Is pocket tissues profitable to sell on Amazon United Kingdom?

The niche generates £276K/yr across 7 tracked products. 90-day search growth is -14.5%. Flapen's verdict: Skip it (35/100).

How competitive is the pocket tissues niche?

3 brands and 49 sellers compete. The top 5 products take 91% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in pocket tissues?

Top complaints mined from reviews: Hard Feel, Value For Money, Smell. The return rate is 0.1%.

When does demand for pocket tissues peak?

Demand peaks in Jan–Feb–Mar–Nov; the busiest month runs 2.6× the quietest.

What does it cost to enter the pocket tissues niche?

Listings span £1.21–£13.72; the average listing price is £3.62 (sweet spot $15–$100). The average incumbent carries 4,129 reviews — the moat a new listing must climb.

pocket tissues

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Incredible16.7%

search→purchase rate — share of searches ending in a sale

Market size

Good£276K

£276K/yr · 457K searches

Review moat

Bad4,129

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-14.5%

90-day search growth — must beat 0% to launch

Avg price

Bad£3.62

avg listing price — sweet spot $15–$100

Competition

Bad91%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad£1.21–£13.72

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, pocket tissues is a £276K/yr Amazon United Kingdom market (457K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Mar–Nov. Verdict: Skip it — 35/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

pocket tissues market data

Units sold / yr: 100K–125K; avg 8,000–10,000/product
Revenue / yr: £362K–£453K; units × avg price
Conversion rate: 16.7%
Avg BSR: #9
Page quality: 0%
Prime: 100%
Sponsored: 57%
Out of stock: 0.0%
Avg brand age: 36 months
Avg seller age: 162 days

Competition & brand share

The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

Kleenex72%
The Cheeky Panda23%
ABENA5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -14.5% search growth over the last 90 days.

Peak months: Jan, Feb, Mar, Nov · busiest ÷ quietest = 2.6×

Open Trend

Top pocket tissues search terms

pocket tissues110K/yr -5.0%18.8% conv.
kleenex balsam tissues81K/yr -42.0%17.0% conv.
tissues pocket packs47K/yr -0.2%24.3% conv.
handbag essentials49K/yr -14.3%0.2% conv.
travel tissues23K/yr -0.9%15.4% conv.
pocket tissues multipack23K/yr -22.3%19.5% conv.
handbag essentials mini products19K/yr -7.1%0.1% conv.
tissues travel size8K/yr +59.8%21.6% conv.
balsam tissues17K/yr -50.1%22.4% conv.
tissue packs9K/yr +5.1%18.9% conv.

All search terms

Top pocket tissues products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Kleenex Balsam Travel Pocket Facial Tissues - Multipack 8 Pocket Tissue Packs - Balm Tissues Protect and Soothe Your Nose When Youve Got a Cold - Balmcare with Aloe Vera Vitamin E and Calendula

Kleenex£1.214.8★2,908 rev

The Cheeky Panda Bamboo Pocket Tissues 8 Pack of 10 Hypoallergenic Tissues Ultra Soft 3-Ply White Travel Size

The Cheeky Panda£1.424.5★6,441 rev

Kleenex Ultra Soft Travel Pocket Facial Tissues - Multipack 10 Pocket Tissue Packs - Beautifully Soft and Silky Tissues

Kleenex£3.584.8★2,908 rev

Kleenex Balsam Facial Tissues - Multipack 2 Tissue Boxes - Balm Tissues Protect and Soothe Your Nose When Youve Got a Cold - Balmcare with Aloe Vera Vitamin E and Calendula

Kleenex£2.414.7★6,777 rev

Kleenex Balsam Facial Tissues - Multipack 12 Tissue Boxes - Balm Tissues Protect and Soothe Your Nose When Youve Got a Cold - Balmcare with Aloe Vera Vitamin E and Calendula

Kleenex£13.724.7★6,777 rev

Newest

by launch date

Kleenex Easy Breathe Travel Pocket Facial Tissues - Multipack 6 Pocket Tissue Packs - Natural Menthol and Eucalyptus

Kleenex£1.382,908 rev

2y ago

ABENA£1.64184 rev

2y ago

Kleenex Ultra Soft Travel Pocket Facial Tissues - Multipack 10 Pocket Tissue Packs - Beautifully Soft and Silky Tissues

Kleenex£3.582,908 rev

7y ago

Kleenex Balsam Facial Tissues - Multipack 12 Tissue Boxes - Balm Tissues Protect and Soothe Your Nose When Youve Got a Cold - Balmcare with Aloe Vera Vitamin E and Calendula

Kleenex£13.726,777 rev

7y ago

The Cheeky Panda Bamboo Pocket Tissues 8 Pack of 10 Hypoallergenic Tissues Ultra Soft 3-Ply White Travel Size

The Cheeky Panda£1.426,441 rev

8y ago

What buyers say about pocket tissues

What buyers praise and complain about, mined from review topics.

What buyers love

Soft Feel19%

“These are softer than average too”

Quality-Overall15%

“Great product very pleased with purchase”

Value For Money13%

“Good value for money”

Ease Of Use7%

“Very handy”

Size-Overall7%

“Such a convenient size”

Sinus Relief6%

“Very handy and nice on the nose”

Pockets/Compartments5%

“Useful pocket item”

Advertised Vs Actual Product5%

“As described”

Smell4%

“No weird smells”

Strength3%

“Strong and soft”

What buyers complain about

Hard Feel26%

“Not that soft”

Value For Money10%

“Too expensive”

Smell8%

“There tissues however balsam actually smells quite nasty”

Comfort-Overall6%

“Not very comfortable”

Quality-Overall5%

“Not very good quality”

Sinus Relief4%

“Not recommended if you have a sore nose”

Thickness4%

“Thin”

Strength3%

“gave up on them as they weren't strong enough to hold anything. after one sneeze”

Durability3%

“Now they just rip and tear”

Size-Overall2%

“Rough and rather small”

Top return reasons

Size-Overall26%

Moist/Dry13%

Smell12%

Advertised Vs Actual Product10%

Value For Money7%

Material Quality6%