Pork Scratchings
MaybeReturns run at only 0.0% of orders. But demand is soft, at -1.3% this quarter, so Pork Scratchings is a Maybe.
- Flapen Score
- 60 / 100Top 6% of 2,976 Grocery niches · +14 vs the category median of 4660
- Market size
- £604K/yr657K searches / yr
- 90-day growth
- -1.3%search demand this quarter
- Competition
- 51%top-5 click share · 12 brands · 29 sellers
Flapen Score
Pork Scratchings against its category
The dotted line is the Grocery average. Past it, Pork Scratchings is stronger. Inside it, weaker.
Market
The Pork Scratchings market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Pork Scratchings 657K times last year and spent an estimated £604K. The top 5 brands take 80% of clicks. Demand peaks in Dec. Flapen scores it 60 out of 100, a Maybe.
01 · Demand
6.2% of searches ended in a purchase last week.
Shoppers searched for this 657K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.2% of those searches ended in a purchase. Searches in the last 90 days moved -1.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £604K a year.
- Searches, last 12 months
- 657K
- Growth, 90 days vs prior 90
- -1.3%
- Conversion, latest week
- 6.2%
- Market size, estimated
- £604Ka year
- Peak month
- December2.6× the quietest month
- Top search term
- pork scratchings514K searches a year
02 · Price
A sale here is worth £14.94.
Listings sell for £14.94 on average, from £1.34 to £26.05. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,000 to 1,250 of them. At £14.94 that is £15K to £19K a year per listing.
- Average price
- £14.94under the $15 to $100 sweet spot
- Price range
- £1.34–£26.05
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £15K–£19K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
37% of listings pay for placement with sponsored ads. 56% ship with Prime. On an average day, 31.6% of listings are out of stock. The average listing ranks #18 within Snack Foods. It carries 1,011 reviews at 4.25 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 37%
- Prime listings
- 56%
- Out of stock, average day
- 31.6%
- Average rank
- #18in Snack Foods
- Average rating
- 4.25 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,011per listing
- Listings tracked
- 27
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Pork Scratchings products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Pub Original - Salted Pork Scratchings - High Protein Snacks - Low Carb Keto Friendly Traditional British Snack - Pub Card of 20 x 16 g Bags
- Price
- £12.55
- Rating
- 4.5/5
- Reviews
- 4,788
- Age
- 9y ago

Midland Snacks Traditional Pork Scratchings 40g x Case of 12
- Price
- £12.96
- Rating
- 4.4/5
- Reviews
- 652
- Age
- 5y ago

Proper Black Country Pork Scratchings Pub Card 12X60G
- Price
- £18.29
- Rating
- 4.3/5
- Reviews
- 5,241
- Age
- 6y ago

1kg Black Country Pork Scratchings
- Price
- £16.60
- Rating
- 4.3/5
- Reviews
- 5,241
- Age
- 6y ago

The Posh Pig Mixed Flavoured Pork Crackling 18x40g Packets
- Price
- £19.98
- Rating
- 4.0/5
- Reviews
- 200
- Age
- 5y ago
Trending
90-day click momentum
100g Premium Pork Crackling BBQ Pulled Pork
- Price
- £5.00
- Rating
- 3.7/5
- Reviews
- 38
- Age
- 4y ago

The Posh Pig Mixed Flavoured Pork Crackling 18x40g Packets
- Price
- £19.98
- Rating
- 4.0/5
- Reviews
- 200
- Age
- 5y ago

The Posh Pig Double Hand Cooked Premium Pork Crackling Salted
- Price
- £8.56
- Rating
- 4.0/5
- Reviews
- 263
- Age
- 5y ago

The Posh Pig Premium Pork Crackling Salted 100g
- Price
- £4.99
- Rating
- 3.8/5
- Reviews
- 161
- Age
- 4y ago

Mr Hog Traditional Pork Scratchings Handcooked Crafted in the Black Country Pub Hanging Bag 12 x 40g Packs
- Price
- £13.08
- Rating
- 4.3/5
- Reviews
- 28
- Age
- 6mo ago
Newest
by launch date
Mr Hog Traditional Pork Scratchings Handcooked Crafted in the Black Country Pub Hanging Bag 12 x 40g Packs
- Price
- £13.08
- Rating
- 4.3/5
- Reviews
- 28
- Age
- 6mo ago

Awfully Posh Pork Snacks Pack of 3 Bundle | Scratchings Cracklings and Puffs | Made Using Prime Cuts No Nasties | A Bag of Perfectly Even Strips of Meaty Goodness | A Cut Above the Rest!
- Price
- £6.97
- Rating
- 4.4/5
- Reviews
- 79
- Age
- 1y ago

1kg Lightly Salted Pork Crackling - Black Country Scratchings with a Lighter Softer bite but Same Great Taste.
- Price
- £16.54
- Rating
- 4.2/5
- Reviews
- 79
- Age
- 1y ago

1kg Black Country Double Cooked Crackling - These double cooked pork scratchings offer a more lighter softer bite but same great taste.
- Price
- £16.70
- Rating
- 4.6/5
- Reviews
- 116
- Age
- 1y ago

Mr Porky Original Scratchings Gold Pubcard 12 x 25g Traditional Pork Scratchings High Protein Low Carb British Pub Snack Display
- Price
- £15.81
- Rating
- 4.4/5
- Reviews
- 56
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
29
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
51%
Top 20: 93%
Open market
15%
- Black Country Snacks29%
- Pub Original15%
- Midland Snacks14%
- THE POSH PIG14%
- Mr Porky7%
- AWFULLY POSH5%
- Open — no brand owns it (6 brands, 15%)
Demand
Pork Scratchings search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.6×
Search terms
Top Pork Scratchings search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- pork scratchings514K/yr
- pork crackling39K/yr
- pork scratching18K/yr
- black country pork scratchings17K/yr
- black country snacks13K/yr
- scratchings12K/yr
- pork rinds10K/yr
- cool hog pork scratchings8K/yr
- mr tubs pork scratchings8K/yr
- crackling5K/yr
Reviews and returns
What reviews say buyers love and hate about Pork Scratchings
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not what was expected. taste
No taste
has a funny after taste
Absolutely full of salt
They can be salty
Super salty too
No flavour
Absolute waste of money stale hard as rock disgusting flavour
The flavour and texture on these are unreal
not as good as the other ones
low quality
- Quality mixed
A lot of crumbs
Hard and lumpy
Scratchings are in quite large pieces
Love
Delicious snack
Absolutely delicious
Wonderful Snack
Texture is crunchy
Crunch great
crispy
The product is really well produced and consistent
Product is well produced
Excellent quality
Good value for money
Good value
Great value for money
Great variety of flavours
Great flavour
Love the different flavours too
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pork Scratchings questions
Answered from the same tracked data.









