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Popcorn

Fail

Prices span $1.13–$13.33, mostly outside the sweet spot, so Popcorn is a Fail.

Flapen Score
48
48 / 100
Top 40% of 2,976 Grocery niches · +2 vs the category median of 46
Market size
£423K/yr859K searches / yr
90-day growth
-2.7%search demand this quarter
Competition
50%top-5 click share · 7 brands · 90 sellers

Flapen Score

Popcorn against its category

The dotted line is the Grocery average. Past it, Popcorn is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Popcorn market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Popcorn 859K times last year and spent an estimated £423K. The top 5 brands take 97% of clicks. Demand peaks in Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

13.9% of searches ended in a purchase last week.

Shoppers searched for this 859K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.9% of those searches ended in a purchase. Searches in the last 90 days moved -2.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £423K a year.

Searches, last 12 months
859K
Growth, 90 days vs prior 90
-2.7%
Conversion, latest week
13.9%
Market size, estimated
£423Ka year
Peak month
December1.6× the quietest month
Top search term
popcorn710K searches a year

02 · Price

A sale here is worth £3.54.

Listings sell for £3.54 on average, from £1.13 to £13.33. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 3,000 to 4,000 of them. At £3.54 that is £11K to £14K a year per listing.

Average price
£3.54under the $15 to $100 sweet spot
Price range
£1.13–£13.33
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
125K–150K
Units per listing a year
3,000–4,000
Revenue per listing a year
£11K–£14K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

13% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #121 within Snack Foods. It carries 1,462 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
13%
Prime listings
92%
Out of stock, average day
0.0%
Average rank
#121in Snack Foods
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,462per listing
Listings tracked
24

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Popcorn products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

£0£21K£42K£64K£85K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

90

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

50%

Top 20: 95%

Open market

1%

  • Butterkist59%
  • PROPER22%
  • AKSOY7%
  • Morrisons5%
  • Werther's4%
  • Regal FOOD PRODUCTS Bringing Food To Life2%
  • Open — no brand owns it (1 brand, 1%)

Demand

Popcorn search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.6×

Search terms

Top Popcorn search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • popcorn710K/yr
  • sweet popcorn36K/yr
  • pop corn31K/yr
  • toffee popcorn29K/yr
  • butterkist popcorn20K/yr
  • butterkist10K/yr
  • popcorn sweet9K/yr
  • butterkist toffee popcorn11K/yr
  • popcorn butterkist3K/yr

Reviews and returns

What reviews say buyers love and hate about Popcorn

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall18%+3.00

Didn't taste right

Unfortunately the corn itself tastes a bit chewy and stale

Tastes completely different

Burnt/Roasted/Overbaked16%−0.12

it turns out black/ half popped

Burnt popcorn

about 40% popped rest just burnt

Size-Overall12%

I do think the portions are small

Small and don't all pop

the kernels are really small

Quality-Overall8%−0.03

Not great quality

slightly uneven quality

I would rather have quality any day of the week

Stale/Rotten/Spoiled8%−0.06

Now as an experienced kitchen popcorn the kernels were very dry

they are stale too

Bland

Love

Taste-Overall42%+3.00

Amazing popcorn

Excellent taste

Great snack

Value For Money14%+0.50

Great value

Great value for money

Good price

Quality-Overall11%−0.03

Very good quality popcorn

Excellent quality and a great choice for a school snack for kids

Good quality

Sweetness6%+0.50

The caramel coating is generous without being too sweet or sticky

Popping sweet lovely after a ham shank

It's very nice to have sweet

Size-Overall4%

This is good value for money good size

Excellent size bag for the money

large bag

FAQ

Common Popcorn questions

Answered from the same tracked data.