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Pork Crunch

Maybe

Returns run at only 0.0% of orders. But demand is soft, at -11.5% this quarter, so Pork Crunch is a Maybe.

Flapen Score
50
50 / 100
Top 31% of 2,976 Grocery niches · +4 vs the category median of 46
Market size
£154K/yr129K searches / yr
90-day growth
-11.5%search demand this quarter
Competition
70%top-5 click share · 9 brands · 18 sellers

Flapen Score

Pork Crunch against its category

The dotted line is the Grocery average. Past it, Pork Crunch is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pork Crunch market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pork Crunch 129K times last year and spent an estimated £154K. The top 5 brands take 92% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

6.6% of searches ended in a purchase last week.

Shoppers searched for this 129K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.6% of those searches ended in a purchase. Searches in the last 90 days moved -11.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £154K a year.

Searches, last 12 months
129K
Growth, 90 days vs prior 90
-11.5%
Conversion, latest week
6.6%
Market size, estimated
£154Ka year
Peak month
February1.7× the quietest month
Top search term
pork crunch43K searches a year

02 · Price

A sale here is worth £18.01.

Listings sell for £18.01 on average, from £4.99 to £25.76. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £18.01 that is £5K to £9K a year per listing.

Average price
£18.01inside the $15 to $100 sweet spot
Price range
£4.99–£25.76
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£5K–£9K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 63% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #32 within Snack Foods. It carries 148 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
63%
Out of stock, average day
6.3%
Average rank
#32in Snack Foods
Average rating
4.23 starsAmazon United Kingdom average 4.36 stars
Average reviews
148per listing
Listings tracked
19

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Pork Crunch products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.

£0£15K£31K£46K£62K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 flat

Sellers

18

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

5%

  • THE CURATORS71%
  • Black Country Snacks8%
  • THE POSH PIG6%
  • Pub Original4%
  • Ginco3%
  • AWFULLY POSH3%
  • Open — no brand owns it (3 brands, 5%)

Demand

Pork Crunch search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Spike '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Pork Crunch search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pork crunch43K/yr
  • curators pork puffs28K/yr
  • pork puffs24K/yr
  • the curators pork puffs14K/yr
  • curators10K/yr
  • the curators6K/yr
  • pork crunch puffs5K/yr

Reviews and returns

What reviews say buyers love and hate about Pork Crunch

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall17%−0.29

A bit tasteless

They taste far more artificial now

Bad aftertaste

Salt Content11%−0.12

these were far too salty

I do however note that the salt content is HIGH

Too salty

Value For Money9%+0.48

Pricey,

Waste of money

too expensive

Crispiness7%−0.06

was expecting not so many super crunchy pieces

Insanely over priced average at best crisps

Not a lot to say these are crunchy and Moorish, Bet you can't confine yourself to Just one pack

Quality-Overall6%−0.06

I wouldn't say these are PRIME quality cuts

Poor Quality

Poor quality, very unpleasant after taste

Love

Taste-Overall24%−0.29

Great bar snack

Best Snack

ABSOLUTELY DELICIOUS

Crispiness16%−0.06

Easy to crunch

a nice change from the usual crispy snacks

Lovely crunchy

Nutritional Content11%+1.59

these really help hit my protein goals

Great protein snacks

gives a great amount of protein

Flavor10%+1.06

Incredible Flavour: They taste amazing

Great variety of flavours

Love the different flavours too

Quality-Overall6%−0.06

Excellent product

Good quality and tasty snack

high quality

FAQ

Common Pork Crunch questions

Answered from the same tracked data.