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Popping Candy

Fail

Prices span $5.49–$15.24, mostly outside the sweet spot, so Popping Candy is a Fail.

Flapen Score
43
43 / 100
Ranks 1,873 of 2,976 Grocery niches · −3 vs the category median of 46
Market size
£67K/yr107K searches / yr
90-day growth
-8.4%search demand this quarter
Competition
66%top-5 click share · 9 brands · 25 sellers

Flapen Score

Popping Candy against its category

The dotted line is the Grocery average. Past it, Popping Candy is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Popping Candy market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Popping Candy 107K times last year and spent an estimated £67K. The top 5 brands take 86% of clicks. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

7.9% of searches ended in a purchase last week.

Shoppers searched for this 107K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.9% of those searches ended in a purchase. Searches in the last 90 days moved -8.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £67K a year.

Searches, last 12 months
107K
Growth, 90 days vs prior 90
-8.4%
Conversion, latest week
7.9%
Market size, estimated
£67Ka year
Peak month
December1.9× the quietest month
Top search term
popping candy94K searches a year

02 · Price

A sale here is worth £7.89.

Listings sell for £7.89 on average, from £5.49 to £15.24. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £7.89 that is £4K to £6K a year per listing.

Average price
£7.89under the $15 to $100 sweet spot
Price range
£5.49–£15.24
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
£4K–£6K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

64% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #39 within Baking Supplies. It carries 125 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
93%
Out of stock, average day
5.6%
Average rank
#39in Baking Supplies
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
125per listing
Listings tracked
14

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Popping Candy products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£13K£20K£27K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

25

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

9%

  • Fizz Wiz26%
  • Crazy Candy Factory23%
  • Caribou Candy20%
  • Efferixo9%
  • Honeyberry7%
  • Tango5%
  • Open — no brand owns it (3 brands, 9%)

Demand

Popping Candy search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 1.9×

Search terms

Top Popping Candy search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • popping candy94K/yr
  • fizz wizz popping candy4K/yr
  • popping candy sweet6K/yr
  • space dust popping candy3K/yr

Reviews and returns

What reviews say buyers love and hate about Popping Candy

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall23%−0.13

bigger

Very small box

Too many tiny Tango packs

Value For Money19%+0.76

very pricey and some of the candy is stuck

too expensive

Not worth the money at all dont bother

Taste-Overall17%−0.02

Doesn't taste great

They tasted unpleasant

Quality-Overall13%−0.09

Poor quality

Powdered/Crumbled13%−0.09

of the ones like this I tried the popping effect didnt work

Love

Taste-Overall22%−0.02

Great taste and the popping in your mouth is amazing

Nice treat

Perfectly yummy

Flavor20%+2.42

Flavours are great

great selection of flavours

Very reasonable and exactly like they were in childhood - nice flavour

Value For Money18%+0.76

Good selection and Value

Value for money

Great price and the kids loved them

Gifting Purpose16%+1.09

Fun gift

These were a gift

Brilliant gift

Quality-Overall7%−0.09

found the variety to be awesome

Quality

FAQ

Common Popping Candy questions

Answered from the same tracked data.