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Pocket Coffee

Fail

Shoppers spend only $8K a year here, so Pocket Coffee is a Fail.

Flapen Score
35
35 / 100
Ranks 2,727 of 2,976 Grocery niches · −11 vs the category median of 46
Market size
£8K/yr69K searches / yr
90-day growth
-17.9%search demand this quarter
Competition
89%top-5 click share · 4 brands · 16 sellers

Flapen Score

Pocket Coffee against its category

The dotted line is the Grocery average. Past it, Pocket Coffee is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pocket Coffee market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pocket Coffee 69K times last year and spent an estimated £8K. The top 5 brands take 92% of clicks. Demand peaks in Nov–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

0.7% of searches ended in a purchase last week.

Shoppers searched for this 69K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -17.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £8K a year.

Searches, last 12 months
69K
Growth, 90 days vs prior 90
-17.9%
Conversion, latest week
0.7%
Market size, estimated
£8Ka year
Peak month
November2.0× the quietest month
Top search term
pocket coffee46K searches a year

02 · Price

A sale here is worth £18.26.

Listings sell for £18.26 on average, from £7.80 to £32.63. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £18.26 that is £5K to £9K a year per listing.

Average price
£18.26inside the $15 to $100 sweet spot
Price range
£7.80–£32.63
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£5K–£9K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

25% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 63.6% of listings are out of stock. The average listing ranks #627 within Coffee. It carries 212 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
25%
Prime listings
75%
Out of stock, average day
63.6%
Average rank
#627in Coffee
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
212per listing
Listings tracked
8

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Pocket Coffee products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.

£0£2K£3K£5K£7K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

16

Top-5 brand share

92%

Top 20: 92%

Top-5 click share

89%

Top 20: 100%

Open market

0%

  • Pocket Coffee61%
  • Ferrero16%
  • Kopiko8%
  • --8%
  • DFB7%
  • Open — no brand owns it (0%)

Demand

Pocket Coffee search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Black Friday '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.0×

Search terms

Top Pocket Coffee search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pocket coffee46K/yr
  • pocket coffee ferrero16K/yr
  • ferrero pocket coffee3K/yr
  • pocket coffee espresso3K/yr

Reviews and returns

What reviews say buyers love and hate about Pocket Coffee

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money25%−0.05

Avoid at all cost

too expensive to buy regularly

Quality-Overall25%−0.10

Not the quality I was expecting

Color Fading/Discoloration25%−0.14

chocolate was 2 months out of date and turning white

Hard Feel13%−0.07

Chocolate hard as rock

Love

Taste-Overall59%+3.76

Delicious coffee chocolates

Love espresso

Amazing taste

Advertised Vs Actual Product13%−0.01

I'd seen these advertised

As described

Sweetness9%+0.58

Sweet treat with a kick

Really great little coffee sweets very tasty

Quality-Overall6%−0.10

For me its the best Chocolate, like,and is good price for quality

Energy Level6%+0.38

energy boost especially in the winter months

FAQ

Common Pocket Coffee questions

Answered from the same tracked data.