Porridge Pots

Shoppers searched for this 193K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.6% of those searches ended in a purchase. Searches in the last 90 days moved -30.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £139K a year.

Searches, last 12 months

193K

Growth, 90 days vs prior 90

-30.7%

Conversion, latest week

11.6%

Market size, estimated

£139Ka year

Peak month

October2.5× the quietest month

Top search term

porridge pots124K searches a year

Listings sell for £6.21 on average, from £0.97 to £17.77. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At £6.21 that is £3K to £5K a year per listing.

Average price

£6.21under the $15 to $100 sweet spot

Price range

£0.97–£17.77

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

30K–40K

Units per listing a year

500–750

Revenue per listing a year

£3K–£5K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

23% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #34 within Breakfast Cereal. It carries 346 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings

23%

Prime listings

95%

Out of stock, average day

4.8%

Average rank

#34in Breakfast Cereal

Average rating

4.33 starsAmazon United Kingdom average 4.36 stars

Average reviews

346per listing

Listings tracked

43

7 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

1Amazon's first-year sales bar

Average brand age

45 months