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Porcini Mushrooms Dried

Fail

Demand is soft, at -38.4% this quarter, so Porcini Mushrooms Dried is a Fail.

Flapen Score
42
42 / 100
Ranks 2,003 of 2,976 Grocery niches · −4 vs the category median of 46
Market size
£34K/yr27K searches / yr
90-day growth
-38.4%search demand this quarter
Competition
69%top-5 click share · 10 brands · 27 sellers

Flapen Score

Porcini Mushrooms Dried against its category

The dotted line is the Grocery average. Past it, Porcini Mushrooms Dried is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Porcini Mushrooms Dried market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Porcini Mushrooms Dried 27K times last year and spent an estimated £34K. The top 5 brands take 87% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

7.4% of searches ended in a purchase last week.

Shoppers searched for this 27K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.4% of those searches ended in a purchase. Searches in the last 90 days moved -38.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £34K a year.

Searches, last 12 months
27K
Growth, 90 days vs prior 90
-38.4%
Conversion, latest week
7.4%
Market size, estimated
£34Ka year
Peak month
December4.1× the quietest month
Top search term
porcini mushrooms dried12K searches a year

02 · Price

A sale here is worth £16.73.

Listings sell for £16.73 on average, from £3.18 to £41.65. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £16.73 that is £2K to £4K a year per listing.

Average price
£16.73inside the $15 to $100 sweet spot
Price range
£3.18–£41.65
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.0% of listings are out of stock. The average listing ranks #328 within Dried Fruits, Nuts & Vegetables. It carries 187 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
8.0%
Average rank
#328in Dried Fruits, Nuts & Vegetables
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
187per listing
Listings tracked
18

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
73 months

Products

Top Porcini Mushrooms Dried products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

27

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

8%

  • Merryhill Mushrooms32%
  • Merchant Gourmet25%
  • Vigorous Mountains16%
  • Cooks & Co9%
  • IDDA Herbal5%
  • MANOR SPRINGS4%
  • Open — no brand owns it (4 brands, 8%)

Demand

Porcini Mushrooms Dried search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KHoliday '24Spike '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.1×

Search terms

Top Porcini Mushrooms Dried search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • porcini mushrooms dried12K/yr
  • dried porcini mushrooms7K/yr
  • porcini mushrooms5K/yr
  • porcini3K/yr

Reviews and returns

What reviews say buyers love and hate about Porcini Mushrooms Dried

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall11%+0.92

didn't taste or feel good when eating

Absolutely tasteless, I will be applying for my money back

shiitake add some variation in texture rather than dramatically changing the taste

Stale/Rotten/Spoiled6%−0.12

buying fresh mushrooms in advance isnt handy as they dont stay fresh

Barf

Moist/Dry6%−0.21

Mouldy mushrooms, not proparly dried

As these are dried

Size-Overall6%

I did find some of the pieces quite large

Small pack though

It's only a small bag

Cooking Instructions5%+0.33

Bit of a faff to prepare

need some prep before cooking

some of them were cooked too much

Love

Taste-Overall25%+0.92

Really tasty, easy to rehdrate, and nice chunky pieces

earthier flavour than fresh ones

So tasty

Flavor20%+2.10

mild in flavour

Awesome flavour

Intense flavour

Quality-Overall11%−0.11

These mushrooms are of very good quality

Very nice quality

theyve all been consistently good quality

Moist/Dry6%−0.21

The ones reviewed here are well dried

They are easy to cook and overall are very fragrant as dry and cooked

plumped up beautifully

Cooking Instructions5%+0.33

Delicious and easy to cook with

They're perfect to add to a wide range of different dishes

Perfect for home cooks for an authentic gourmet flavour without fuss

FAQ

Common Porcini Mushrooms Dried questions

Answered from the same tracked data.