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Powdered Egg

Fail

Demand is soft, at -42.2% this quarter, so Powdered Egg is a Fail.

Flapen Score
46
46 / 100
Ranks 1,444 of 2,976 Grocery niches · on the category median
Market size
£33K/yr52K searches / yr
90-day growth
-42.2%search demand this quarter
Competition
63%top-5 click share · 13 brands · 65 sellers

Flapen Score

Powdered Egg against its category

The dotted line is the Grocery average. Past it, Powdered Egg is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Powdered Egg market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Powdered Egg 52K times last year and spent an estimated £33K. The top 5 brands take 76% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

5.0% of searches ended in a purchase last week.

Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -42.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £33K a year.

Searches, last 12 months
52K
Growth, 90 days vs prior 90
-42.2%
Conversion, latest week
5.0%
Market size, estimated
£33Ka year
Top search term
powdered egg15K searches a year

02 · Price

A sale here is worth £12.60.

Listings sell for £12.60 on average, from £3.35 to £38.64. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £12.60 that is £1K to £3K a year per listing.

Average price
£12.60under the $15 to $100 sweet spot
Price range
£3.35–£38.64
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

55% of listings pay for placement with sponsored ads. 45% ship with Prime. On an average day, 10.9% of listings are out of stock. The average listing ranks #71 within Herbs, Spices & Seasonings. It carries 153 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
55%
Prime listings
45%
Out of stock, average day
10.9%
Average rank
#71in Herbs, Spices & Seasonings
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
153per listing
Listings tracked
20

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Powdered Egg products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£7K£10K£13K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

13 flat

Sellers

65

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

18%

  • yourhealthstore26%
  • Spice Mart19%
  • SPECIAL INGREDIENTS16%
  • Spice Planet9%
  • Hawthorne & Evans6%
  • MQH Wholefoods6%
  • Open — no brand owns it (7 brands, 18%)

Demand

Powdered Egg search demand

Weekly searches over the year. Pick a range.

2K1KApr '26May '26May '26May '26Jun '26Jun '26Jul '26

Search terms

Top Powdered Egg search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • powdered egg15K/yr
  • egg powder11K/yr
  • dried egg powder10K/yr
  • whole egg powder4K/yr
  • egg yolk powder3K/yr
  • powdered eggs4K/yr
  • dried eggs powder uk3K/yr
  • powdered eggs long shelf life3K/yr

Reviews and returns

What reviews say buyers love and hate about Powdered Egg

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall21%−0.01

Tastes starchy

tasted sort of potatoey

Tastes like egg, looks like egg, smells like egg,

Value For Money21%−0.12

ordered the price drops

Bit expensive,

Dont worth money

Smell15%−0.10

smells like egg

Smells awful and very fishy

no real egg smell

Instructions/User Manual/Troubleshooting8%−0.12

no instructions on how to use it's no good to me as it doesn't tell me how to use

Recycle/Reuse8%−0.12

Hard work to reconstitute

Love

Quality-Overall20%+1.86

Good quality product

seems great quality

Good product

Taste-Overall13%−0.01

Easy to make up and tasty

Yummy

Its powdered eggs they have unique taste

Value For Money13%−0.12

Great value

for the amount it works out cheaper money wise

Worth it

Ease Of Use11%+0.63

easy to use

Easy to make up and tasty

Easy to use with just a teeny amount of water

Advertised Vs Actual Product9%+1.09

Done the job

As described

Return

0.0% Return rate 38% Fixable by listing

Advertised Vs Actual Product38%▁▁▁▁█▁
Ingredients-Overall38%
Contamination25%▁▁▁▁▁█

FAQ

Common Powdered Egg questions

Answered from the same tracked data.