
12.0%
Market size, estimated
£127Ka year
Peak month
December2.1× the quietest month
Top search term
icing sugar141K searches a year

02 · Price

A sale here is worth £5.50.

Listings sell for £5.50 on average, from £1.53 to £8.28. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At £5.50 that is £8K to £11K a year per listing.

Average price
£5.50under the $15 to $100 sweet spot
Price range
£1.53–£8.28
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
1,500–2,000
Revenue per listing a year
£8K–£11K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #30 within Baking Supplies. It carries 477 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
70%
Out of stock, average day
15.4%
Average rank
#30in Baking Supplies
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
477per listing
Listings tracked
10

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Powdered Sugar products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

£0£13K£25K£38K£51K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

73

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

2%

  • Tate & Lyle75%
  • Saras Flavours of Asia9%
  • FunCakes5%
  • Renshaw4%
  • Squires Kitchen3%
  • Whitworths3%
  • Open — no brand owns it (1 brand, 2%)

Demand

Powdered Sugar search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.1×

Search terms

Top Powdered Sugar search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • icing sugar141K/yr
  • royal icing sugar33K/yr
  • powdered sugar11K/yr
  • powder sugar3K/yr
  • tate and lyle royal icing sugar4K/yr

Reviews and returns

What reviews say buyers love and hate about Powdered Sugar

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Storage Capacity25%−0.18

Stored badly

not sure id store what its intended for though

Quality-Overall25%−0.11

Poor quality, arrived with a dent in it and the lid doesnt close, dont waste your money

Terrible quality for the price

Size-Overall25%−0.14

very small

Value For Money13%+1.38

Expensive and though

Good - expensive

Love

Quality-Overall23%−0.11

Good quality

Consistent quality

As ever, great quality reasonable price

Value For Money21%+1.38

Great value

Value for money

Good value

Baking17%+1.36

perfect for all different type of baking

Great for cakes

Perfect for Christmas cake

Sweetness13%+1.02

Good icing sugar

Icing sugar very good

Big bag of icing sugar goodness

Size-Overall7%−0.14

Perfect size

Just the right size, Lovely

Return

0.3% Return rate 81% Fixable by listing

Size-Overall75%▁▆▆▆█▁

very small

Drop/Impact Protection6%▁█▁▁▁▁
Scratch Resistance6%▁▁█▁▁▁
Shape/Style6%█▁▁▁▁▁
Value For Money6%▁▁▁█▁▁

Expensive and though

Good - expensive

FAQ

Common Powdered Sugar questions

Answered from the same tracked data.