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Pork Scratchings Gift Set

Maybe

Returns run at only 0.1% of orders. But shoppers spend only $23K a year here, so Pork Scratchings Gift Set is a Maybe.

Flapen Score
62
62 / 100
Top 4% of 2,976 Grocery niches · +16 vs the category median of 46
Market size
£23K/yr43K searches / yr
90-day growth
+54.7%search demand this quarter
Competition
47%top-5 click share · 20 brands · 27 sellers

Flapen Score

Pork Scratchings Gift Set against its category

The dotted line is the Grocery average. Past it, Pork Scratchings Gift Set is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pork Scratchings Gift Set market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pork Scratchings Gift Set 43K times last year and spent an estimated £23K. The top 5 brands take 61% of clicks. Demand peaks in Jun–Nov–Dec. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

2.8% of searches ended in a purchase last week.

Shoppers searched for this 43K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.8% of those searches ended in a purchase. Searches in the last 90 days moved +54.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £23K a year.

Searches, last 12 months
43K
Growth, 90 days vs prior 90
+54.7%
Conversion, latest week
2.8%
Market size, estimated
£23Ka year
Peak month
December17.9× the quietest month
Top search term
pork scratchings gift set37K searches a year

02 · Price

A sale here is worth £18.69.

Listings sell for £18.69 on average, from £5.01 to £43.84. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £18.69 that is £0 to £2K a year per listing.

Average price
£18.69inside the $15 to $100 sweet spot
Price range
£5.01–£43.84
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 46.4% of listings are out of stock. The average listing ranks #37 within Snack Foods. It carries 300 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
82%
Out of stock, average day
46.4%
Average rank
#37in Snack Foods
Average rating
4.25 starsAmazon United Kingdom average 4.36 stars
Average reviews
300per listing
Listings tracked
28

04 · Newcomers

Amazon counts 4 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
4Amazon's first-year sales bar
Average brand age
47 months

Products

Top Pork Scratchings Gift Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

£0£685£1K£2K£3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

20 rising

Sellers

27

Top-5 brand share

61%

Top 20: 100%

Top-5 click share

47%

Top 20: 92%

Open market

33%

  • AWFULLY POSH19%
  • THE POSH PIG14%
  • Topline11%
  • House of Gifts9%
  • Willow & Tate8%
  • Bundle Bear6%

Demand

Pork Scratchings Gift Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Nov, Dec · busiest ÷ quietest = 17.9×

Reviews and returns

What reviews say buyers love and hate about Pork Scratchings Gift Set

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money18%−0.10

Expensive item

These are overpriced

Expensive for what you receive

Taste-Overall13%−0.06

Tasted a bit stale

Disgusting Taste

Theyre not very tasty

Chunk/Clump/Collection5%−0.06

Hard and lumpy

Large pieces

Scratchings are in quite large pieces

Crispiness5%−0.06

Not so crunchy that they crack your teeth

neither do they have that very hard crunch the trad ones do

missing the crispiness of many other brands

Size-Overall5%−0.04

Some of the snacks are on the smaller side

Smaller than I thought

The packets are quite small

Love

Gifting Purpose28%+3.42

Good for gifting

Gift for Christmas

Brilliant gift

Taste-Overall21%−0.06

Wonderful Snack

Absolutely delicious

Great seasonings

Quality-Overall14%+0.94

Good variety

Lovely quality

I think its still very reasonable for the quality you get

Value For Money7%−0.10

Great value for money

Worth every penny

Great price

Flavor5%

Great variety of flavours

full of flavour

Love the different flavours too

FAQ

Common Pork Scratchings Gift Set questions

Answered from the same tracked data.