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Port Gift Set

Fail

Shoppers spend an estimated $49K a year here, so Port Gift Set is a Fail.

Flapen Score
48
48 / 100
Top 40% of 2,976 Grocery niches · +2 vs the category median of 46
Market size
£49K/yr51K searches / yr
90-day growth
-9.3%search demand this quarter
Competition
57%top-5 click share · 18 brands · 44 sellers

Flapen Score

Port Gift Set against its category

The dotted line is the Grocery average. Past it, Port Gift Set is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Port Gift Set market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Port Gift Set 51K times last year and spent an estimated £49K. The top 5 brands take 71% of clicks. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 5.1% of those searches ended in a purchase.

Shoppers searched for this 51K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -9.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £49K a year.

Searches, last 12 months
51K
Growth, 90 days vs prior 90
-9.3%
Conversion, latest week
5.1%
Market size, estimated
£49Ka year
Peak month
December27.1× the quietest month
Top search term
port gift set31K searches a year

02 · Price

A sale here is worth £18.88.

Listings sell for £18.88 on average, from £6.65 to £34.33. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £18.88 that is £0 to £2K a year per listing.

Average price
£18.88inside the $15 to $100 sweet spot
Price range
£6.65–£34.33
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

48% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 9.3% of listings are out of stock. The average listing ranks #47 within Beer, Wine & Spirits. It carries 584 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
48%
Prime listings
87%
Out of stock, average day
9.3%
Average rank
#47in Beer, Wine & Spirits
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
584per listing
Listings tracked
23

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
66 months

Products

Top Port Gift Set products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 57% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£8K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

18 falling

Sellers

44

Est. top-5 brand share

71%

Top 20: 100%

Est. top-5 click share

57%

Top 20: 96%

Open market

25%

  • Graham's34%
  • Blue Tree15%
  • Fonseca12%
  • The Cheese Wedge Co.6%
  • Taylors Port4%
  • Taylor's4%

Demand

Port Gift Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 27.1×

Search terms

Top Port Gift Set search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • port gift set31K/yr
  • port gift sets for men7K/yr
  • port gift6K/yr
  • miniature port7K/yr

Reviews and returns

What reviews say buyers love and hate about Port Gift Set

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Gifting Purpose”
32%of negative reviews mention “Value For Money”
0.5%of orders come back
“Very expensive”
A buyer, on “Value For Money”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Port Gift Set questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data