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Pocket Coffee

Fail

Shoppers spend an estimated $8K a year here, so Pocket Coffee is a Fail.

Flapen Score
35
35 / 100
Ranks 2,727 of 2,976 Grocery niches · −11 vs the category median of 46
Market size
£8K/yr69K searches / yr
90-day growth
-17.9%search demand this quarter
Competition
89%top-5 click share · 4 brands · 16 sellers

Flapen Score

Pocket Coffee against its category

The dotted line is the Grocery average. Past it, Pocket Coffee is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pocket Coffee market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pocket Coffee 69K times last year and spent an estimated £8K. The top 5 brands take 92% of clicks. Demand peaks in Nov–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 69K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -17.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £8K a year.

Searches, last 12 months
69K
Growth, 90 days vs prior 90
-17.9%
Conversion, latest week
0.7%
Market size, estimated
£8Ka year
Peak month
November2.0× the quietest month
Top search term
pocket coffee46K searches a year

02 · Price

A sale here is worth £18.26.

Listings sell for £18.26 on average, from £7.80 to £32.63. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £18.26 that is £5K to £9K a year per listing.

Average price
£18.26inside the $15 to $100 sweet spot
Price range
£7.80–£32.63
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£5K–£9K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

25% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 63.6% of listings are out of stock. The average listing ranks #627 within Coffee. It carries 212 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
25%
Prime listings
75%
Out of stock, average day
63.6%
Average rank
#627in Coffee
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
212per listing
Listings tracked
8

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Pocket Coffee products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 89% of clicks. A locked shelf that new listings rarely crack.

£0£2K£3K£5K£7K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

16

Est. top-5 brand share

92%

Top 20: 92%

Est. top-5 click share

89%

Top 20: 100%

Open market

0%

  • Pocket Coffee61%
  • Ferrero16%
  • Kopiko8%
  • --8%
  • DFB7%
  • Open — no brand owns it (0%)

Demand

Pocket Coffee search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Black Friday '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.0×

Search terms

Top Pocket Coffee search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • pocket coffee46K/yr
  • pocket coffee ferrero16K/yr
  • ferrero pocket coffee3K/yr
  • pocket coffee espresso3K/yr

Reviews and returns

What reviews say buyers love and hate about Pocket Coffee

We read the reviews and the return reasons for every product selling here.

59%of positive reviews mention “Taste-Overall”
25%of negative reviews mention “Value For Money”
0.1%of orders come back
“Avoid at all cost”
A buyer, on “Value For Money”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

9 topics

NegativePositive

FAQ

Common Pocket Coffee questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data