Skip to content

Port

Maybe

Returns run at only 0.4% of orders. But the products selling today already average 4.7★, so Port is a Maybe.

Flapen Score
51
51 / 100
Top 27% of 2,976 Grocery niches · +5 vs the category median of 46
Market size
£915K/yr724K searches / yr
90-day growth
-4.0%search demand this quarter
Competition
70%top-5 click share · 9 brands · 32 sellers

Flapen Score

Port against its category

The dotted line is the Grocery average. Past it, Port is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Port market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Port 724K times last year and spent an estimated £915K. The top 5 brands take 91% of clicks. Demand peaks in Nov–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

7.7% of searches ended in a purchase last week.

Shoppers searched for this 724K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.7% of those searches ended in a purchase. Searches in the last 90 days moved -4.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £915K a year.

Searches, last 12 months
724K
Growth, 90 days vs prior 90
-4.0%
Conversion, latest week
7.7%
Market size, estimated
£915Ka year
Peak month
December10.6× the quietest month
Top search term
port465K searches a year

02 · Price

A sale here is worth £16.34.

Listings sell for £16.34 on average, from £9.15 to £33.73. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,000 to 2,500 of them. At £16.34 that is £33K to £41K a year per listing.

Average price
£16.34inside the $15 to $100 sweet spot
Price range
£9.15–£33.73
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
2,000–2,500
Revenue per listing a year
£33K–£41K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

36% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #26 within Beer, Wine & Spirits. It carries 1,179 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings
36%
Prime listings
100%
Out of stock, average day
1.1%
Average rank
#26in Beer, Wine & Spirits
Average rating
4.71 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,179per listing
Listings tracked
14

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 86 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
86 months

Products

Top Port products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.

£0£92K£183K£275K£366K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

32

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

6%

  • Cockburns35%
  • Graham's30%
  • TAYLORS16%
  • Morrisons6%
  • The Port Of Leith Distillery3%
  • Thornton & France3%
  • Open — no brand owns it (3 brands, 6%)

Demand

Port search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 10.6×

Search terms

Top Port search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • port465K/yr
  • port wine84K/yr
  • ruby port29K/yr
  • tawny port34K/yr
  • vintage port23K/yr
  • port gift set31K/yr
  • cockburns special reserve port9K/yr
  • lbv port7K/yr
  • cockburns port8K/yr
  • port gift sets for men7K/yr

Reviews and returns

What reviews say buyers love and hate about Port

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Advertised Vs Actual Product20%−0.05

Very disappointed and feel misleading with false advertising in the images

False advertising

Gifting Purpose10%−0.02

However, I'm a little disappointed this time around as I was going to give this bottle as a gift, and now can no longer as the bottles packaging has arrived damaged

Taste-Overall10%+1.55

The central problem with this beautiful bottle of liquid is that it tastes entirely of port

Sweetness10%−0.01

Too sweet

Thickness10%+0.52

The glass is thin -

Love

Taste-Overall22%+1.55

Easy to drink, tastes amazing

Good value, lovely creamy full-bodied taste

it tasted amazing

Value For Money22%−0.02

One of the best ports around at this price

Well priced

Worth it

Flavor13%+0.67

Flavour great

The combination of flavours explode in your mouth

But port itself was enjoyable flavour

Gifting Purpose9%−0.02

Given as a gift which was very well received

Ordered one bottle, came in lovely box, was lovely, perfect gift for an older gentleman who has everything

Portability6%+1.08

Lovely port

Return

0.4% Return rate 75% Fixable by listing

Size-Overall75%▁▅▁▁▁█
Leak-Proof25%▁█▁▁▁▁

FAQ

Common Port questions

Answered from the same tracked data.