How competitive is the Pork Scratchings niche on Amazon United Kingdom?

12 brands and 29 sellers compete in Pork Scratchings on Amazon United Kingdom. The top 5 Pork Scratchings products take 51% of clicks and its top 5 brands hold 80% of demand.

What do buyers complain about in Pork Scratchings?

Pork Scratchings buyers on Amazon United Kingdom complain most about Taste-Overall, Salt Content, Flavor, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Pork Scratchings niche?

Pork Scratchings sells for £14.94 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.34–£26.05. The average incumbent carries 1,011 reviews — the moat a new listing must climb.

Pork Scratchings

Pork Scratchings shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Pork Scratchings profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Pork Scratchings is a £604K/yr Amazon United Kingdom market (657K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Dec. Verdict: Worth a look — 60/100.

Pork Scratchings: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -1.3% over the last 90 days and 6.2% of searches end in a purchase.

£604K

revenue / yr

Units sold / yr50K

Search volume / yr-1.3%657K

Conversion rate6.2%

Avg price£14.94

Who owns the niche?

The top 5 brands hold 80% of demand, so 20% of the market is open.

20%

open market share

Brands · sellers12 · 29

Top-5 product click share51%

Open market20%

Avg brand age52 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 27 products

Top Pork Scratchings products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Pub Original - Salted Pork Scratchings - High Protein Snacks - Low Carb Keto Friendly Traditional British Snack - Pub Card of 20 x 16 g Bags

Price: £12.55
Rating: 4.5/5
Reviews: 4,788
Age: 9y ago

Midland Snacks Traditional Pork Scratchings 40g x Case of 12

Price: £12.96
Rating: 4.4/5
Reviews: 652
Age: 5y ago

Proper Black Country Pork Scratchings Pub Card 12X60G

Price: £18.29
Rating: 4.3/5
Reviews: 5,241
Age: 6y ago

1kg Black Country Pork Scratchings

Price: £16.60
Rating: 4.3/5
Reviews: 5,241
Age: 6y ago

The Posh Pig Mixed Flavoured Pork Crackling 18x40g Packets

Price: £19.98
Rating: 4.0/5
Reviews: 200
Age: 5y ago

Newest

by launch date

Mr Hog Traditional Pork Scratchings Handcooked Crafted in the Black Country Pub Hanging Bag 12 x 40g Packs

Price: £13.08
Rating: 4.3/5
Reviews: 28
Age: 6mo ago

Awfully Posh Pork Snacks Pack of 3 Bundle | Scratchings Cracklings and Puffs | Made Using Prime Cuts No Nasties | A Bag of Perfectly Even Strips of Meaty Goodness | A Cut Above the Rest!

Price: £6.97
Rating: 4.4/5
Reviews: 79
Age: 1y ago

1kg Lightly Salted Pork Crackling - Black Country Scratchings with a Lighter Softer bite but Same Great Taste.

Price: £16.54
Rating: 4.2/5
Reviews: 79
Age: 1y ago

1kg Black Country Double Cooked Crackling - These double cooked pork scratchings offer a more lighter softer bite but same great taste.

Price: £16.70
Rating: 4.6/5
Reviews: 116
Age: 1y ago

Mr Porky Original Scratchings Gold Pubcard 12 x 25g Traditional Pork Scratchings High Protein Low Carb British Pub Snack Display

Price: £15.81
Rating: 4.4/5
Reviews: 56
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

51%

Top 20: 93%

Open market

15%

Black Country Snacks29%
Pub Original15%
Midland Snacks14%
THE POSH PIG14%
Mr Porky7%
AWFULLY POSH5%
Open — no brand owns it (6 brands, 15%)

Pork Scratchings demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume657KCVR6.2%Products27Brands12Top 5 Brands80%OOS Rate31.6%Rating4.3★Reviews1,011Avg BSR#18

Peak months: Dec · busiest ÷ quietest = 2.6×

Top Pork Scratchings search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

pork scratchings514K/yr +1.3%5.7% conv.
pork crackling39K/yr -25.1%2.4% conv.
pork scratching18K/yr +18.6%5.2% conv.
black country pork scratchings17K/yr +14.1%5.0% conv.
black country snacks13K/yr +2.2%1.9% conv.
scratchings12K/yr +1.4%5.4% conv.
pork rinds10K/yr -31.0%1.1% conv.
cool hog pork scratchings8K/yr -3.2%1.7% conv.
mr tubs pork scratchings8K/yr -34.8%1.1% conv.
crackling5K/yr -9.2%1.8% conv.

What reviews say buyers love and hate about Pork Scratchings

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews

Taste-Overall33%

“Delicious snack”

Crispiness14%

“Texture is crunchy”

Quality-Overall14%

“The product is really well produced and consistent”

Value For Money10%

“Good value for money”

Flavor6%

“Great variety of flavours”

What buyers complain about

65% of reviews

Taste-Overall12%

“Not what was expected. taste”

Salt Content10%

“Absolutely full of salt”

Flavor9%

“No flavour”

Quality-Overall6%

“not as good as the other ones”

Chunk/Clump/Collection6%

“A lot of crumbs”

Common Pork Scratchings questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Pork Scratchings 60/100 on Amazon United Kingdom — Worth a look. The niche generates £604K/yr across 27 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -1.3% over the last 90 days.