Poppi
MaybeReturns run at only 0.1% of orders. But the top 5 brands take 97% of clicks, so Poppi is a Maybe.
- Flapen Score
- 50 / 100Top 31% of 2,976 Grocery niches · +4 vs the category median of 4650
- Market size
- £83K/yr86K searches / yr
- 90-day growth
- -7.8%search demand this quarter
- Competition
- 64%top-5 click share · 7 brands · 20 sellers
Flapen Score
Poppi against its category
The dotted line is the Grocery average. Past it, Poppi is stronger. Inside it, weaker.
Market
The Poppi market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Poppi 86K times last year and spent an estimated £83K. The top 5 brands take 97% of clicks. Demand peaks in Jan–Feb–Mar. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
4.7% of searches ended in a purchase last week.
Shoppers searched for this 86K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -7.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £83K a year.
- Searches, last 12 months
- 86K
- Growth, 90 days vs prior 90
- -7.8%
- Conversion, latest week
- 4.7%
- Market size, estimated
- £83Ka year
- Peak month
- March3.9× the quietest month
- Top search term
- olipop32K searches a year
02 · Price
A sale here is worth £20.79.
Listings sell for £20.79 on average, from £5.67 to £82.48. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £20.79 that is £0 to £2K a year per listing.
- Average price
- £20.79inside the $15 to $100 sweet spot
- Price range
- £5.67–£82.48
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
50% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 6.6% of listings are out of stock. The average listing ranks #332 within Fizzy Drinks. It carries 72 reviews at 4.15 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 78%
- Out of stock, average day
- 6.6%
- Average rank
- #332in Fizzy Drinks
- Average rating
- 4.15 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 72per listing
- Listings tracked
- 18
04 · Newcomers
Amazon counts 1 of last year's 8 launches as successful.
8 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 8
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Poppi products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Living Things Prebiotic Soda - Gut Health & Low Calorie Drink - 12 x 330ml Cans - High in Fibre - Raspberry & Pomegranate
- Price
- £13.73
- Rating
- 4.4/5
- Reviews
- 48
- Age
- 2y ago

Living Things Prebiotic Soda - Gut Health & Low Calorie Drink - 12 x 330ml Cans - High in Fibre - Peach & Blood Orange
- Price
- £13.70
- Rating
- 4.4/5
- Reviews
- 61
- Age
- 2y ago

Living Things Prebiotic Soda - Gut Health & Low Calorie Drink - 12 x 330ml Cans - High in Fibre - Watermelon & Lime
- Price
- £14.51
- Rating
- 4.3/5
- Reviews
- 31
- Age
- 2y ago

OLIPOP Prebiotic Soda Pop Vintage Cola A New Kind of Soda Packed with Prebiotics Fiber and Botanicals Gluten Free Vegan GMO Free 12oz (12-Cans)
- Price
- £82.48
- Rating
- 4.4/5
- Reviews
- 459
- Age
- 1y ago

OLIPOP Prebiotic Soda Pop Cherry Cola Pantry Pack Packed with Prebiotics Fiber and Botanicals Gluten Free Vegan GMO Free 12oz (12-Cans)
- Price
- £72.74
- Rating
- 4.4/5
- Reviews
- 399
- Age
- 1y ago
Trending
90-day click momentum
Living Things Prebiotic Soda - Gut Health & Low Calorie Drink - 12 x 330ml Cans - High in Fibre - Cherry & Lime
- Price
- £13.94
- Rating
- 4.2/5
- Reviews
- 5
- Age
- 3mo ago

Living Things Cherry & Lime Prebiotic Soda 4 x 330ml
- Price
- £5.67
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

Watermelon & Lime Prebiotic Soda
- Price
- £6.12
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 9mo ago

Living Things Prebiotic Soda - Gut Health & Low Calorie Drink - 12 x 330ml Cans - High in Fibre - Rhubarb & Apple
- Price
- £14.39
- Rating
- 5.0/5
- Reviews
- 12
- Age
- 2y ago

OLIPOP Prebiotic Soda Pop Cherry Cola Pantry Pack Packed with Prebiotics Fiber and Botanicals Gluten Free Vegan GMO Free 12oz (12-Cans)
- Price
- £72.74
- Rating
- 4.4/5
- Reviews
- 399
- Age
- 1y ago
Newest
by launch date
Living Things Cherry & Lime Prebiotic Soda 4 x 330ml
- Price
- £5.67
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

Living Things Prebiotic Soda - Gut Health & Low Calorie Drink - 12 x 330ml Cans - High in Fibre - Cherry & Lime
- Price
- £13.94
- Rating
- 4.2/5
- Reviews
- 5
- Age
- 3mo ago

Remedy Sodaly Super Mix Pack 12 x 250ml Cans of Prebiotic Soda - All-Natural Flavoured Fizzy Drink with Prebiotics for Gut Health - Sugar Free Soft Drink with No Artificial Sweeteners
- Price
- £15.18
- Rating
- 4.2/5
- Reviews
- 18
- Age
- 6mo ago

Nexba Better Soda Drink Variety Pack 330 ml (Pack of 12)
- Price
- £12.22
- Rating
- 4.7/5
- Reviews
- 5
- Age
- 8mo ago

Watermelon & Lime Prebiotic Soda
- Price
- £6.12
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 falling
Sellers
20
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
1%
- Living Things68%
- Olipop15%
- XOXO SODA6%
- FIBE5%
- Hip Pop3%
- Remedy Drinks2%
- Open — no brand owns it (1 brand, 1%)
Demand
Poppi search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Mar · busiest ÷ quietest = 3.9×
Search terms
Top Poppi search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- olipop32K/yr
- living things prebiotic soda13K/yr
- living things7K/yr
- prebiotic soda9K/yr
- olipop soda6K/yr
- living things soda4K/yr
- healthy soda4K/yr
- olipop soda uk7K/yr
- probiotic soda3K/yr
Reviews and returns
What reviews say buyers love and hate about Poppi
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
sweeteners which is a massive no from me
Not sweet as i wanted
Obviously if youre not used to more natural stuff the sweetness might not be enough for you
cheaper at the supermarket
Bit too expensive for me
Expensive
Tasteless
Kind of tastes like a cheap body spray, its tolerable
it doesn't quite taste right
Quite sour
Tasted of fizzy sour water
I'm kinda thinking the only way I'm going to get that watermelon flavor is to buy a watermelon and juice it
No flavour just pink in colour
Love
Really nice drink
Excellent taste
Great taste refreshing love it
Lovely flavour
Great taste refreshing love it
Nice balance of flavour without being overly sweet
Its really refreshing and low calorie
Tasty and healthy
Another great buy tastes wonderful land very healthy
Delicious — very refreshing
They are refreshing, not sugary and a pleasant taste
Nice refreshing drink
not too sugary
Nice balance of flavour without being overly sweet
Yummy sugar free drinks
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Poppi questions
Answered from the same tracked data.









