Is popcorn profitable to sell on Amazon United Kingdom?

The niche generates £423K/yr across 24 tracked products. 90-day search growth is -2.7%. Flapen's verdict: Skip it (48/100).

How competitive is the popcorn niche?

7 brands and 90 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 97% of demand.

What do buyers complain about in popcorn?

Top complaints mined from reviews: Taste-Overall, Burnt/Roasted/Overbaked, Size-Overall. The return rate is 0.0%.

When does demand for popcorn peak?

Demand peaks in Dec; the busiest month runs 1.6× the quietest.

What does it cost to enter the popcorn niche?

Listings span £1.13–£13.33; the average listing price is £3.54 (sweet spot $15–$100). The average incumbent carries 1,462 reviews — the moat a new listing must climb.

popcorn

Skip it

Prices mostly outside the sweet spot ($1.13–$13.33) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible13.9%

search→purchase rate — share of searches ending in a sale

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Market size

Good£423K

£423K/yr · 859K searches

Review moat

Good1,462.25

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-2.7%

90-day search growth — must beat 0% to launch

Avg price

Bad£3.54

avg listing price — sweet spot $15–$100

Brand share

Bad97%

top-5 brand share — brand-locked demand

Price range

Bad£1.13–£13.33

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, popcorn is a £423K/yr Amazon United Kingdom market (859K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Dec. Verdict: Skip it — 48/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

popcorn market data

Units sold / yr: 125K–150K; avg 3,000–4,000/product
Revenue / yr: £443K–£531K; units × avg price
Conversion rate: 13.9%
Avg BSR: #121
Page quality: 0%
Prime: 92%
Sponsored: 13%
Out of stock: 0.0%
Avg brand age: 47 months
Avg seller age: 159 days

Competition & brand share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 falling

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

50%

Top 20: 95%

Open market

Butterkist59%
PROPER22%
AKSOY7%
Morrisons5%
Werther's4%
Regal FOOD PRODUCTS Bringing Food To Life2%
Open — no brand owns it (1 brand, 1%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -2.7% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 1.6×

Open Trend

Top popcorn search terms

popcorn710K/yr -3.5%11.1% conv.
sweet popcorn36K/yr -1.9%4.8% conv.
pop corn31K/yr +14.4%9.1% conv.
toffee popcorn29K/yr -1.1%9.6% conv.
butterkist popcorn20K/yr -14.1%8.5% conv.
butterkist10K/yr +30.5%17.3% conv.
popcorn sweet9K/yr +8.6%5.7% conv.
butterkist toffee popcorn11K/yr -16.4%8.9% conv.
popcorn butterkist3K/yr +10.5%7.2% conv.

All search terms

Top popcorn products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Butterkist - SWEET & SALTY popcorn 100g - 150 Calories Per Serving - Gluten Free No Artificial Colours or Flavours Suitable for Vegetarians

Butterkist£1.224.6★1,916 rev

Butterkist - CRUNCHY TOFFEE popcorn 170g - 105 Calories Per Serving - Gluten Free No Artificial Colours or Flavours Suitable for Vegetarians

Butterkist£1.344.7★867 rev

AKSOY Popping Corn Kernels - 1KG | Popcorn Seeds for Stovetop Microwave & Air Popper | Freshly Harvested Corn for Delicious Homemade Popcorn Snacks... (Packaging may vary)

AKSOY£4.244.5★7,218 rev

Butterkist Sweet and Salted Microwave Popcorn 3 x 60g

Butterkist£1.754.6★1,916 rev

PROPER Sweet & Salty Popcorn Natural Sea Salt and Demerara Sugar Seasoning Vegetarian Gluten-Free Hand-Popped Corn 65 kcal 14g Box of 32

PROPER£7.004.5★1,829 rev

Newest

by launch date

PROPER Lightly Sea Salted Popcorn 24 x 20g

PROPER£13.3397 rev

2y ago

Indus Popcorn Kernels 1000g

indus£2.44110 rev

2y ago

PROPER Sweet & Salty Popcorn Natural Sea Salt and Demerara Sugar Seasoning Vegetarian Gluten-Free Hand-Popped Corn 65 kcal 14g Box of 32

PROPER£7.001,829 rev

3y ago

Butterkist Delicious Sweet & Salted Popcorn 6 Pack

Butterkist£1.6317 rev

3y ago

AKSOY Popping Corn Kernels - 1KG | Popcorn Seeds for Stovetop Microwave & Air Popper | Freshly Harvested Corn for Delicious Homemade Popcorn Snacks... (Packaging may vary)

AKSOY£4.247,218 rev

5y ago

What buyers say about popcorn

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall42%

“Amazing popcorn”

Value For Money14%

“Great value”

Quality-Overall11%

“Very good quality popcorn”

Sweetness6%

“The caramel coating is generous without being too sweet or sticky”

Size-Overall4%

“This is good value for money good size”

Baking3%

“The best make”

Salt Content3%

“Love this popcorn I'm actually addicted to them the salted caramel one are lovely”

Crispiness3%

“Nice crunch to it”

Nutritional Content2%

“These are very healthy as just nice and plain”

Texture/Consistency-Overall2%

“The texture is light and crunchy, with a decent amount in each bag, even if the size varies”

What buyers complain about

Taste-Overall18%

“Didn't taste right”

Burnt/Roasted/Overbaked16%

“it turns out black/ half popped”

Size-Overall12%

“I do think the portions are small”

Quality-Overall8%

“Not great quality”

Stale/Rotten/Spoiled8%

“Now as an experienced kitchen popcorn the kernels were very dry”

Salt Content7%

“Not lightly salted”

Hard Feel4%

“Too hard”

Value For Money4%

“Quite expensive”

Crispiness2%

“.but they were hard and crunchie”

Sweetness2%

“Not as sweet and crunchy”

Common questions

Is popcorn profitable to sell on Amazon United Kingdom?: The niche generates £423K/yr across 24 tracked products. 90-day search growth is -2.7%. Flapen's verdict: Skip it (48/100).
How competitive is the popcorn niche?: 7 brands and 90 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 97% of demand.
What do buyers complain about in popcorn?: Top complaints mined from reviews: Taste-Overall, Burnt/Roasted/Overbaked, Size-Overall. The return rate is 0.0%.
When does demand for popcorn peak?: Demand peaks in Dec; the busiest month runs 1.6× the quietest.
What does it cost to enter the popcorn niche?: Listings span £1.13–£13.33; the average listing price is £3.54 (sweet spot $15–$100). The average incumbent carries 1,462 reviews — the moat a new listing must climb.