powdered egg
Skip itSoft demand (-42.2% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great152.75avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good£3.35–£38.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Avg price
Good£12.60avg listing price — sweet spot $15–$100
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Market size
Bad£33K£33K/yr · 52K searches
Growth
Bad-42.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, powdered egg is a £33K/yr Amazon United Kingdom market (52K searches/yr). The top 5 brands hold 76% of demand. Verdict: Skip it — 46/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
powdered egg market data
- Units sold / yr
- 2K–3K
- avg 100–250/product
- Revenue / yr
- £25K–£32K
- units × avg price
- Conversion rate
- 5.0%
- Avg BSR
- #71
- Page quality
- 0%
- Prime
- 45%
- Sponsored
- 55%
- Out of stock
- 10.9%
- Avg brand age
- 61 months
- Avg seller age
- 193 days
Competition & brand share
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.Brands
13 flat
Sellers
65
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
18%
- yourhealthstore26%
- Spice Mart19%
- SPECIAL INGREDIENTS16%
- Spice Planet9%
- Hawthorne & Evans6%
- MQH Wholefoods6%
- Open — no brand owns it (7 brands, 18%)
Demand
Weekly Amazon search volume, last 14 weeks — -42.2% search growth over the last 90 days.Top powdered egg search terms
- powdered egg15K/yr
- egg powder11K/yr
- dried egg powder10K/yr
- whole egg powder4K/yr
- egg yolk powder3K/yr
- powdered eggs4K/yr
- dried eggs powder uk3K/yr
- powdered eggs long shelf life3K/yr
Top powdered egg products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
yourhealthstore Premium Whole Egg Powder 300g Free Range Perfect for Scrambled Eggs No Additives Not Irradiated Vegetarian Non GMO Gluten Free 100% Pure.
yourhealthstore£9.914.5★361 rev
Free Range Egg Powder Whole | 100% Free Range Free UK P&P 50g-1.9kg (50g)
Spice Mart£4.464.2★88 rev
Whole Egg Powder - Free Range Non-GMO Gluten Free - Recyclable Container (1kg)
SPECIAL INGREDIENTS£27.794.3★175 rev
Whole Egg Powder 1KG Long Lasting Scrambled Eggs Home Cooking *Egg Yoke & White
Hawthorne & Evans£27.064.5★380 rev
Free Range Egg Powder Premium Quality by Spice Planet Free UK P&P 25g-1.9kg (25g)
Spice Planet£3.354.1★27 rev
Newest
by launch date
500g Organic Freeze Dried Whole Egg Powder Cooking Baking Scrambles Eggs Protein Powdered Eggs
Generic£14.950 rev
Waita Freeze Dried Egg Yolk Powder Dog Food Topper & Cat Food Topper 150g | 100% Egg Yolk | Natural High Protein Meal Topper | Grain Free | Single Ingredient Pet Food Supplement
Waita£6.9631 rev
MQH Wholefoods Free Range Whole Egg Powder Baking Cooking Scrambles Eggs Omlettes Premium Quality! (100g)
MQH Wholefoods£6.2617 rev
MQH Wholefoods Free Range Whole Egg Powder Baking Cooking Scrambles Eggs Omlettes Premium Quality! (200g)
MQH Wholefoods£9.4517 rev
Eggylicious Egg Yolk Powder Dried Natural Protein Powder Made from Fresh Eggs Pasteurized Smoothies Non-GMO No Additives Used for Baking 1lbs(16oz)
Eggylicious£38.6453 rev
Trending
90-day click momentum500g Organic Freeze Dried Whole Egg Powder Cooking Baking Scrambles Eggs Protein Powdered Eggs
Generic£14.950.0★
Free Range Egg Powder Whole | 100% Free Range Free UK P&P 50g-1.9kg (450g)
Spice Mart£15.954.2★
Eggylicious Egg Yolk Powder Dried Natural Protein Powder Made from Fresh Eggs Pasteurized Smoothies Non-GMO No Additives Used for Baking 1lbs(16oz)
Eggylicious£38.644.5★
Free Range Egg Powder Whole | 100% Free Range Free UK P&P 50g-1.9kg (50g)
Spice Mart£4.464.2★
Deluxe Premium Egg White Powder 100g 100% Pure Pasteurised Egg Whites No Additives & FatFree Ideal for Meringues Macarons Pavlovas Royal Icing & Baking
Deluxe Nutrition£7.564.3★
What buyers say about powdered egg
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality product”
“Easy to make up and tasty”
“Great value”
“easy to use”
“Done the job”
“good in baking”
“easy to make with simple instructions”
“good sized bag”
“Brilliant if you have egg allergy to Fresh eggs like me easy to make I just add couple of spoonfuls into a bowl with equally amounts of hot or cold water beating thoroughly put in a Hot flat-pancake pan”
“less wasteful than using fresh eggs”
What buyers complain about
“Tastes starchy”
“ordered the price drops”
“smells like egg”
“no instructions on how to use it's no good to me as it doesn't tell me how to use”
“Hard work to reconstitute”
“the lid didnt fit tightly”
“and very hard to mix with water”
“It's not good to drink”
Top return reasons
Common questions
- Is powdered egg profitable to sell on Amazon United Kingdom?
- The niche generates £33K/yr across 20 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -42.2%. Flapen's verdict: Skip it (46/100).
- How competitive is the powdered egg niche?
- 13 brands and 65 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 76% of demand.
- What do buyers complain about in powdered egg?
- Top complaints mined from reviews: Taste-Overall, Value For Money, Smell. The return rate is 0.0%.
- What does it cost to enter the powdered egg niche?
- Listings span £3.35–£38.64; the average listing price is £12.60 (sweet spot $15–$100). The average incumbent carries 153 reviews — the moat a new listing must climb.