Is poppadoms profitable to sell on Amazon United Kingdom?

The niche generates £90K/yr across 18 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -15.7%. Flapen's verdict: Skip it (45/100).

How competitive is the poppadoms niche?

11 brands and 58 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 88% of demand.

What do buyers complain about in poppadoms?

Top complaints mined from reviews: Taste-Overall, Value For Money, Flavor. The return rate is 0.0%.

When does demand for poppadoms peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the poppadoms niche?

Listings span £0.62–£12.13; the average listing price is £3.22 (sweet spot $15–$100). The average incumbent carries 343 reviews — the moat a new listing must climb.

poppadoms

Skip it

Prices mostly outside the sweet spot ($0.62–$12.13) — this niche doesn't clear our bar today.

Conversion

Incredible30.2%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Review moat

Great343.22

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Market size

Bad£90K

£90K/yr · 92K searches

Growth

Bad-15.7%

90-day search growth — must beat 0% to launch

Avg price

Bad£3.22

avg listing price — sweet spot $15–$100

Price range

Bad£0.62–£12.13

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, poppadoms is a £90K/yr Amazon United Kingdom market (92K searches/yr). The top 5 brands hold 88% of demand. Verdict: Skip it — 45/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

poppadoms market data

Units sold / yr: 30K–40K; avg 1,500–2,000/product
Revenue / yr: £97K–£129K; units × avg price
Conversion rate: 30.2%
Avg BSR: #99
Page quality: 0%
Prime: 94%
Sponsored: 28%
Out of stock: 0.0%
Avg brand age: 58 months
Avg seller age: 178 days

Competition & brand share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 falling

Sellers

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

Morrisons37%
Patak's21%
Sharwood's14%
Sensations10%
LAILA6%
TRS3%
Open — no brand owns it (5 brands, 9%)

Demand & seasonality

Weekly Amazon search volume, last 89 weeks — -15.7% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top poppadoms search terms

poppadoms85K/yr -19.3%29.0% conv.
popadoms4K/yr +32.0%31.0% conv.
poppadom3K/yr +29.5%23.7% conv.

All search terms

Top poppadoms products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Morrisons Plain Poppadoms 8 poppadoms

Morrisons£1.594.3★50 rev

Pataks Plain Pappadums/Poppadoms 80g | 8 Pack | Light & Crunchy | Ready To Eat

Patak's£1.794.5★416 rev

Morrisons Mini Poppadoms 70g

Morrisons£1.324.4★653 rev

Sharwoods 8 Plain Poppadoms Irresistibly Crispy Indian Snack Made With Black Gram Flour 96 g Packet (Pack of 1)

Sharwood's£1.864.5★584 rev

Laila Plain Poppadoms 75g

LAILA£0.624.1★162 rev

Newest

by launch date

Nawab Gold Madras Poppadoms - 2 x 250gm | Authentic Indian Pappadoms Crispy & Light Perfect for Curry Starters & Dipping (2 Packs)

NAWAB£5.7013 rev

7mo ago

Shalimar Mini Poppadoms Plain 75g

Shalimar£1.3737 rev

2y ago

Laila Plain Poppadoms 75g

LAILA£0.62162 rev

3y ago

Parkers Triple Lion Plain Uncooked Poppadoms 1kg

Parkers£12.13166 rev

4y ago

TRS Madras Poppadoms / Papads - (Pack of 4) (Each Packet is 200g)

UINCLU£9.3897 rev

5y ago

What buyers say about poppadoms

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall30%

“aromatic”

Value For Money24%

“Great value”

Flavor10%

“Great with mango chutney”

Cooking Instructions10%

“Cook easily, would recommend”

Crispiness9%

“crispy”

Quality-Overall9%

“Great producct”

Freshness3%

“they are just as fresh as when I bought them”

Spiciness2%

“Nice to have with either a curry or a chilli”

Size-Overall2%

“They come out like restaurant size”

Texture/Consistency-Overall1%

“Really nice texture”

What buyers complain about

Taste-Overall35%

“Tasted of soap couldnt eat”

Value For Money18%

“overpriced”

Flavor18%

“one was smashed up black pepper flavour - must be a mistake”

Salt Content10%

“Salty”

Moist/Dry5%

“Tasteless & Very Dry”

Blend/Ratio5%

“Mixed”

Size-Overall5%

“They're tasteless and tiny”

Chunk/Clump/Collection3%

“All squashed in to bits”

Top return reasons

Defective Material/Parts100%

Common questions

Is poppadoms profitable to sell on Amazon United Kingdom?: The niche generates £90K/yr across 18 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -15.7%. Flapen's verdict: Skip it (45/100).
How competitive is the poppadoms niche?: 11 brands and 58 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 88% of demand.
What do buyers complain about in poppadoms?: Top complaints mined from reviews: Taste-Overall, Value For Money, Flavor. The return rate is 0.0%.
When does demand for poppadoms peak?: Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the poppadoms niche?: Listings span £0.62–£12.13; the average listing price is £3.22 (sweet spot $15–$100). The average incumbent carries 343 reviews — the moat a new listing must climb.