Port
MaybeReturns run at only 0.4% of orders. But the products selling today already average 4.7★, so Port is a Maybe.
- Flapen Score
- 51 / 100Top 27% of 2,976 Grocery niches · +5 vs the category median of 4651
- Market size
- £915K/yr724K searches / yr
- 90-day growth
- -4.0%search demand this quarter
- Competition
- 70%top-5 click share · 9 brands · 32 sellers
Flapen Score
Port against its category
The dotted line is the Grocery average. Past it, Port is stronger. Inside it, weaker.
Market
The Port market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Port 724K times last year and spent an estimated £915K. The top 5 brands take 91% of clicks. Demand peaks in Nov–Dec. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
7.7% of searches ended in a purchase last week.
Shoppers searched for this 724K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.7% of those searches ended in a purchase. Searches in the last 90 days moved -4.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £915K a year.
- Searches, last 12 months
- 724K
- Growth, 90 days vs prior 90
- -4.0%
- Conversion, latest week
- 7.7%
- Market size, estimated
- £915Ka year
- Peak month
- December10.6× the quietest month
- Top search term
- port465K searches a year
02 · Price
A sale here is worth £16.34.
Listings sell for £16.34 on average, from £9.15 to £33.73. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,000 to 2,500 of them. At £16.34 that is £33K to £41K a year per listing.
- Average price
- £16.34inside the $15 to $100 sweet spot
- Price range
- £9.15–£33.73
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- £33K–£41K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
36% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #26 within Beer, Wine & Spirits. It carries 1,179 reviews at 4.71 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 36%
- Prime listings
- 100%
- Out of stock, average day
- 1.1%
- Average rank
- #26in Beer, Wine & Spirits
- Average rating
- 4.71 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,179per listing
- Listings tracked
- 14
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 86 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 86 months
Products
Top Port products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Cockburns Special Reserve Port Wine 75cl
- Price
- £9.49
- Rating
- 4.8/5
- Reviews
- 2,219
- Age
- 15y ago

Grahams The Tawny Mature Reserve Tawny Port with Gift Tube 75 cl
- Price
- £15.90
- Rating
- 4.8/5
- Reviews
- 1,176
- Age
- 13y ago

Taylors Late Bottled Vintage Port | 75 cl
- Price
- £12.73
- Rating
- 4.8/5
- Reviews
- 4,626
- Age
- 16y ago

Grahams 10 Year Old Tawny Port 75 cl (packaging may vary) Wine
- Price
- £16.05
- Rating
- 4.8/5
- Reviews
- 4,232
- Age
- 15y ago

Morrisons Ruby Port 75cl
- Price
- £10.13
- Rating
- 4.6/5
- Reviews
- 411
- Age
- 10y ago
Trending
90-day click momentum
Port Sippers - Set of 2 | Gift Boxed Port Glasses Brandy Sippers Sipper Glasses
- Price
- £9.15
- Rating
- 4.3/5
- Reviews
- 399
- Age
- 16y ago

Vinte Vinte x Taylors Port Cup Pack | Half Bottle Taylors LBV | 8 x 58% dark chocolate cups
- Price
- £16.73
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 9mo ago

Morrisons Ruby Port 75cl
- Price
- £10.13
- Rating
- 4.6/5
- Reviews
- 411
- Age
- 10y ago

Fonseca Bin 27 Port | 75 cl
- Price
- £13.35
- Rating
- 4.6/5
- Reviews
- 223
- Age
- 15y ago

Cockburns Special Reserve Port Wine 75cl
- Price
- £9.49
- Rating
- 4.8/5
- Reviews
- 2,219
- Age
- 15y ago
Newest
by launch date
Vinte Vinte x Taylors Port Cup Pack | Half Bottle Taylors LBV | 8 x 58% dark chocolate cups
- Price
- £16.73
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 9mo ago

Port of Leith Distillery Reserve Tawny Port | 75cl | 19% ABV | Produced in Portugal | Medium Bodied Fortified Wine | Flavours of Cherry Plum & Cassis with Nutty Undertones
- Price
- £18.39
- Rating
- 4.7/5
- Reviews
- 13
- Age
- 1y ago

Thornton & France Ruby Port Decanter | Vista Alegre Glass Decanter in Gift Box | Gift for Him or Her
- Price
- £33.20
- Rating
- 4.6/5
- Reviews
- 38
- Age
- 3y ago

Grahams Late Bottled Vintage Port 75cl Packaging May Vary
- Price
- £10.91
- Rating
- 4.7/5
- Reviews
- 345
- Age
- 10y ago

Morrisons Ruby Port 75cl
- Price
- £10.13
- Rating
- 4.6/5
- Reviews
- 411
- Age
- 10y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.
Brands
9 falling
Sellers
32
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
6%
- Cockburns35%
- Graham's30%
- TAYLORS16%
- Morrisons6%
- The Port Of Leith Distillery3%
- Thornton & France3%
- Open — no brand owns it (3 brands, 6%)
Demand
Port search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 10.6×
Search terms
Top Port search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- port465K/yr
- port wine84K/yr
- ruby port29K/yr
- tawny port34K/yr
- vintage port23K/yr
- port gift set31K/yr
- cockburns special reserve port9K/yr
- lbv port7K/yr
- cockburns port8K/yr
- port gift sets for men7K/yr
Reviews and returns
What reviews say buyers love and hate about Port
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Very disappointed and feel misleading with false advertising in the images
False advertising
However, I'm a little disappointed this time around as I was going to give this bottle as a gift, and now can no longer as the bottles packaging has arrived damaged
The central problem with this beautiful bottle of liquid is that it tastes entirely of port
Too sweet
The glass is thin -
Love
Easy to drink, tastes amazing
Good value, lovely creamy full-bodied taste
it tasted amazing
One of the best ports around at this price
Well priced
Worth it
Flavour great
The combination of flavours explode in your mouth
But port itself was enjoyable flavour
Given as a gift which was very well received
Ordered one bottle, came in lovely box, was lovely, perfect gift for an older gentleman who has everything
Lovely port
Return
0.4% Return rate 75% Fixable by listing
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Port questions
Answered from the same tracked data.









