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Pocket Tissues

Fail

The top 5 brands take 100% of clicks, so Pocket Tissues is a Fail.

Flapen Score
35
35 / 100
Ranks 2,727 of 2,976 Grocery niches · −11 vs the category median of 46
Market size
£276K/yr457K searches / yr
90-day growth
-14.5%search demand this quarter
Competition
91%top-5 click share · 3 brands · 49 sellers

Flapen Score

Pocket Tissues against its category

The dotted line is the Grocery average. Past it, Pocket Tissues is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pocket Tissues market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pocket Tissues 457K times last year and spent an estimated £276K. All 3 brands take every click. Demand peaks in Jan–Feb–Mar–Nov. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 16.7% of those searches ended in a purchase.

Shoppers searched for this 457K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 16.7% of those searches ended in a purchase. Searches in the last 90 days moved -14.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £276K a year.

Searches, last 12 months
457K
Growth, 90 days vs prior 90
-14.5%
Conversion, latest week
16.7%
Market size, estimated
£276Ka year
Peak month
January2.6× the quietest month
Top search term
pocket tissues110K searches a year

02 · Price

A sale here is worth £3.62.

Listings sell for £3.62 on average, from £1.21 to £13.72. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 8,000 to 10,000 of them. At £3.62 that is £29K to £36K a year per listing.

Average price
£3.62under the $15 to $100 sweet spot
Price range
£1.21–£13.72
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100K–125K
Units per listing a year
8,000–10,000
Revenue per listing a year
£29K–£36K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

57% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #9 within Kitchen Roll, Toilet Roll & Tissues. It carries 4,129 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#9in Kitchen Roll, Toilet Roll & Tissues
Average rating
4.70 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,129per listing
Listings tracked
7

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Pocket Tissues products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 91% of clicks. A locked shelf that new listings rarely crack.

£0£41K£83K£124K£166K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

49

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

91%

Top 20: 100%

Open market

0%

  • Kleenex72%
  • The Cheeky Panda23%
  • ABENA5%

Demand

Pocket Tissues search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Holiday '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar, Nov · busiest ÷ quietest = 2.6×

Search terms

Top Pocket Tissues search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • pocket tissues110K/yr
  • kleenex balsam tissues81K/yr
  • tissues pocket packs47K/yr
  • handbag essentials49K/yr
  • travel tissues23K/yr
  • pocket tissues multipack23K/yr
  • handbag essentials mini products19K/yr
  • tissues travel size8K/yr
  • balsam tissues17K/yr
  • tissue packs9K/yr

Reviews and returns

What reviews say buyers love and hate about Pocket Tissues

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Soft Feel”
26%of negative reviews mention “Hard Feel”
0.1%of orders come back
“Not that soft”
A buyer, on “Hard Feel”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Pocket Tissues questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data