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Popcorn Seasoning

Fail

The top 5 brands take 100% of clicks, so Popcorn Seasoning is a Fail.

Flapen Score
44
44 / 100
Ranks 1,743 of 2,976 Grocery niches · −2 vs the category median of 46
Market size
£143K/yr249K searches / yr
90-day growth
-23.0%search demand this quarter
Competition
64%top-5 click share · 5 brands · 33 sellers

Flapen Score

Popcorn Seasoning against its category

The dotted line is the Grocery average. Past it, Popcorn Seasoning is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Popcorn Seasoning market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Popcorn Seasoning 249K times last year and spent an estimated £143K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

7.3% of searches ended in a purchase last week.

Shoppers searched for this 249K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.3% of those searches ended in a purchase. Searches in the last 90 days moved -23.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £143K a year.

Searches, last 12 months
249K
Growth, 90 days vs prior 90
-23.0%
Conversion, latest week
7.3%
Market size, estimated
£143Ka year
Peak month
December2.9× the quietest month
Top search term
popcorn seasoning159K searches a year

02 · Price

A sale here is worth £7.86.

Listings sell for £7.86 on average, from £4.03 to £19.14. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £7.86 that is £4K to £6K a year per listing.

Average price
£7.86under the $15 to $100 sweet spot
Price range
£4.03–£19.14
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£4K–£6K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #98 within Herbs, Spices & Seasonings. It carries 1,656 reviews at 4.04 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
100%
Out of stock, average day
4.4%
Average rank
#98in Herbs, Spices & Seasonings
Average rating
4.04 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,656per listing
Listings tracked
17

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
62 months

Products

Top Popcorn Seasoning products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

£0£14K£29K£43K£57K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

33

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

0%

  • Popcorn Shed73%
  • Kernel Season's11%
  • Gold Medal11%
  • The Spice Specialist3%
  • AKSOY2%
  • Open — no brand owns it (0%)

Demand

Popcorn Seasoning search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KHoliday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.9×

Search terms

Top Popcorn Seasoning search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • popcorn seasoning159K/yr
  • popcorn flavouring42K/yr
  • popcorn flavouring powder9K/yr
  • sweet popcorn seasoning9K/yr
  • butter popcorn seasoning4K/yr
  • popcorn toppings6K/yr
  • popcorn flavours5K/yr
  • popcorn seasoning sweet6K/yr
  • pop corn flavourings5K/yr
  • flavoured popcorn kernels4K/yr

Reviews and returns

What reviews say buyers love and hate about Popcorn Seasoning

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall17%+2.52

No taste

Tastes like nothing

Absolutely tasteless

Size-Overall17%−0.06

The package is quite big

Extremely small

Tiny bottle

Flavor11%+0.39

I didnt like, the taste is very weak and is expensive, I dont recommend, at least this flavour

This does not give the popcorn enough flavour to our taste

Disappointingly flavourless

Value For Money9%−0.02

Over priced

Expensive powder

Very disappointing for the price

Burnt/Roasted/Overbaked8%−0.09

it turns out black/ half popped

about 40% popped rest just burnt

Didnt pop in the pan, just burnt,

Love

Taste-Overall32%+2.52

Great taste

tastes really yummy

fruit taste amazing

Flavor17%+0.39

Nice flavour

Very strong flavour

fruit taste amazing

Value For Money9%−0.02

super affordable

Great value for money

Good price

Quality-Overall6%−0.04

decent quality :

Absolutely beautiful product, very well made and looks stunning, would highly recommend

good overall

Sweetness5%+0.53

Perfect sweet popcorn seasoning

For the perfect Sweet Popcorn

SWEET

Return

0.0% Return rate 0% Fixable by listing

Leak-Proof33%▁▁▁▁▁█
Certifications33%▁▁▁▁▁█
Ease Of Use33%▁▁▁▁▁█

FAQ

Common Popcorn Seasoning questions

Answered from the same tracked data.