Is popcorn kernels profitable to sell on Amazon United Kingdom?

The niche generates £307K/yr across 17 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -19.0%. Flapen's verdict: Skip it (48/100).

How competitive is the popcorn kernels niche?

10 brands and 16 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 88% of demand.

What do buyers complain about in popcorn kernels?

Top complaints mined from reviews: Taste-Overall, Size-Overall, Burnt/Roasted/Overbaked. The return rate is 0.0%.

When does demand for popcorn kernels peak?

Demand peaks in Jan–Feb–Dec; the busiest month runs 2.7× the quietest.

What does it cost to enter the popcorn kernels niche?

Listings span £2.44–£24.78; the average listing price is £6.95 (sweet spot $15–$100). The average incumbent carries 2,508 reviews — the moat a new listing must climb.

popcorn kernels

Skip it

Soft demand (-19.0% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible15.7%

search→purchase rate — share of searches ending in a sale

Market size

Good£307K

£307K/yr · 281K searches

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Price range

Okay£2.44–£24.78

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay2,508.29

avg incumbent reviews — the moat a new listing must climb

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Avg price

Bad£6.95

avg listing price — sweet spot $15–$100

Growth

Bad-19.0%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, popcorn kernels is a £307K/yr Amazon United Kingdom market (281K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Skip it — 48/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

popcorn kernels market data

Units sold / yr: 40K–50K; avg 2,500–3,000/product
Revenue / yr: £278K–£348K; units × avg price
Conversion rate: 15.7%
Avg BSR: #42
Page quality: 0%
Prime: 94%
Sponsored: 53%
Out of stock: 0.9%
Avg brand age: 63 months
Avg seller age: 179 days

Competition & brand share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 falling

Sellers

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

AKSOY50%
Wholefood Earth18%
GROCER PLANET8%
Joe & Seph's7%
Seba Garden5%
indus3%
Open — no brand owns it (4 brands, 9%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -19.0% search growth over the last 90 days.

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.7×

Open Trend

Top popcorn kernels search terms

popcorn kernels184K/yr -18.9%13.8% conv.
popping corn29K/yr -15.9%12.4% conv.
pop corn kernel9K/yr -16.3%11.8% conv.
popping corn kernels9K/yr -38.1%12.9% conv.
corn kernels6K/yr -19.6%9.1% conv.
popcorn kernels for popcorn machine9K/yr -18.4%15.3% conv.
plain popcorn5K/yr -12.0%2.1% conv.
popcorn seeds5K/yr -19.3%8.6% conv.
organic popcorn kernels5K/yr -30.1%10.5% conv.
organic popcorn4K/yr -0.8%5.6% conv.

All search terms

Top popcorn kernels products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

AKSOY Popping Corn Kernels - 1KG | Popcorn Seeds for Stovetop Microwave & Air Popper | Freshly Harvested Corn for Delicious Homemade Popcorn Snacks... (Packaging may vary)

AKSOY£4.244.5★7,218 rev

Wholefood Earth Popping Corn 1 kg

Wholefood Earth£4.394.5★1,531 rev

Aksoy Popping Corn Kernels 4KG Non-GMO Popcorn Seeds Natural Flavor Premium Quality Suitable for Stovetop Microwave & Air Popper Perfect for Homemade Popcorn Snacks

AKSOY£9.584.5★7,218 rev

AKSOY Popping Corn Kernels - 1.25KG | Popcorn Seeds for Stovetop Microwave & Air Popper | Freshly Harvested Corn for Delicious Homemade Popcorn Snacks (Packing May Vary)

AKSOY£4.794.5★7,218 rev

Seba Garden Popcorn Kernels (1 kg) | Vegetarian Gluten-Free Healthy Snack | GMO Free Resealable Ziplock Bag | Perfect for Family Friends & Date Nights | From Turkey

Seba Garden£4.274.4★615 rev

Newest

by launch date

Grocer Planet - Italian Popping Corn Kernels Mix - 800g (2 x 400g)

GROCER PLANET£5.9317 rev

7mo ago

Grocer Planet - Italian Popping Corn Kernels - 800g (2 x 400g)

GROCER PLANET£5.98127 rev

7mo ago

Indus Popcorn Kernels 1000g

indus£2.44110 rev

2y ago

AKSOY Popping Corn Kernels - 1KG | Popcorn Seeds for Stovetop Microwave & Air Popper | Freshly Harvested Corn for Delicious Homemade Popcorn Snacks... (Packaging may vary)

AKSOY£4.247,218 rev

5y ago

AKSOY Popping Corn Kernels - 1.25KG | Popcorn Seeds for Stovetop Microwave & Air Popper | Freshly Harvested Corn for Delicious Homemade Popcorn Snacks (Packing May Vary)

AKSOY£4.797,218 rev

5y ago

What buyers say about popcorn kernels

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall28%

“Great tasting popcorn”

Value For Money15%

“Good price”

Quality-Overall12%

“Good quality kernels”

Baking6%

“make it often”

Advertised Vs Actual Product6%

“As described”

Flavor4%

“The flavour is delicious”

Size-Overall3%

“I have popcorn everyday so this size is perfect as I go through a lot”

Durability3%

“Bag lasts long time”

Ease Of Use3%

“Very easy to use”

Freshness2%

“This popcorn tastes so nice and so fresh”

What buyers complain about

Taste-Overall14%

“Didnt taste so great as other kernels I used”

Size-Overall10%

“the kernels are really small”

Burnt/Roasted/Overbaked9%

“it turns out black/ half popped”

Quality-Overall8%

“Not great quality”

Ease Of Chewing/Swallowing6%

“was ver chewy”

Stale/Rotten/Spoiled6%

“Now as an experienced kitchen popcorn the kernels were very dry”

Hard Feel5%

“The ones that did are very hard”

Moist/Dry4%

“the corns are extremely dry”

Advertised Vs Actual Product4%

“This is falsely advertised as organic”

Functionality-Overall4%

“Wont pop”

Common questions

Is popcorn kernels profitable to sell on Amazon United Kingdom?: The niche generates £307K/yr across 17 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -19.0%. Flapen's verdict: Skip it (48/100).
How competitive is the popcorn kernels niche?: 10 brands and 16 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 88% of demand.
What do buyers complain about in popcorn kernels?: Top complaints mined from reviews: Taste-Overall, Size-Overall, Burnt/Roasted/Overbaked. The return rate is 0.0%.
When does demand for popcorn kernels peak?: Demand peaks in Jan–Feb–Dec; the busiest month runs 2.7× the quietest.
What does it cost to enter the popcorn kernels niche?: Listings span £2.44–£24.78; the average listing price is £6.95 (sweet spot $15–$100). The average incumbent carries 2,508 reviews — the moat a new listing must climb.