potato starch
Skip itPrices mostly outside the sweet spot ($1.24–$9.06) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible18.3%search→purchase rate — share of searches ending in a sale
Review moat
Great346.08avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Market size
Okay£105K£105K/yr · 117K searches
Growth
Bad-11.4%90-day search growth — must beat 0% to launch
Competition
Bad81%top-5 click share — a locked-up shelf
Avg price
Bad£4.95avg listing price — sweet spot $15–$100
Brand share
Bad95%top-5 brand share — brand-locked demand
Price range
Bad£1.24–£9.06cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, potato starch is a £105K/yr Amazon United Kingdom market (117K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Dec. Verdict: Skip it — 43/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
potato starch market data
- Units sold / yr
- 20K–25K
- avg 1,000–1,250/product
- Revenue / yr
- £99K–£124K
- units × avg price
- Conversion rate
- 18.3%
- Avg BSR
- #48
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 62%
- Out of stock
- 4.2%
- Avg brand age
- 65 months
- Avg seller age
- 208 days
Competition & brand share
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 flat
Sellers
12
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
81%
Top 20: 100%
Open market
3%
- The Worldwide Mint32%
- Wholefood Earth26%
- CHIQUO26%
- Old India7%
- yourhealthstore4%
- Foon Lung Ching Kee2%
- Open — no brand owns it (2 brands, 3%)
Demand & seasonality
Weekly Amazon search volume, last 88 weeks — -11.4% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.1×
Top potato starch search terms
- potato starch102K/yr
- potato starch powder12K/yr
- potato starch for chinese food3K/yr
Top potato starch products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Potato Starch (400g /14.11oz) Baked Goods Muffins Bread Gravy and Sauce Thickener Gluten Free Non - GMO Vegan Premium Quality
The Worldwide Mint£4.244.6★379 rev
Wholefood Earth Potato Starch 500 g | GMO Free
Wholefood Earth£3.434.6★1,122 rev
Chiquo Potato Starch - 1kg | Vegan Friendly & GMO Free | Premium Quality Thickening Agent for Sauces Soups and Baking | Resealable Pack for Freshness
CHIQUO£5.944.6★251 rev
Potato Starch 1kg 100% Natural Non-GMO & Vegan Unmodified Potato Powder Premium Gluten Free Flour Alternative & Thickening Agent for Cooking Baking Soups & Sauces
The Worldwide Mint£7.064.1★28 rev
Old India Potato Starch Powder 1 Kg
Old India£4.944.6★177 rev
Newest
by launch date
Potato Starch | Thickening Baking & Gluten-Free Cooking | Vegetarian and Vegan Friendly | Packed in Kraft Paper Pouch (100g)
Wholefoods World£3.991 rev
Chiquo Potato Starch - 2kg | Vegan Friendly & GMO Free | Premium Quality Thickening Agent for Sauces Soups and Baking | Resealable Pack for Freshness
CHIQUO£9.06251 rev
Chiquo Potato Starch - 400g | Vegan Friendly & GMO Free | Premium Quality Thickening Agent for Sauces Soups and Baking | Resealable Pack for Freshness
CHIQUO£4.12251 rev
Chiquo Potato Starch - 1kg | Vegan Friendly & GMO Free | Premium Quality Thickening Agent for Sauces Soups and Baking | Resealable Pack for Freshness
CHIQUO£5.94251 rev
Potato Starch (400g /14.11oz) Baked Goods Muffins Bread Gravy and Sauce Thickener Gluten Free Non - GMO Vegan Premium Quality
The Worldwide Mint£4.24379 rev
Trending
90-day click momentumPotato Starch 1kg 100% Natural Non-GMO & Vegan Unmodified Potato Powder Premium Gluten Free Flour Alternative & Thickening Agent for Cooking Baking Soups & Sauces
The Worldwide Mint£7.064.1★
Potato Starch | Thickening Baking & Gluten-Free Cooking | Vegetarian and Vegan Friendly | Packed in Kraft Paper Pouch (100g)
Wholefoods World£3.991.0★
Chiquo Potato Starch - 2kg | Vegan Friendly & GMO Free | Premium Quality Thickening Agent for Sauces Soups and Baking | Resealable Pack for Freshness
CHIQUO£9.064.6★
Potato Starch (400g /14.11oz) Baked Goods Muffins Bread Gravy and Sauce Thickener Gluten Free Non - GMO Vegan Premium Quality
The Worldwide Mint£4.244.6★
Chiquo Potato Starch - 1kg | Vegan Friendly & GMO Free | Premium Quality Thickening Agent for Sauces Soups and Baking | Resealable Pack for Freshness
CHIQUO£5.944.6★
What buyers say about potato starch
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality powder”
“Excellent thickner”
“stayed crisp even after sitting”
“The texture is smooth”
“Great value”
“The taste is neutral”
“for making gluten free fair price for the amount”
“Does the product work as advertised/expected: Yes”
“mainly because I find it has a more neutral flavour for me which I much prefer”
“easy to use”
What buyers complain about
“NOT gluten free”
“Allergen information incorrect”
“Normally our home made fried chicken gets a soggy exterior if not eating soon”
“it doesnt add a floury taste. the flour usually needs to be cooked out using a roux”
“I find this doesn't change the flavour. though”
“The bag is much larger than I expected”
“Does it come with instructions: No”
“what I found over the years was rather mediocre”
“I think that £4.25 is a bit expensive for only 400g”
“it will clump if added to hold liquids”
Common questions
- Is potato starch profitable to sell on Amazon United Kingdom?
- The niche generates £105K/yr across 13 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -11.4%. Flapen's verdict: Skip it (43/100).
- How competitive is the potato starch niche?
- 8 brands and 12 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in potato starch?
- Top complaints mined from reviews: Nutritional Content, Allergies, Moist/Dry. The return rate is 0.0%.
- When does demand for potato starch peak?
- Demand peaks in Dec; the busiest month runs 2.1× the quietest.
- What does it cost to enter the potato starch niche?
- Listings span £1.24–£9.06; the average listing price is £4.95 (sweet spot $15–$100). The average incumbent carries 346 reviews — the moat a new listing must climb.