pork scratchings
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Great£14.94avg listing price — sweet spot $15–$100
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Market size
Good£604K£604K/yr · 657K searches
Review moat
Good1,011.37avg incumbent reviews — the moat a new listing must climb
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Price range
Okay£1.34–£26.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Growth
Bad-1.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, pork scratchings is a £604K/yr Amazon United Kingdom market (657K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Dec. Verdict: Worth a look — 60/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
pork scratchings market data
- Units sold / yr
- 40K–50K
- avg 1,000–1,250/product
- Revenue / yr
- £598K–£747K
- units × avg price
- Conversion rate
- 6.2%
- Avg BSR
- #18
- Page quality
- 0%
- Prime
- 56%
- Sponsored
- 37%
- Out of stock
- 31.6%
- Avg brand age
- 52 months
- Avg seller age
- 171 days
Competition & brand share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
29
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
51%
Top 20: 93%
Open market
15%
- Black Country Snacks29%
- Pub Original15%
- Midland Snacks14%
- THE POSH PIG14%
- Mr Porky7%
- AWFULLY POSH5%
- Open — no brand owns it (6 brands, 15%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -1.3% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.6×
Top pork scratchings search terms
- pork scratchings514K/yr
- pork crackling39K/yr
- pork scratching18K/yr
- black country pork scratchings17K/yr
- black country snacks13K/yr
- scratchings12K/yr
- pork rinds10K/yr
- cool hog pork scratchings8K/yr
- mr tubs pork scratchings8K/yr
- crackling5K/yr
Top pork scratchings products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Pub Original - Salted Pork Scratchings - High Protein Snacks - Low Carb Keto Friendly Traditional British Snack - Pub Card of 20 x 16 g Bags
Pub Original£12.554.5★4,788 rev
Midland Snacks Traditional Pork Scratchings 40g x Case of 12
Midland Snacks£12.964.4★652 rev
Proper Black Country Pork Scratchings Pub Card 12X60G
Black Country Snacks£18.294.3★5,241 rev
1kg Black Country Pork Scratchings
Black Country Snacks£16.604.3★5,241 rev
The Posh Pig Mixed Flavoured Pork Crackling 18x40g Packets
THE POSH PIG£19.984.0★200 rev
Newest
by launch date
Mr Hog Traditional Pork Scratchings Handcooked Crafted in the Black Country Pub Hanging Bag 12 x 40g Packs
Love Pub Snacks£13.0828 rev
Awfully Posh Pork Snacks Pack of 3 Bundle | Scratchings Cracklings and Puffs | Made Using Prime Cuts No Nasties | A Bag of Perfectly Even Strips of Meaty Goodness | A Cut Above the Rest!
AWFULLY POSH£6.9779 rev
1kg Lightly Salted Pork Crackling - Black Country Scratchings with a Lighter Softer bite but Same Great Taste.
Black Country Snacks£16.5479 rev
1kg Black Country Double Cooked Crackling - These double cooked pork scratchings offer a more lighter softer bite but same great taste.
Black Country Snacks£16.70116 rev
Mr Porky Original Scratchings Gold Pubcard 12 x 25g Traditional Pork Scratchings High Protein Low Carb British Pub Snack Display
Mr Porky£15.8156 rev
Trending
90-day click momentum
100g Premium Pork Crackling BBQ Pulled Pork
THE POSH PIG£5.003.7★
The Posh Pig Mixed Flavoured Pork Crackling 18x40g Packets
THE POSH PIG£19.984.0★
The Posh Pig Double Hand Cooked Premium Pork Crackling Salted
THE POSH PIG£8.564.0★
The Posh Pig Premium Pork Crackling Salted 100g
THE POSH PIG£4.993.8★
Mr Hog Traditional Pork Scratchings Handcooked Crafted in the Black Country Pub Hanging Bag 12 x 40g Packs
Love Pub Snacks£13.084.3★
What buyers say about pork scratchings
What buyers praise and complain about, mined from review topics.What buyers love
“Delicious snack”
“Texture is crunchy”
“The product is really well produced and consistent”
“Good value for money”
“Great variety of flavours”
“Nicely salted and over all appealing”
“Great snack, high in calories,”
“Crunchy, salty, I love it when you get a big fatty chunk”
“good size”
“As described”
What buyers complain about
“Not what was expected. taste”
“Absolutely full of salt”
“No flavour”
“not as good as the other ones”
“A lot of crumbs”
“nothing special, especially not for the price”
“hard”
“Too dry to eat”
“missing the crispiness of many other brands”
“Short best before date tasted stale”
Common questions
- Is pork scratchings profitable to sell on Amazon United Kingdom?
- The niche generates £604K/yr across 27 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -1.3%. Flapen's verdict: Worth a look (60/100).
- How competitive is the pork scratchings niche?
- 12 brands and 29 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 80% of demand.
- What do buyers complain about in pork scratchings?
- Top complaints mined from reviews: Taste-Overall, Salt Content, Flavor. The return rate is 0.0%.
- When does demand for pork scratchings peak?
- Demand peaks in Dec; the busiest month runs 2.6× the quietest.
- What does it cost to enter the pork scratchings niche?
- Listings span £1.34–£26.05; the average listing price is £14.94 (sweet spot $15–$100). The average incumbent carries 1,011 reviews — the moat a new listing must climb.