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Pork Scratchings

Maybe

Returns run at only 0.0% of orders. But demand is soft, at -1.3% this quarter, so Pork Scratchings is a Maybe.

Flapen Score
60
60 / 100
Top 6% of 2,976 Grocery niches · +14 vs the category median of 46
Market size
£604K/yr657K searches / yr
90-day growth
-1.3%search demand this quarter
Competition
51%top-5 click share · 12 brands · 29 sellers

Flapen Score

Pork Scratchings against its category

The dotted line is the Grocery average. Past it, Pork Scratchings is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pork Scratchings market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pork Scratchings 657K times last year and spent an estimated £604K. The top 5 brands take 80% of clicks. Demand peaks in Dec. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

6.2% of searches ended in a purchase last week.

Shoppers searched for this 657K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.2% of those searches ended in a purchase. Searches in the last 90 days moved -1.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £604K a year.

Searches, last 12 months
657K
Growth, 90 days vs prior 90
-1.3%
Conversion, latest week
6.2%
Market size, estimated
£604Ka year
Peak month
December2.6× the quietest month
Top search term
pork scratchings514K searches a year

02 · Price

A sale here is worth £14.94.

Listings sell for £14.94 on average, from £1.34 to £26.05. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,000 to 1,250 of them. At £14.94 that is £15K to £19K a year per listing.

Average price
£14.94under the $15 to $100 sweet spot
Price range
£1.34–£26.05
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
1,000–1,250
Revenue per listing a year
£15K–£19K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

37% of listings pay for placement with sponsored ads. 56% ship with Prime. On an average day, 31.6% of listings are out of stock. The average listing ranks #18 within Snack Foods. It carries 1,011 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
37%
Prime listings
56%
Out of stock, average day
31.6%
Average rank
#18in Snack Foods
Average rating
4.25 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,011per listing
Listings tracked
27

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Pork Scratchings products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

£0£24K£48K£73K£97K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

29

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

51%

Top 20: 93%

Open market

15%

  • Black Country Snacks29%
  • Pub Original15%
  • Midland Snacks14%
  • THE POSH PIG14%
  • Mr Porky7%
  • AWFULLY POSH5%
  • Open — no brand owns it (6 brands, 15%)

Demand

Pork Scratchings search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.6×

Search terms

Top Pork Scratchings search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pork scratchings514K/yr
  • pork crackling39K/yr
  • pork scratching18K/yr
  • black country pork scratchings17K/yr
  • black country snacks13K/yr
  • scratchings12K/yr
  • pork rinds10K/yr
  • cool hog pork scratchings8K/yr
  • mr tubs pork scratchings8K/yr
  • crackling5K/yr

Reviews and returns

What reviews say buyers love and hate about Pork Scratchings

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall12%+2.26

Not what was expected. taste

No taste

has a funny after taste

Salt Content10%−0.06

Absolutely full of salt

They can be salty

Super salty too

Flavor9%−0.10

No flavour

Absolute waste of money stale hard as rock disgusting flavour

The flavour and texture on these are unreal

Quality-Overall6%+1.02

not as good as the other ones

low quality

- Quality mixed

Chunk/Clump/Collection6%−0.05

A lot of crumbs

Hard and lumpy

Scratchings are in quite large pieces

Love

Taste-Overall33%+2.26

Delicious snack

Absolutely delicious

Wonderful Snack

Crispiness14%+1.02

Texture is crunchy

Crunch great

crispy

Quality-Overall14%+1.02

The product is really well produced and consistent

Product is well produced

Excellent quality

Value For Money10%+0.10

Good value for money

Good value

Great value for money

Flavor6%−0.10

Great variety of flavours

Great flavour

Love the different flavours too

FAQ

Common Pork Scratchings questions

Answered from the same tracked data.