porcini mushrooms dried
Skip itSoft demand (-38.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great186.78avg incumbent reviews — the moat a new listing must climb
Avg price
Great£16.73avg listing price — sweet spot $15–$100
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Price range
Good£3.18–£41.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Market size
Bad£34K£34K/yr · 27K searches
Growth
Bad-38.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, porcini mushrooms dried is a £34K/yr Amazon United Kingdom market (27K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 42/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
porcini mushrooms dried market data
- Units sold / yr
- 3K–3K
- avg 100–250/product
- Revenue / yr
- £42K–£50K
- units × avg price
- Conversion rate
- 7.4%
- Avg BSR
- #328
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 78%
- Out of stock
- 8.0%
- Avg brand age
- 73 months
- Avg seller age
- 193 days
Competition & brand share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
27
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
8%
- Merryhill Mushrooms32%
- Merchant Gourmet25%
- Vigorous Mountains16%
- Cooks & Co9%
- IDDA Herbal5%
- MANOR SPRINGS4%
- Open — no brand owns it (4 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 85 weeks — -38.4% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.1×
Top porcini mushrooms dried search terms
- porcini mushrooms dried12K/yr
- dried porcini mushrooms7K/yr
- porcini mushrooms5K/yr
- porcini3K/yr
Top porcini mushrooms dried products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Merryhill Mushrooms - Premium A Graded Dried Porcini Mushrooms (500g)
Merryhill Mushrooms£36.654.5★74 rev
VIGOROUS MOUNTAINS Dried Porcini Mushrooms Boletus Edulis 3 Ounce 85 Gram
Vigorous Mountains£11.364.4★1,874 rev
Merchant Gourmet Dried Porcini Mushrooms 30g
Merchant Gourmet£3.184.5★81 rev
Merchant Gourmet Dried Porcini Mushrooms 30 g (6-Pack)
Merchant Gourmet£22.294.7★4 rev
Merryhill Mushrooms - Premium A Graded Dried Porcini Mushrooms (250g)
Merryhill Mushrooms£26.034.5★74 rev
Newest
by launch date
Mels Kitchen Dried Forest Mushroom Mix 50g Gourmet Wild Mushroom Blend Porcini Oyster & Shiitake Perfect for Risotto Pasta & Sauces
Mel's Kitchen£4.5832 rev
Merchant Gourmet Dried Porcini Mushrooms 30 g (6-Pack)
Merchant Gourmet£22.294 rev
Dried Porcini Mushrooms 50g by Colourful Trees
COLOURFULTREES£7.992 rev
CHEFS & CO Dried Porcini Mushrooms ( Boletus edulis ) (100 g (Pack of 1))
CHEFS & CO£17.1787 rev
IDDA Herbal Dried Porcini Mushrooms 50g 1.76 oz Boletus Edilus Dried Mushrooms for Cooking
IDDA Herbal£8.66289 rev
Trending
90-day click momentumMels Kitchen Dried Forest Mushroom Mix 50g Gourmet Wild Mushroom Blend Porcini Oyster & Shiitake Perfect for Risotto Pasta & Sauces
Mel's Kitchen£4.584.7★
Dried Porcini Mushrooms 50g by Colourful Trees
COLOURFULTREES£7.995.0★
Merchant Gourmet Dried Porcini Mushrooms 30 g (6-Pack)
Merchant Gourmet£22.294.7★
Dried Porcini Mushrooms (Sliced) 50g by Manor Springs
MANOR SPRINGS£9.004.5★
Dried Porcini Mushrooms (Sliced) 100g by Hatton Hill | Gourmet Flavor for Your Favorite Dishes
Hatton Hill£14.075.0★
What buyers say about porcini mushrooms dried
What buyers praise and complain about, mined from review topics.What buyers love
“Really tasty, easy to rehdrate, and nice chunky pieces”
“mild in flavour”
“These mushrooms are of very good quality”
“The ones reviewed here are well dried”
“Delicious and easy to cook with”
“At £3.99 they are excellent value”
“Easy to use and reasonable price”
“The mushroom pieces in this bag are relatively large and chunky, so is good if you're looking for that chunky mushroom vibe”
“they have a much longer shelf life than fresh ones”
“good mix of mushrooms”
What buyers complain about
“didn't taste or feel good when eating”
“buying fresh mushrooms in advance isnt handy as they dont stay fresh”
“Mouldy mushrooms, not proparly dried”
“I did find some of the pieces quite large”
“Bit of a faff to prepare”
“Poor quality, visible worm tunnels”
“They aren't cheap”
“slightly bitter taste that balances out saltiness”
“they are really chewy and lack flavour,”
“some of them were cooked too much”
Common questions
- Is porcini mushrooms dried profitable to sell on Amazon United Kingdom?
- The niche generates £34K/yr across 18 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -38.4%. Flapen's verdict: Skip it (42/100).
- How competitive is the porcini mushrooms dried niche?
- 10 brands and 27 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 87% of demand.
- What do buyers complain about in porcini mushrooms dried?
- Top complaints mined from reviews: Taste-Overall, Stale/Rotten/Spoiled, Moist/Dry. The return rate is 0.0%.
- When does demand for porcini mushrooms dried peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 4.1× the quietest.
- What does it cost to enter the porcini mushrooms dried niche?
- Listings span £3.18–£41.65; the average listing price is £16.73 (sweet spot $15–$100). The average incumbent carries 187 reviews — the moat a new listing must climb.