pork pie
Worth a lookShows searches that convert (30.3% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Conversion
Incredible30.3%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Great451.79avg incumbent reviews — the moat a new listing must climb
Growth
Good+30.4%90-day search growth — must beat 0% to launch
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Market size
Okay£133K£133K/yr · 178K searches
Avg price
Bad£2.46avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£1.47–£3.84cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, pork pie is a £133K/yr Amazon United Kingdom market (178K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Worth a look — 52/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
pork pie market data
- Units sold / yr
- 50K–60K
- avg 2,000–2,500/product
- Revenue / yr
- £123K–£148K
- units × avg price
- Conversion rate
- 30.3%
- Avg BSR
- #3
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 0%
- Out of stock
- 4.9%
- Avg brand age
- 57 months
- Avg seller age
- 186 days
Competition & brand share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
5 falling
Sellers
11
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
56%
Top 20: 100%
Open market
0%
- Morrisons78%
- Pork Farms10%
- by Amazon7%
- Wall's3%
- Dickinson & Morris1%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +30.4% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.3×
Top pork pie search terms
- pork pie125K/yr
- pork pies46K/yr
- mini pork pies4K/yr
- melton mowbray pork pies2K/yr
- pork pies morrisons1K/yr
- pork pies mini96/yr
Top pork pie products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Morrisons Mini Melton Mowbray Pork Pies 6x50g
Morrisons£2.454.4★1,494 rev
Morrisons Savers 4 Snack Pork Pies 260g
Morrisons£1.474.4★520 rev
Morrisons Mini Pork Pies Pack of 6
Morrisons£2.584.4★593 rev
Morrisons 4 Mini Melton Mowbray Pork Pies
Morrisons£2.134.3★715 rev
by Amazon Melton Mowbray Mini Pork Pies 300g
by Amazon£2.414.2★420 rev
Newest
by launch date
Morrisons Market Street Deli Medium Pork Pie
Morrisons£2.427 rev
Morrisons 10 Dinky Pork Pies 250g
Morrisons£2.4363 rev
Walls 6 Mini Pork Pies 300g
Wall's£2.4719 rev
Morrisons Savers 4 Snack Pork Pies 260g
Morrisons£1.47520 rev
Morrisons Market Street Deli Large Pork Pie 440g
Morrisons£3.72228 rev
Trending
90-day click momentum
Morrisons Market Street Deli Large Melton Mowbray Pork Pie 440g
Morrisons£3.444.2★
Morrisons Market Street Deli Medium Pork Pie
Morrisons£2.423.4★
Morrisons Mini Pork Cheese & Pickle Pies 6 pack
Morrisons£2.594.5★
Walls 6 Mini Pork Pies 300g
Wall's£2.474.6★
Walls 4 Mini Pork Pies 200g
Wall's£1.473.8★
What buyers say about pork pie
What buyers praise and complain about, mined from review topics.What buyers love
“I was fortunate enough to get one of these on offer at my local Morrisons; it`s a well-filled pie, quite nicely seasoned and with a good percentage of pork with very little jelly; tasty, though not quite on par with the Dickinson and Morris equivalent –”
“Very well made”
“Great flavour”
“Decent value”
“Well used”
“Just a nice size”
“As advertised”
“Lovely and fresh”
“Very nice to take for a snack while out and about”
“Crunchy top pastry delicious meat and jelly and great value”
What buyers complain about
“Not the best”
“Two expensive”
“Flavourless”
“Small”
“No taste in the product”
“Strange white stuff inside”
“Dry”
“20% pork which is weird in something that is a pork pie and then there's red Leicester, mature cheddar, carrot, date paste and so much more that its not a traditional pork pie anymore”
“Average, crust was a little softer than it should have been”
Common questions
- Is pork pie profitable to sell on Amazon United Kingdom?
- The niche generates £133K/yr across 19 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +30.4%. Flapen's verdict: Worth a look (52/100).
- How competitive is the pork pie niche?
- 5 brands and 11 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in pork pie?
- Top complaints mined from reviews: Quality-Overall, Value For Money, Flavor. The return rate is 0.0%.
- When does demand for pork pie peak?
- Demand peaks in Dec; the busiest month runs 2.3× the quietest.
- What does it cost to enter the pork pie niche?
- Listings span £1.47–£3.84; the average listing price is £2.46 (sweet spot $15–$100). The average incumbent carries 452 reviews — the moat a new listing must climb.