Poo Pourri Toilet Spray

Shoppers searched for this 155K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 18.2% of those searches ended in a purchase. Searches in the last 90 days moved +5.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £215K a year.

Searches, last 12 months

155K

Growth, 90 days vs prior 90

+5.7%

Conversion, latest week

18.2%

Market size, estimated

£215Ka year

Peak month

August1.3× the quietest month

Top search term

vipoo toilet spray68K searches a year

Listings sell for £7.60 on average, from £4.99 to £14.60. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,500 to 2,000 of them. At £7.60 that is £11K to £15K a year per listing.

Average price

£7.60under the $15 to $100 sweet spot

Price range

£4.99–£14.60

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

20K–25K

Units per listing a year

1,500–2,000

Revenue per listing a year

£11K–£15K

Returns

0.2%of orders · Amazon United Kingdom median 0.6%

55% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #86 within Air Fresheners. It carries 3,456 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings

55%

Prime listings

91%

Out of stock, average day

0.5%

Average rank

#86in Air Fresheners

Average rating

4.44 starsAmazon United Kingdom average 4.36 stars

Average reviews

3,456per listing

Listings tracked

11

The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

48 months