Is pocari sweat profitable to sell on Amazon United Kingdom?

The niche generates £128K/yr across 12 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is +51.4%. Flapen's verdict: Worth a look (54/100).

How competitive is the pocari sweat niche?

5 brands and 19 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in pocari sweat?

Top complaints mined from reviews: Artificial Sweeteners, Taste-Overall. The return rate is 0.1%.

What does it cost to enter the pocari sweat niche?

Listings span £4.32–£69.93; the average listing price is £28.68 (sweet spot $15–$100). The average incumbent carries 512 reviews — the moat a new listing must climb.

pocari sweat

Worth a look

Shows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Incredible£28.68

avg listing price — sweet spot $15–$100

Price range

Great£4.32–£69.93

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good511.5

avg incumbent reviews — the moat a new listing must climb

Conversion

Good6.6%

search→purchase rate — share of searches ending in a sale

Growth

Good+51.4%

90-day search growth — must beat 0% to launch

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Market size

Okay£128K

£128K/yr · 68K searches

Competition

Bad80%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals Out of Stock

According to Flapen's Amazon United Kingdom niche tracking, pocari sweat is a £128K/yr Amazon United Kingdom market (68K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 54/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

pocari sweat market data

Units sold / yr: 4K–5K; avg 500–750/product
Revenue / yr: £115K–£143K; units × avg price
Conversion rate: 6.6%
Avg BSR: #367
Page quality: 0%
Prime: 67%
Sponsored: 75%
Out of stock: 8.8%
Avg brand age: 57 months
Avg seller age: 169 days

Competition & brand share

The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

Pocari Sweat55%
Starry Mart19%
Ootsuka17%
Six Stories7%
Generic2%
Open — no brand owns it (0%)

Demand

Weekly Amazon search volume, last 25 weeks — +51.4% search growth over the last 90 days.

Open Trend

Top pocari sweat search terms

pocari sweat54K/yr +49.5%5.1% conv.
pocari sweat powder12K/yr +59.2%9.3% conv.
pocari3K/yr +53.8%3.8% conv.

All search terms

Top pocari sweat products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Otsuka Pharmaceutical Pocari Sweat Powder for 10l

Pocari Sweat£15.734.7★3,192 rev

ANICEMOON Otsuka Pharmaceutical Pocari Sweat Powder for 10l (2)

Ootsuka£28.134.8★435 rev

POCARI SWEAT Ion Supply Energy Sport Drinks 500ml (Pack of 6)

Starry Mart£21.064.7★13 rev

Pocari Sweat Pocari Sweat powder (X5 bags input X5 boxes for 1L)

Pocari Sweat£49.704.5★2,435 rev

Pocari Sweat Ion Supply Soft Drink 500ml (20 Bottles) Korean Hydration Beverage with Electrolytes

Starry Mart£47.134.6★8 rev

Newest

by launch date

ION SUPPLY DRINK Pocari Sweat powder for 10liter Otsuka

Generic£16.530 rev

2mo ago

Pocari Drink Ion Supply Powder 370g (5 x 74g Sachets) Electrolyte Hydration Powder Japan Sports Drink Mix for Daily Hydration

Starry Mart£17.560 rev

2mo ago

Six Stories£33.2621 rev

3mo ago

Six Stories£31.9521 rev

3mo ago

Pocari Sweat Ion Supply Drink 1.5L Electrolyte Hydration Beverage Replenishing Drink for Sports Fitness and Daily Hydration Refreshing and Thirst-Quenching (Bottle of 12)

Starry Mart£69.932 rev

4mo ago

What buyers say about pocari sweat

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall42%

“Taste good”

Moist/Dry24%

“Instant hydration”

Quality-Overall8%

“Amazing product”

Value For Money6%

“Value for money lovely and warm”

Soft Feel4%

“just a spoon of this with water mixed up feels soooo good”

Flavor3%

“I like the grapefruit flavour”

Comfort-Overall3%

“Fashionable and Comfortable for My Leisure”

Exercise/Sports Suitability3%

“Really Comfortable and Posh for a mornings jog Or in my Gym class”

Caffeine Content3%

“One of the better electrolyte drinks I've had”

Freshness3%

“It's really refreshing”

What buyers complain about

Artificial Sweeteners50%

“No fake sugar taste if you hate that”

Taste-Overall17%

“so I bought theese to to keep me hydrated lovley taste too a bit expensive”

Common questions

Is pocari sweat profitable to sell on Amazon United Kingdom?: The niche generates £128K/yr across 12 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is +51.4%. Flapen's verdict: Worth a look (54/100).
How competitive is the pocari sweat niche?: 5 brands and 19 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in pocari sweat?: Top complaints mined from reviews: Artificial Sweeteners, Taste-Overall. The return rate is 0.1%.
What does it cost to enter the pocari sweat niche?: Listings span £4.32–£69.93; the average listing price is £28.68 (sweet spot $15–$100). The average incumbent carries 512 reviews — the moat a new listing must climb.