Potato Starch
FailPrices span $1.24–$9.06, mostly outside the sweet spot, so Potato Starch is a Fail.
- Flapen Score
- 43 / 100Ranks 1,873 of 2,976 Grocery niches · −3 vs the category median of 4643
- Market size
- £105K/yr117K searches / yr
- 90-day growth
- -11.4%search demand this quarter
- Competition
- 81%top-5 click share · 8 brands · 12 sellers
Flapen Score
Potato Starch against its category
The dotted line is the Grocery average. Past it, Potato Starch is stronger. Inside it, weaker.
Market
The Potato Starch market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Potato Starch 117K times last year and spent an estimated £105K. The top 5 brands take 95% of clicks. Demand peaks in Dec. Flapen scores it 43 out of 100, a Fail.
01 · Demand
18.3% of searches ended in a purchase last week.
Shoppers searched for this 117K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 18.3% of those searches ended in a purchase. Searches in the last 90 days moved -11.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £105K a year.
- Searches, last 12 months
- 117K
- Growth, 90 days vs prior 90
- -11.4%
- Conversion, latest week
- 18.3%
- Market size, estimated
- £105Ka year
- Peak month
- December2.1× the quietest month
- Top search term
- potato starch102K searches a year
02 · Price
A sale here is worth £4.95.
Listings sell for £4.95 on average, from £1.24 to £9.06. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At £4.95 that is £5K to £6K a year per listing.
- Average price
- £4.95under the $15 to $100 sweet spot
- Price range
- £1.24–£9.06
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £5K–£6K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
62% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #48 within Cooking Ingredients. It carries 346 reviews at 4.29 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 62%
- Prime listings
- 92%
- Out of stock, average day
- 4.2%
- Average rank
- #48in Cooking Ingredients
- Average rating
- 4.29 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 346per listing
- Listings tracked
- 13
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 65 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 65 months
Products
Top Potato Starch products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Potato Starch (400g /14.11oz) Baked Goods Muffins Bread Gravy and Sauce Thickener Gluten Free Non - GMO Vegan Premium Quality
- Price
- £4.24
- Rating
- 4.6/5
- Reviews
- 379
- Age
- 2y ago

Wholefood Earth Potato Starch 500 g | GMO Free
- Price
- £3.43
- Rating
- 4.6/5
- Reviews
- 1,122
- Age
- 5y ago

Chiquo Potato Starch - 1kg | Vegan Friendly & GMO Free | Premium Quality Thickening Agent for Sauces Soups and Baking | Resealable Pack for Freshness
- Price
- £5.94
- Rating
- 4.6/5
- Reviews
- 251
- Age
- 1y ago

Potato Starch 1kg 100% Natural Non-GMO & Vegan Unmodified Potato Powder Premium Gluten Free Flour Alternative & Thickening Agent for Cooking Baking Soups & Sauces
- Price
- £7.06
- Rating
- 4.1/5
- Reviews
- 28
- Age
- 2y ago

Old India Potato Starch Powder 1 Kg
- Price
- £4.94
- Rating
- 4.6/5
- Reviews
- 177
- Age
- 12y ago
Trending
90-day click momentum
Potato Starch 1kg 100% Natural Non-GMO & Vegan Unmodified Potato Powder Premium Gluten Free Flour Alternative & Thickening Agent for Cooking Baking Soups & Sauces
- Price
- £7.06
- Rating
- 4.1/5
- Reviews
- 28
- Age
- 2y ago

Potato Starch | Thickening Baking & Gluten-Free Cooking | Vegetarian and Vegan Friendly | Packed in Kraft Paper Pouch (100g)
- Price
- £3.99
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 5mo ago

Chiquo Potato Starch - 2kg | Vegan Friendly & GMO Free | Premium Quality Thickening Agent for Sauces Soups and Baking | Resealable Pack for Freshness
- Price
- £9.06
- Rating
- 4.6/5
- Reviews
- 251
- Age
- 1y ago

Potato Starch (400g /14.11oz) Baked Goods Muffins Bread Gravy and Sauce Thickener Gluten Free Non - GMO Vegan Premium Quality
- Price
- £4.24
- Rating
- 4.6/5
- Reviews
- 379
- Age
- 2y ago

Chiquo Potato Starch - 1kg | Vegan Friendly & GMO Free | Premium Quality Thickening Agent for Sauces Soups and Baking | Resealable Pack for Freshness
- Price
- £5.94
- Rating
- 4.6/5
- Reviews
- 251
- Age
- 1y ago
Newest
by launch date
Potato Starch | Thickening Baking & Gluten-Free Cooking | Vegetarian and Vegan Friendly | Packed in Kraft Paper Pouch (100g)
- Price
- £3.99
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 5mo ago

Chiquo Potato Starch - 2kg | Vegan Friendly & GMO Free | Premium Quality Thickening Agent for Sauces Soups and Baking | Resealable Pack for Freshness
- Price
- £9.06
- Rating
- 4.6/5
- Reviews
- 251
- Age
- 1y ago

Chiquo Potato Starch - 400g | Vegan Friendly & GMO Free | Premium Quality Thickening Agent for Sauces Soups and Baking | Resealable Pack for Freshness
- Price
- £4.12
- Rating
- 4.6/5
- Reviews
- 251
- Age
- 1y ago

Chiquo Potato Starch - 1kg | Vegan Friendly & GMO Free | Premium Quality Thickening Agent for Sauces Soups and Baking | Resealable Pack for Freshness
- Price
- £5.94
- Rating
- 4.6/5
- Reviews
- 251
- Age
- 1y ago

Potato Starch (400g /14.11oz) Baked Goods Muffins Bread Gravy and Sauce Thickener Gluten Free Non - GMO Vegan Premium Quality
- Price
- £4.24
- Rating
- 4.6/5
- Reviews
- 379
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.
Brands
8 flat
Sellers
12
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
81%
Top 20: 100%
Open market
3%
- The Worldwide Mint32%
- Wholefood Earth26%
- CHIQUO26%
- Old India7%
- yourhealthstore4%
- Foon Lung Ching Kee2%
- Open — no brand owns it (2 brands, 3%)
Demand
Potato Starch search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.1×
Search terms
Top Potato Starch search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- potato starch102K/yr
- potato starch powder12K/yr
- potato starch for chinese food3K/yr
Reviews and returns
What reviews say buyers love and hate about Potato Starch
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
NOT gluten free
so its not too healthy what I am mentioning here
Allergen information incorrect
Normally our home made fried chicken gets a soggy exterior if not eating soon
it doesnt add a floury taste. the flour usually needs to be cooked out using a roux
It has no strong taste
I find this doesn't change the flavour. though
Love
Good quality powder
Overall, a good quality pantry staple with plenty of everyday uses and reliable results
Good quality
Excellent thickner
it thickens nicely without going lumpy
Great for thickening
stayed crisp even after sitting
Great as a thickener and to coat and assist crispy things get more crispy - chicken, chips etc
Great for making roast potatoes extra crispy
The texture is smooth
creating a good consistency
Nice texture
Great value
Good value
I think this is excellent value
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Potato Starch questions
Answered from the same tracked data.









