How competitive is the Powdered Egg niche on Amazon United Kingdom?

13 brands and 65 sellers compete in Powdered Egg on Amazon United Kingdom. The top 5 Powdered Egg products take 63% of clicks and its top 5 brands hold 76% of demand.

What does it cost to enter the Powdered Egg niche?

Powdered Egg sells for £12.60 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £3.35–£38.64. The average incumbent carries 153 reviews — the moat a new listing must climb.

Powdered Egg

soft demand (-42.2% this quarter) — Powdered Egg doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Powdered Egg profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Powdered Egg is a £33K/yr Amazon United Kingdom market (52K searches/yr). The top 5 brands hold 76% of demand. Verdict: Skip it — 46/100.

Powdered Egg: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -42.2% over the last 90 days and 5.0% of searches end in a purchase.

£33K

revenue / yr

Units sold / yr3K

Search volume / yr-42.2%52K

Conversion rate5.0%

Avg price£12.60

Who owns the niche?

The top 5 brands hold 76% of demand, so 24% of the market is open.

24%

open market share

Brands · sellers13 · 65

Top-5 product click share63%

Open market24%

Avg brand age61 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 20 products

Top Powdered Egg products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

yourhealthstore Premium Whole Egg Powder 300g Free Range Perfect for Scrambled Eggs No Additives Not Irradiated Vegetarian Non GMO Gluten Free 100% Pure.

Price: £9.91
Rating: 4.5/5
Reviews: 361
Age: 6y ago

Free Range Egg Powder Whole | 100% Free Range Free UK P&P 50g-1.9kg (50g)

Price: £4.46
Rating: 4.2/5
Reviews: 88
Age: 4y ago

Whole Egg Powder - Free Range Non-GMO Gluten Free - Recyclable Container (1kg)

Price: £27.79
Rating: 4.3/5
Reviews: 175
Age: 3y ago

Whole Egg Powder 1KG Long Lasting Scrambled Eggs Home Cooking *Egg Yoke & White

Price: £27.06
Rating: 4.5/5
Reviews: 380
Age: 6y ago

Free Range Egg Powder Premium Quality by Spice Planet Free UK P&P 25g-1.9kg (25g)

Price: £3.35
Rating: 4.1/5
Reviews: 27
Age: 1y ago

Newest

by launch date

500g Organic Freeze Dried Whole Egg Powder Cooking Baking Scrambles Eggs Protein Powdered Eggs

Price: £14.95
Rating: 0.0/5
Reviews: 0
Age: 2mo ago

Waita Freeze Dried Egg Yolk Powder Dog Food Topper & Cat Food Topper 150g | 100% Egg Yolk | Natural High Protein Meal Topper | Grain Free | Single Ingredient Pet Food Supplement

Price: £6.96
Rating: 4.5/5
Reviews: 31
Age: 10mo ago

MQH Wholefoods Free Range Whole Egg Powder Baking Cooking Scrambles Eggs Omlettes Premium Quality! (100g)

Price: £6.26
Rating: 4.4/5
Reviews: 17
Age: 1y ago

MQH Wholefoods Free Range Whole Egg Powder Baking Cooking Scrambles Eggs Omlettes Premium Quality! (200g)

Price: £9.45
Rating: 4.4/5
Reviews: 17
Age: 1y ago

Eggylicious Egg Yolk Powder Dried Natural Protein Powder Made from Fresh Eggs Pasteurized Smoothies Non-GMO No Additives Used for Baking 1lbs(16oz)

Price: £38.64
Rating: 4.5/5
Reviews: 53
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

13 flat

Sellers

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

18%

yourhealthstore26%
Spice Mart19%
SPECIAL INGREDIENTS16%
Spice Planet9%
Hawthorne & Evans6%
MQH Wholefoods6%
Open — no brand owns it (7 brands, 18%)

Powdered Egg demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume52KCVR5.0%Products20Brands13Top 5 Brands76%OOS Rate10.9%Rating4.3★Reviews153Avg BSR#71

Top Powdered Egg search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

powdered egg15K/yr -45.9%4.3% conv.
egg powder11K/yr -32.4%4.0% conv.
dried egg powder10K/yr -42.1%3.2% conv.
whole egg powder4K/yr -40.3%5.3% conv.
egg yolk powder3K/yr -4.4%2.3% conv.
powdered eggs4K/yr -47.6%3.2% conv.
dried eggs powder uk3K/yr -54.6%4.6% conv.
powdered eggs long shelf life3K/yr -61.9%4.7% conv.

What reviews say buyers love and hate about Powdered Egg

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews

Quality-Overall20%

“Good quality product”

Taste-Overall13%

“Easy to make up and tasty”

Value For Money13%

“Great value”

Ease Of Use11%

“easy to use”

Advertised Vs Actual Product9%

“Done the job”

What buyers complain about

81% of reviews

Taste-Overall21%

“Tastes starchy”

Value For Money21%

“ordered the price drops”

Smell15%

“smells like egg”

Instructions/User Manual/Troubleshooting8%

“no instructions on how to use it's no good to me as it doesn't tell me how to use”

Recycle/Reuse8%

“Hard work to reconstitute”

Powdered Egg return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

38%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Advertised Vs Actual Product

38%

2Ingredients-Overall

38%

3Contamination

25%

Common Powdered Egg questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Powdered Egg 46/100 on Amazon United Kingdom — Skip it. The niche generates £33K/yr across 20 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -42.2% over the last 90 days.

Powdered Egg buyers on Amazon United Kingdom complain most about Taste-Overall, Value For Money, Smell, the themes mined from the niche's reviews. Its return rate is 0.0%.