How competitive is the Portobello Mushrooms niche on Amazon United Kingdom?

17 brands and 34 sellers compete in Portobello Mushrooms on Amazon United Kingdom. The top 5 Portobello Mushrooms products take 47% of clicks and its top 5 brands hold 72% of demand.

What do buyers complain about in Portobello Mushrooms?

Portobello Mushrooms buyers on Amazon United Kingdom complain most about Size-Overall, Functionality-Overall, Dosage, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Portobello Mushrooms niche?

Portobello Mushrooms sells for £11.08 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.03–£29.16. The average incumbent carries 290 reviews — the moat a new listing must climb.

Portobello Mushrooms

Portobello Mushrooms shows low returns (0.0%), but soft demand (-26.7% this quarter) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Portobello Mushrooms profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Portobello Mushrooms is a £63K/yr Amazon United Kingdom market (47K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Jan–Sep–Oct–Nov–Dec. Verdict: Worth a look — 53/100.

Portobello Mushrooms: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -26.7% over the last 90 days and 12.0% of searches end in a purchase.

£63K

revenue / yr

Units sold / yr6K

Search volume / yr-26.7%47K

Conversion rate12.0%

Avg price£11.08

Who owns the niche?

The top 5 brands hold 72% of demand, so 28% of the market is open.

28%

open market share

Brands · sellers17 · 34

Top-5 product click share47%

Open market28%

Avg brand age54 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 24 products

Top Portobello Mushrooms products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

East Asia Brand Dried Shiitake Mushroom - 60g (Pack of 1)

Price: £5.72
Rating: 4.3/5
Reviews: 160
Age: 5y ago

Yutaka - Dried Shiitake Mushrooms 30g - Premium Donko Winter Mushrooms - Rich Umami Flavour Vegan Friendly - High Fibre & Protein - Perfect for Soups Stir-Fries Risotto & Broths

Price: £3.15
Rating: 4.3/5
Reviews: 441
Age: 9y ago

Golden Swan Dried Shiitake Mushrooms 1 kg

Price: £23.37
Rating: 4.5/5
Reviews: 421
Age: 10y ago

VIGOROUS MOUNTAINS Dried Shiitake Mushrooms for Cooking Pure Aroma Thin Cap Without Stem Rehydrate Quickly Soft Texture Gourmet Dried Mushrooms Shiitake 100g

Price: £11.70
Rating: 4.5/5
Reviews: 306
Age: 2y ago

VIGOROUS MOUNTAINS Dried Shiitake Mushrooms for Cooking 2-3CM Dehydrated Mushrooms Dry Fresh Vegan No Fumigation Sulfur (4Oz) 113.4 Gram

Price: £6.96
Rating: 4.3/5
Reviews: 780
Age: 8y ago

Newest

by launch date

Morrisons The Best Shiitake Mushrooms 130g

Price: £2.10
Rating: 4.6/5
Reviews: 91
Age: 10mo ago

Yutaka Sliced Dried Winter Shiitake Mushrooms 500g | Rich Umami-Rich Japanese Shiitake Ideal for Soups Ramen Broths & Stir-Fries

Price: £14.73
Rating: 3.6/5
Reviews: 8
Age: 11mo ago

Chestnut Mushrooms 340g

Price: £1.65
Rating: 4.6/5
Reviews: 411
Age: 12mo ago

VIGOROUS MOUNTAINS Organic Shiitake Mushrooms Sliced Great Size Fresh Texture Rehydrate Quickly Dried Shiitake Mushrooms for Cooking Soups Ramen Pasta and Risotto All Natural Vegan 100g

Price: £8.95
Rating: 4.5/5
Reviews: 452
Age: 1y ago

FuRui Dried Shiitake Mushrooms 1kg

Price: £22.27
Rating: 4.7/5
Reviews: 10
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

47%

Top 20: 96%

Open market

21%

Vigorous Mountains22%
East Asia Brand16%
Yutaka15%
GOLDEN SWAN10%
Emma Basic9%
Morrisons8%

Portobello Mushrooms demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume47KCVR12.0%Products24Brands17Top 5 Brands72%OOS Rate11.0%Rating4.4★Reviews290Avg BSR#108

Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 3.4×

Top Portobello Mushrooms search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

shiitake mushrooms26K/yr -30.7%8.0% conv.
dried shiitake mushrooms14K/yr -21.6%10.9% conv.
shiitake3K/yr -24.7%5.9% conv.
shitake2K/yr -8.6%13.1% conv.
dried shiitake2K/yr -33.1%8.9% conv.

What reviews say buyers love and hate about Portobello Mushrooms

What buyers mention most, as a share of all reviews.

What buyers love

74% of reviews

Quality-Overall22%

“Excellent product”

Value For Money13%

“you can get cheaper”

Taste-Overall10%

“Great fungi”

Freshness7%

“Super fresh”

Focus Enhancement6%

“focus has improved”

What buyers complain about

70% of reviews

Size-Overall14%

“A very big bag”

Functionality-Overall11%

“don't see or feel any result”

Dosage11%

“Started taking these, still sceptical about tablets form over actual powder to put in drinks, food ect”

Thickness7%

“They are the thinner”

Natural Resource Wastage7%

“Waste of time”

Portobello Mushrooms return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Software/Application

100%

Common Portobello Mushrooms questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Portobello Mushrooms 53/100 on Amazon United Kingdom — Worth a look. The niche generates £63K/yr across 24 tracked products. 2 of 3 products launched in the last 360 days are still selling. Search demand moved -26.7% over the last 90 days.