Poppi
Poppi shows low returns (0.1%), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.
Flapen Score
Is Poppi profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Poppi is a £83K/yr Amazon United Kingdom market (86K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jan–Feb–Mar. Verdict: Worth a look — 50/100.
Poppi: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -7.8% over the last 90 days and 4.7% of searches end in a purchase.
£83K
revenue / yr
Who owns the niche?
The top 5 brands hold 97% of demand, so 3% of the market is open.
3%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.
0/100
page quality · 18 products
Top Poppi products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Living Things Prebiotic Soda - Gut Health & Low Calorie Drink - 12 x 330ml Cans - High in Fibre - Raspberry & Pomegranate
- Price
- £13.73
- Rating
- 4.4/5
- Reviews
- 48
- Age
- 2y ago
Living Things Prebiotic Soda - Gut Health & Low Calorie Drink - 12 x 330ml Cans - High in Fibre - Peach & Blood Orange
- Price
- £13.70
- Rating
- 4.4/5
- Reviews
- 61
- Age
- 2y ago
Living Things Prebiotic Soda - Gut Health & Low Calorie Drink - 12 x 330ml Cans - High in Fibre - Watermelon & Lime
- Price
- £14.51
- Rating
- 4.3/5
- Reviews
- 31
- Age
- 2y ago
OLIPOP Prebiotic Soda Pop Vintage Cola A New Kind of Soda Packed with Prebiotics Fiber and Botanicals Gluten Free Vegan GMO Free 12oz (12-Cans)
- Price
- £82.48
- Rating
- 4.4/5
- Reviews
- 459
- Age
- 1y ago
OLIPOP Prebiotic Soda Pop Cherry Cola Pantry Pack Packed with Prebiotics Fiber and Botanicals Gluten Free Vegan GMO Free 12oz (12-Cans)
- Price
- £72.74
- Rating
- 4.4/5
- Reviews
- 399
- Age
- 1y ago
Trending
90-day click momentum
Living Things Prebiotic Soda - Gut Health & Low Calorie Drink - 12 x 330ml Cans - High in Fibre - Cherry & Lime
- Price
- £13.94
- Rating
- 4.2/5
- Reviews
- 5
- Age
- 3mo ago
Living Things Cherry & Lime Prebiotic Soda 4 x 330ml
- Price
- £5.67
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago
Watermelon & Lime Prebiotic Soda
- Price
- £6.12
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 9mo ago
Living Things Prebiotic Soda - Gut Health & Low Calorie Drink - 12 x 330ml Cans - High in Fibre - Rhubarb & Apple
- Price
- £14.39
- Rating
- 5.0/5
- Reviews
- 12
- Age
- 2y ago
OLIPOP Prebiotic Soda Pop Cherry Cola Pantry Pack Packed with Prebiotics Fiber and Botanicals Gluten Free Vegan GMO Free 12oz (12-Cans)
- Price
- £72.74
- Rating
- 4.4/5
- Reviews
- 399
- Age
- 1y ago
Newest
by launch dateLiving Things Cherry & Lime Prebiotic Soda 4 x 330ml
- Price
- £5.67
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago
Living Things Prebiotic Soda - Gut Health & Low Calorie Drink - 12 x 330ml Cans - High in Fibre - Cherry & Lime
- Price
- £13.94
- Rating
- 4.2/5
- Reviews
- 5
- Age
- 3mo ago
Remedy Sodaly Super Mix Pack 12 x 250ml Cans of Prebiotic Soda - All-Natural Flavoured Fizzy Drink with Prebiotics for Gut Health - Sugar Free Soft Drink with No Artificial Sweeteners
- Price
- £15.18
- Rating
- 4.2/5
- Reviews
- 18
- Age
- 6mo ago
Nexba Better Soda Drink Variety Pack 330 ml (Pack of 12)
- Price
- £12.22
- Rating
- 4.7/5
- Reviews
- 5
- Age
- 8mo ago
Watermelon & Lime Prebiotic Soda
- Price
- £6.12
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 9mo ago
Competition: brands, sellers & click share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
Brands
7 falling
Sellers
20
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
1%
- Living Things68%
- Olipop15%
- XOXO SODA6%
- FIBE5%
- Hip Pop3%
- Remedy Drinks2%
- Open — no brand owns it (1 brand, 1%)
Poppi demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Feb, Mar · busiest ÷ quietest = 3.9×
Top Poppi search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- olipop32K/yr
- living things prebiotic soda13K/yr
- living things7K/yr
- prebiotic soda9K/yr
- olipop soda6K/yr
- living things soda4K/yr
- healthy soda4K/yr
- olipop soda uk7K/yr
- probiotic soda3K/yr
What reviews say buyers love and hate about Poppi
What buyers mention most, as a share of all reviews.
What buyers love
85% of reviews“Really nice drink”
“Lovely flavour”
“Its really refreshing and low calorie”
“Delicious — very refreshing”
“not too sugary”
What buyers complain about
72% of reviews“sweeteners which is a massive no from me”
“cheaper at the supermarket”
“Tasteless”
“Quite sour”
“I'm kinda thinking the only way I'm going to get that watermelon flavor is to buy a watermelon and juice it”
Common Poppi questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
