How competitive is the Poo Pourri Toilet Spray niche on Amazon United Kingdom?

5 brands and 54 sellers compete in Poo Pourri Toilet Spray on Amazon United Kingdom. The top 5 Poo Pourri Toilet Spray products take 78% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Poo Pourri Toilet Spray?

Poo Pourri Toilet Spray buyers on Amazon United Kingdom complain most about Leak-Proof, Smell, Size-Overall, the themes mined from the niche's reviews. Its return rate is 0.2%.

What does it cost to enter the Poo Pourri Toilet Spray niche?

Poo Pourri Toilet Spray sells for £7.60 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £4.99–£14.60. The average incumbent carries 3,456 reviews — the moat a new listing must climb.

Poo Pourri Toilet Spray

brand-locked demand (top 5 brands take 100% of clicks) — Poo Pourri Toilet Spray doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Poo Pourri Toilet Spray profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Poo Pourri Toilet Spray is a £215K/yr Amazon United Kingdom market (155K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 41/100.

Poo Pourri Toilet Spray: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +5.7% over the last 90 days and 18.2% of searches end in a purchase.

£215K

revenue / yr

Units sold / yr25K

Search volume / yr+5.7%155K

Conversion rate18.2%

Avg price£7.60

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers5 · 54

Top-5 product click share78%

Open market0%

Avg brand age48 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 11 products

Top Poo Pourri Toilet Spray products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Air Wick VIPoo 55 ml Lemon Idol Spray

Price: £5.36
Rating: 4.6/5
Reviews: 2,768
Age: 9y ago

3 x 60ml Lu-Mist Assorted Toilet Bowl Spray Pack or 3 x 60ml Lu-Mist Assorted Toilet Bowl Spray Pack (Citrus Fresh Rose Bowl Coastal Breeze)

Price: £5.53
Rating: 4.4/5
Reviews: 2,921
Age: 7y ago

Air Wick V.I.Poo Toilet Freshener Spray Fruity Pin-Up 55ml Pack of 3

Price: £14.60
Rating: 4.6/5
Reviews: 6,218
Age: 9y ago

Air Wick Spray V.I. Poo Odour Remover Lemon Scent Idol 55ml Pack of 3

Price: £13.72
Rating: 4.6/5
Reviews: 719
Age: 8y ago

Air Wick VIPoo 55 ml Fruity Pin Up Spray

Price: £5.71
Rating: 4.6/5
Reviews: 5,588
Age: 9y ago

Newest

by launch date

Air Wick V.I.Poo Anti-Odour Toilet Spray: Fruity Pin Up + Lemon Idol Pack of 2

Price: £9.97
Rating: 4.5/5
Reviews: 23
Age: 1y ago

SOL 3pk x 60ml Pooper Swooper Toilet Spray Freshener Citrus Fruity & Ocean Scent 1 000+ Sprays per Pack Poop Air Refresher for Public Bathroom Home Travel-Friendly Cleaning Solution for Poo Odours

Price: £5.15
Rating: 4.1/5
Reviews: 244
Age: 2y ago

Lu-mist Lu-Mist 4 x 60ml Assorted Toilet Bowl Spray Pack (Citrus Fresh & Coastal Breeze)

Price: £6.08
Rating: 4.4/5
Reviews: 574
Age: 3y ago

SOL 3pk x 60ml Citrus Splash Pooper Swooper Toilet Spray Poo Spray for Toilet Fresheners 1 000+ Sprays per Pack for Public Bathrooms Office Home Travel-Friendly Cleaning Solution for Poop Odours

Price: £5.33
Rating: 4.1/5
Reviews: 1,019
Age: 5y ago

SOL 3pk x 60ml Fruity Flush Pooper Swooper Toilet Spray Poo Spray for Toilet Fresheners 1 000+ Sprays per Pack for Public Bathrooms Office Home Travel-Friendly Cleaning Solution for Poop Odours

Price: £4.99
Rating: 4.2/5
Reviews: 828
Age: 5y ago

Competition: brands, sellers & click share

The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

Airwick59%
Lu-mist18%
SOL10%
Reckitt9%
FreeCô5%

Poo Pourri Toilet Spray demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume155KCVR18.2%Products11Brands5Top 5 Brands100%OOS Rate0.5%Rating4.4★Reviews3,456Avg BSR#86

No pronounced peak months · busiest ÷ quietest = 1.3×

Top Poo Pourri Toilet Spray search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

vipoo toilet spray68K/yr +11.9%15.9% conv.
vipoo38K/yr +5.5%12.7% conv.
vip poo toilet spray14K/yr -18.3%15.3% conv.
vi poo spray for toilet10K/yr +15.5%12.9% conv.
vip poo8K/yr +14.8%15.2% conv.
vi poo6K/yr +11.6%12.3% conv.
vipoo spray8K/yr -24.3%10.3% conv.
v i poo toilet spray4K/yr +3.3%13.1% conv.

What reviews say buyers love and hate about Poo Pourri Toilet Spray

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews

Smell48%

“Long lasting fragrance”

Quality-Overall14%

“Much better than other cheaper ones”

Value For Money6%

“Reasonably priced”

Advertised Vs Actual Product5%

“As advertised”

Efficiency4%

“Works well”

What buyers complain about

75% of reviews

Leak-Proof30%

“one of the sprays leaks”

Smell14%

“Smells cheap”

Size-Overall7%

“Too small”

Functionality-Overall6%

“Doesn't work”

Value For Money5%

“Its not cheap”

Poo Pourri Toilet Spray return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Leak-Proof

50%

2Smell

21%

3Functionality-Overall

4Advertised Vs Actual Product

5Quality-Overall

Common Poo Pourri Toilet Spray questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Poo Pourri Toilet Spray 41/100 on Amazon United Kingdom — Skip it. The niche generates £215K/yr across 11 tracked products. Search demand moved +5.7% over the last 90 days.