port
Worth a lookShows low returns (0.4%), but strong incumbent ratings (4.7★) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Avg price
Great£16.34avg listing price — sweet spot $15–$100
Market size
Great£915K£915K/yr · 724K searches
Price range
Great£9.15–£33.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,179.43avg incumbent reviews — the moat a new listing must climb
Competition
Bad70%top-5 click share — a locked-up shelf
Growth
Bad-4.0%90-day search growth — must beat 0% to launch
Brand share
Bad91%top-5 brand share — brand-locked demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United Kingdom niche tracking, port is a £915K/yr Amazon United Kingdom market (724K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
port market data
- Units sold / yr
- 60K–80K
- avg 2,000–2,500/product
- Revenue / yr
- £980K–£1.3M
- units × avg price
- Conversion rate
- 7.7%
- Avg BSR
- #26
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 36%
- Out of stock
- 1.1%
- Avg brand age
- 86 months
- Avg seller age
- 184 days
Competition & brand share
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 falling
Sellers
32
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
6%
- Cockburns35%
- Graham's30%
- TAYLORS16%
- Morrisons6%
- The Port Of Leith Distillery3%
- Thornton & France3%
- Open — no brand owns it (3 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -4.0% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 10.6×
Top port search terms
- port465K/yr
- port wine84K/yr
- ruby port29K/yr
- tawny port34K/yr
- vintage port23K/yr
- port gift set31K/yr
- cockburns special reserve port9K/yr
- lbv port7K/yr
- cockburns port8K/yr
- port gift sets for men7K/yr
Top port products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Cockburns Special Reserve Port Wine 75cl
Cockburns£9.494.8★2,219 rev
Grahams The Tawny Mature Reserve Tawny Port with Gift Tube 75 cl
Graham's£15.904.8★1,176 rev
Taylors Late Bottled Vintage Port | 75 cl
TAYLORS£12.734.8★4,626 rev
Grahams 10 Year Old Tawny Port 75 cl (packaging may vary) Wine
Graham's£16.054.8★4,232 rev
Morrisons Ruby Port 75cl
Morrisons£10.134.6★411 rev
Newest
by launch date
Vinte Vinte x Taylors Port Cup Pack | Half Bottle Taylors LBV | 8 x 58% dark chocolate cups
Taylor's£16.731 rev
Port of Leith Distillery Reserve Tawny Port | 75cl | 19% ABV | Produced in Portugal | Medium Bodied Fortified Wine | Flavours of Cherry Plum & Cassis with Nutty Undertones
The Port Of Leith Distillery£18.3913 rev
Thornton & France Ruby Port Decanter | Vista Alegre Glass Decanter in Gift Box | Gift for Him or Her
Thornton & France£33.2038 rev
Grahams Late Bottled Vintage Port 75cl Packaging May Vary
Graham's£10.91345 rev
Morrisons Ruby Port 75cl
Morrisons£10.13411 rev
Trending
90-day click momentum
Port Sippers - Set of 2 | Gift Boxed Port Glasses Brandy Sippers Sipper Glasses
bar@drinkstuff£9.154.3★
Vinte Vinte x Taylors Port Cup Pack | Half Bottle Taylors LBV | 8 x 58% dark chocolate cups
Taylor's£16.735.0★
Morrisons Ruby Port 75cl
Morrisons£10.134.6★
Fonseca Bin 27 Port | 75 cl
Fonseca£13.354.6★
Cockburns Special Reserve Port Wine 75cl
Cockburns£9.494.8★
What buyers say about port
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to drink, tastes amazing”
“One of the best ports around at this price”
“Flavour great”
“Given as a gift which was very well received”
“Lovely port”
“as they are good quality”
“Such a lovely design”
“It's sweet”
What buyers complain about
“Very disappointed and feel misleading with false advertising in the images”
“However, I'm a little disappointed this time around as I was going to give this bottle as a gift, and now can no longer as the bottles packaging has arrived damaged”
“The central problem with this beautiful bottle of liquid is that it tastes entirely of port”
“Too sweet”
“The glass is thin -”
Top return reasons
Common questions
- Is port profitable to sell on Amazon United Kingdom?
- The niche generates £915K/yr across 14 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -4.0%. Flapen's verdict: Worth a look (51/100).
- How competitive is the port niche?
- 9 brands and 32 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in port?
- Top complaints mined from reviews: Advertised Vs Actual Product, Gifting Purpose, Taste-Overall. The return rate is 0.4%.
- When does demand for port peak?
- Demand peaks in Nov–Dec; the busiest month runs 10.6× the quietest.
- What does it cost to enter the port niche?
- Listings span £9.15–£33.73; the average listing price is £16.34 (sweet spot $15–$100). The average incumbent carries 1,179 reviews — the moat a new listing must climb.