pontefract cakes
Skip itA small market ($37K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great10.8%search→purchase rate — share of searches ending in a sale
Review moat
Great214.21avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+2.2%90-day search growth — must beat 0% to launch
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£8.75avg listing price — sweet spot $15–$100
Price range
Bad£0.95–£18.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad93%top-5 brand share — brand-locked demand
Market size
Bad£37K£37K/yr · 39K searches
According to Flapen's Amazon United Kingdom niche tracking, pontefract cakes is a £37K/yr Amazon United Kingdom market (39K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
pontefract cakes market data
- Units sold / yr
- 8K–10K
- avg 500–750/product
- Revenue / yr
- £70K–£88K
- units × avg price
- Conversion rate
- 10.8%
- Avg BSR
- #13
- Page quality
- 0%
- Prime
- 79%
- Sponsored
- 50%
- Out of stock
- 0.0%
- Avg brand age
- 56 months
- Avg seller age
- 196 days
Competition & brand share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.Brands
8 rising
Sellers
33
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
4%
- HARIBO29%
- Berrymans27%
- Sweet Dreams24%
- THE SWEET JAR CO.8%
- GETINSTYLE SHOP5%
- Bentley & Ackerman3%
- Open — no brand owns it (2 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 84 weeks — +2.2% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.0×
Top pontefract cakes search terms
- pontefract cakes24K/yr
- pontefract cakes liquorice12K/yr
- haribo pontefract cakes3K/yr
Top pontefract cakes products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Taveners Pontefract Cakes ( Packaging May Vary) 500g
Sweet Dreams£6.274.4★765 rev
Original Pontefract Cakes Aniseed & Liquorice Gums Retro Sweets Gift Jar By Berrymans Sweet Shop - Classic Sweets Traditional Taste.
Berrymans£10.924.5★682 rev
Haribo Liquorice Pontefract Cake 160g
HARIBO£0.954.6★362 rev
Pontefract Cakes Sweets 1 Kilo Bulk Bag 1KG Assorted Sweet Pick and Mix for Parties Gifts and Sharing.
Berrymans£11.414.5★141 rev
Haribo Pontefract Cakes Soft Liquorice Sweets 175g
HARIBO£1.374.5★511 rev
Newest
by launch date
Pontefract Cakes Traditional Liquorice Sweets 1kg
Hawthorne & Evans£10.166 rev
2x 160g Pontefract Cakes Bundled by GetInStyle Shop
GETINSTYLE SHOP£5.9412 rev
Pontefract Cakes 1 Kilo Bag
THE SWEET JAR CO.£8.1211 rev
Pontefract Cakes 500g Bag
THE SWEET JAR CO.£6.432 rev
Pontefract Cakes Sweets - (600g) Original Retro Classic Liquorice Sweets Gift Jar By Bentley & Ackermans Sweet Shop.
Bentley & Ackerman£11.0443 rev
Trending
90-day click momentumPontefract Cakes 1 Kilo Bag
THE SWEET JAR CO.£8.124.6★
Haribo Pontefract Cakes Soft Liquorice Sweets 175g
HARIBO£1.374.5★
Pontefract Cakes Traditional Liquorice Sweets 1kg
Hawthorne & Evans£10.164.6★
2x 160g Pontefract Cakes Bundled by GetInStyle Shop
GETINSTYLE SHOP£5.944.6★
Pontefract Cakes 500g Bag
THE SWEET JAR CO.£6.433.9★
What buyers say about pontefract cakes
What buyers praise and complain about, mined from review topics.What buyers love
“Good, traditional taste”
“Excellent product and price”
“Good quality”
“Lovely sweets”
“Mmmmmm ponti cakes 😋 Delicious”
“Flavour good”
“As described”
“Christmas gift”
“A good chew, bursting with earthy liquorice and aniseed,”
“they are normally a nice glossy black”
What buyers complain about
“Taste like the recipe has changed not for the better”
“not the best”
“Very hard”
“Not overly sweet”
“they were always shiny and rubbery texture”
“a little on the firm side”
“These were very dry”
“very hard to chew”
“However, not as black as they should be, although pleasant”
“Misrepresented”
Common questions
- Is pontefract cakes profitable to sell on Amazon United Kingdom?
- The niche generates £37K/yr across 14 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +2.2%. Flapen's verdict: Skip it (43/100).
- How competitive is the pontefract cakes niche?
- 8 brands and 33 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in pontefract cakes?
- Top complaints mined from reviews: Taste-Overall, Quality-Overall, Hard Feel. The return rate is 0.0%.
- When does demand for pontefract cakes peak?
- Demand peaks in Nov–Dec; the busiest month runs 3.0× the quietest.
- What does it cost to enter the pontefract cakes niche?
- Listings span £0.95–£18.36; the average listing price is £8.75 (sweet spot $15–$100). The average incumbent carries 214 reviews — the moat a new listing must climb.