poo pourri toilet spray
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible18.2%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay£215K£215K/yr · 155K searches
Growth
Okay+5.7%90-day search growth — must beat 0% to launch
Review moat
Okay3,456.09avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£7.60avg listing price — sweet spot $15–$100
Competition
Bad78%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£4.99–£14.60cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, poo pourri toilet spray is a £215K/yr Amazon United Kingdom market (155K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 41/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
poo pourri toilet spray market data
- Units sold / yr
- 20K–25K
- avg 1,500–2,000/product
- Revenue / yr
- £152K–£190K
- units × avg price
- Conversion rate
- 18.2%
- Avg BSR
- #86
- Page quality
- 0%
- Prime
- 91%
- Sponsored
- 55%
- Out of stock
- 0.5%
- Avg brand age
- 48 months
- Avg seller age
- 171 days
Competition & brand share
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 flat
Sellers
54
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
78%
Top 20: 100%
Open market
0%
- Airwick59%
- Lu-mist18%
- SOL10%
- Reckitt9%
- FreeCô5%
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — +5.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top poo pourri toilet spray search terms
- vipoo toilet spray68K/yr
- vipoo38K/yr
- vip poo toilet spray14K/yr
- vi poo spray for toilet10K/yr
- vip poo8K/yr
- vi poo6K/yr
- vipoo spray8K/yr
- v i poo toilet spray4K/yr
Top poo pourri toilet spray products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Air Wick VIPoo 55 ml Lemon Idol Spray
Airwick£5.364.6★2,768 rev
3 x 60ml Lu-Mist Assorted Toilet Bowl Spray Pack or 3 x 60ml Lu-Mist Assorted Toilet Bowl Spray Pack (Citrus Fresh Rose Bowl Coastal Breeze)
Lu-mist£5.534.4★2,921 rev
Air Wick V.I.Poo Toilet Freshener Spray Fruity Pin-Up 55ml Pack of 3
Airwick£14.604.6★6,218 rev
Air Wick Spray V.I. Poo Odour Remover Lemon Scent Idol 55ml Pack of 3
Reckitt£13.724.6★719 rev
Air Wick VIPoo 55 ml Fruity Pin Up Spray
Airwick£5.714.6★5,588 rev
Newest
by launch date
Air Wick V.I.Poo Anti-Odour Toilet Spray: Fruity Pin Up + Lemon Idol Pack of 2
Airwick£9.9723 rev
SOL 3pk x 60ml Pooper Swooper Toilet Spray Freshener Citrus Fruity & Ocean Scent 1 000+ Sprays per Pack Poop Air Refresher for Public Bathroom Home Travel-Friendly Cleaning Solution for Poo Odours
SOL£5.15244 rev
Lu-mist Lu-Mist 4 x 60ml Assorted Toilet Bowl Spray Pack (Citrus Fresh & Coastal Breeze)
Lu-mist£6.08574 rev
SOL 3pk x 60ml Citrus Splash Pooper Swooper Toilet Spray Poo Spray for Toilet Fresheners 1 000+ Sprays per Pack for Public Bathrooms Office Home Travel-Friendly Cleaning Solution for Poop Odours
SOL£5.331,019 rev
SOL 3pk x 60ml Fruity Flush Pooper Swooper Toilet Spray Poo Spray for Toilet Fresheners 1 000+ Sprays per Pack for Public Bathrooms Office Home Travel-Friendly Cleaning Solution for Poop Odours
SOL£4.99828 rev
Trending
90-day click momentumAir Wick V.I.Poo Anti-Odour Toilet Spray: Fruity Pin Up + Lemon Idol Pack of 2
Airwick£9.974.5★
Air Wick VIPoo 55 ml Lemon Idol Spray
Airwick£5.364.6★
Air Wick Spray V.I. Poo Odour Remover Lemon Scent Idol 55ml Pack of 3
Reckitt£13.724.6★
Air Wick V.I.Poo Toilet Freshener Spray Fruity Pin-Up 55ml Pack of 3
Airwick£14.604.6★
Freeco Before-you-go Toilet Spray | Stops odour Before it Begins with Essential Oils | Ideal for Home Office Public Spaces & Travel |Original Citrus Scent (Pack 1x60ml Citrus)
FreeCô£7.194.7★
What buyers say about poo pourri toilet spray
What buyers praise and complain about, mined from review topics.What buyers love
“Long lasting fragrance”
“Much better than other cheaper ones”
“Reasonably priced”
“As advertised”
“Works well”
“Good size”
“these are much fresher”
“Easy to use”
“The spray quality is effective enough”
“Easy to use and carry around”
What buyers complain about
“one of the sprays leaks”
“Smells cheap”
“Too small”
“Doesn't work”
“Its not cheap”
“Not the best”
“Very misleadinh”
“Rubbish”
“didnt last very long”
“A bit annoying that I cant buy a group of 4 blue ones as the yellow arent really my cup of tea”
Top return reasons
Common questions
- Is poo pourri toilet spray profitable to sell on Amazon United Kingdom?
- The niche generates £215K/yr across 11 tracked products. 90-day search growth is +5.7%. Flapen's verdict: Skip it (41/100).
- How competitive is the poo pourri toilet spray niche?
- 5 brands and 54 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in poo pourri toilet spray?
- Top complaints mined from reviews: Leak-Proof, Smell, Size-Overall. The return rate is 0.2%.
- When does demand for poo pourri toilet spray peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the poo pourri toilet spray niche?
- Listings span £4.99–£14.60; the average listing price is £7.60 (sweet spot $15–$100). The average incumbent carries 3,456 reviews — the moat a new listing must climb.