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Port

Maybe

An estimated 0.4% of orders come back. But the products selling today already average 4.7★, so Port is a Maybe.

Flapen Score
51
51 / 100
Top 27% of 2,976 Grocery niches · +5 vs the category median of 46
Market size
£915K/yr724K searches / yr
90-day growth
-4.0%search demand this quarter
Competition
70%top-5 click share · 9 brands · 32 sellers

Flapen Score

Port against its category

The dotted line is the Grocery average. Past it, Port is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Port market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Port 724K times last year and spent an estimated £915K. The top 5 brands take 91% of clicks. Demand peaks in Nov–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 7.7% of those searches ended in a purchase.

Shoppers searched for this 724K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.7% of those searches ended in a purchase. Searches in the last 90 days moved -4.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £915K a year.

Searches, last 12 months
724K
Growth, 90 days vs prior 90
-4.0%
Conversion, latest week
7.7%
Market size, estimated
£915Ka year
Peak month
December10.6× the quietest month
Top search term
port465K searches a year

02 · Price

A sale here is worth £16.34.

Listings sell for £16.34 on average, from £9.15 to £33.73. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,000 to 2,500 of them. At £16.34 that is £33K to £41K a year per listing.

Average price
£16.34inside the $15 to $100 sweet spot
Price range
£9.15–£33.73
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
2,000–2,500
Revenue per listing a year
£33K–£41K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

36% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #26 within Beer, Wine & Spirits. It carries 1,179 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings
36%
Prime listings
100%
Out of stock, average day
1.1%
Average rank
#26in Beer, Wine & Spirits
Average rating
4.71 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,179per listing
Listings tracked
14

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 86 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
86 months

Products

Top Port products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 70% of clicks. A locked shelf that new listings rarely crack.

£0£92K£183K£275K£366K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

32

Est. top-5 brand share

91%

Top 20: 100%

Est. top-5 click share

70%

Top 20: 100%

Open market

6%

  • Cockburns35%
  • Graham's30%
  • TAYLORS16%
  • Morrisons6%
  • The Port Of Leith Distillery3%
  • Thornton & France3%
  • Open — no brand owns it (3 brands, 6%)

Demand

Port search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 10.6×

Search terms

Top Port search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • port465K/yr
  • port wine84K/yr
  • ruby port29K/yr
  • tawny port34K/yr
  • vintage port23K/yr
  • port gift set31K/yr
  • cockburns special reserve port9K/yr
  • lbv port7K/yr
  • cockburns port8K/yr
  • port gift sets for men7K/yr

Reviews and returns

What reviews say buyers love and hate about Port

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Taste-Overall”
20%of negative reviews mention “Advertised Vs Actual Product”
0.4%of orders come back
“Very disappointed and feel misleading with false advertising in the images”
A buyer, on “Advertised Vs Actual Product”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Port questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data