How competitive is the Porridge Pots niche on Amazon United Kingdom?

8 brands and 84 sellers compete in Porridge Pots on Amazon United Kingdom. The top 5 Porridge Pots products take 36% of clicks and its top 5 brands hold 92% of demand.

What do buyers complain about in Porridge Pots?

Porridge Pots buyers on Amazon United Kingdom complain most about Rusts/Corrodes, Taste-Overall, Quality-Overall, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Porridge Pots niche?

Porridge Pots sells for £6.21 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £0.97–£17.77. The average incumbent carries 346 reviews — the moat a new listing must climb.

Porridge Pots

Porridge Pots shows low returns (0.1%), but soft demand (-30.7% this quarter) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Porridge Pots profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Porridge Pots is a £139K/yr Amazon United Kingdom market (193K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Jan–Feb–Oct. Verdict: Worth a look — 52/100.

Porridge Pots: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -30.7% over the last 90 days and 11.6% of searches end in a purchase.

£139K

revenue / yr

Units sold / yr40K

Search volume / yr-30.7%193K

Conversion rate11.6%

Avg price£6.21

Who owns the niche?

The top 5 brands hold 92% of demand, so 8% of the market is open.

open market share

Brands · sellers8 · 84

Top-5 product click share36%

Open market8%

Avg brand age45 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 43 products

Top Porridge Pots products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Ambrosia Low Fat Porridge Pots Ready-to-Eat Golden Syrup 210 g (6-Pack)

Price: £6.93
Rating: 4.4/5
Reviews: 330
Age: 3y ago

Quaker Oat So Simple Golden Syrup Porridge Pots 57 g (Pack of 8)

Price: £9.31
Rating: 4.4/5
Reviews: 614
Age: 15y ago

Ambrosia Original Ready-to-Eat Porridge Pots 210 g (6-Pack)

Price: £6.98
Rating: 4.5/5
Reviews: 238
Age: 3y ago

Quaker Oat So Simple Heaps of Fruit Banana and Strawberry Flavour Porridge Pot 58 g (Pack of 8)

Price: £9.94
Rating: 4.6/5
Reviews: 474
Age: 8y ago

FUEL10K High Protein Golden Syrup Porridge Pot 70 g (8-Pack)

Price: £8.80
Rating: 4.5/5
Reviews: 833
Age: 9y ago

Newest

by launch date

Bio & Me Blueberry Protein Porridge 65g

Price: £1.02
Rating: 2.5/5
Reviews: 2
Age: 9mo ago

Quaker Hazelnut Chocolate Pot (Case of 8)

Price: £9.82
Rating: 4.0/5
Reviews: 29
Age: 2y ago

Ambrosia Ready-to-Eat Apple & Blueberry Porridge Pots 210 g (6-Pack)

Price: £7.18
Rating: 4.4/5
Reviews: 113
Age: 2y ago

Bio&Me: Nice and Nutty Gluten Free Porridge 8-Pack (8 x 58g pots) - High in Fibre Low Sugar - On The Go Breakfast - Packaging may Vary

Price: £9.71
Rating: 4.0/5
Reviews: 103
Age: 2y ago

Ambrosia Low Fat Porridge Pots Ready-to-Eat Golden Syrup 210 g (6-Pack)

Price: £6.93
Rating: 4.4/5
Reviews: 330
Age: 3y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

36%

Top 20: 79%

Open market

Quaker42%
Ambrosia24%
FUEL10K13%
Oatburst8%
Mornflake5%
Bio&Me4%
Open — no brand owns it (2 brands, 4%)

Porridge Pots demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume193KCVR11.6%Products43Brands8Top 5 Brands92%OOS Rate4.8%Rating4.3★Reviews346Avg BSR#34

Peak months: Jan, Feb, Oct · busiest ÷ quietest = 2.5×

Top Porridge Pots search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

porridge pots124K/yr -26.0%10.4% conv.
quaker porridge pots14K/yr -43.4%6.2% conv.
porridge pot12K/yr -26.8%7.6% conv.
ambrosia ready to eat porridge12K/yr -48.4%13.4% conv.
gluten free porridge pots4K/yr -0.3%2.6% conv.
porridge pots multipack6K/yr -44.8%4.8% conv.
ready to eat porridge pots4K/yr -17.7%6.0% conv.
oat pots4K/yr -18.4%4.4% conv.
instant porridge pots6K/yr -56.4%6.7% conv.
quaker oats pots3K/yr -20.6%7.2% conv.

What reviews say buyers love and hate about Porridge Pots

What buyers mention most, as a share of all reviews.

What buyers love

79% of reviews

Taste-Overall27%

“Tasty and easy to make”

Quality-Overall10%

“Product is lovely”

Ease Of Use10%

“Very handy for on the go”

Nutritional Content6%

“Great snack food”

Advertised Vs Actual Product6%

“Does the job”

What buyers complain about

77% of reviews

Rusts/Corrodes34%

“They rust”

Taste-Overall18%

“tastes very cardboardy”

Quality-Overall8%

“Cheap crap”

Value For Money6%

“Can be bought cheaper”

Flavor3%

“Not much flavours”

Porridge Pots return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

25%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

23%

2Rusts/Corrodes

22%

3Defective Material/Parts

19%

4Leak-Proof

12%

5Weight Heavy

Common Porridge Pots questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Porridge Pots 52/100 on Amazon United Kingdom — Worth a look. The niche generates £139K/yr across 43 tracked products. 1 of 7 products launched in the last 360 days are still selling. Search demand moved -30.7% over the last 90 days.