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Pomegranate

Fail

The top 5 brands take 100% of clicks, so Pomegranate is a Fail.

Flapen Score
41
41 / 100
Ranks 2,140 of 2,976 Grocery niches · −5 vs the category median of 46
Market size
£136K/yr241K searches / yr
90-day growth
-8.9%search demand this quarter
Competition
81%top-5 click share · 2 brands · 6 sellers

Flapen Score

Pomegranate against its category

The dotted line is the Grocery average. Past it, Pomegranate is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pomegranate market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pomegranate 241K times last year and spent an estimated £136K. All 2 brands take every click. Demand peaks in Jan–Nov. Flapen scores it 41 out of 100, a Fail.

01 · Demand

30.8% of searches ended in a purchase last week.

Shoppers searched for this 241K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 30.8% of those searches ended in a purchase. Searches in the last 90 days moved -8.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £136K a year.

Searches, last 12 months
241K
Growth, 90 days vs prior 90
-8.9%
Conversion, latest week
30.8%
Market size, estimated
£136Ka year
Peak month
January1.6× the quietest month
Top search term
pomegranate84K searches a year

02 · Price

A sale here is worth £1.83.

Listings sell for £1.83 on average, from £1.25 to £2.87. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 6,000 to 8,000 of them. At £1.83 that is £11K to £15K a year per listing.

Average price
£1.83under the $15 to $100 sweet spot
Price range
£1.25–£2.87
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
6,000–8,000
Revenue per listing a year
£11K–£15K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #1 within Fresh & Chilled. It carries 597 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
5.6%
Average rank
#1in Fresh & Chilled
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
597per listing
Listings tracked
9

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
45 months

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

£0£14K£27K£41K£54K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

6

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

0%

  • Morrisons78%
  • by Amazon22%

Demand

Pomegranate search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov · busiest ÷ quietest = 1.6×

Search terms

Top Pomegranate search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pomegranate84K/yr
  • kiwi71K/yr
  • kiwi fruit35K/yr
  • pomegranate seeds21K/yr
  • golden kiwi9K/yr
  • persimmon15K/yr
  • kiwis4K/yr
  • persimmon fruit3K/yr

Reviews and returns

What reviews say buyers love and hate about Pomegranate

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall21%+0.01

Gigantic

Very small

I expected bigger size

Hard Feel17%−0.17

pears green unripe hard as hell

These were so hard

They was all soft not fit to eat

Stale/Rotten/Spoiled17%−0.12

The fruit was very poor

could be fresher

Not Ripe enough to eat straight away

Taste-Overall8%+0.47

The taste is average

tasteless

the taste from fresh was ripe

Flavor6%−0.04

They have no taste and flavour

Grapes so small the size of peas very little flavour not value money

the overall flavour was quite average

Love

Freshness32%+2.13

Fresh

Fresh when arrived

Ripe and great taste very fresh good value

Taste-Overall17%+0.47

Lovely kiwi fruit / great taste

Some of the seeds tasted nice

Very tasty

Advertised Vs Actual Product9%+0.41

Item exactly as described - all good

Quality-Overall9%+0.33

Very good Quality

Great product

Sweetness7%+0.62

Tasted great quite sweet

Sweet

FAQ

Common Pomegranate questions

Answered from the same tracked data.