Skip to content

Pork Pie

Maybe

Buyers convert on 30.3% of searches. But the top 5 brands take 100% of clicks, so Pork Pie is a Maybe.

Flapen Score
52
52 / 100
Top 23% of 2,976 Grocery niches · +6 vs the category median of 46
Market size
£133K/yr178K searches / yr
90-day growth
+30.4%search demand this quarter
Competition
56%top-5 click share · 5 brands · 11 sellers

Flapen Score

Pork Pie against its category

The dotted line is the Grocery average. Past it, Pork Pie is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pork Pie market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pork Pie 178K times last year and spent an estimated £133K. All 5 brands take every click. Demand peaks in Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

30.3% of searches ended in a purchase last week.

Shoppers searched for this 178K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 30.3% of those searches ended in a purchase. Searches in the last 90 days moved +30.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £133K a year.

Searches, last 12 months
178K
Growth, 90 days vs prior 90
+30.4%
Conversion, latest week
30.3%
Market size, estimated
£133Ka year
Peak month
December2.3× the quietest month
Top search term
pork pie125K searches a year

02 · Price

A sale here is worth £2.46.

Listings sell for £2.46 on average, from £1.47 to £3.84. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,000 to 2,500 of them. At £2.46 that is £5K to £6K a year per listing.

Average price
£2.46under the $15 to $100 sweet spot
Price range
£1.47–£3.84
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
2,000–2,500
Revenue per listing a year
£5K–£6K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #3 within Fresh & Chilled. It carries 452 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
4.9%
Average rank
#3in Fresh & Chilled
Average rating
4.25 starsAmazon United Kingdom average 4.36 stars
Average reviews
452per listing
Listings tracked
19

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
57 months

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

£0£13K£27K£40K£53K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

11

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

56%

Top 20: 100%

Open market

0%

  • Morrisons78%
  • Pork Farms10%
  • by Amazon7%
  • Wall's3%
  • Dickinson & Morris1%

Demand

Pork Pie search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KHoliday '24Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.3×

Search terms

Top Pork Pie search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pork pie125K/yr
  • pork pies46K/yr
  • mini pork pies4K/yr
  • melton mowbray pork pies2K/yr
  • pork pies morrisons1K/yr
  • pork pies mini96/yr

Reviews and returns

What reviews say buyers love and hate about Pork Pie

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall20%+0.84

Not the best

Poor quality product

Waste of low quality pig parts

Value For Money17%−0.10

Two expensive

No value for money in this product

that is a good bit more expensive

Flavor15%−0.14

Flavourless

Dull and strange flavour no jelly

no flavour extremely disappointing

Size-Overall12%−0.04

Small

Small amount of pickle

Very small pies

Taste-Overall8%+2.74

No taste in the product

Taste was OK, nothing special

Completely tasteless, horrible pastry, no flavour extremely disappointing

Love

Taste-Overall38%+2.74

I was fortunate enough to get one of these on offer at my local Morrisons; it`s a well-filled pie, quite nicely seasoned and with a good percentage of pork with very little jelly; tasty, though not quite on par with the Dickinson and Morris equivalent –

great taste

Really delicious

Quality-Overall16%+0.84

Very well made

Good value and nice quality

Great product

Flavor11%−0.14

Great flavour

Love can get this with strong cheese flavour

Lots of flavour

Value For Money7%−0.10

Decent value

Good value

Well worth the money

Ease Of Use4%

Well used

Easy to spread

FAQ

Common Pork Pie questions

Answered from the same tracked data.