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Popcorn Kernels

Fail

Demand is soft, at -19.0% this quarter, so Popcorn Kernels is a Fail.

Flapen Score
48
48 / 100
Top 40% of 2,976 Grocery niches · +2 vs the category median of 46
Market size
£307K/yr281K searches / yr
90-day growth
-19.0%search demand this quarter
Competition
63%top-5 click share · 10 brands · 16 sellers

Flapen Score

Popcorn Kernels against its category

The dotted line is the Grocery average. Past it, Popcorn Kernels is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Popcorn Kernels market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Popcorn Kernels 281K times last year and spent an estimated £307K. The top 5 brands take 88% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

15.7% of searches ended in a purchase last week.

Shoppers searched for this 281K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.7% of those searches ended in a purchase. Searches in the last 90 days moved -19.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £307K a year.

Searches, last 12 months
281K
Growth, 90 days vs prior 90
-19.0%
Conversion, latest week
15.7%
Market size, estimated
£307Ka year
Peak month
December2.7× the quietest month
Top search term
popcorn kernels184K searches a year

02 · Price

A sale here is worth £6.95.

Listings sell for £6.95 on average, from £2.44 to £24.78. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,500 to 3,000 of them. At £6.95 that is £17K to £21K a year per listing.

Average price
£6.95under the $15 to $100 sweet spot
Price range
£2.44–£24.78
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
2,500–3,000
Revenue per listing a year
£17K–£21K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

53% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #42 within Snack Foods. It carries 2,508 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
53%
Prime listings
94%
Out of stock, average day
0.9%
Average rank
#42in Snack Foods
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,508per listing
Listings tracked
17

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
63 months

Products

Top Popcorn Kernels products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

£0£31K£61K£92K£123K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

16

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

9%

  • AKSOY50%
  • Wholefood Earth18%
  • GROCER PLANET8%
  • Joe & Seph's7%
  • Seba Garden5%
  • indus3%
  • Open — no brand owns it (4 brands, 9%)

Demand

Popcorn Kernels search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KBlack Friday '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.7×

Search terms

Top Popcorn Kernels search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • popcorn kernels184K/yr
  • popping corn29K/yr
  • pop corn kernel9K/yr
  • popping corn kernels9K/yr
  • corn kernels6K/yr
  • popcorn kernels for popcorn machine9K/yr
  • plain popcorn5K/yr
  • popcorn seeds5K/yr
  • organic popcorn kernels5K/yr
  • organic popcorn4K/yr

Reviews and returns

What reviews say buyers love and hate about Popcorn Kernels

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall14%+1.54

Didnt taste so great as other kernels I used

not much taste unless you add extra ingredients

Really bad popcorn

Size-Overall10%+0.19

the kernels are really small

which is in a smaller portion

Small and don't all pop

Burnt/Roasted/Overbaked9%−0.08

it turns out black/ half popped

end up being burnt instead

Didnt pop in the pan, just burnt,

Quality-Overall8%+0.33

Not great quality

Quality is very bad, it has never popped right since the first time using and its stale

Quality degraded

Ease Of Chewing/Swallowing6%−0.05

was ver chewy

Popping half, very hard to chew

So much hard bits left in my mouth while eating

Love

Taste-Overall28%+1.54

Great tasting popcorn

They taste fresh

Great taste

Value For Money15%+1.06

Good price

Good value for money

Good value for money

Quality-Overall12%+0.33

Good quality kernels

Excellent quality popcorn kernels

Excellent quality

Baking6%+0.55

make it often

Makes great pocorn

Great popcorn 🍿

Advertised Vs Actual Product6%+0.13

As described

As expected

Met expectations

FAQ

Common Popcorn Kernels questions

Answered from the same tracked data.