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Potato Starch

Fail

Prices span $1.24–$9.06, mostly outside the sweet spot, so Potato Starch is a Fail.

Flapen Score
43
43 / 100
Ranks 1,873 of 2,976 Grocery niches · −3 vs the category median of 46
Market size
£105K/yr117K searches / yr
90-day growth
-11.4%search demand this quarter
Competition
81%top-5 click share · 8 brands · 12 sellers

Flapen Score

Potato Starch against its category

The dotted line is the Grocery average. Past it, Potato Starch is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Potato Starch market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Potato Starch 117K times last year and spent an estimated £105K. The top 5 brands take 95% of clicks. Demand peaks in Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

18.3% of searches ended in a purchase last week.

Shoppers searched for this 117K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 18.3% of those searches ended in a purchase. Searches in the last 90 days moved -11.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £105K a year.

Searches, last 12 months
117K
Growth, 90 days vs prior 90
-11.4%
Conversion, latest week
18.3%
Market size, estimated
£105Ka year
Peak month
December2.1× the quietest month
Top search term
potato starch102K searches a year

02 · Price

A sale here is worth £4.95.

Listings sell for £4.95 on average, from £1.24 to £9.06. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At £4.95 that is £5K to £6K a year per listing.

Average price
£4.95under the $15 to $100 sweet spot
Price range
£1.24–£9.06
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,000–1,250
Revenue per listing a year
£5K–£6K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

62% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #48 within Cooking Ingredients. It carries 346 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
92%
Out of stock, average day
4.2%
Average rank
#48in Cooking Ingredients
Average rating
4.29 starsAmazon United Kingdom average 4.36 stars
Average reviews
346per listing
Listings tracked
13

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
65 months

Products

Top Potato Starch products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

£0£11K£21K£32K£42K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 flat

Sellers

12

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

3%

  • The Worldwide Mint32%
  • Wholefood Earth26%
  • CHIQUO26%
  • Old India7%
  • yourhealthstore4%
  • Foon Lung Ching Kee2%
  • Open — no brand owns it (2 brands, 3%)

Demand

Potato Starch search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KHoliday '24Spike '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Dec · busiest ÷ quietest = 2.1×

Search terms

Top Potato Starch search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • potato starch102K/yr
  • potato starch powder12K/yr
  • potato starch for chinese food3K/yr

Reviews and returns

What reviews say buyers love and hate about Potato Starch

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Nutritional Content12%−0.08

NOT gluten free

so its not too healthy what I am mentioning here

Allergies10%−0.12

Allergen information incorrect

Moist/Dry5%−0.01

Normally our home made fried chicken gets a soggy exterior if not eating soon

Taste-Overall4%+0.66

it doesnt add a floury taste. the flour usually needs to be cooked out using a roux

It has no strong taste

Flavor3%+0.19

I find this doesn't change the flavour. though

Love

Quality-Overall18%+0.61

Good quality powder

Overall, a good quality pantry staple with plenty of everyday uses and reliable results

Good quality

Thickness11%+0.69

Excellent thickner

it thickens nicely without going lumpy

Great for thickening

Crispiness10%+0.34

stayed crisp even after sitting

Great as a thickener and to coat and assist crispy things get more crispy - chicken, chips etc

Great for making roast potatoes extra crispy

Texture/Consistency-Overall7%

The texture is smooth

creating a good consistency

Nice texture

Value For Money6%+0.56

Great value

Good value

I think this is excellent value

FAQ

Common Potato Starch questions

Answered from the same tracked data.