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Pomegranate Molasses

Fail

Prices span $3.80–$8.51, mostly outside the sweet spot, so Pomegranate Molasses is a Fail.

Flapen Score
38
38 / 100
Ranks 2,496 of 2,976 Grocery niches · −8 vs the category median of 46
Market size
£105K/yr92K searches / yr
90-day growth
+0.1%search demand this quarter
Competition
83%top-5 click share · 6 brands · 26 sellers

Flapen Score

Pomegranate Molasses against its category

The dotted line is the Grocery average. Past it, Pomegranate Molasses is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pomegranate Molasses market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pomegranate Molasses 92K times last year and spent an estimated £105K. The top 5 brands take 97% of clicks. Flapen scores it 38 out of 100, a Fail.

01 · Demand

19.7% of searches ended in a purchase last week.

Shoppers searched for this 92K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 19.7% of those searches ended in a purchase. Searches in the last 90 days moved +0.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £105K a year.

Searches, last 12 months
92K
Growth, 90 days vs prior 90
+0.1%
Conversion, latest week
19.7%
Market size, estimated
£105Ka year
Peak month
December1.4× the quietest month
Top search term
pomegranate molasses86K searches a year

02 · Price

A sale here is worth £5.82.

Listings sell for £5.82 on average, from £3.80 to £8.51. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,250 to 1,500 of them. At £5.82 that is £7K to £9K a year per listing.

Average price
£5.82under the $15 to $100 sweet spot
Price range
£3.80–£8.51
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
1,250–1,500
Revenue per listing a year
£7K–£9K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #4 within Condiments & Sauces. It carries 1,258 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
4.1%
Average rank
#4in Condiments & Sauces
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,258per listing
Listings tracked
10

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
75 months

Products

Top Pomegranate Molasses products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

£0£16K£32K£47K£63K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

26

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

0%

  • Odysea65%
  • Oncu13%
  • Eastanbul10%
  • Homlix6%
  • Belazu3%
  • Morrisons3%
  • Open — no brand owns it (0%)

Demand

Pomegranate Molasses search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Pomegranate Molasses search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pomegranate molasses86K/yr
  • pomegranate molasses uk3K/yr
  • pomegranate sauce3K/yr

Reviews and returns

What reviews say buyers love and hate about Pomegranate Molasses

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Sweetness10%+0.89

Its not sweet

Not too sweet

Quality-Overall10%+0.51

Quality produce, however the sauce bottle stopper is cheap and poorly made, the rubber seal ended up inside the bottle

Flavor10%−0.11

Decided after this that I don't like real pomegranate flavour so Ill stick to fake as in De Kuypers Grenasdine in my cachaca

Taste-Overall10%+0.68

Tastes disgusting

Bitter6%−0.01

Tastes tangy and sweet and a hint of bitter

I did notice a slight bitter taste after swallowing its not strong or unpleasant at all though

Love

Taste-Overall35%+0.68

Great taste

Very healthy taste

Delicious amazing value and 100% pure

Quality-Overall20%+0.51

Odysea is an excellent brand

Good quality molasses for the price

Excellent quality

Flavor15%−0.11

Strong flavour

Gorgeous intense flavour

Great flavour

Nutritional Content4%+0.67

Brings a delicious addition to your salad without overpowering the salad

Lovely enhancement to a salad

Good value and healthy, and looks lovely drizzled over a variety of food

Sweetness4%+0.89

This is fantastic, no added sugar and it's tangy and rich

Rich, thick, and perfectly balanced between sweet and tangy

Sweet and goes a long way

FAQ

Common Pomegranate Molasses questions

Answered from the same tracked data.