Pocket Tissues
FailThe top 5 brands take 100% of clicks, so Pocket Tissues is a Fail.
- Flapen Score
- 35 / 100Ranks 2,727 of 2,976 Grocery niches · −11 vs the category median of 4635
- Market size
- £276K/yr457K searches / yr
- 90-day growth
- -14.5%search demand this quarter
- Competition
- 91%top-5 click share · 3 brands · 49 sellers
Flapen Score
Pocket Tissues against its category
The dotted line is the Grocery average. Past it, Pocket Tissues is stronger. Inside it, weaker.
Market
The Pocket Tissues market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Pocket Tissues 457K times last year and spent an estimated £276K. All 3 brands take every click. Demand peaks in Jan–Feb–Mar–Nov. Flapen scores it 35 out of 100, a Fail.
01 · Demand
16.7% of searches ended in a purchase last week.
Shoppers searched for this 457K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.7% of those searches ended in a purchase. Searches in the last 90 days moved -14.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £276K a year.
- Searches, last 12 months
- 457K
- Growth, 90 days vs prior 90
- -14.5%
- Conversion, latest week
- 16.7%
- Market size, estimated
- £276Ka year
- Peak month
- January2.6× the quietest month
- Top search term
- pocket tissues110K searches a year
02 · Price
A sale here is worth £3.62.
Listings sell for £3.62 on average, from £1.21 to £13.72. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 8,000 to 10,000 of them. At £3.62 that is £29K to £36K a year per listing.
- Average price
- £3.62under the $15 to $100 sweet spot
- Price range
- £1.21–£13.72
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 8,000–10,000
- Revenue per listing a year
- £29K–£36K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
57% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #9 within Kitchen Roll, Toilet Roll & Tissues. It carries 4,129 reviews at 4.70 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 57%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #9in Kitchen Roll, Toilet Roll & Tissues
- Average rating
- 4.70 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,129per listing
- Listings tracked
- 7
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Pocket Tissues products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Kleenex Balsam Travel Pocket Facial Tissues - Multipack 8 Pocket Tissue Packs - Balm Tissues Protect and Soothe Your Nose When Youve Got a Cold - Balmcare with Aloe Vera Vitamin E and Calendula
- Price
- £1.21
- Rating
- 4.8/5
- Reviews
- 2,908
- Age
- 10y ago

The Cheeky Panda Bamboo Pocket Tissues 8 Pack of 10 Hypoallergenic Tissues Ultra Soft 3-Ply White Travel Size
- Price
- £1.42
- Rating
- 4.5/5
- Reviews
- 6,441
- Age
- 8y ago

Kleenex Ultra Soft Travel Pocket Facial Tissues - Multipack 10 Pocket Tissue Packs - Beautifully Soft and Silky Tissues
- Price
- £3.58
- Rating
- 4.8/5
- Reviews
- 2,908
- Age
- 7y ago

Kleenex Balsam Facial Tissues - Multipack 2 Tissue Boxes - Balm Tissues Protect and Soothe Your Nose When Youve Got a Cold - Balmcare with Aloe Vera Vitamin E and Calendula
- Price
- £2.41
- Rating
- 4.7/5
- Reviews
- 6,777
- Age
- 9y ago

Kleenex Balsam Facial Tissues - Multipack 12 Tissue Boxes - Balm Tissues Protect and Soothe Your Nose When Youve Got a Cold - Balmcare with Aloe Vera Vitamin E and Calendula
- Price
- £13.72
- Rating
- 4.7/5
- Reviews
- 6,777
- Age
- 7y ago
Trending
90-day click momentum
Kleenex Ultra Soft Travel Pocket Facial Tissues - Multipack 10 Pocket Tissue Packs - Beautifully Soft and Silky Tissues
- Price
- £3.58
- Rating
- 4.8/5
- Reviews
- 2,908
- Age
- 7y ago

ABENA Pocket Tissues | Pack of 10 | 3 Ply | Travel Pack | Large Paper Hankies | Fragrance Free Packets Multipack
- Price
- £1.64
- Rating
- 4.6/5
- Reviews
- 184
- Age
- 2y ago

