How competitive is the Popcorn niche on Amazon United Kingdom?

7 brands and 90 sellers compete in Popcorn on Amazon United Kingdom. The top 5 Popcorn products take 50% of clicks and its top 5 brands hold 97% of demand.

What do buyers complain about in Popcorn?

Popcorn buyers on Amazon United Kingdom complain most about Taste-Overall, Burnt/Roasted/Overbaked, Size-Overall, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Popcorn niche?

Popcorn sells for £3.54 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.13–£13.33. The average incumbent carries 1,462 reviews — the moat a new listing must climb.

Popcorn

prices mostly outside the sweet spot ($1.13–$13.33) — Popcorn doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Popcorn profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Popcorn is a £423K/yr Amazon United Kingdom market (859K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Dec. Verdict: Skip it — 48/100.

Popcorn: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -2.7% over the last 90 days and 13.9% of searches end in a purchase.

£423K

revenue / yr

Units sold / yr150K

Search volume / yr-2.7%859K

Conversion rate13.9%

Avg price£3.54

Who owns the niche?

The top 5 brands hold 97% of demand, so 3% of the market is open.

open market share

Brands · sellers7 · 90

Top-5 product click share50%

Open market3%

Avg brand age47 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 24 products

Top Popcorn products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Butterkist - SWEET & SALTY popcorn 100g - 150 Calories Per Serving - Gluten Free No Artificial Colours or Flavours Suitable for Vegetarians

Price: £1.22
Rating: 4.6/5
Reviews: 1,916
Age: 8y ago

Butterkist - CRUNCHY TOFFEE popcorn 170g - 105 Calories Per Serving - Gluten Free No Artificial Colours or Flavours Suitable for Vegetarians

Price: £1.34
Rating: 4.7/5
Reviews: 867
Age: 9y ago

AKSOY Popping Corn Kernels - 1KG | Popcorn Seeds for Stovetop Microwave & Air Popper | Freshly Harvested Corn for Delicious Homemade Popcorn Snacks... (Packaging may vary)

Price: £4.24
Rating: 4.5/5
Reviews: 7,218
Age: 5y ago

Butterkist Sweet and Salted Microwave Popcorn 3 x 60g

Price: £1.75
Rating: 4.6/5
Reviews: 1,916
Age: 7y ago

PROPER Sweet & Salty Popcorn Natural Sea Salt and Demerara Sugar Seasoning Vegetarian Gluten-Free Hand-Popped Corn 65 kcal 14g Box of 32

Price: £7.00
Rating: 4.5/5
Reviews: 1,829
Age: 3y ago

Newest

by launch date

PROPER Lightly Sea Salted Popcorn 24 x 20g

Price: £13.33
Rating: 4.5/5
Reviews: 97
Age: 2y ago

Indus Popcorn Kernels 1000g

Price: £2.44
Rating: 4.6/5
Reviews: 110
Age: 2y ago

PROPER Sweet & Salty Popcorn Natural Sea Salt and Demerara Sugar Seasoning Vegetarian Gluten-Free Hand-Popped Corn 65 kcal 14g Box of 32

Price: £7.00
Rating: 4.5/5
Reviews: 1,829
Age: 3y ago

Butterkist Delicious Sweet & Salted Popcorn 6 Pack

Price: £1.63
Rating: 4.6/5
Reviews: 17
Age: 3y ago

AKSOY Popping Corn Kernels - 1KG | Popcorn Seeds for Stovetop Microwave & Air Popper | Freshly Harvested Corn for Delicious Homemade Popcorn Snacks... (Packaging may vary)

Price: £4.24
Rating: 4.5/5
Reviews: 7,218
Age: 5y ago

Competition: brands, sellers & click share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

50%

Top 20: 95%

Open market

Butterkist59%
PROPER22%
AKSOY7%
Morrisons5%
Werther's4%
Regal FOOD PRODUCTS Bringing Food To Life2%
Open — no brand owns it (1 brand, 1%)

Popcorn demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume859KCVR13.9%Products24Brands7Top 5 Brands97%OOS Rate0.0%Rating4.5★Reviews1,462Avg BSR#121

Peak months: Dec · busiest ÷ quietest = 1.6×

Top Popcorn search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

popcorn710K/yr -3.5%11.1% conv.
sweet popcorn36K/yr -1.9%4.8% conv.
pop corn31K/yr +14.4%9.1% conv.
toffee popcorn29K/yr -1.1%9.6% conv.
butterkist popcorn20K/yr -14.1%8.5% conv.
butterkist10K/yr +30.5%17.3% conv.
popcorn sweet9K/yr +8.6%5.7% conv.
butterkist toffee popcorn11K/yr -16.4%8.9% conv.
popcorn butterkist3K/yr +10.5%7.2% conv.

What reviews say buyers love and hate about Popcorn

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews

Taste-Overall42%

“Amazing popcorn”

Value For Money14%

“Great value”

Quality-Overall11%

“Very good quality popcorn”

Sweetness6%

“The caramel coating is generous without being too sweet or sticky”

Size-Overall4%

“This is good value for money good size”

What buyers complain about

80% of reviews

Taste-Overall18%

“Didn't taste right”

Burnt/Roasted/Overbaked16%

“it turns out black/ half popped”

Size-Overall12%

“I do think the portions are small”

Quality-Overall8%

“Not great quality”

Stale/Rotten/Spoiled8%

“Now as an experienced kitchen popcorn the kernels were very dry”

Common Popcorn questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Popcorn 48/100 on Amazon United Kingdom — Skip it. The niche generates £423K/yr across 24 tracked products. Search demand moved -2.7% over the last 90 days.