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Portobello Mushrooms

Maybe

Returns run at only 0.0% of orders. But demand is soft, at -26.7% this quarter, so Portobello Mushrooms is a Maybe.

Flapen Score
53
53 / 100
Top 20% of 2,976 Grocery niches · +7 vs the category median of 46
Market size
£63K/yr47K searches / yr
90-day growth
-26.7%search demand this quarter
Competition
47%top-5 click share · 17 brands · 34 sellers

Flapen Score

Portobello Mushrooms against its category

The dotted line is the Grocery average. Past it, Portobello Mushrooms is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Portobello Mushrooms market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Portobello Mushrooms 47K times last year and spent an estimated £63K. The top 5 brands take 72% of clicks. Demand peaks in Jan–Sep–Oct–Nov–Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

12.0% of searches ended in a purchase last week.

Shoppers searched for this 47K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.0% of those searches ended in a purchase. Searches in the last 90 days moved -26.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £63K a year.

Searches, last 12 months
47K
Growth, 90 days vs prior 90
-26.7%
Conversion, latest week
12.0%
Market size, estimated
£63Ka year
Peak month
November3.4× the quietest month
Top search term
shiitake mushrooms26K searches a year

02 · Price

A sale here is worth £11.08.

Listings sell for £11.08 on average, from £1.03 to £29.16. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £11.08 that is £1K to £3K a year per listing.

Average price
£11.08under the $15 to $100 sweet spot
Price range
£1.03–£29.16
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

58% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.0% of listings are out of stock. The average listing ranks #108 within Dried Fruits, Nuts & Vegetables. It carries 290 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
58%
Prime listings
100%
Out of stock, average day
11.0%
Average rank
#108in Dried Fruits, Nuts & Vegetables
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
290per listing
Listings tracked
24

04 · Newcomers

Amazon counts 2 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
54 months

Products

Top Portobello Mushrooms products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£8K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

34

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

47%

Top 20: 96%

Open market

21%

  • Vigorous Mountains22%
  • East Asia Brand16%
  • Yutaka15%
  • GOLDEN SWAN10%
  • Emma Basic9%
  • Morrisons8%

Demand

Portobello Mushrooms search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 3.4×

Search terms

Top Portobello Mushrooms search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • shiitake mushrooms26K/yr
  • dried shiitake mushrooms14K/yr
  • shiitake3K/yr
  • shitake2K/yr
  • dried shiitake2K/yr

Reviews and returns

What reviews say buyers love and hate about Portobello Mushrooms

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall14%−0.05

A very big bag

Huge

Dont get fooled by the dried compactness seeming small

Functionality-Overall11%−0.10

don't see or feel any result

Not worked for me

Dosage11%−0.07

Started taking these, still sceptical about tablets form over actual powder to put in drinks, food ect

after a couple of tablets I found one not suitable for consumption, unfortunately, stopping taking it as I dont know the origin of this defect

Thickness7%+0.20

They are the thinner

Natural Resource Wastage7%−0.06

Waste of time

Love

Quality-Overall22%+1.28

Excellent product

Good Quality

Absolutely amazing

Value For Money13%+0.54

you can get cheaper

Good value for money

Good value

Taste-Overall10%+0.31

Great fungi

lovely meaty taste

Excellent taste

Freshness7%+0.23

Super fresh

Chestnut mushrooms that are always fresh and tasty

Quality fresh mushrooms

Focus Enhancement6%

focus has improved

helps a lot with enerrand brainfog been taking these for a while now

This product did improve my energy and focus, and a lot cheaper than some of the others on the market currently

Return

0.0% Return rate 0% Fixable by listing

Software/Application100%▁█▁▁▁▁

FAQ

Common Portobello Mushrooms questions

Answered from the same tracked data.