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Pontefract Cakes

Fail

Shoppers spend only $37K a year here, so Pontefract Cakes is a Fail.

Flapen Score
43
43 / 100
Ranks 1,873 of 2,976 Grocery niches · −3 vs the category median of 46
Market size
£37K/yr39K searches / yr
90-day growth
+2.2%search demand this quarter
Competition
69%top-5 click share · 8 brands · 33 sellers

Flapen Score

Pontefract Cakes against its category

The dotted line is the Grocery average. Past it, Pontefract Cakes is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pontefract Cakes market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pontefract Cakes 39K times last year and spent an estimated £37K. The top 5 brands take 93% of clicks. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

10.8% of searches ended in a purchase last week.

Shoppers searched for this 39K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.8% of those searches ended in a purchase. Searches in the last 90 days moved +2.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £37K a year.

Searches, last 12 months
39K
Growth, 90 days vs prior 90
+2.2%
Conversion, latest week
10.8%
Market size, estimated
£37Ka year
Peak month
December3.0× the quietest month
Top search term
pontefract cakes24K searches a year

02 · Price

A sale here is worth £8.75.

Listings sell for £8.75 on average, from £0.95 to £18.36. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £8.75 that is £4K to £7K a year per listing.

Average price
£8.75under the $15 to $100 sweet spot
Price range
£0.95–£18.36
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
£4K–£7K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #13 within Confectionery. It carries 214 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
79%
Out of stock, average day
0.0%
Average rank
#13in Confectionery
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
214per listing
Listings tracked
14

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Pontefract Cakes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£7K£11K£15K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

33

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

4%

  • HARIBO29%
  • Berrymans27%
  • Sweet Dreams24%
  • THE SWEET JAR CO.8%
  • GETINSTYLE SHOP5%
  • Bentley & Ackerman3%
  • Open — no brand owns it (2 brands, 4%)

Demand

Pontefract Cakes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 3.0×

Search terms

Top Pontefract Cakes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pontefract cakes24K/yr
  • pontefract cakes liquorice12K/yr
  • haribo pontefract cakes3K/yr

Reviews and returns

What reviews say buyers love and hate about Pontefract Cakes

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall21%+1.85

Taste like the recipe has changed not for the better

taste less liquorice

slightly dried out with a stale taste

Quality-Overall11%

not the best

Not very good

once Ive tasted them they were very poor quality compared to last they

Hard Feel9%−0.10

Very hard

gummy I found these hard

threw them away they are very hard not like pontefract cakes from Yorkshire

Sweetness7%+0.63

Not overly sweet

not overly sweet

Texture/Consistency-Overall7%−0.05

they were always shiny and rubbery texture

too soft in texture for my liking

Love

Taste-Overall37%+1.85

Good, traditional taste

Nice tasting sweets

so tasty

Value For Money17%+2.00

Excellent product and price

Value for money

Great value

Quality-Overall12%

Good quality

Great product

bought for my son who is very impressed by the quality of of them

Sweetness8%+0.63

Lovely sweets

Nice tasting sweets

Good value tasty liquorice sweets

Baking6%+0.36

Mmmmmm ponti cakes 😋 Delicious

Great Pontefract cakes

FAQ

Common Pontefract Cakes questions

Answered from the same tracked data.