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Poppadoms

Fail

Prices span $0.62–$12.13, mostly outside the sweet spot, so Poppadoms is a Fail.

Flapen Score
45
45 / 100
Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 46
Market size
£90K/yr92K searches / yr
90-day growth
-15.7%search demand this quarter
Competition
62%top-5 click share · 11 brands · 58 sellers

Flapen Score

Poppadoms against its category

The dotted line is the Grocery average. Past it, Poppadoms is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Poppadoms market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Poppadoms 92K times last year and spent an estimated £90K. The top 5 brands take 88% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

30.2% of searches ended in a purchase last week.

Shoppers searched for this 92K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 30.2% of those searches ended in a purchase. Searches in the last 90 days moved -15.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £90K a year.

Searches, last 12 months
92K
Growth, 90 days vs prior 90
-15.7%
Conversion, latest week
30.2%
Market size, estimated
£90Ka year
Peak month
November1.5× the quietest month
Top search term
poppadoms85K searches a year

02 · Price

A sale here is worth £3.22.

Listings sell for £3.22 on average, from £0.62 to £12.13. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At £3.22 that is £5K to £6K a year per listing.

Average price
£3.22under the $15 to $100 sweet spot
Price range
£0.62–£12.13
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
1,500–2,000
Revenue per listing a year
£5K–£6K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

28% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #99 within Bakery. It carries 343 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
28%
Prime listings
94%
Out of stock, average day
0.0%
Average rank
#99in Bakery
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
343per listing
Listings tracked
18

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Poppadoms products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£9K£13K£18K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

58

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

9%

  • Morrisons37%
  • Patak's21%
  • Sharwood's14%
  • Sensations10%
  • LAILA6%
  • TRS3%
  • Open — no brand owns it (5 brands, 9%)

Demand

Poppadoms search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Black Friday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Poppadoms search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • poppadoms85K/yr
  • popadoms4K/yr
  • poppadom3K/yr

Reviews and returns

What reviews say buyers love and hate about Poppadoms

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall35%−0.16

Tasted of soap couldnt eat

Wouldn't buy again all they taste of is chutney

Tasteless & Very Dry

Value For Money18%−0.03

overpriced

Waste of money

Over Priced

Flavor18%−0.07

one was smashed up black pepper flavour - must be a mistake

No flavour

Hyper chemical flavour does not equate to nice flavour

Salt Content10%−0.04

Salty

Moist/Dry5%−0.05

Tasteless & Very Dry

Very dry and tasteless

Love

Taste-Overall30%−0.16

aromatic

still tasted how its supposed to which was alright

Very tasty

Value For Money24%−0.03

Great value

Good value

Well worth the money

Flavor10%−0.07

Great with mango chutney

Lovely flavour

Amazing popadom full of flavour and really fresh

Cooking Instructions10%+1.42

Cook easily, would recommend

Cook them in very hot

Easy to cook

Crispiness9%+1.31

crispy

Fresh with a lovely crunch

They have a good satisfying crunch

Return

0.0% Return rate 0% Fixable by listing

Defective Material/Parts100%▁▁▁▁█▁

FAQ

Common Poppadoms questions

Answered from the same tracked data.