How competitive is the Poppadoms niche on Amazon United Kingdom?

11 brands and 58 sellers compete in Poppadoms on Amazon United Kingdom. The top 5 Poppadoms products take 62% of clicks and its top 5 brands hold 88% of demand.

What do buyers complain about in Poppadoms?

Poppadoms buyers on Amazon United Kingdom complain most about Taste-Overall, Value For Money, Flavor, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Poppadoms niche?

Poppadoms sells for £3.22 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £0.62–£12.13. The average incumbent carries 343 reviews — the moat a new listing must climb.

Poppadoms

prices mostly outside the sweet spot ($0.62–$12.13) — Poppadoms doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Poppadoms profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Poppadoms is a £90K/yr Amazon United Kingdom market (92K searches/yr). The top 5 brands hold 88% of demand. Verdict: Skip it — 45/100.

Poppadoms: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -15.7% over the last 90 days and 30.2% of searches end in a purchase.

£90K

revenue / yr

Units sold / yr40K

Search volume / yr-15.7%92K

Conversion rate30.2%

Avg price£3.22

Who owns the niche?

The top 5 brands hold 88% of demand, so 12% of the market is open.

12%

open market share

Brands · sellers11 · 58

Top-5 product click share62%

Open market12%

Avg brand age58 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 18 products

Top Poppadoms products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Morrisons Plain Poppadoms 8 poppadoms

Price: £1.59
Rating: 4.3/5
Reviews: 50
Age: 10y ago

Pataks Plain Pappadums/Poppadoms 80g | 8 Pack | Light & Crunchy | Ready To Eat

Price: £1.79
Rating: 4.5/5
Reviews: 416
Age: 10y ago

Morrisons Mini Poppadoms 70g

Price: £1.32
Rating: 4.4/5
Reviews: 653
Age: 7y ago

Sharwoods 8 Plain Poppadoms Irresistibly Crispy Indian Snack Made With Black Gram Flour 96 g Packet (Pack of 1)

Price: £1.86
Rating: 4.5/5
Reviews: 584
Age: 10y ago

Laila Plain Poppadoms 75g

Price: £0.62
Rating: 4.1/5
Reviews: 162
Age: 3y ago

Newest

by launch date

Nawab Gold Madras Poppadoms - 2 x 250gm | Authentic Indian Pappadoms Crispy & Light Perfect for Curry Starters & Dipping (2 Packs)

Price: £5.70
Rating: 4.4/5
Reviews: 13
Age: 7mo ago

Shalimar Mini Poppadoms Plain 75g

Price: £1.37
Rating: 4.2/5
Reviews: 37
Age: 2y ago

Laila Plain Poppadoms 75g

Price: £0.62
Rating: 4.1/5
Reviews: 162
Age: 3y ago

Parkers Triple Lion Plain Uncooked Poppadoms 1kg

Price: £12.13
Rating: 4.7/5
Reviews: 166
Age: 4y ago

TRS Madras Poppadoms / Papads - (Pack of 4) (Each Packet is 200g)

Price: £9.38
Rating: 4.7/5
Reviews: 97
Age: 5y ago

Competition: brands, sellers & click share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

Morrisons37%
Patak's21%
Sharwood's14%
Sensations10%
LAILA6%
TRS3%
Open — no brand owns it (5 brands, 9%)

Poppadoms demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume92KCVR30.2%Products18Brands11Top 5 Brands88%OOS Rate0.0%Rating4.4★Reviews343Avg BSR#99

No pronounced peak months · busiest ÷ quietest = 1.5×

Top Poppadoms search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

poppadoms85K/yr -19.3%29.0% conv.
popadoms4K/yr +32.0%31.0% conv.
poppadom3K/yr +29.5%23.7% conv.

What reviews say buyers love and hate about Poppadoms

What buyers mention most, as a share of all reviews.

What buyers love

99% of reviews

Taste-Overall30%

“aromatic”

Value For Money24%

“Great value”

Flavor10%

“Great with mango chutney”

Cooking Instructions10%

“Cook easily, would recommend”

Crispiness9%

“crispy”

What buyers complain about

100% of reviews

Taste-Overall35%

“Tasted of soap couldnt eat”

Value For Money18%

“overpriced”

Flavor18%

“one was smashed up black pepper flavour - must be a mistake”

Salt Content10%

“Salty”

Moist/Dry5%

“Tasteless & Very Dry”

Poppadoms return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Defective Material/Parts

100%

Common Poppadoms questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Poppadoms 45/100 on Amazon United Kingdom — Skip it. The niche generates £90K/yr across 18 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -15.7% over the last 90 days.