How competitive is the Popcorn Kernels niche on Amazon United Kingdom?

10 brands and 16 sellers compete in Popcorn Kernels on Amazon United Kingdom. The top 5 Popcorn Kernels products take 63% of clicks and its top 5 brands hold 88% of demand.

What do buyers complain about in Popcorn Kernels?

Popcorn Kernels buyers on Amazon United Kingdom complain most about Taste-Overall, Size-Overall, Burnt/Roasted/Overbaked, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Popcorn Kernels niche?

Popcorn Kernels sells for £6.95 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £2.44–£24.78. The average incumbent carries 2,508 reviews — the moat a new listing must climb.

Popcorn Kernels

soft demand (-19.0% this quarter) — Popcorn Kernels doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Popcorn Kernels profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Popcorn Kernels is a £307K/yr Amazon United Kingdom market (281K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Skip it — 48/100.

Popcorn Kernels: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -19.0% over the last 90 days and 15.7% of searches end in a purchase.

£307K

revenue / yr

Units sold / yr50K

Search volume / yr-19.0%281K

Conversion rate15.7%

Avg price£6.95

Who owns the niche?

The top 5 brands hold 88% of demand, so 12% of the market is open.

12%

open market share

Brands · sellers10 · 16

Top-5 product click share63%

Open market12%

Avg brand age63 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 17 products

Top Popcorn Kernels products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

AKSOY Popping Corn Kernels - 1KG | Popcorn Seeds for Stovetop Microwave & Air Popper | Freshly Harvested Corn for Delicious Homemade Popcorn Snacks... (Packaging may vary)

Price: £4.24
Rating: 4.5/5
Reviews: 7,218
Age: 5y ago

Wholefood Earth Popping Corn 1 kg

Price: £4.39
Rating: 4.5/5
Reviews: 1,531
Age: 5y ago

Aksoy Popping Corn Kernels 4KG Non-GMO Popcorn Seeds Natural Flavor Premium Quality Suitable for Stovetop Microwave & Air Popper Perfect for Homemade Popcorn Snacks

Price: £9.58
Rating: 4.5/5
Reviews: 7,218
Age: 5y ago

AKSOY Popping Corn Kernels - 1.25KG | Popcorn Seeds for Stovetop Microwave & Air Popper | Freshly Harvested Corn for Delicious Homemade Popcorn Snacks (Packing May Vary)

Price: £4.79
Rating: 4.5/5
Reviews: 7,218
Age: 5y ago

Seba Garden Popcorn Kernels (1 kg) | Vegetarian Gluten-Free Healthy Snack | GMO Free Resealable Ziplock Bag | Perfect for Family Friends & Date Nights | From Turkey

Price: £4.27
Rating: 4.4/5
Reviews: 615
Age: 5y ago

Newest

by launch date

Grocer Planet - Italian Popping Corn Kernels Mix - 800g (2 x 400g)

Price: £5.93
Rating: 4.2/5
Reviews: 17
Age: 7mo ago

Grocer Planet - Italian Popping Corn Kernels - 800g (2 x 400g)

Price: £5.98
Rating: 4.6/5
Reviews: 127
Age: 7mo ago

Indus Popcorn Kernels 1000g

Price: £2.44
Rating: 4.6/5
Reviews: 110
Age: 2y ago

AKSOY Popping Corn Kernels - 1KG | Popcorn Seeds for Stovetop Microwave & Air Popper | Freshly Harvested Corn for Delicious Homemade Popcorn Snacks... (Packaging may vary)

Price: £4.24
Rating: 4.5/5
Reviews: 7,218
Age: 5y ago

AKSOY Popping Corn Kernels - 1.25KG | Popcorn Seeds for Stovetop Microwave & Air Popper | Freshly Harvested Corn for Delicious Homemade Popcorn Snacks (Packing May Vary)

Price: £4.79
Rating: 4.5/5
Reviews: 7,218
Age: 5y ago

Competition: brands, sellers & click share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

AKSOY50%
Wholefood Earth18%
GROCER PLANET8%
Joe & Seph's7%
Seba Garden5%
indus3%
Open — no brand owns it (4 brands, 9%)

Popcorn Kernels demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume281KCVR15.7%Products17Brands10Top 5 Brands88%OOS Rate0.9%Rating4.5★Reviews2,508Avg BSR#42

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.7×

Top Popcorn Kernels search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

popcorn kernels184K/yr -18.9%13.8% conv.
popping corn29K/yr -15.9%12.4% conv.
pop corn kernel9K/yr -16.3%11.8% conv.
popping corn kernels9K/yr -38.1%12.9% conv.
corn kernels6K/yr -19.6%9.1% conv.
popcorn kernels for popcorn machine9K/yr -18.4%15.3% conv.
plain popcorn5K/yr -12.0%2.1% conv.
popcorn seeds5K/yr -19.3%8.6% conv.
organic popcorn kernels5K/yr -30.1%10.5% conv.
organic popcorn4K/yr -0.8%5.6% conv.

What reviews say buyers love and hate about Popcorn Kernels

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews

Taste-Overall28%

“Great tasting popcorn”

Value For Money15%

“Good price”

Quality-Overall12%

“Good quality kernels”

Baking6%

“make it often”

Advertised Vs Actual Product6%

“As described”

What buyers complain about

70% of reviews

Taste-Overall14%

“Didnt taste so great as other kernels I used”

Size-Overall10%

“the kernels are really small”

Burnt/Roasted/Overbaked9%

“it turns out black/ half popped”

Quality-Overall8%

“Not great quality”

Ease Of Chewing/Swallowing6%

“was ver chewy”

Common Popcorn Kernels questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Popcorn Kernels 48/100 on Amazon United Kingdom — Skip it. The niche generates £307K/yr across 17 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -19.0% over the last 90 days.