The Cheeky Panda Bamboo Pocket Tissues 8 Pack of 10 Hypoallergenic Tissues Ultra Soft 3-Ply White Travel Size
- Price
- £1.42
- Rating
- 4.5/5
- Reviews
- 6,441
- Age
- 8y ago

Kleenex Balsam Travel Pocket Facial Tissues - Multipack 8 Pocket Tissue Packs - Balm Tissues Protect and Soothe Your Nose When Youve Got a Cold - Balmcare with Aloe Vera Vitamin E and Calendula
- Price
- £1.21
- Rating
- 4.8/5
- Reviews
- 2,908
- Age
- 10y ago

Kleenex Easy Breathe Travel Pocket Facial Tissues - Multipack 6 Pocket Tissue Packs - Natural Menthol and Eucalyptus
- Price
- £1.38
- Rating
- 4.8/5
- Reviews
- 2,908
- Age
- 2y ago
Newest
by launch date
Kleenex Easy Breathe Travel Pocket Facial Tissues - Multipack 6 Pocket Tissue Packs - Natural Menthol and Eucalyptus
- Price
- £1.38
- Rating
- 4.8/5
- Reviews
- 2,908
- Age
- 2y ago

ABENA Pocket Tissues | Pack of 10 | 3 Ply | Travel Pack | Large Paper Hankies | Fragrance Free Packets Multipack
- Price
- £1.64
- Rating
- 4.6/5
- Reviews
- 184
- Age
- 2y ago

Kleenex Ultra Soft Travel Pocket Facial Tissues - Multipack 10 Pocket Tissue Packs - Beautifully Soft and Silky Tissues
- Price
- £3.58
- Rating
- 4.8/5
- Reviews
- 2,908
- Age
- 7y ago

Kleenex Balsam Facial Tissues - Multipack 12 Tissue Boxes - Balm Tissues Protect and Soothe Your Nose When Youve Got a Cold - Balmcare with Aloe Vera Vitamin E and Calendula
- Price
- £13.72
- Rating
- 4.7/5
- Reviews
- 6,777
- Age
- 7y ago

The Cheeky Panda Bamboo Pocket Tissues 8 Pack of 10 Hypoallergenic Tissues Ultra Soft 3-Ply White Travel Size
- Price
- £1.42
- Rating
- 4.5/5
- Reviews
- 6,441
- Age
- 8y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 91% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
49
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
91%
Top 20: 100%
Open market
0%
- Kleenex72%
- The Cheeky Panda23%
- ABENA5%
Demand
Pocket Tissues search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Mar, Nov · busiest ÷ quietest = 2.6×
Search terms
Top Pocket Tissues search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- pocket tissues110K/yr
- kleenex balsam tissues81K/yr
- tissues pocket packs47K/yr
- handbag essentials49K/yr
- travel tissues23K/yr
- pocket tissues multipack23K/yr
- handbag essentials mini products19K/yr
- tissues travel size8K/yr
- balsam tissues17K/yr
- tissue packs9K/yr
Reviews and returns
What reviews say buyers love and hate about Pocket Tissues
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not that soft
Not that soft
Not soft
Too expensive
However price is too high
pricey
There tissues however balsam actually smells quite nasty
smell does not last
Have always used thes tissues keeps smell
Not very comfortable
Not comfortable for your nose
they are not so pleasant to use
Not very good quality
Noticeable reduction in quality
Disappointed with quality and performance
Love
These are softer than average too
Lovely and soft
Soft tissues
Great product very pleased with purchase
Brilliant quality
Good quality, and convenient miniature sizes, True pocket tissues,
Good value for money
Good value
Great value
Very handy
Convenient
easy to carry
Such a convenient size
Fit for purpose
fit easily in my bag
Return
0.1% Return rate 40% Fixable by listing
Rough and rather small
The packs are small
The packs appear to be much smaller than most pocket tissues
There tissues however balsam actually smells quite nasty
smell does not last
Have always used thes tissues keeps smell
Too expensive
However price is too high
pricey
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pocket Tissues questions
Answered from the same tracked data.









