port gift set
Skip itA small market ($49K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Great£18.88avg listing price — sweet spot $15–$100
Review moat
Good584.17avg incumbent reviews — the moat a new listing must climb
Price range
Good£6.65–£34.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Brand share
Good71%top-5 brand share — brands hold most of the demand
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-9.3%90-day search growth — must beat 0% to launch
Market size
Bad£49K£49K/yr · 51K searches
According to Flapen's Amazon United Kingdom niche tracking, port gift set is a £49K/yr Amazon United Kingdom market (51K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 48/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
port gift set market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- £47K–£57K
- units × avg price
- Conversion rate
- 5.1%
- Avg BSR
- #47
- Page quality
- 0%
- Prime
- 87%
- Sponsored
- 48%
- Out of stock
- 9.3%
- Avg brand age
- 66 months
- Avg seller age
- 186 days
Competition & brand share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
18 falling
Sellers
44
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
57%
Top 20: 96%
Open market
25%
- Graham's34%
- Blue Tree15%
- Fonseca12%
- The Cheese Wedge Co.6%
- Taylors Port4%
- Taylor's4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -9.3% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 27.1×
Top port gift set search terms
- port gift set31K/yr
- port gift sets for men7K/yr
- port gift6K/yr
- miniature port7K/yr
Top port gift set products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Taylors Port Selection Gift Set 4 x 5cl Miniatures: Fine Ruby Fine Tawny & First Estate Ideal Christmas or Birthday Present by Blue Tree Gifts
Blue Tree£9.700.0★0 rev
Grahams The Tawny Mature Reserve Tawny Port with Gift Tube 75 cl
Graham's£15.904.8★1,176 rev
Grahams Mini Port Wine Selection Presentation Pack 5 cl (Case of 5)
Graham's£14.124.8★1,222 rev
Fonseca Port Wooden Gift Set 5 x 5cl Bottles Mini Port - Tawny Ruby White Port Bin 27 Siroco
Fonseca£20.684.7★422 rev
Luxury Port & Cheese Gift Hamper | Taylors Late Bottled Vintage Port | Vintage Cheddar & Caramelised Onion Star | Sourdough Crackers | Perfect Christmas Food Gift for Him Her or Family
The Cheese Wedge Co.£28.374.9★8 rev
Newest
by launch date
Andresen 10 Year Old White Port with Gift Box 50cl
Laithwaites Wine£20.673 rev
Vinte Vinte x Taylors Port Cup Pack | Half Bottle Taylors LBV | 8 x 58% dark chocolate cups
Taylor's£16.731 rev
Luxury Port & Cheese Gift Hamper | Taylors Late Bottled Vintage Port | Vintage Cheddar & Caramelised Onion Star | Sourdough Crackers | Perfect Christmas Food Gift for Him Her or Family
The Cheese Wedge Co.£28.378 rev
Taylors Port Selection Gift Set 4 x 5cl Miniatures: Fine Ruby Fine Tawny & First Estate Ideal Christmas or Birthday Present by Blue Tree Gifts
Blue Tree£9.700 rev
Taylors Port Wine and Vinte Vinte Chocolate tasting gift pack 4 x Port Wine and 4 x Chocolate
Taylors Port£15.248 rev
Trending
90-day click momentum
Port of Leith Distillery Reserve Tawny Port | 75cl | 19% ABV | Produced in Portugal | Medium Bodied Fortified Wine | Flavours of Cherry Plum & Cassis with Nutty Undertones
The Port Of Leith Distillery£18.394.7★
Taylors Historic Limited Edition Reserve Tawny Port Wine | 75 cl
TAYLORS£34.334.7★
Vinte Vinte x Taylors Port Cup Pack | Half Bottle Taylors LBV | 8 x 58% dark chocolate cups
Taylor's£16.735.0★
Boxer Gifts Wine Escape Room Game-Bottle Puzzle Box For Adults-Unusual Fun Gifts For Men & Women-Unique Black
Boxer Gifts£20.113.7★
Luxury Port & Cheese Gift Hamper | Taylors Late Bottled Vintage Port | Vintage Cheddar & Caramelised Onion Star | Sourdough Crackers | Perfect Christmas Food Gift for Him Her or Family
The Cheese Wedge Co.£28.374.9★
What buyers say about port gift set
What buyers praise and complain about, mined from review topics.What buyers love
“gave as a gift”
“These are yummy”
“was very much enjoyed”
“One of the best ports around at this price”
“Overall very very happy with the set”
“Delightful flavours”
“Such a lovely design”
“just what I was looking for”
“convenient”
“It's sweet”
What buyers complain about
“Very expensive”
“nothing works”
“False advertising”
“What a brilliant gift this could have been if the padlock actually worked”
“Small bottle f wine”
“The glass is thin -”
“also looks bad quality”
“The central problem with this beautiful bottle of liquid is that it tastes entirely of port”
“Too sweet”
Top return reasons
Common questions
- Is port gift set profitable to sell on Amazon United Kingdom?
- The niche generates £49K/yr across 23 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -9.3%. Flapen's verdict: Skip it (48/100).
- How competitive is the port gift set niche?
- 18 brands and 44 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 71% of demand.
- What do buyers complain about in port gift set?
- Top complaints mined from reviews: Value For Money, Functionality-Overall, Advertised Vs Actual Product. The return rate is 0.5%.
- When does demand for port gift set peak?
- Demand peaks in Nov–Dec; the busiest month runs 27.1× the quietest.
- What does it cost to enter the port gift set niche?
- Listings span £6.65–£34.33; the average listing price is £18.88 (sweet spot $15–$100). The average incumbent carries 584 reviews — the moat a new listing must climb.