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Pontefract Cakes

Fail

Shoppers spend an estimated $37K a year here, so Pontefract Cakes is a Fail.

Flapen Score
43
43 / 100
Ranks 1,873 of 2,976 Grocery niches · −3 vs the category median of 46
Market size
£37K/yr39K searches / yr
90-day growth
+2.2%search demand this quarter
Competition
69%top-5 click share · 8 brands · 33 sellers

Flapen Score

Pontefract Cakes against its category

The dotted line is the Grocery average. Past it, Pontefract Cakes is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pontefract Cakes market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pontefract Cakes 39K times last year and spent an estimated £37K. The top 5 brands take 93% of clicks. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 10.8% of those searches ended in a purchase.

Shoppers searched for this 39K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.8% of those searches ended in a purchase. Searches in the last 90 days moved +2.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £37K a year.

Searches, last 12 months
39K
Growth, 90 days vs prior 90
+2.2%
Conversion, latest week
10.8%
Market size, estimated
£37Ka year
Peak month
December3.0× the quietest month
Top search term
pontefract cakes24K searches a year

02 · Price

A sale here is worth £8.75.

Listings sell for £8.75 on average, from £0.95 to £18.36. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £8.75 that is £4K to £7K a year per listing.

Average price
£8.75under the $15 to $100 sweet spot
Price range
£0.95–£18.36
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
£4K–£7K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #13 within Confectionery. It carries 214 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
79%
Out of stock, average day
0.0%
Average rank
#13in Confectionery
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
214per listing
Listings tracked
14

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Pontefract Cakes products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 69% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£7K£11K£15K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

33

Est. top-5 brand share

93%

Top 20: 100%

Est. top-5 click share

69%

Top 20: 100%

Open market

4%

  • HARIBO29%
  • Berrymans27%
  • Sweet Dreams24%
  • THE SWEET JAR CO.8%
  • GETINSTYLE SHOP5%
  • Bentley & Ackerman3%
  • Open — no brand owns it (2 brands, 4%)

Demand

Pontefract Cakes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 3.0×

Search terms

Top Pontefract Cakes search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • pontefract cakes24K/yr
  • pontefract cakes liquorice12K/yr
  • haribo pontefract cakes3K/yr

Reviews and returns

What reviews say buyers love and hate about Pontefract Cakes

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Taste-Overall”
21%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Taste like the recipe has changed not for the better”
A buyer, on “Taste-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Pontefract Cakes questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data