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Poppi

Maybe

Returns run at only 0.1% of orders. But the top 5 brands take 97% of clicks, so Poppi is a Maybe.

Flapen Score
50
50 / 100
Top 31% of 2,976 Grocery niches · +4 vs the category median of 46
Market size
£83K/yr86K searches / yr
90-day growth
-7.8%search demand this quarter
Competition
64%top-5 click share · 7 brands · 20 sellers

Flapen Score

Poppi against its category

The dotted line is the Grocery average. Past it, Poppi is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Poppi market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Poppi 86K times last year and spent an estimated £83K. The top 5 brands take 97% of clicks. Demand peaks in Jan–Feb–Mar. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

4.7% of searches ended in a purchase last week.

Shoppers searched for this 86K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -7.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £83K a year.

Searches, last 12 months
86K
Growth, 90 days vs prior 90
-7.8%
Conversion, latest week
4.7%
Market size, estimated
£83Ka year
Peak month
March3.9× the quietest month
Top search term
olipop32K searches a year

02 · Price

A sale here is worth £20.79.

Listings sell for £20.79 on average, from £5.67 to £82.48. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £20.79 that is £0 to £2K a year per listing.

Average price
£20.79inside the $15 to $100 sweet spot
Price range
£5.67–£82.48
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 6.6% of listings are out of stock. The average listing ranks #332 within Fizzy Drinks. It carries 72 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
78%
Out of stock, average day
6.6%
Average rank
#332in Fizzy Drinks
Average rating
4.15 starsAmazon United Kingdom average 4.36 stars
Average reviews
72per listing
Listings tracked
18

04 · Newcomers

Amazon counts 1 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
1Amazon's first-year sales bar
Average brand age
43 months

Products

Top Poppi products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£17K£25K£33K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

7 falling

Sellers

20

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

1%

  • Living Things68%
  • Olipop15%
  • XOXO SODA6%
  • FIBE5%
  • Hip Pop3%
  • Remedy Drinks2%
  • Open — no brand owns it (1 brand, 1%)

Demand

Poppi search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KPrime Day '25Spike '25Spike '26Prime Day '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Mar · busiest ÷ quietest = 3.9×

Search terms

Top Poppi search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • olipop32K/yr
  • living things prebiotic soda13K/yr
  • living things7K/yr
  • prebiotic soda9K/yr
  • olipop soda6K/yr
  • living things soda4K/yr
  • healthy soda4K/yr
  • olipop soda uk7K/yr
  • probiotic soda3K/yr

Reviews and returns

What reviews say buyers love and hate about Poppi

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Sweetness19%−0.15

sweeteners which is a massive no from me

Not sweet as i wanted

Obviously if youre not used to more natural stuff the sweetness might not be enough for you

Value For Money18%−0.13

cheaper at the supermarket

Bit too expensive for me

Expensive

Taste-Overall13%−0.02

Tasteless

Kind of tastes like a cheap body spray, its tolerable

it doesn't quite taste right

Sour8%−0.12

Quite sour

Tasted of fizzy sour water

Flavor4%+1.22

I'm kinda thinking the only way I'm going to get that watermelon flavor is to buy a watermelon and juice it

No flavour just pink in colour

Love

Taste-Overall32%−0.02

Really nice drink

Excellent taste

Great taste refreshing love it

Flavor16%+1.22

Lovely flavour

Great taste refreshing love it

Nice balance of flavour without being overly sweet

Health Benefits-Overall10%+1.16

Its really refreshing and low calorie

Tasty and healthy

Another great buy tastes wonderful land very healthy

Freshness9%+0.64

Delicious — very refreshing

They are refreshing, not sugary and a pleasant taste

Nice refreshing drink

Sweetness8%−0.15

not too sugary

Nice balance of flavour without being overly sweet

Yummy sugar free drinks

FAQ

Common Poppi questions

Answered from the same tracked data.