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Pocket Tissues

Fail

The top 5 brands take 100% of clicks, so Pocket Tissues is a Fail.

Flapen Score
35
35 / 100
Ranks 2,727 of 2,976 Grocery niches · −11 vs the category median of 46
Market size
£276K/yr457K searches / yr
90-day growth
-14.5%search demand this quarter
Competition
91%top-5 click share · 3 brands · 49 sellers

Flapen Score

Pocket Tissues against its category

The dotted line is the Grocery average. Past it, Pocket Tissues is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pocket Tissues market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pocket Tissues 457K times last year and spent an estimated £276K. All 3 brands take every click. Demand peaks in Jan–Feb–Mar–Nov. Flapen scores it 35 out of 100, a Fail.

01 · Demand

16.7% of searches ended in a purchase last week.

Shoppers searched for this 457K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.7% of those searches ended in a purchase. Searches in the last 90 days moved -14.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £276K a year.

Searches, last 12 months
457K
Growth, 90 days vs prior 90
-14.5%
Conversion, latest week
16.7%
Market size, estimated
£276Ka year
Peak month
January2.6× the quietest month
Top search term
pocket tissues110K searches a year

02 · Price

A sale here is worth £3.62.

Listings sell for £3.62 on average, from £1.21 to £13.72. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 8,000 to 10,000 of them. At £3.62 that is £29K to £36K a year per listing.

Average price
£3.62under the $15 to $100 sweet spot
Price range
£1.21–£13.72
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100K–125K
Units per listing a year
8,000–10,000
Revenue per listing a year
£29K–£36K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

57% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #9 within Kitchen Roll, Toilet Roll & Tissues. It carries 4,129 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#9in Kitchen Roll, Toilet Roll & Tissues
Average rating
4.70 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,129per listing
Listings tracked
7

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Pocket Tissues products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 91% of clicks. A locked shelf that new listings rarely crack.

£0£41K£83K£124K£166K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

49

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

0%

  • Kleenex72%
  • The Cheeky Panda23%
  • ABENA5%

Demand

Pocket Tissues search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Holiday '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar, Nov · busiest ÷ quietest = 2.6×

Search terms

Top Pocket Tissues search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pocket tissues110K/yr
  • kleenex balsam tissues81K/yr
  • tissues pocket packs47K/yr
  • handbag essentials49K/yr
  • travel tissues23K/yr
  • pocket tissues multipack23K/yr
  • handbag essentials mini products19K/yr
  • tissues travel size8K/yr
  • balsam tissues17K/yr
  • tissue packs9K/yr

Reviews and returns

What reviews say buyers love and hate about Pocket Tissues

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Hard Feel26%−0.12

Not that soft

Not that soft

Not soft

Value For Money10%+0.22

Too expensive

However price is too high

pricey

Smell8%−0.01

There tissues however balsam actually smells quite nasty

smell does not last

Have always used thes tissues keeps smell

Comfort-Overall6%−0.02

Not very comfortable

Not comfortable for your nose

they are not so pleasant to use

Quality-Overall5%+0.44

Not very good quality

Noticeable reduction in quality

Disappointed with quality and performance

Love

Soft Feel19%

These are softer than average too

Lovely and soft

Soft tissues

Quality-Overall15%+0.44

Great product very pleased with purchase

Brilliant quality

Good quality, and convenient miniature sizes, True pocket tissues,

Value For Money13%+0.22

Good value for money

Good value

Great value

Ease Of Use7%+0.26

Very handy

Convenient

easy to carry

Size-Overall7%+0.29

Such a convenient size

Fit for purpose

fit easily in my bag

Return

0.1% Return rate 40% Fixable by listing

Size-Overall26%▆▁▂█▃▁

Rough and rather small

The packs are small

The packs appear to be much smaller than most pocket tissues

Moist/Dry13%▆▁█▅▁█
Smell12%▁▁█▁▃▆

There tissues however balsam actually smells quite nasty

smell does not last

Have always used thes tissues keeps smell

Advertised Vs Actual Product10%▁▅▁▁█▁
Value For Money7%▁▁▁▁█▁

Too expensive

However price is too high

pricey

FAQ

Common Pocket Tissues questions

Answered from the same tracked data.