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Potato Starch

Fail

Prices span $1.24–$9.06, mostly outside the sweet spot, so Potato Starch is a Fail.

Flapen Score
43
43 / 100
Ranks 1,873 of 2,976 Grocery niches · −3 vs the category median of 46
Market size
£105K/yr117K searches / yr
90-day growth
-11.4%search demand this quarter
Competition
81%top-5 click share · 8 brands · 12 sellers

Flapen Score

Potato Starch against its category

The dotted line is the Grocery average. Past it, Potato Starch is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Potato Starch market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Potato Starch 117K times last year and spent an estimated £105K. The top 5 brands take 95% of clicks. Demand peaks in Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 18.3% of those searches ended in a purchase.

Shoppers searched for this 117K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 18.3% of those searches ended in a purchase. Searches in the last 90 days moved -11.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £105K a year.

Searches, last 12 months
117K
Growth, 90 days vs prior 90
-11.4%
Conversion, latest week
18.3%
Market size, estimated
£105Ka year
Peak month
December2.1× the quietest month
Top search term
potato starch102K searches a year

02 · Price

A sale here is worth £4.95.

Listings sell for £4.95 on average, from £1.24 to £9.06. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At £4.95 that is £5K to £6K a year per listing.

Average price
£4.95under the $15 to $100 sweet spot
Price range
£1.24–£9.06
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,000–1,250
Revenue per listing a year
£5K–£6K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

62% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #48 within Cooking Ingredients. It carries 346 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
92%
Out of stock, average day
4.2%
Average rank
#48in Cooking Ingredients
Average rating
4.29 starsAmazon United Kingdom average 4.36 stars
Average reviews
346per listing
Listings tracked
13

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
65 months

Products

Top Potato Starch products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 81% of clicks. A locked shelf that new listings rarely crack.

£0£11K£21K£32K£42K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 flat

Sellers

12

Est. top-5 brand share

95%

Top 20: 100%

Est. top-5 click share

81%

Top 20: 100%

Open market

3%

  • The Worldwide Mint32%
  • Wholefood Earth26%
  • CHIQUO26%
  • Old India7%
  • yourhealthstore4%
  • Foon Lung Ching Kee2%
  • Open — no brand owns it (2 brands, 3%)

Demand

Potato Starch search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KHoliday '24Spike '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Dec · busiest ÷ quietest = 2.1×

Search terms

Top Potato Starch search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • potato starch102K/yr
  • potato starch powder12K/yr
  • potato starch for chinese food3K/yr

Reviews and returns

What reviews say buyers love and hate about Potato Starch

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
12%of negative reviews mention “Nutritional Content”
<0.1%of orders come back, a rate Amazon rounds to zero
“NOT gluten free”
A buyer, on “Nutritional Content”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Potato Starch questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data