Potatoes
FailThe top 5 brands take 100% of clicks, so Potatoes is a Fail.
- Flapen Score
- 45 / 100Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 4645
- Market size
- £1.2M/yr1.6M searches / yr
- 90-day growth
- -14.1%search demand this quarter
- Competition
- 64%top-5 click share · 4 brands · 32 sellers
Flapen Score
Potatoes against its category
The dotted line is the Grocery average. Past it, Potatoes is stronger. Inside it, weaker.
Market
The Potatoes market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Potatoes 1.6M times last year and spent an estimated £1.2M. All 4 brands take every click. Flapen scores it 45 out of 100, a Fail.
01 · Demand
36.2% of searches ended in a purchase last week.
Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 36.2% of those searches ended in a purchase. Searches in the last 90 days moved -14.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.2M a year.
- Searches, last 12 months
- 1.6M
- Growth, 90 days vs prior 90
- -14.1%
- Conversion, latest week
- 36.2%
- Market size, estimated
- £1.2Ma year
- Peak month
- January1.3× the quietest month
- Top search term
- potatoes1.0M searches a year
02 · Price
A sale here is worth £2.01.
Listings sell for £2.01 on average, from £0.77 to £5.76. Amazon reports units sold in ranges. This niche sold 600K to 800K a year. The average listing sells 30,000 to 40,000 of them. At £2.01 that is £60K to £80K a year per listing.
- Average price
- £2.01under the $15 to $100 sweet spot
- Price range
- £0.77–£5.76
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 600K–800K
- Units per listing a year
- 30,000–40,000
- Revenue per listing a year
- £60K–£80K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #2 within Fresh & Chilled. It carries 1,923 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 100%
- Out of stock, average day
- 5.3%
- Average rank
- #2in Fresh & Chilled
- Average rating
- 4.61 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,923per listing
- Listings tracked
- 15
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Potatoes products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Morrisons Maris Piper Potatoes 2kg
- Price
- £2.08
- Rating
- 4.6/5
- Reviews
- 1,891
- Age
- 2y ago

Baking Potatoes 4 pack
- Price
- £0.95
- Rating
- 4.6/5
- Reviews
- 2,484
- Age
- 9y ago

Morrisons Baking Potatoes 2kg
- Price
- £1.97
- Rating
- 4.6/5
- Reviews
- 1,749
- Age
- 2y ago

Morrisons White Potatoes 2.5kg
- Price
- £1.71
- Rating
- 4.6/5
- Reviews
- 2,681
- Age
- 10y ago

Baby Potatoes 1kg
- Price
- £1.40
- Rating
- 4.6/5
- Reviews
- 4,876
- Age
- 10y ago
Trending
90-day click momentum
Morrisons Sweet Potatoes 1kg
- Price
- £1.55
- Rating
- 4.6/5
- Reviews
- 2,040
- Age
- 9y ago

Morrisons Naturally Wonky Potatoes 2.5kg
- Price
- £1.63
- Rating
- 4.6/5
- Reviews
- 1,888
- Age
- 9y ago

Morrisons White Potatoes 2.5kg
- Price
- £1.71
- Rating
- 4.6/5
- Reviews
- 2,681
- Age
- 10y ago

Baby Potatoes 1kg
- Price
- £1.40
- Rating
- 4.6/5
- Reviews
- 4,876
- Age
- 10y ago

Morrisons The Best Baking Potatoes 700g
- Price
- £1.79
- Rating
- 4.5/5
- Reviews
- 1,095
- Age
- 7y ago
Newest
by launch date
Morrisons Maris Piper Potatoes 1 25kg
- Price
- £1.51
- Rating
- 4.5/5
- Reviews
- 297
- Age
- 1y ago

Morrisons Maris Piper Potatoes 2kg
- Price
- £2.08
- Rating
- 4.6/5
- Reviews
- 1,891
- Age
- 2y ago

Morrisons Baking Potatoes 2kg
- Price
- £1.97
- Rating
- 4.6/5
- Reviews
- 1,749
- Age
- 2y ago

Morrisons Red Potatoes 2kg
- Price
- £2.02
- Rating
- 4.6/5
- Reviews
- 1,003
- Age
- 2y ago

by Amazon Baking Potatoes 4 Pack
- Price
- £0.77
- Rating
- 4.6/5
- Reviews
- 1,133
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 flat
Sellers
32
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
0%
- Morrisons81%
- by Amazon11%
- McCain5%
- Albert Bartlett2%
Demand
Potatoes search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Potatoes search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- potatoes1.0M/yr
- jacket potatoes145K/yr
- potato143K/yr
- baking potatoes62K/yr
- maris piper potatoes51K/yr
- baked potatoes37K/yr
- potatoes fresh60K/yr
- jacket potato15K/yr
- potatos15K/yr
- potatoe7K/yr
Reviews and returns
What reviews say buyers love and hate about Potatoes
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
you can get once that taste weird
Tasted funny
Awful taste
Not so happy with the quality
Used to be good
The quality was rather disappointing
Shops are cheaper
Nothing special and very pricey
Waste of money
Very small
very small
Small
It's no longer edible
Very old
Love
Nice and fresh
Taste fresh and nice
keeps fresh without going soft like some other potatoes
Amazing quality worth every penny. Only good quality frozen jacket potato I buy
Excellent quality baking potatoes
Good quality
Nice potatoes
Great tasty spuds
Taste good
Best ready baked potatoes available
Good baking potatoes
Excellent baked potato
Decent value
Very good value
Good value for money
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Potatoes questions
Answered from the same tracked data.









