How competitive is the Port niche on Amazon United Kingdom?

9 brands and 32 sellers compete in Port on Amazon United Kingdom. The top 5 Port products take 70% of clicks and its top 5 brands hold 91% of demand.

What do buyers complain about in Port?

Port buyers on Amazon United Kingdom complain most about Advertised Vs Actual Product, Gifting Purpose, Taste-Overall, the themes mined from the niche's reviews. Its return rate is 0.4%.

What does it cost to enter the Port niche?

Port sells for £16.34 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £9.15–£33.73. The average incumbent carries 1,179 reviews — the moat a new listing must climb.

Port

Port shows low returns (0.4%), but strong incumbent ratings (4.7★) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Port profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Port is a £915K/yr Amazon United Kingdom market (724K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 51/100.

Port: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -4.0% over the last 90 days and 7.7% of searches end in a purchase.

£915K

revenue / yr

Units sold / yr80K

Search volume / yr-4.0%724K

Conversion rate7.7%

Avg price£16.34

Who owns the niche?

The top 5 brands hold 91% of demand, so 9% of the market is open.

open market share

Brands · sellers9 · 32

Top-5 product click share70%

Open market9%

Avg brand age86 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 14 products

Top Port products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Cockburns Special Reserve Port Wine 75cl

Price: £9.49
Rating: 4.8/5
Reviews: 2,219
Age: 15y ago

Grahams The Tawny Mature Reserve Tawny Port with Gift Tube 75 cl

Price: £15.90
Rating: 4.8/5
Reviews: 1,176
Age: 13y ago

Taylors Late Bottled Vintage Port | 75 cl

Price: £12.73
Rating: 4.8/5
Reviews: 4,626
Age: 16y ago

Grahams 10 Year Old Tawny Port 75 cl (packaging may vary) Wine

Price: £16.05
Rating: 4.8/5
Reviews: 4,232
Age: 15y ago

Morrisons Ruby Port 75cl

Price: £10.13
Rating: 4.6/5
Reviews: 411
Age: 10y ago

Newest

by launch date

Vinte Vinte x Taylors Port Cup Pack | Half Bottle Taylors LBV | 8 x 58% dark chocolate cups

Price: £16.73
Rating: 5.0/5
Reviews: 1
Age: 9mo ago

Port of Leith Distillery Reserve Tawny Port | 75cl | 19% ABV | Produced in Portugal | Medium Bodied Fortified Wine | Flavours of Cherry Plum & Cassis with Nutty Undertones

Price: £18.39
Rating: 4.7/5
Reviews: 13
Age: 1y ago

Thornton & France Ruby Port Decanter | Vista Alegre Glass Decanter in Gift Box | Gift for Him or Her

Price: £33.20
Rating: 4.6/5
Reviews: 38
Age: 3y ago

Grahams Late Bottled Vintage Port 75cl Packaging May Vary

Price: £10.91
Rating: 4.7/5
Reviews: 345
Age: 10y ago

Morrisons Ruby Port 75cl

Price: £10.13
Rating: 4.6/5
Reviews: 411
Age: 10y ago

Competition: brands, sellers & click share

The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

Cockburns35%
Graham's30%
TAYLORS16%
Morrisons6%
The Port Of Leith Distillery3%
Thornton & France3%
Open — no brand owns it (3 brands, 6%)

Port demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume724KCVR7.7%Products14Brands9Top 5 Brands91%OOS Rate1.1%Rating4.7★Reviews1,179Avg BSR#26

Peak months: Nov, Dec · busiest ÷ quietest = 10.6×

Top Port search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

port465K/yr -1.3%6.9% conv.
port wine84K/yr -2.3%4.8% conv.
ruby port29K/yr -8.0%4.3% conv.
tawny port34K/yr -15.4%5.1% conv.
vintage port23K/yr -11.7%2.4% conv.
port gift set31K/yr -11.9%1.6% conv.
cockburns special reserve port9K/yr -18.0%10.8% conv.
lbv port7K/yr -1.2%4.0% conv.
cockburns port8K/yr -21.0%8.2% conv.
port gift sets for men7K/yr +6.5%1.7% conv.

What reviews say buyers love and hate about Port

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews

Taste-Overall22%

“Easy to drink, tastes amazing”

Value For Money22%

“One of the best ports around at this price”

Flavor13%

“Flavour great”

Gifting Purpose9%

“Given as a gift which was very well received”

Portability6%

“Lovely port”

What buyers complain about

60% of reviews

Advertised Vs Actual Product20%

“Very disappointed and feel misleading with false advertising in the images”

Gifting Purpose10%

“However, I'm a little disappointed this time around as I was going to give this bottle as a gift, and now can no longer as the bottles packaging has arrived damaged”

Taste-Overall10%

“The central problem with this beautiful bottle of liquid is that it tastes entirely of port”

Sweetness10%

“Too sweet”

Thickness10%

“The glass is thin -”

Port return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

75%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

75%

2Leak-Proof

25%

Common Port questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Port 51/100 on Amazon United Kingdom — Worth a look. The niche generates £915K/yr across 14 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -4.0% over the last 90 days.