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Porcelain Tile Cleaner

Fail

Shoppers spend only $60K a year here, so Porcelain Tile Cleaner is a Fail.

Flapen Score
49
49 / 100
Top 36% of 2,976 Grocery niches · +3 vs the category median of 46
Market size
£60K/yr44K searches / yr
90-day growth
+2.3%search demand this quarter
Competition
72%top-5 click share · 9 brands · 64 sellers

Flapen Score

Porcelain Tile Cleaner against its category

The dotted line is the Grocery average. Past it, Porcelain Tile Cleaner is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Porcelain Tile Cleaner market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Porcelain Tile Cleaner 44K times last year and spent an estimated £60K. The top 5 brands take 87% of clicks. Demand peaks in Mar–Apr–May. Flapen scores it 49 out of 100, a Fail.

01 · Demand

6.2% of searches ended in a purchase last week.

Shoppers searched for this 44K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.2% of those searches ended in a purchase. Searches in the last 90 days moved +2.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £60K a year.

Searches, last 12 months
44K
Growth, 90 days vs prior 90
+2.3%
Conversion, latest week
6.2%
Market size, estimated
£60Ka year
Peak month
April9.4× the quietest month
Top search term
porcelain patio cleaner30K searches a year

02 · Price

A sale here is worth £21.96.

Listings sell for £21.96 on average, from £6.50 to £70.41. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £21.96 that is £2K to £5K a year per listing.

Average price
£21.96inside the $15 to $100 sweet spot
Price range
£6.50–£70.41
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #153 within Household Cleaners. It carries 2,651 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
67%
Out of stock, average day
0.4%
Average rank
#153in Household Cleaners
Average rating
4.19 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,651per listing
Listings tracked
15

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
62 months

Products

Top Porcelain Tile Cleaner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

£0£6K£12K£18K£24K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

64

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

6%

  • Floorseal Premium Surface Sealers & Cleaners37%
  • Ecoprotec20%
  • Chemical Trade Store12%
  • FILA Surface Care Solutions10%
  • LTP8%
  • SmartSeal8%
  • Open — no brand owns it (3 brands, 6%)

Demand

Porcelain Tile Cleaner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May · busiest ÷ quietest = 9.4×

Search terms

Top Porcelain Tile Cleaner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • porcelain patio cleaner30K/yr
  • outdoor porcelain tile cleaner8K/yr
  • porcelain tile cleaner outdoor3K/yr
  • porcelain patio cleaner outdoor4K/yr

Reviews and returns

What reviews say buyers love and hate about Porcelain Tile Cleaner

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money19%−0.10

Just wish it was a bit cheaper

Expensive,

lower price suggested

Functionality-Overall17%−0.23

not 100% effective

Did not work

there were zero results

Ease Of Cleaning9%+0.78

Tried lots of cleaners that are rubbish compared to this one

so much mess to clean up after

It doesn't clean well

Color6%

Left and looked few days later the green had gone

Was totally black

not the black spot

Stain Resistance5%−0.06

We now have stains where there weren't any

most stubborn stains

Didn't work on stains

Love

Quality-Overall26%+2.01

Very satisfying, very pleased

Excellent Product

No complaints

Ease Of Cleaning23%+0.78

Cleans supurbly

Great cleaning product

Really Cleans

Advertised Vs Actual Product14%+0.90

Does what it says

Just what I needed

as described

Value For Money9%−0.10

Worth every penny

Good value for money

Good price

Ease Of Use7%+0.53

Makes life easy

Easy to use

Made my job easier

Return

0.1% Return rate 17% Fixable by listing

Functionality-Overall32%▅▄▆██▇

not 100% effective

Did not work

there were zero results

Leak-Proof18%▃█▃▂▂▃

Arrived leaking everywhere and has removed all writing and instructions

one had a small leak

Came damaged, leaking containers, no instructions on containers

Advertised Vs Actual Product10%█▄▄▄▅▄
Value For Money9%▁▃█▃▃▁

Just wish it was a bit cheaper

Expensive,

lower price suggested

Size-Overall5%▁▆▂▂▃█

FAQ

Common Porcelain Tile Cleaner questions

Answered from the same tracked data.