Is poppi profitable to sell on Amazon United Kingdom?

The niche generates £83K/yr across 18 tracked products. 1 of 8 products launched in the last 360 days are still selling. 90-day search growth is -7.8%. Flapen's verdict: Worth a look (50/100).

How competitive is the poppi niche?

7 brands and 20 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 97% of demand.

What do buyers complain about in poppi?

Top complaints mined from reviews: Sweetness, Value For Money, Taste-Overall. The return rate is 0.1%.

When does demand for poppi peak?

Demand peaks in Jan–Feb–Mar; the busiest month runs 3.9× the quietest.

What does it cost to enter the poppi niche?

Listings span £5.67–£82.48; the average listing price is £20.79 (sweet spot $15–$100). The average incumbent carries 72 reviews — the moat a new listing must climb.

poppi

Worth a look

Shows low returns (0.1%), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Review moat

Incredible72.39

avg incumbent reviews — the moat a new listing must climb

Avg price

Great£20.79

avg listing price — sweet spot $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Price range

Great£5.67–£82.48

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good4.7%

search→purchase rate — share of searches ending in a sale

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Market size

Bad£83K

£83K/yr · 86K searches

Growth

Bad-7.8%

90-day search growth — must beat 0% to launch

Brand share

Bad97%

top-5 brand share — brand-locked demand

Signals Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, poppi is a £83K/yr Amazon United Kingdom market (86K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jan–Feb–Mar. Verdict: Worth a look — 50/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

poppi market data

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: £42K–£52K; units × avg price
Conversion rate: 4.7%
Avg BSR: #332
Page quality: 0%
Prime: 78%
Sponsored: 50%
Out of stock: 6.6%
Avg brand age: 43 months
Avg seller age: 178 days

Competition & brand share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 falling

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

Living Things68%
Olipop15%
XOXO SODA6%
FIBE5%
Hip Pop3%
Remedy Drinks2%
Open — no brand owns it (1 brand, 1%)

Demand & seasonality

Weekly Amazon search volume, last 67 weeks — -7.8% search growth over the last 90 days.

Peak months: Jan, Feb, Mar · busiest ÷ quietest = 3.9×

Open Trend

Top poppi search terms

olipop32K/yr -28.9%0.3% conv.
living things prebiotic soda13K/yr +16.4%6.8% conv.
living things7K/yr +48.7%8.4% conv.
prebiotic soda9K/yr -7.7%1.9% conv.
olipop soda6K/yr +50.5%0.3% conv.
living things soda4K/yr +87.7%5.1% conv.
healthy soda4K/yr +9.9%1.8% conv.
olipop soda uk7K/yr -69.0%0.5% conv.
probiotic soda3K/yr -12.9%3.0% conv.

All search terms

Top poppi products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Living Things Prebiotic Soda - Gut Health & Low Calorie Drink - 12 x 330ml Cans - High in Fibre - Raspberry & Pomegranate

Living Things£13.734.4★48 rev

Living Things Prebiotic Soda - Gut Health & Low Calorie Drink - 12 x 330ml Cans - High in Fibre - Peach & Blood Orange

Living Things£13.704.4★61 rev

Living Things Prebiotic Soda - Gut Health & Low Calorie Drink - 12 x 330ml Cans - High in Fibre - Watermelon & Lime

Living Things£14.514.3★31 rev

OLIPOP Prebiotic Soda Pop Vintage Cola A New Kind of Soda Packed with Prebiotics Fiber and Botanicals Gluten Free Vegan GMO Free 12oz (12-Cans)

Olipop£82.484.4★459 rev

OLIPOP Prebiotic Soda Pop Cherry Cola Pantry Pack Packed with Prebiotics Fiber and Botanicals Gluten Free Vegan GMO Free 12oz (12-Cans)

Olipop£72.744.4★399 rev

Newest

by launch date

Living Things Cherry & Lime Prebiotic Soda 4 x 330ml

Living Things£5.670 rev

2mo ago

Living Things Prebiotic Soda - Gut Health & Low Calorie Drink - 12 x 330ml Cans - High in Fibre - Cherry & Lime

Living Things£13.945 rev

3mo ago

Remedy Sodaly Super Mix Pack 12 x 250ml Cans of Prebiotic Soda - All-Natural Flavoured Fizzy Drink with Prebiotics for Gut Health - Sugar Free Soft Drink with No Artificial Sweeteners

Remedy Drinks£15.1818 rev

6mo ago

Nexba Better Soda Drink Variety Pack 330 ml (Pack of 12)

Nexba£12.225 rev

8mo ago

Watermelon & Lime Prebiotic Soda

Living Things£6.120 rev

9mo ago

What buyers say about poppi

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall32%

“Really nice drink”

Flavor16%

“Lovely flavour”

Health Benefits-Overall10%

“Its really refreshing and low calorie”

Freshness9%

“Delicious — very refreshing”

Sweetness8%

“not too sugary”

Alcohol Flavor6%

“This is a very good selection of non alcoholic drinks”

Nutritional Content2%

“It has fiber so that's a plus”

Quality-Overall1%

“Good product”

Ingredients-Overall1%

“They also contain only good ingredients”

Smell1%

“Smell is definitely stronger than the taste”

What buyers complain about

Sweetness19%

“sweeteners which is a massive no from me”

Value For Money18%

“cheaper at the supermarket”

Taste-Overall13%

“Tasteless”

Sour8%

“Quite sour”

Flavor4%

“I'm kinda thinking the only way I'm going to get that watermelon flavor is to buy a watermelon and juice it”

Side Effects3%

“Gave me terrible wind”

Dilute/Watery2%

“Slightly diluted taste”

Ingredients-Overall2%

“Most are full of additives”

Artificial Sweeteners2%