Skip to content

Porcini Mushrooms Dried

soft demand (-38.4% this quarter) — Porcini Mushrooms Dried doesn't clear our bar today.

Flapen Score

42
Skip it
Market size 8Growth 6Conversion 77Competition 26Returns 100Price range 69Avg price 79Brand share 29Review moat 91Quality gap 32
This niche Category average

Is Porcini Mushrooms Dried profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Porcini Mushrooms Dried is a £34K/yr Amazon United Kingdom market (27K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 42/100.

Porcini Mushrooms Dried: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -38.4% over the last 90 days and 7.4% of searches end in a purchase.

£34K

revenue / yr

Units sold / yr3K
Search volume / yr-38.4%27K
Conversion rate7.4%
Avg price£16.73

Who owns the niche?

The top 5 brands hold 87% of demand, so 13% of the market is open.

13%

open market share

Brands · sellers10 · 27
Top-5 product click share69%
Open market13%
Avg brand age73 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 18 products

Sponsored placement78%
New entrants (1y)3· 0 succeeded
Avg rating4.6★
Avg reviews187

Top Porcini Mushrooms Dried products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

£0£2K£3K£5K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

27

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

8%

  • Merryhill Mushrooms32%
  • Merchant Gourmet25%
  • Vigorous Mountains16%
  • Cooks & Co9%
  • IDDA Herbal5%
  • MANOR SPRINGS4%
  • Open — no brand owns it (4 brands, 8%)

Porcini Mushrooms Dried demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume27KCVR7.4%Products18Brands10Top 5 Brands87%OOS Rate8.0%Rating4.6★Reviews187Avg BSR#328
2K1KHoliday '24Spike '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.1×

Top Porcini Mushrooms Dried search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • porcini mushrooms dried12K/yr
  • dried porcini mushrooms7K/yr
  • porcini mushrooms5K/yr
  • porcini3K/yr

What reviews say buyers love and hate about Porcini Mushrooms Dried

What buyers mention most, as a share of all reviews.

What buyers love

81% of reviews
Taste-Overall25%

Really tasty, easy to rehdrate, and nice chunky pieces

Flavor20%

mild in flavour

Quality-Overall11%

These mushrooms are of very good quality

Moist/Dry6%

The ones reviewed here are well dried

Cooking Instructions5%

Delicious and easy to cook with

What buyers complain about

50% of reviews
Taste-Overall11%

didn't taste or feel good when eating

Stale/Rotten/Spoiled6%

buying fresh mushrooms in advance isnt handy as they dont stay fresh

Moist/Dry6%

Mouldy mushrooms, not proparly dried

Size-Overall6%

I did find some of the pieces quite large

Cooking Instructions5%

Bit of a faff to prepare

Common Porcini Mushrooms Dried questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Porcini Mushrooms Dried 42/100 on Amazon United Kingdom — Skip it. The niche generates £34K/yr across 18 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved -38.4% over the last 90 days.
Search demand for Porcini Mushrooms Dried on Amazon United Kingdom peaks in Jan–Nov–Dec, where the busiest month runs 4.1× the quietest.