Porridge

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.4% of those searches ended in a purchase. Searches in the last 90 days moved -20.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £716K a year.

Searches, last 12 months

1.1M

Growth, 90 days vs prior 90

-20.3%

Conversion, latest week

14.4%

Market size, estimated

£716Ka year

Peak month

February1.7× the quietest month

Top search term

oats294K searches a year

Listings sell for £4.54 on average, from £0.66 to £12.54. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 3,000 to 4,000 of them. At £4.54 that is £14K to £18K a year per listing.

Average price

£4.54under the $15 to $100 sweet spot

Price range

£0.66–£12.54

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

150K–200K

Units per listing a year

3,000–4,000

Revenue per listing a year

£14K–£18K

Returns

0.0%of orders · Amazon United Kingdom median 0.6%

16% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #17 within Breakfast Cereal. It carries 1,177 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings

16%

Prime listings

96%

Out of stock, average day

0.0%

Average rank

#17in Breakfast Cereal

Average rating

4.61 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,177per listing

Listings tracked

49

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

63 months