Pond Salt
FailShoppers spend only $36K a year here, so Pond Salt is a Fail.
- Flapen Score
- 46 / 100Ranks 1,444 of 2,976 Grocery niches · on the category median46
- Market size
- £36K/yr25K searches / yr
- 90-day growth
- -14.9%search demand this quarter
- Competition
- 60%top-5 click share · 16 brands · 45 sellers
Flapen Score
Pond Salt against its category
The dotted line is the Grocery average. Past it, Pond Salt is stronger. Inside it, weaker.
Market
The Pond Salt market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Pond Salt 25K times last year and spent an estimated £36K. The top 5 brands take 70% of clicks. Demand peaks in Mar–Apr–May. Flapen scores it 46 out of 100, a Fail.
01 · Demand
9.4% of searches ended in a purchase last week.
Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.4% of those searches ended in a purchase. Searches in the last 90 days moved -14.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £36K a year.
- Searches, last 12 months
- 25K
- Growth, 90 days vs prior 90
- -14.9%
- Conversion, latest week
- 9.4%
- Market size, estimated
- £36Ka year
- Peak month
- April5.8× the quietest month
- Top search term
- pond salt12K searches a year
02 · Price
A sale here is worth £15.39.
Listings sell for £15.39 on average, from £4.74 to £25.52. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £15.39 that is £2K to £4K a year per listing.
- Average price
- £15.39inside the $15 to $100 sweet spot
- Price range
- £4.74–£25.52
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£4K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
62% of listings pay for placement with sponsored ads. 33% ship with Prime. On an average day, 8.7% of listings are out of stock. The average listing ranks #251 within Dishwashing. It carries 1,358 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 62%
- Prime listings
- 33%
- Out of stock, average day
- 8.7%
- Average rank
- #251in Dishwashing
- Average rating
- 4.64 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,358per listing
- Listings tracked
- 21
04 · Newcomers
Amazon counts 1 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 88 months on average, so the names here are established.
- Launched, last 12 months
- 4
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 88 months
Products
Top Pond Salt products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
API Pond Salt Pond Water Salt 2kg Container
- Price
- £10.70
- Rating
- 4.6/5
- Reviews
- 1,793
- Age
- 16y ago

All Pond Solutions Natural Pond Salt Koi Fish Garden Pond Treatment 10 Kg
- Price
- £19.09
- Rating
- 4.6/5
- Reviews
- 385
- Age
- 9y ago

NT Labs Pond Salt Plus Health Promoting (2.5kg)
- Price
- £11.24
- Rating
- 4.7/5
- Reviews
- 104
- Age
- 15y ago

AH Pure Dried Vaccum Salt 25kg - Food Grade PDV Salt - Packaging May Vary | Ideal for Cooking Ponds & Water Softening
- Price
- £20.42
- Rating
- 4.6/5
- Reviews
- 85
- Age
- 1y ago

Chiquo PDV Pure Dried Vacuum Salt 25kg - 100% Food Grade - Ideal for Cooking Koi Pond Water Treatment & Water Softening
- Price
- £19.53
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 1mo ago
Trending
90-day click momentum
Chiquo PDV Pure Dried Vacuum Salt 25kg - 100% Food Grade - Ideal for Cooking Koi Pond Water Treatment & Water Softening
- Price
- £19.53
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 1mo ago

Chiquo PDV Salt 15kg (3 x 5kg) - Food Grade Pure Dried Vacuum Salt - For Cooking Baking Brining Water Softening & Pond Water Treatment
- Price
- £14.54
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago

API Aquarium Salt Freshwater Aquarium Salt 936g Box
- Price
- £4.74
- Rating
- 4.7/5
- Reviews
- 23,178
- Age
- 15y ago

Chiquo PDV Salt 10kg (2 x 5kg) - Food Grade Pure Dried Vacuum Salt - For Cooking Baking Brining Water Softening & Pond Water Treatment
- Price
- £9.97
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 5mo ago

Tetra Pond Water Stabilizer 1.2 kg
- Price
- £11.04
- Rating
- 4.6/5
- Reviews
- 1,034
- Age
- 10y ago
Newest
by launch date
Chiquo PDV Pure Dried Vacuum Salt 25kg - 100% Food Grade - Ideal for Cooking Koi Pond Water Treatment & Water Softening
- Price
- £19.53
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 1mo ago

Chiquo PDV Salt 10kg (2 x 5kg) - Food Grade Pure Dried Vacuum Salt - For Cooking Baking Brining Water Softening & Pond Water Treatment
- Price
- £9.97
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 5mo ago

Chiquo PDV Salt 15kg (3 x 5kg) - Food Grade Pure Dried Vacuum Salt - For Cooking Baking Brining Water Softening & Pond Water Treatment
- Price
- £14.54
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago

Hexeal PDV Salt 10kg 10kg Bucket of Food Grade Salt for Cooking and Water Softening
- Price
- £10.71
- Rating
- 4.8/5
- Reviews
- 8
- Age
- 10mo ago

AH Pure Dried Vaccum Salt 25kg - Food Grade PDV Salt - Packaging May Vary | Ideal for Cooking Ponds & Water Softening
- Price
- £20.42
- Rating
- 4.6/5
- Reviews
- 85
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 rising
Sellers
45
Top-5 brand share
70%
Top 20: 100%
Top-5 click share
60%
Top 20: 99%
Open market
25%
- API24%
- CHIQUO13%
- NT Labs13%
- Teichpoint12%
- ALPINE HEIGHTS8%
- Swell UK5%
Demand
Pond Salt search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, May · busiest ÷ quietest = 5.8×
Search terms
Top Pond Salt search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- pond salt12K/yr
- pond salt for koi fish8K/yr
- pond salt for gold fish2K/yr
- pond tonic salt2K/yr
Reviews and returns
What reviews say buyers love and hate about Pond Salt
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Salt
Doesn't work immediately
Unclear ad
Too expensive
Anti caking agents not good for aquatic
Love
Good value for money
Good price
Great value
Good quality
Great product too
It's a good product
IT WAS AS ADVERTISED
Exactly what ordered
Does what is says
Brilliant instantly bought the water back in line for my fish
had some water problems where a few fish died so we got this salt which I think helped other fish to survive until water in the tank stabilised
works well with my fish
Return
0.2% Return rate 18% Fixable by listing
Unclear ad
Doesn't work immediately
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pond Salt questions
Answered from the same tracked data.









