Skip to content

Polish Wipes

Fail

Shoppers spend only $44K a year here, so Polish Wipes is a Fail.

Flapen Score
41
41 / 100
Ranks 2,140 of 2,976 Grocery niches · −5 vs the category median of 46
Market size
£44K/yr49K searches / yr
90-day growth
-17.2%search demand this quarter
Competition
69%top-5 click share · 9 brands · 105 sellers

Flapen Score

Polish Wipes against its category

The dotted line is the Grocery average. Past it, Polish Wipes is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Polish Wipes market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Polish Wipes 49K times last year and spent an estimated £44K. The top 5 brands take 93% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

12.2% of searches ended in a purchase last week.

Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.2% of those searches ended in a purchase. Searches in the last 90 days moved -17.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £44K a year.

Searches, last 12 months
49K
Growth, 90 days vs prior 90
-17.2%
Conversion, latest week
12.2%
Market size, estimated
£44Ka year
Top search term
polish wipes15K searches a year

02 · Price

A sale here is worth £7.37.

Listings sell for £7.37 on average, from £2.31 to £20.44. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £7.37 that is £2K to £4K a year per listing.

Average price
£7.37under the $15 to $100 sweet spot
Price range
£2.31–£20.44
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #308 within Household Cleaners. It carries 1,452 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
69%
Out of stock, average day
0.4%
Average rank
#308in Household Cleaners
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,452per listing
Listings tracked
16

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Polish Wipes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£9K£13K£18K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

105

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

7%

  • Mr Sheen49%
  • Greenshield23%
  • Lord Sheraton7%
  • Jevvu7%
  • pledge4%
  • Duzzit4%
  • Open — no brand owns it (3 brands, 7%)

Demand

Polish Wipes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600OctNovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.3× · 10 of 12 months tracked

Search terms

Top Polish Wipes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • polish wipes15K/yr
  • furniture polish wipes13K/yr
  • mr sheen wipes8K/yr
  • furniture wipes7K/yr
  • wood wipes4K/yr
  • mr sheen multi surface polish wipes3K/yr

Reviews and returns

What reviews say buyers love and hate about Polish Wipes

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall15%−0.14

Too small

They were a little small

not big enough to fit the floor mop

Value For Money13%−0.05

they are overpriced

Wouldn't buy again ever @ £10

At £9 per pack an absolute rip off

Advertised Vs Actual Product13%−0.12

This product doesn't match manufacturer's description

Useless, are not XL as promoted, barely any moisture in them

Quality-Overall11%+0.46

Really poor

More crap

Thickness8%−0.08

Feel the product needs to be a bit thicker very similar thickness

Ive given these a three because they are so thin

Love

Quality-Overall21%+0.46

Excellent product

Great, good quality and good value

they're decent enough

Ease Of Cleaning20%+2.04

Clean easy

Great for cleaning

Comes clean

Smell19%+0.97

The wipes do smell nice

Nice smell

they smell like marzipan which is nice too

Ease Of Use10%+0.33

Convenient in separate bags

Ease of use

Great results handy to use

Leather Quality7%+0.56

Clean leather

Great to freshen up your leather furniture

good for Leather

Return

0.1% Return rate 33% Fixable by listing

Quality-Overall33%▁▁▁▁█▁

Really poor

More crap

Advertised Vs Actual Product33%▁▁▁█▁▁

This product doesn't match manufacturer's description

Useless, are not XL as promoted, barely any moisture in them

Moist/Dry33%▁▁▁▁▁█

barely any moisture in them

FAQ

Common Polish Wipes questions

Answered from the same tracked data.