How competitive is the Potatoes niche on Amazon United Kingdom?

4 brands and 32 sellers compete in Potatoes on Amazon United Kingdom. The top 5 Potatoes products take 64% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Potatoes?

Potatoes buyers on Amazon United Kingdom complain most about Taste-Overall, Quality-Overall, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Potatoes niche?

Potatoes sells for £2.01 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £0.77–£5.76. The average incumbent carries 1,923 reviews — the moat a new listing must climb.

Potatoes

brand-locked demand (top 5 brands take 100% of clicks) — Potatoes doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Potatoes profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Potatoes is a £1.2M/yr Amazon United Kingdom market (1.6M searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 45/100.

Potatoes: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -14.1% over the last 90 days and 36.2% of searches end in a purchase.

£1.2M

revenue / yr

Units sold / yr800K

Search volume / yr-14.1%1.6M

Conversion rate36.2%

Avg price£2.01

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers4 · 32

Top-5 product click share64%

Open market0%

Avg brand age52 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 15 products

Top Potatoes products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Morrisons Maris Piper Potatoes 2kg

Price: £2.08
Rating: 4.6/5
Reviews: 1,891
Age: 2y ago

Baking Potatoes 4 pack

Price: £0.95
Rating: 4.6/5
Reviews: 2,484
Age: 9y ago

Morrisons Baking Potatoes 2kg

Price: £1.97
Rating: 4.6/5
Reviews: 1,749
Age: 2y ago

Morrisons White Potatoes 2.5kg

Price: £1.71
Rating: 4.6/5
Reviews: 2,681
Age: 10y ago

Baby Potatoes 1kg

Price: £1.40
Rating: 4.6/5
Reviews: 4,876
Age: 10y ago

Newest

by launch date

Morrisons Maris Piper Potatoes 1 25kg

Price: £1.51
Rating: 4.5/5
Reviews: 297
Age: 1y ago

Morrisons Maris Piper Potatoes 2kg

Price: £2.08
Rating: 4.6/5
Reviews: 1,891
Age: 2y ago

Morrisons Baking Potatoes 2kg

Price: £1.97
Rating: 4.6/5
Reviews: 1,749
Age: 2y ago

Morrisons Red Potatoes 2kg

Price: £2.02
Rating: 4.6/5
Reviews: 1,003
Age: 2y ago

by Amazon Baking Potatoes 4 Pack

Price: £0.77
Rating: 4.6/5
Reviews: 1,133
Age: 3y ago

Competition: brands, sellers & click share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

Morrisons81%
by Amazon11%
McCain5%
Albert Bartlett2%

Potatoes demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.6MCVR36.2%Products15Brands4Top 5 Brands100%OOS Rate5.3%Rating4.6★Reviews1,923Avg BSR#2

No pronounced peak months · busiest ÷ quietest = 1.3×

Top Potatoes search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

potatoes1.0M/yr -13.2%28.8% conv.
jacket potatoes145K/yr -6.2%38.9% conv.
potato143K/yr -14.1%14.8% conv.
baking potatoes62K/yr -7.7%42.8% conv.
maris piper potatoes51K/yr -31.6%40.8% conv.
baked potatoes37K/yr -2.3%35.3% conv.
potatoes fresh60K/yr -48.2%22.6% conv.
jacket potato15K/yr +16.7%17.6% conv.
potatos15K/yr -19.5%30.4% conv.
potatoe7K/yr -17.8%22.5% conv.

What reviews say buyers love and hate about Potatoes

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews

Freshness20%

“Nice and fresh”

Quality-Overall17%

“Amazing quality worth every penny. Only good quality frozen jacket potato I buy”

Taste-Overall16%

“Nice potatoes”

Baking11%

“Best ready baked potatoes available”

Value For Money7%

“Decent value”

What buyers complain about

78% of reviews

Taste-Overall17%

“you can get once that taste weird”

Quality-Overall13%

“Not so happy with the quality”

Value For Money13%

“Shops are cheaper”

Size-Overall7%

“Very small”

Stale/Rotten/Spoiled7%

“It's no longer edible”

Common Potatoes questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Potatoes 45/100 on Amazon United Kingdom — Skip it. The niche generates £1.2M/yr across 15 tracked products. Search demand moved -14.1% over the last 90 days.