Popcorn
FailPrices span $1.13–$13.33, mostly outside the sweet spot, so Popcorn is a Fail.
- Flapen Score
- 48 / 100Top 40% of 2,976 Grocery niches · +2 vs the category median of 4648
- Market size
- £423K/yr859K searches / yr
- 90-day growth
- -2.7%search demand this quarter
- Competition
- 50%top-5 click share · 7 brands · 90 sellers
Flapen Score
Popcorn against its category
The dotted line is the Grocery average. Past it, Popcorn is stronger. Inside it, weaker.
Market
The Popcorn market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Popcorn 859K times last year and spent an estimated £423K. The top 5 brands take 97% of clicks. Demand peaks in Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
13.9% of searches ended in a purchase last week.
Shoppers searched for this 859K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.9% of those searches ended in a purchase. Searches in the last 90 days moved -2.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £423K a year.
- Searches, last 12 months
- 859K
- Growth, 90 days vs prior 90
- -2.7%
- Conversion, latest week
- 13.9%
- Market size, estimated
- £423Ka year
- Peak month
- December1.6× the quietest month
- Top search term
- popcorn710K searches a year
02 · Price
A sale here is worth £3.54.
Listings sell for £3.54 on average, from £1.13 to £13.33. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 3,000 to 4,000 of them. At £3.54 that is £11K to £14K a year per listing.
- Average price
- £3.54under the $15 to $100 sweet spot
- Price range
- £1.13–£13.33
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 125K–150K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- £11K–£14K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
13% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #121 within Snack Foods. It carries 1,462 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 13%
- Prime listings
- 92%
- Out of stock, average day
- 0.0%
- Average rank
- #121in Snack Foods
- Average rating
- 4.53 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,462per listing
- Listings tracked
- 24
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Popcorn products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Butterkist - SWEET & SALTY popcorn 100g - 150 Calories Per Serving - Gluten Free No Artificial Colours or Flavours Suitable for Vegetarians
- Price
- £1.22
- Rating
- 4.6/5
- Reviews
- 1,916
- Age
- 8y ago

Butterkist - CRUNCHY TOFFEE popcorn 170g - 105 Calories Per Serving - Gluten Free No Artificial Colours or Flavours Suitable for Vegetarians
- Price
- £1.34
- Rating
- 4.7/5
- Reviews
- 867
- Age
- 9y ago

AKSOY Popping Corn Kernels - 1KG | Popcorn Seeds for Stovetop Microwave & Air Popper | Freshly Harvested Corn for Delicious Homemade Popcorn Snacks... (Packaging may vary)
- Price
- £4.24
- Rating
- 4.5/5
- Reviews
- 7,218
- Age
- 5y ago

Butterkist Sweet and Salted Microwave Popcorn 3 x 60g
- Price
- £1.75
- Rating
- 4.6/5
- Reviews
- 1,916
- Age
- 7y ago

PROPER Sweet & Salty Popcorn Natural Sea Salt and Demerara Sugar Seasoning Vegetarian Gluten-Free Hand-Popped Corn 65 kcal 14g Box of 32
- Price
- £7.00
- Rating
- 4.5/5
- Reviews
- 1,829
- Age
- 3y ago
Trending
90-day click momentum
Butterkist - SWEET & SALTY popcorn 6 x 12g Bags - 60 Calories Per 12g Bag - Gluten Free No Artificial Colours or Flavours Suitable for Vegetarians
- Price
- £1.26
- Rating
- 4.6/5
- Reviews
- 1,916
- Age
- 6y ago

PROPER Sweet & Salty Popcorn 24 x 30g
- Price
- £12.95
- Rating
- 4.5/5
- Reviews
- 1,829
- Age
- 11y ago

Butterkist - SWEET & SALTY popcorn 100g - 150 Calories Per Serving - Gluten Free No Artificial Colours or Flavours Suitable for Vegetarians
- Price
- £1.22
- Rating
- 4.6/5
- Reviews
- 1,916
- Age
- 8y ago

Butterkist Delicious Sweet & Salted Popcorn 6 Pack
- Price
- £1.63
- Rating
- 4.6/5
- Reviews
- 17
- Age
- 3y ago

PROPER Propercorn Lightly Sea Salted Popcorn 6 x 10g Lightly-Salted 60 gram (Pack of 6)
- Price
- £1.69
- Rating
- 4.5/5
- Reviews
- 658
- Age
- 8y ago
Newest
by launch date
PROPER Lightly Sea Salted Popcorn 24 x 20g
- Price
- £13.33
- Rating
- 4.5/5
- Reviews
- 97
- Age
- 2y ago

Indus Popcorn Kernels 1000g
- Price
- £2.44
- Rating
- 4.6/5
- Reviews
- 110
- Age
- 2y ago

PROPER Sweet & Salty Popcorn Natural Sea Salt and Demerara Sugar Seasoning Vegetarian Gluten-Free Hand-Popped Corn 65 kcal 14g Box of 32
- Price
- £7.00
- Rating
- 4.5/5
- Reviews
- 1,829
- Age
- 3y ago

Butterkist Delicious Sweet & Salted Popcorn 6 Pack
- Price
- £1.63
- Rating
- 4.6/5
- Reviews
- 17
- Age
- 3y ago

AKSOY Popping Corn Kernels - 1KG | Popcorn Seeds for Stovetop Microwave & Air Popper | Freshly Harvested Corn for Delicious Homemade Popcorn Snacks... (Packaging may vary)
- Price
- £4.24
- Rating
- 4.5/5
- Reviews
- 7,218
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 falling
Sellers
90
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
50%
Top 20: 95%
Open market
1%
- Butterkist59%
- PROPER22%
- AKSOY7%
- Morrisons5%
- Werther's4%
- Regal FOOD PRODUCTS Bringing Food To Life2%
- Open — no brand owns it (1 brand, 1%)
Demand
Popcorn search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.6×
Search terms
Top Popcorn search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- popcorn710K/yr
- sweet popcorn36K/yr
- pop corn31K/yr
- toffee popcorn29K/yr
- butterkist popcorn20K/yr
- butterkist10K/yr
- popcorn sweet9K/yr
- butterkist toffee popcorn11K/yr
- popcorn butterkist3K/yr
Reviews and returns
What reviews say buyers love and hate about Popcorn
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Didn't taste right
Unfortunately the corn itself tastes a bit chewy and stale
Tastes completely different
it turns out black/ half popped
Burnt popcorn
about 40% popped rest just burnt
I do think the portions are small
Small and don't all pop
the kernels are really small
Not great quality
slightly uneven quality
I would rather have quality any day of the week
Now as an experienced kitchen popcorn the kernels were very dry
they are stale too
Bland
Love
Amazing popcorn
Excellent taste
Great snack
Great value
Great value for money
Good price
Very good quality popcorn
Excellent quality and a great choice for a school snack for kids
Good quality
The caramel coating is generous without being too sweet or sticky
Popping sweet lovely after a ham shank
It's very nice to have sweet
This is good value for money good size
Excellent size bag for the money
large bag
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Popcorn questions
Answered from the same tracked data.









