Plum Wine
FailShoppers spend only $61K a year here, so Plum Wine is a Fail.
- Flapen Score
- 48 / 100Top 40% of 2,976 Grocery niches · +2 vs the category median of 4648
- Market size
- £61K/yr52K searches / yr
- 90-day growth
- -2.8%search demand this quarter
- Competition
- 71%top-5 click share · 11 brands · 9 sellers
Flapen Score
Plum Wine against its category
The dotted line is the Grocery average. Past it, Plum Wine is stronger. Inside it, weaker.
Market
The Plum Wine market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Plum Wine 52K times last year and spent an estimated £61K. The top 5 brands take 86% of clicks. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
5.4% of searches ended in a purchase last week.
Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.4% of those searches ended in a purchase. Searches in the last 90 days moved -2.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £61K a year.
- Searches, last 12 months
- 52K
- Growth, 90 days vs prior 90
- -2.8%
- Conversion, latest week
- 5.4%
- Market size, estimated
- £61Ka year
- Peak month
- December3.1× the quietest month
- Top search term
- plum wine22K searches a year
02 · Price
A sale here is worth £21.83.
Listings sell for £21.83 on average, from £8.51 to £50.77. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £21.83 that is £0 to £2K a year per listing.
- Average price
- £21.83inside the $15 to $100 sweet spot
- Price range
- £8.51–£50.77
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
78% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 14.0% of listings are out of stock. The average listing ranks #289 within Beer, Wine & Spirits. It carries 153 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 78%
- Out of stock, average day
- 14.0%
- Average rank
- #289in Beer, Wine & Spirits
- Average rating
- 4.40 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 153per listing
- Listings tracked
- 18
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 82 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 82 months
Products
Top Plum Wine products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Hakutsuru Genshu Strength Umeshu Plum Wine 19.7% 720ml
- Price
- £17.92
- Rating
- 4.5/5
- Reviews
- 33
- Age
- 2y ago

Takara Plum Wine 750ml 10% | Japanese Plum Wine
- Price
- £10.77
- Rating
- 4.6/5
- Reviews
- 246
- Age
- 12y ago

Akashi-Tai Shiraume Umeshu Plum Infused Sake 50 cl
- Price
- £14.72
- Rating
- 4.6/5
- Reviews
- 1,109
- Age
- 13y ago

HAKUTSURU - UMESHU GENSHU 300ML
- Price
- £10.20
- Rating
- 4.6/5
- Reviews
- 21
- Age
- 3y ago

Nakata Plum Umeshu (White 720ml)
- Price
- £11.11
- Rating
- 4.5/5
- Reviews
- 13
- Age
- 3y ago
Trending
90-day click momentum
Choya Original Plum Wine 750ml
- Price
- £21.87
- Rating
- 4.6/5
- Reviews
- 113
- Age
- 13y ago

HAKUTSURU - UMESHU GENSHU 300ML
- Price
- £10.20
- Rating
- 4.6/5
- Reviews
- 21
- Age
- 3y ago

Takara Plum Wine 750ml 10% | Japanese Plum Wine
- Price
- £10.77
- Rating
- 4.6/5
- Reviews
- 246
- Age
- 12y ago

Nakata Plum Umeshu (White 720ml)
- Price
- £11.11
- Rating
- 4.5/5
- Reviews
- 13
- Age
- 3y ago

Hakutsuru Genshu Strength Umeshu Plum Wine 19.7% 720ml
- Price
- £17.92
- Rating
- 4.5/5
- Reviews
- 33
- Age
- 2y ago
Newest
by launch date
Ozaki Binchotan-Filtered Umeshu 720ml
- Price
- £30.01
- Rating
- 1.4/5
- Reviews
- 3
- Age
- 7mo ago

Hakutsuru Plum Wine 0.4 gal (1.8 L) 1 Bottle
- Price
- £16.95
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 1y ago

Oyama Baika Ranman Premium Japanese Umeshu 500 ml alc 20% vol
- Price
- £29.63
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 1y ago

Oyama 3 Yr Old Nankobai no Kodawari Japanese Umeshu 720 ml 14% ABV
- Price
- £23.63
- Rating
- 4.4/5
- Reviews
- 6
- Age
- 1y ago

Hakutsuru Genshu Strength Umeshu Plum Wine 19.7% 720ml
- Price
- £17.92
- Rating
- 4.5/5
- Reviews
- 33
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.
Brands
11 falling
Sellers
9
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
10%
- Sushi Sushi46%
- Yutaka18%
- Akashi-Tai12%
- チョーヤ7%
- Let's Go Market4%
- Cambridge Imports4%
- Open — no brand owns it (5 brands, 10%)
Demand
Plum Wine search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.1×
Search terms
Top Plum Wine search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- plum wine22K/yr
- umeshu13K/yr
- japanese plum wine5K/yr
- plum wine japanese7K/yr
- plum sake5K/yr
Reviews and returns
What reviews say buyers love and hate about Plum Wine
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
sweet for me
Love
Lovely wine
Absolutely delicious
it tastes like good quality champagne without bubbles
Flavor amazing
Incredible flavour
What really sets it apart is its depth of flavour
Wonderfully smooth and perfectly balanced, it has a rich, fruity sweetness with just the right hint of tartness from the ume fruit
A very sweet and fruity sake that's incredibly smooth and morish
Nice and sweet and really lovely to sip
Lovely drink
The quality is clear from the first sip
Decent quality sake
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Plum Wine questions
Answered from the same tracked data.









