How competitive is the Pork Pie niche on Amazon United Kingdom?

5 brands and 11 sellers compete in Pork Pie on Amazon United Kingdom. The top 5 Pork Pie products take 56% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Pork Pie?

Pork Pie buyers on Amazon United Kingdom complain most about Quality-Overall, Value For Money, Flavor, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Pork Pie niche?

Pork Pie sells for £2.46 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.47–£3.84. The average incumbent carries 452 reviews — the moat a new listing must climb.

Pork Pie

Pork Pie shows searches that convert (30.3% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Pork Pie profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Pork Pie is a £133K/yr Amazon United Kingdom market (178K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Worth a look — 52/100.

Pork Pie: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +30.4% over the last 90 days and 30.3% of searches end in a purchase.

£133K

revenue / yr

Units sold / yr60K

Search volume / yr+30.4%178K

Conversion rate30.3%

Avg price£2.46

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers5 · 11

Top-5 product click share56%

Open market0%

Avg brand age57 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 19 products

Top Pork Pie products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Morrisons Mini Melton Mowbray Pork Pies 6x50g

Price: £2.45
Rating: 4.4/5
Reviews: 1,494
Age: 10y ago

Morrisons Savers 4 Snack Pork Pies 260g

Price: £1.47
Rating: 4.4/5
Reviews: 520
Age: 2y ago

Morrisons Mini Pork Pies Pack of 6

Price: £2.58
Rating: 4.4/5
Reviews: 593
Age: 9y ago

Morrisons 4 Mini Melton Mowbray Pork Pies

Price: £2.13
Rating: 4.3/5
Reviews: 715
Age: 4y ago

by Amazon Melton Mowbray Mini Pork Pies 300g

Price: £2.41
Rating: 4.2/5
Reviews: 420
Age: 6y ago

Newest

by launch date

Morrisons Market Street Deli Medium Pork Pie

Price: £2.42
Rating: 3.4/5
Reviews: 7
Age: 10mo ago

Morrisons 10 Dinky Pork Pies 250g

Price: £2.43
Rating: 4.5/5
Reviews: 63
Age: 1y ago

Walls 6 Mini Pork Pies 300g

Price: £2.47
Rating: 4.6/5
Reviews: 19
Age: 1y ago

Morrisons Savers 4 Snack Pork Pies 260g

Price: £1.47
Rating: 4.4/5
Reviews: 520
Age: 2y ago

Morrisons Market Street Deli Large Pork Pie 440g

Price: £3.72
Rating: 4.2/5
Reviews: 228
Age: 3y ago

Competition: brands, sellers & click share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

56%

Top 20: 100%

Open market

Morrisons78%
Pork Farms10%
by Amazon7%
Wall's3%
Dickinson & Morris1%

Pork Pie demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume178KCVR30.3%Products19Brands5Top 5 Brands100%OOS Rate4.9%Rating4.3★Reviews452Avg BSR#3

Peak months: Dec · busiest ÷ quietest = 2.3×

Top Pork Pie search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

pork pie125K/yr +30.2%26.8% conv.
pork pies46K/yr +24.2%27.6% conv.
mini pork pies4K/yr +194.6%34.0% conv.
melton mowbray pork pies2K/yr -13.2%9.3% conv.
pork pies morrisons1K/yr +163.3%21.4% conv.
pork pies mini96/yr +6.3%35.3% conv.

What reviews say buyers love and hate about Pork Pie

What buyers mention most, as a share of all reviews.

What buyers love

92% of reviews

Taste-Overall38%

“I was fortunate enough to get one of these on offer at my local Morrisons; it`s a well-filled pie, quite nicely seasoned and with a good percentage of pork with very little jelly; tasty, though not quite on par with the Dickinson and Morris equivalent –”

Quality-Overall16%

“Very well made”

Flavor11%

“Great flavour”

Value For Money7%

“Decent value”

Ease Of Use4%

“Well used”

What buyers complain about

91% of reviews

Quality-Overall20%

“Not the best”

Value For Money17%

“Two expensive”

Flavor15%

“Flavourless”

Size-Overall12%

“Small”

Taste-Overall8%

“No taste in the product”

Common Pork Pie questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Pork Pie 52/100 on Amazon United Kingdom — Worth a look. The niche generates £133K/yr across 19 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved +30.4% over the last 90 days.