Polish Wipes
FailShoppers spend only $44K a year here, so Polish Wipes is a Fail.
- Flapen Score
- 41 / 100Ranks 2,140 of 2,976 Grocery niches · −5 vs the category median of 4641
- Market size
- £44K/yr49K searches / yr
- 90-day growth
- -17.2%search demand this quarter
- Competition
- 69%top-5 click share · 9 brands · 105 sellers
Flapen Score
Polish Wipes against its category
The dotted line is the Grocery average. Past it, Polish Wipes is stronger. Inside it, weaker.
Market
The Polish Wipes market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Polish Wipes 49K times last year and spent an estimated £44K. The top 5 brands take 93% of clicks. Flapen scores it 41 out of 100, a Fail.
01 · Demand
12.2% of searches ended in a purchase last week.
Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.2% of those searches ended in a purchase. Searches in the last 90 days moved -17.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £44K a year.
- Searches, last 12 months
- 49K
- Growth, 90 days vs prior 90
- -17.2%
- Conversion, latest week
- 12.2%
- Market size, estimated
- £44Ka year
- Top search term
- polish wipes15K searches a year
02 · Price
A sale here is worth £7.37.
Listings sell for £7.37 on average, from £2.31 to £20.44. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £7.37 that is £2K to £4K a year per listing.
- Average price
- £7.37under the $15 to $100 sweet spot
- Price range
- £2.31–£20.44
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£4K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
63% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #308 within Household Cleaners. It carries 1,452 reviews at 4.33 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 63%
- Prime listings
- 69%
- Out of stock, average day
- 0.4%
- Average rank
- #308in Household Cleaners
- Average rating
- 4.33 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,452per listing
- Listings tracked
- 16
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 58 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 58 months
Products
Top Polish Wipes products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Green Shield 2 x Wood & Laminate 100 Wipes
- Price
- £4.64
- Rating
- 4.3/5
- Reviews
- 694
- Age
- 10y ago

Mr. Sheen Furniture Wipes Spring Fresh Scent Multiple Surface Wipes 30 per pack Pack of 6 6 x 30 wipes
- Price
- £12.74
- Rating
- 4.5/5
- Reviews
- 150
- Age
- 11y ago

Mr Sheen Ultra Effective Wipes for Wood Glass Metal and Plastic Magnolia and Cherry Blossom Fragrance 30 Wipes per pack Pack of 3
- Price
- £8.62
- Rating
- 4.5/5
- Reviews
- 263
- Age
- 4y ago

Jevvu Shoe Cleaner Wipes 35 Individually Wrapped Trainer Cleaning Wipes for Shoes Portable Shoe Wipes for White Shoes Leather & Rubber
- Price
- £9.17
- Rating
- 4.2/5
- Reviews
- 67
- Age
- 7mo ago

Mr Sheen Magnolia and Cherry Blossom Ultra Effective Wipes
- Price
- £3.34
- Rating
- 4.5/5
- Reviews
- 135
- Age
- 9y ago
Trending
90-day click momentum
Jevvu Shoe Cleaner Wipes 35 Individually Wrapped Trainer Cleaning Wipes for Shoes Portable Shoe Wipes for White Shoes Leather & Rubber
- Price
- £9.17
- Rating
- 4.2/5
- Reviews
- 67
- Age
- 7mo ago

Duzzit Multi Surface Wipes - Contains Natural Orange Oil | 100% Biodegradable - Made From Plant Fibres | Suitable for Kitchens Bathrooms Offices & More (60 Wipes Orange)
- Price
- £2.96
- Rating
- 4.1/5
- Reviews
- 32
- Age
- 11mo ago

Green Shield 2 x Wood & Laminate 100 Wipes
- Price
- £4.64
- Rating
- 4.3/5
- Reviews
- 694
- Age
- 10y ago

Mr Sheen Ultra Effective Wipes for Wood Glass Metal and Plastic Spring Meadow Fragrance 30 Wipes Pack of 3 per pack Total 90 Wipes
- Price
- £9.48
- Rating
- 4.3/5
- Reviews
- 183
- Age
- 4y ago

Green Shield Wood & Laminate Wipes 70pk
- Price
- £3.81
- Rating
- 4.0/5
- Reviews
- 249
- Age
- 6y ago
Newest
by launch date
Jevvu Shoe Cleaner Wipes 35 Individually Wrapped Trainer Cleaning Wipes for Shoes Portable Shoe Wipes for White Shoes Leather & Rubber
- Price
- £9.17
- Rating
- 4.2/5
- Reviews
- 67
- Age
- 7mo ago

Duzzit Multi Surface Wipes - Contains Natural Orange Oil | 100% Biodegradable - Made From Plant Fibres | Suitable for Kitchens Bathrooms Offices & More (60 Wipes Orange)
- Price
- £2.96
- Rating
- 4.1/5
- Reviews
- 32
- Age
- 11mo ago

Zopper Wood & Laminate Surface Wipes (2 x 70 Large Wipes) - Degreases & Removes Odours | Extra-Strong Stain Removal | Resealable Packs Fits Flat Mop/Sweeper
- Price
- £5.61
- Rating
- 3.8/5
- Reviews
- 25
- Age
- 3y ago

Lord Sheraton Caretaker Furniture Eco Wipes (24)
- Price
- £3.01
- Rating
- 4.3/5
- Reviews
- 259
- Age
- 3y ago

Mr Sheen Ultra Effective Wipes for Wood Glass Metal and Plastic Magnolia and Cherry Blossom Fragrance 30 Wipes per pack Pack of 3
- Price
- £8.62
- Rating
- 4.5/5
- Reviews
- 263
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 rising
Sellers
105
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
7%
- Mr Sheen49%
- Greenshield23%
- Lord Sheraton7%
- Jevvu7%
- pledge4%
- Duzzit4%
- Open — no brand owns it (3 brands, 7%)
Demand
Polish Wipes search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3× · 10 of 12 months tracked
Search terms
Top Polish Wipes search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- polish wipes15K/yr
- furniture polish wipes13K/yr
- mr sheen wipes8K/yr
- furniture wipes7K/yr
- wood wipes4K/yr
- mr sheen multi surface polish wipes3K/yr
Reviews and returns
What reviews say buyers love and hate about Polish Wipes
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Too small
They were a little small
not big enough to fit the floor mop
they are overpriced
Wouldn't buy again ever @ £10
At £9 per pack an absolute rip off
This product doesn't match manufacturer's description
Useless, are not XL as promoted, barely any moisture in them
Really poor
More crap
Feel the product needs to be a bit thicker very similar thickness
Ive given these a three because they are so thin
Love
Excellent product
Great, good quality and good value
they're decent enough
Clean easy
Great for cleaning
Comes clean
The wipes do smell nice
Nice smell
they smell like marzipan which is nice too
Convenient in separate bags
Ease of use
Great results handy to use
Clean leather
Great to freshen up your leather furniture
good for Leather
Return
0.1% Return rate 33% Fixable by listing
Really poor
More crap
This product doesn't match manufacturer's description
Useless, are not XL as promoted, barely any moisture in them
barely any moisture in them
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Polish Wipes questions
Answered from the same tracked data.









