Poppadoms
FailPrices span $0.62–$12.13, mostly outside the sweet spot, so Poppadoms is a Fail.
- Flapen Score
- 45 / 100Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 4645
- Market size
- £90K/yr92K searches / yr
- 90-day growth
- -15.7%search demand this quarter
- Competition
- 62%top-5 click share · 11 brands · 58 sellers
Flapen Score
Poppadoms against its category
The dotted line is the Grocery average. Past it, Poppadoms is stronger. Inside it, weaker.
Market
The Poppadoms market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Poppadoms 92K times last year and spent an estimated £90K. The top 5 brands take 88% of clicks. Flapen scores it 45 out of 100, a Fail.
01 · Demand
30.2% of searches ended in a purchase last week.
Shoppers searched for this 92K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 30.2% of those searches ended in a purchase. Searches in the last 90 days moved -15.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £90K a year.
- Searches, last 12 months
- 92K
- Growth, 90 days vs prior 90
- -15.7%
- Conversion, latest week
- 30.2%
- Market size, estimated
- £90Ka year
- Peak month
- November1.5× the quietest month
- Top search term
- poppadoms85K searches a year
02 · Price
A sale here is worth £3.22.
Listings sell for £3.22 on average, from £0.62 to £12.13. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At £3.22 that is £5K to £6K a year per listing.
- Average price
- £3.22under the $15 to $100 sweet spot
- Price range
- £0.62–£12.13
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £5K–£6K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
28% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #99 within Bakery. It carries 343 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 28%
- Prime listings
- 94%
- Out of stock, average day
- 0.0%
- Average rank
- #99in Bakery
- Average rating
- 4.39 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 343per listing
- Listings tracked
- 18
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 58 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 58 months
Products
Top Poppadoms products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Morrisons Plain Poppadoms 8 poppadoms
- Price
- £1.59
- Rating
- 4.3/5
- Reviews
- 50
- Age
- 10y ago

Pataks Plain Pappadums/Poppadoms 80g | 8 Pack | Light & Crunchy | Ready To Eat
- Price
- £1.79
- Rating
- 4.5/5
- Reviews
- 416
- Age
- 10y ago

Morrisons Mini Poppadoms 70g
- Price
- £1.32
- Rating
- 4.4/5
- Reviews
- 653
- Age
- 7y ago

Sharwoods 8 Plain Poppadoms Irresistibly Crispy Indian Snack Made With Black Gram Flour 96 g Packet (Pack of 1)
- Price
- £1.86
- Rating
- 4.5/5
- Reviews
- 584
- Age
- 10y ago

Laila Plain Poppadoms 75g
- Price
- £0.62
- Rating
- 4.1/5
- Reviews
- 162
- Age
- 3y ago
Trending
90-day click momentum
Nawab Gold Madras Poppadoms - 2 x 250gm | Authentic Indian Pappadoms Crispy & Light Perfect for Curry Starters & Dipping (2 Packs)
- Price
- £5.70
- Rating
- 4.4/5
- Reviews
- 13
- Age
- 7mo ago

Sharwoods Plain Mini Poppadoms Crispy Indian Snack 55 g (1-Pack)
- Price
- £1.75
- Rating
- 4.3/5
- Reviews
- 64
- Age
- 9y ago

Morrisons Plain Poppadoms 8 poppadoms
- Price
- £1.59
- Rating
- 4.3/5
- Reviews
- 50
- Age
- 10y ago

Morrisons Mango Chutney 340g
- Price
- £1.79
- Rating
- 4.4/5
- Reviews
- 390
- Age
- 7y ago

Laila Plain Poppadoms 75g
- Price
- £0.62
- Rating
- 4.1/5
- Reviews
- 162
- Age
- 3y ago
Newest
by launch date
Nawab Gold Madras Poppadoms - 2 x 250gm | Authentic Indian Pappadoms Crispy & Light Perfect for Curry Starters & Dipping (2 Packs)
- Price
- £5.70
- Rating
- 4.4/5
- Reviews
- 13
- Age
- 7mo ago

Shalimar Mini Poppadoms Plain 75g
- Price
- £1.37
- Rating
- 4.2/5
- Reviews
- 37
- Age
- 2y ago

Laila Plain Poppadoms 75g
- Price
- £0.62
- Rating
- 4.1/5
- Reviews
- 162
- Age
- 3y ago

Parkers Triple Lion Plain Uncooked Poppadoms 1kg
- Price
- £12.13
- Rating
- 4.7/5
- Reviews
- 166
- Age
- 4y ago

TRS Madras Poppadoms / Papads - (Pack of 4) (Each Packet is 200g)
- Price
- £9.38
- Rating
- 4.7/5
- Reviews
- 97
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
58
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
9%
- Morrisons37%
- Patak's21%
- Sharwood's14%
- Sensations10%
- LAILA6%
- TRS3%
- Open — no brand owns it (5 brands, 9%)
Demand
Poppadoms search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Poppadoms search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- poppadoms85K/yr
- popadoms4K/yr
- poppadom3K/yr
Reviews and returns
What reviews say buyers love and hate about Poppadoms
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Tasted of soap couldnt eat
Wouldn't buy again all they taste of is chutney
Tasteless & Very Dry
overpriced
Waste of money
Over Priced
one was smashed up black pepper flavour - must be a mistake
No flavour
Hyper chemical flavour does not equate to nice flavour
Salty
Tasteless & Very Dry
Very dry and tasteless
Love
aromatic
still tasted how its supposed to which was alright
Very tasty
Great value
Good value
Well worth the money
Great with mango chutney
Lovely flavour
Amazing popadom full of flavour and really fresh
Cook easily, would recommend
Cook them in very hot
Easy to cook
crispy
Fresh with a lovely crunch
They have a good satisfying crunch
Return
0.0% Return rate 0% Fixable by listing
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Poppadoms questions
Answered from the same tracked data.









