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Port and Cheese Gift Set

Maybe

Returns run at only 0.3% of orders. But shoppers spend only $64K a year here, so Port and Cheese Gift Set is a Maybe.

Flapen Score
54
54 / 100
Top 17% of 2,976 Grocery niches · +8 vs the category median of 46
Market size
£64K/yr26K searches / yr
90-day growth
+13.8%search demand this quarter
Competition
57%top-5 click share · 11 brands · 16 sellers

Flapen Score

Port and Cheese Gift Set against its category

The dotted line is the Grocery average. Past it, Port and Cheese Gift Set is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Port and Cheese Gift Set market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Port and Cheese Gift Set 26K times last year and spent an estimated £64K. The top 5 brands take 78% of clicks. Demand peaks in Nov–Dec. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

7.8% of searches ended in a purchase last week.

Shoppers searched for this 26K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.8% of those searches ended in a purchase. Searches in the last 90 days moved +13.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £64K a year.

Searches, last 12 months
26K
Growth, 90 days vs prior 90
+13.8%
Conversion, latest week
7.8%
Market size, estimated
£64Ka year
Peak month
December29.9× the quietest month
Top search term
port and cheese gift set17K searches a year

02 · Price

A sale here is worth £31.81.

Listings sell for £31.81 on average, from £14.12 to £50.87. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £31.81 that is £0 to £3K a year per listing.

Average price
£31.81inside the $15 to $100 sweet spot
Price range
£14.12–£50.87
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 16% ship with Prime. On an average day, 12.5% of listings are out of stock. The average listing ranks #205 within Beer, Wine & Spirits. It carries 187 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
16%
Out of stock, average day
12.5%
Average rank
#205in Beer, Wine & Spirits
Average rating
4.63 starsAmazon United Kingdom average 4.36 stars
Average reviews
187per listing
Listings tracked
19

04 · Newcomers

Amazon counts 1 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
55 months

Products

Top Port and Cheese Gift Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£13K£19K£25K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

11 flat

Sellers

16

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

57%

Top 20: 100%

Open market

16%

  • The Cheese Wedge Co.27%
  • Cheshire Cheese Company17%
  • GREAT BRITISH TRADING LIMITED14%
  • Burmont's Speciality Gifts13%
  • Clearwater Hampers6%
  • Graham's6%
  • Open — no brand owns it (5 brands, 16%)

Demand

Port and Cheese Gift Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 29.9×

Search terms

Top Port and Cheese Gift Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • port and cheese gift set17K/yr
  • cheese and port gift set5K/yr
  • port and cheese hamper5K/yr

Reviews and returns

What reviews say buyers love and hate about Port and Cheese Gift Set

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall18%0.00

small surface area

Very small

The dip bowls are quite small

Value For Money13%−0.03

Very poor for the money

it looks much more expensive than it is

Overpriced

Advertised Vs Actual Product11%−0.06

False advertising

Misleading advert

Dont get exactly what is shown in the picture - just the equivalent

Smell7%−0.03

unless the smell goes

however I personally could not detect any smells pre-cleaning to suggest it'd be unsafe to use out of box

The issue is the smell, there is a coating over the wood, likely waterproofing from a spray or a wax or something that has a chemical scent and after washing it, I could still smell it

Taste-Overall3%−0.01

sadly I wont be tasting any of it because i bought it as a present

Love

Gifting Purpose34%+3.29

Great Gift Option

Gift

Great gift

Quality-Overall13%+0.42

good quality set

Good quality

The cheeseboard itself is really good quality

Taste-Overall11%−0.01

Delicious

Both chutneys taste great

The chutney tastes nice

Value For Money10%−0.03

I would say its good value

Excellent value

Excellent value for money

Size-Overall5%0.00

Its not overly big

Everything fits perfectly, making it both practical and visually pleasing

are the perfect little size for dipping sauces/chutneys/nuts etc

FAQ

Common Port and Cheese Gift Set questions

Answered from the same tracked data.