Skip to content

Potatoes

Fail

The top 5 brands take 100% of clicks, so Potatoes is a Fail.

Flapen Score
45
45 / 100
Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 46
Market size
£1.2M/yr1.6M searches / yr
90-day growth
-14.1%search demand this quarter
Competition
64%top-5 click share · 4 brands · 32 sellers

Flapen Score

Potatoes against its category

The dotted line is the Grocery average. Past it, Potatoes is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Potatoes market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Potatoes 1.6M times last year and spent an estimated £1.2M. All 4 brands take every click. Flapen scores it 45 out of 100, a Fail.

01 · Demand

36.2% of searches ended in a purchase last week.

Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 36.2% of those searches ended in a purchase. Searches in the last 90 days moved -14.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.2M a year.

Searches, last 12 months
1.6M
Growth, 90 days vs prior 90
-14.1%
Conversion, latest week
36.2%
Market size, estimated
£1.2Ma year
Peak month
January1.3× the quietest month
Top search term
potatoes1.0M searches a year

02 · Price

A sale here is worth £2.01.

Listings sell for £2.01 on average, from £0.77 to £5.76. Amazon reports units sold in ranges. This niche sold 600K to 800K a year. The average listing sells 30,000 to 40,000 of them. At £2.01 that is £60K to £80K a year per listing.

Average price
£2.01under the $15 to $100 sweet spot
Price range
£0.77–£5.76
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
600K–800K
Units per listing a year
30,000–40,000
Revenue per listing a year
£60K–£80K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #2 within Fresh & Chilled. It carries 1,923 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
5.3%
Average rank
#2in Fresh & Chilled
Average rating
4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,923per listing
Listings tracked
15

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

£0£116K£233K£349K£466K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

32

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

0%

  • Morrisons81%
  • by Amazon11%
  • McCain5%
  • Albert Bartlett2%

Demand

Potatoes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KHoliday '24SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Potatoes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • potatoes1.0M/yr
  • jacket potatoes145K/yr
  • potato143K/yr
  • baking potatoes62K/yr
  • maris piper potatoes51K/yr
  • baked potatoes37K/yr
  • potatoes fresh60K/yr
  • jacket potato15K/yr
  • potatos15K/yr
  • potatoe7K/yr

Reviews and returns

What reviews say buyers love and hate about Potatoes

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall17%−0.02

you can get once that taste weird

Tasted funny

Awful taste

Quality-Overall13%−0.03

Not so happy with the quality

Used to be good

The quality was rather disappointing

Value For Money13%−0.06

Shops are cheaper

Nothing special and very pricey

Waste of money

Size-Overall7%−0.03

Very small

very small

Small

Stale/Rotten/Spoiled7%−0.04

It's no longer edible

Very old

Love

Freshness20%+1.96

Nice and fresh

Taste fresh and nice

keeps fresh without going soft like some other potatoes

Quality-Overall17%−0.03

Amazing quality worth every penny. Only good quality frozen jacket potato I buy

Excellent quality baking potatoes

Good quality

Taste-Overall16%−0.02

Nice potatoes

Great tasty spuds

Taste good

Baking11%+1.30

Best ready baked potatoes available

Good baking potatoes

Excellent baked potato

Value For Money7%−0.06

Decent value

Very good value

Good value for money

FAQ

Common Potatoes questions

Answered from the same tracked data.