potatoes
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible36.2%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Market size
Great£1.2M£1.2M/yr · 1.6M searches
Review moat
Okay1,923.07avg incumbent reviews — the moat a new listing must climb
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-14.1%90-day search growth — must beat 0% to launch
Avg price
Bad£2.01avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£0.77–£5.76cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, potatoes is a £1.2M/yr Amazon United Kingdom market (1.6M searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 45/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
potatoes market data
- Units sold / yr
- 600K–800K
- avg 30,000–40,000/product
- Revenue / yr
- £1.2M–£1.6M
- units × avg price
- Conversion rate
- 36.2%
- Avg BSR
- #2
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 0%
- Out of stock
- 5.3%
- Avg brand age
- 52 months
- Avg seller age
- 175 days
Competition & brand share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
4 flat
Sellers
32
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
0%
- Morrisons81%
- by Amazon11%
- McCain5%
- Albert Bartlett2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -14.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top potatoes search terms
- potatoes1.0M/yr
- jacket potatoes145K/yr
- potato143K/yr
- baking potatoes62K/yr
- maris piper potatoes51K/yr
- baked potatoes37K/yr
- potatoes fresh60K/yr
- jacket potato15K/yr
- potatos15K/yr
- potatoe7K/yr
Top potatoes products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Newest
by launch date
Morrisons Maris Piper Potatoes 1 25kg
Morrisons£1.51297 rev
Morrisons Maris Piper Potatoes 2kg
Morrisons£2.081,891 rev
Morrisons Baking Potatoes 2kg
Morrisons£1.971,749 rev
Morrisons Red Potatoes 2kg
Morrisons£2.021,003 rev
by Amazon Baking Potatoes 4 Pack
by Amazon£0.771,133 rev
What buyers say about potatoes
What buyers praise and complain about, mined from review topics.What buyers love
“Nice and fresh”
“Amazing quality worth every penny. Only good quality frozen jacket potato I buy”
“Nice potatoes”
“Best ready baked potatoes available”
“Decent value”
“good flavour and of course versatile”
“Easy”
“Nice size”
“Fast food at it's best”
“Boil well and we ate as mash, delicious”
What buyers complain about
“you can get once that taste weird”
“Not so happy with the quality”
“Shops are cheaper”
“Very small”
“It's no longer edible”
“Didnt last long”
“No mould at all unlikely Tesco”
“Peel thin”
“I didn't roast or fry them which I'm sure would of tasted amazing I just used them mashed with minced beef”
“wanted organic”
Common questions
- Is potatoes profitable to sell on Amazon United Kingdom?
- The niche generates £1.2M/yr across 15 tracked products. 90-day search growth is -14.1%. Flapen's verdict: Skip it (45/100).
- How competitive is the potatoes niche?
- 4 brands and 32 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in potatoes?
- Top complaints mined from reviews: Taste-Overall, Quality-Overall, Value For Money. The return rate is 0.0%.
- When does demand for potatoes peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the potatoes niche?
- Listings span £0.77–£5.76; the average listing price is £2.01 (sweet spot $15–$100). The average incumbent carries 1,923 reviews — the moat a new listing must climb.