How competitive is the Pontefract Cakes niche on Amazon United Kingdom?

8 brands and 33 sellers compete in Pontefract Cakes on Amazon United Kingdom. The top 5 Pontefract Cakes products take 69% of clicks and its top 5 brands hold 93% of demand.

What do buyers complain about in Pontefract Cakes?

Pontefract Cakes buyers on Amazon United Kingdom complain most about Taste-Overall, Quality-Overall, Hard Feel, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Pontefract Cakes niche?

Pontefract Cakes sells for £8.75 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £0.95–£18.36. The average incumbent carries 214 reviews — the moat a new listing must climb.

Pontefract Cakes

a small market ($37K/yr) — Pontefract Cakes doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Pontefract Cakes profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Pontefract Cakes is a £37K/yr Amazon United Kingdom market (39K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 43/100.

Pontefract Cakes: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +2.2% over the last 90 days and 10.8% of searches end in a purchase.

£37K

revenue / yr

Units sold / yr10K

Search volume / yr+2.2%39K

Conversion rate10.8%

Avg price£8.75

Who owns the niche?

The top 5 brands hold 93% of demand, so 7% of the market is open.

open market share

Brands · sellers8 · 33

Top-5 product click share69%

Open market7%

Avg brand age56 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 14 products

Top Pontefract Cakes products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

$Taveners Pontefract Cakes ( Packaging May Vary) 500g$

Taveners Pontefract Cakes ( Packaging May Vary) 500g

Price: £6.27
Rating: 4.4/5
Reviews: 765
Age: 12y ago

$Original Pontefract Cakes Aniseed & Liquorice Gums Retro Sweets Gift Jar By Berrymans Sweet Shop - Classic Sweets Traditional Taste.$

Original Pontefract Cakes Aniseed & Liquorice Gums Retro Sweets Gift Jar By Berrymans Sweet Shop - Classic Sweets Traditional Taste.

Price: £10.92
Rating: 4.5/5
Reviews: 682
Age: 7y ago

$Haribo Liquorice Pontefract Cake 160g$

Haribo Liquorice Pontefract Cake 160g

Price: £0.95
Rating: 4.6/5
Reviews: 362
Age: 5y ago

$Pontefract Cakes Sweets 1 Kilo Bulk Bag 1KG Assorted Sweet Pick and Mix for Parties Gifts and Sharing.$

Pontefract Cakes Sweets 1 Kilo Bulk Bag 1KG Assorted Sweet Pick and Mix for Parties Gifts and Sharing.

Price: £11.41
Rating: 4.5/5
Reviews: 141
Age: 3y ago

$Haribo Pontefract Cakes Soft Liquorice Sweets 175g$

Haribo Pontefract Cakes Soft Liquorice Sweets 175g

Price: £1.37
Rating: 4.5/5
Reviews: 511
Age: 6y ago

Newest

by launch date

$Pontefract Cakes Traditional Liquorice Sweets 1kg$

Pontefract Cakes Traditional Liquorice Sweets 1kg

Price: £10.16
Rating: 4.6/5
Reviews: 6
Age: 6mo ago

$2x 160g Pontefract Cakes Bundled by GetInStyle Shop$

2x 160g Pontefract Cakes Bundled by GetInStyle Shop

Price: £5.94
Rating: 4.6/5
Reviews: 12
Age: 10mo ago

$Pontefract Cakes 1 Kilo Bag$

Pontefract Cakes 1 Kilo Bag

Price: £8.12
Rating: 4.6/5
Reviews: 11
Age: 2y ago

$Pontefract Cakes 500g Bag$

Pontefract Cakes 500g Bag

Price: £6.43
Rating: 3.9/5
Reviews: 2
Age: 2y ago

$Pontefract Cakes Sweets - (600g) Original Retro Classic Liquorice Sweets Gift Jar By Bentley & Ackermans Sweet Shop.$

Pontefract Cakes Sweets - (600g) Original Retro Classic Liquorice Sweets Gift Jar By Bentley & Ackermans Sweet Shop.

Price: £11.04
Rating: 4.4/5
Reviews: 43
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

HARIBO29%
Berrymans27%
Sweet Dreams24%
THE SWEET JAR CO.8%
GETINSTYLE SHOP5%
Bentley & Ackerman3%
Open — no brand owns it (2 brands, 4%)

Pontefract Cakes demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume39KCVR10.8%Products14Brands8Top 5 Brands93%OOS Rate0.0%Rating4.4★Reviews214Avg BSR#13

Peak months: Nov, Dec · busiest ÷ quietest = 3.0×

Top Pontefract Cakes search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

pontefract cakes24K/yr +7.4%9.3% conv.
pontefract cakes liquorice12K/yr -13.9%12.3% conv.
haribo pontefract cakes3K/yr +25.6%4.9% conv.

What reviews say buyers love and hate about Pontefract Cakes

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews

Taste-Overall37%

“Good, traditional taste”

Value For Money17%

“Excellent product and price”

Quality-Overall12%

“Good quality”

Sweetness8%

“Lovely sweets”

Baking6%

“Mmmmmm ponti cakes 😋 Delicious”

What buyers complain about

79% of reviews

Taste-Overall21%

“Taste like the recipe has changed not for the better”

Quality-Overall11%

“not the best”

Hard Feel9%

“Very hard”

Sweetness7%

“Not overly sweet”

Texture/Consistency-Overall7%

“they were always shiny and rubbery texture”

Common Pontefract Cakes questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Pontefract Cakes 43/100 on Amazon United Kingdom — Skip it. The niche generates £37K/yr across 14 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved +2.2% over the last 90 days.