How competitive is the Plum Wine niche on Amazon United Kingdom?

11 brands and 9 sellers compete in Plum Wine on Amazon United Kingdom. The top 5 Plum Wine products take 71% of clicks and its top 5 brands hold 86% of demand.

What do buyers complain about in Plum Wine?

Plum Wine buyers on Amazon United Kingdom complain most about Sweetness, the themes mined from the niche's reviews. Its return rate is 0.5%.

What does it cost to enter the Plum Wine niche?

Plum Wine sells for £21.83 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £8.51–£50.77. The average incumbent carries 153 reviews — the moat a new listing must climb.

Plum Wine

a small market ($61K/yr) — Plum Wine doesn't clear our bar today.

Signals Low Review Barrier

Flapen Score

Skip it

This niche Category average

Is Plum Wine profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Plum Wine is a £61K/yr Amazon United Kingdom market (52K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 48/100.

Plum Wine: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -2.8% over the last 90 days and 5.4% of searches end in a purchase.

£61K

revenue / yr

Units sold / yr3K

Search volume / yr-2.8%52K

Conversion rate5.4%

Avg price£21.83

Who owns the niche?

The top 5 brands hold 86% of demand, so 14% of the market is open.

14%

open market share

Brands · sellers11 · 9

Top-5 product click share71%

Open market14%

Avg brand age82 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 18 products

Top Plum Wine products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Hakutsuru Genshu Strength Umeshu Plum Wine 19.7% 720ml

Price: £17.92
Rating: 4.5/5
Reviews: 33
Age: 2y ago

Takara Plum Wine 750ml 10% | Japanese Plum Wine

Price: £10.77
Rating: 4.6/5
Reviews: 246
Age: 12y ago

Akashi-Tai Shiraume Umeshu Plum Infused Sake 50 cl

Price: £14.72
Rating: 4.6/5
Reviews: 1,109
Age: 13y ago

HAKUTSURU - UMESHU GENSHU 300ML

Price: £10.20
Rating: 4.6/5
Reviews: 21
Age: 3y ago

Nakata Plum Umeshu (White 720ml)

Price: £11.11
Rating: 4.5/5
Reviews: 13
Age: 3y ago

Newest

by launch date

Ozaki Binchotan-Filtered Umeshu 720ml

Price: £30.01
Rating: 1.4/5
Reviews: 3
Age: 7mo ago

Hakutsuru Plum Wine 0.4 gal (1.8 L) 1 Bottle

Price: £16.95
Rating: 5.0/5
Reviews: 3
Age: 1y ago

Oyama Baika Ranman Premium Japanese Umeshu 500 ml alc 20% vol

Price: £29.63
Rating: 5.0/5
Reviews: 3
Age: 1y ago

Oyama 3 Yr Old Nankobai no Kodawari Japanese Umeshu 720 ml 14% ABV

Price: £23.63
Rating: 4.4/5
Reviews: 6
Age: 1y ago

Hakutsuru Genshu Strength Umeshu Plum Wine 19.7% 720ml

Price: £17.92
Rating: 4.5/5
Reviews: 33
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

11 falling

Sellers

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

10%

Sushi Sushi46%
Yutaka18%
Akashi-Tai12%
チョーヤ7%
Let's Go Market4%
Cambridge Imports4%
Open — no brand owns it (5 brands, 10%)

Plum Wine demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume52KCVR5.4%Products18Brands11Top 5 Brands86%OOS Rate14.0%Rating4.4★Reviews153Avg BSR#289

Peak months: Nov, Dec · busiest ÷ quietest = 3.1×

Top Plum Wine search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

plum wine22K/yr -6.1%4.1% conv.
umeshu13K/yr -1.5%3.7% conv.
japanese plum wine5K/yr +9.1%4.5% conv.
plum wine japanese7K/yr -11.5%5.5% conv.
plum sake5K/yr +9.5%6.2% conv.

What reviews say buyers love and hate about Plum Wine

What buyers mention most, as a share of all reviews.

What buyers love

96% of reviews

Taste-Overall50%

“Lovely wine”

Flavor15%

“Flavor amazing”

Sweetness12%

“Wonderfully smooth and perfectly balanced, it has a rich, fruity sweetness with just the right hint of tartness from the ume fruit”

Alcohol Flavor8%

“Lovely drink”

Quality-Overall5%

“The quality is clear from the first sip”

What buyers complain about

50% of reviews

Sweetness50%

“sweet for me”

Common Plum Wine questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Plum Wine 48/100 on Amazon United Kingdom — Skip it. The niche generates £61K/yr across 18 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -2.8% over the last 90 days.