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Pork Scratchings

Maybe

An estimated 0.0% of orders come back. But demand is soft, at -1.3% this quarter, so Pork Scratchings is a Maybe.

Flapen Score
60
60 / 100
Top 6% of 2,976 Grocery niches · +14 vs the category median of 46
Market size
£604K/yr657K searches / yr
90-day growth
-1.3%search demand this quarter
Competition
51%top-5 click share · 12 brands · 29 sellers

Flapen Score

Pork Scratchings against its category

The dotted line is the Grocery average. Past it, Pork Scratchings is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pork Scratchings market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pork Scratchings 657K times last year and spent an estimated £604K. The top 5 brands take 80% of clicks. Demand peaks in Dec. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 6.2% of those searches ended in a purchase.

Shoppers searched for this 657K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.2% of those searches ended in a purchase. Searches in the last 90 days moved -1.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £604K a year.

Searches, last 12 months
657K
Growth, 90 days vs prior 90
-1.3%
Conversion, latest week
6.2%
Market size, estimated
£604Ka year
Peak month
December2.6× the quietest month
Top search term
pork scratchings514K searches a year

02 · Price

A sale here is worth £14.94.

Listings sell for £14.94 on average, from £1.34 to £26.05. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,000 to 1,250 of them. At £14.94 that is £15K to £19K a year per listing.

Average price
£14.94under the $15 to $100 sweet spot
Price range
£1.34–£26.05
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
1,000–1,250
Revenue per listing a year
£15K–£19K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

37% of listings pay for placement with sponsored ads. 56% ship with Prime. On an average day, 31.6% of listings are out of stock. The average listing ranks #18 within Snack Foods. It carries 1,011 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
37%
Prime listings
56%
Out of stock, average day
31.6%
Average rank
#18in Snack Foods
Average rating
4.25 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,011per listing
Listings tracked
27

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Pork Scratchings products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 51% of clicks. Leaders hold, but buyers still shop past them.

£0£24K£48K£73K£97K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

29

Est. top-5 brand share

80%

Top 20: 100%

Est. top-5 click share

51%

Top 20: 93%

Open market

15%

  • Black Country Snacks29%
  • Pub Original15%
  • Midland Snacks14%
  • THE POSH PIG14%
  • Mr Porky7%
  • AWFULLY POSH5%
  • Open — no brand owns it (6 brands, 15%)

Demand

Pork Scratchings search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.6×

Search terms

Top Pork Scratchings search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • pork scratchings514K/yr
  • pork crackling39K/yr
  • pork scratching18K/yr
  • black country pork scratchings17K/yr
  • black country snacks13K/yr
  • scratchings12K/yr
  • pork rinds10K/yr
  • cool hog pork scratchings8K/yr
  • mr tubs pork scratchings8K/yr
  • crackling5K/yr

Reviews and returns

What reviews say buyers love and hate about Pork Scratchings

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Taste-Overall”
12%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Not what was expected. taste”
A buyer, on “Taste-Overall”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Pork Scratchings questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data