plum wine
Skip itA small market ($61K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Review moat
Great153avg incumbent reviews — the moat a new listing must climb
Avg price
Great£21.83avg listing price — sweet spot $15–$100
Price range
Great£8.51–£50.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Growth
Bad-2.8%90-day search growth — must beat 0% to launch
Competition
Bad71%top-5 click share — a locked-up shelf
Market size
Bad£61K£61K/yr · 52K searches
According to Flapen's Amazon United Kingdom niche tracking, plum wine is a £61K/yr Amazon United Kingdom market (52K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 48/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
plum wine market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- £55K–£65K
- units × avg price
- Conversion rate
- 5.4%
- Avg BSR
- #289
- Page quality
- 0%
- Prime
- 78%
- Sponsored
- 78%
- Out of stock
- 14.0%
- Avg brand age
- 82 months
- Avg seller age
- 197 days
Competition & brand share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.Brands
11 falling
Sellers
9
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
10%
- Sushi Sushi46%
- Yutaka18%
- Akashi-Tai12%
- チョーヤ7%
- Let's Go Market4%
- Cambridge Imports4%
- Open — no brand owns it (5 brands, 10%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -2.8% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.1×
Top plum wine search terms
- plum wine22K/yr
- umeshu13K/yr
- japanese plum wine5K/yr
- plum wine japanese7K/yr
- plum sake5K/yr
Top plum wine products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Hakutsuru Genshu Strength Umeshu Plum Wine 19.7% 720ml
Sushi Sushi£17.924.5★33 rev
Takara Plum Wine 750ml 10% | Japanese Plum Wine
Yutaka£10.774.6★246 rev
Akashi-Tai Shiraume Umeshu Plum Infused Sake 50 cl
Akashi-Tai£14.724.6★1,109 rev
HAKUTSURU - UMESHU GENSHU 300ML
Sushi Sushi£10.204.6★21 rev
Nakata Plum Umeshu (White 720ml)
Sushi Sushi£11.114.5★13 rev
Newest
by launch date
Ozaki Binchotan-Filtered Umeshu 720ml
Sushi Sushi£30.013 rev
Hakutsuru Plum Wine 0.4 gal (1.8 L) 1 Bottle
白鶴£16.953 rev
Oyama Baika Ranman Premium Japanese Umeshu 500 ml alc 20% vol
Cambridge Imports£29.633 rev
Oyama 3 Yr Old Nankobai no Kodawari Japanese Umeshu 720 ml 14% ABV
Cambridge Imports£23.636 rev
Hakutsuru Genshu Strength Umeshu Plum Wine 19.7% 720ml
Sushi Sushi£17.9233 rev
Trending
90-day click momentum
Choya Original Plum Wine 750ml
チョーヤ£21.874.6★
HAKUTSURU - UMESHU GENSHU 300ML
Sushi Sushi£10.204.6★
Takara Plum Wine 750ml 10% | Japanese Plum Wine
Yutaka£10.774.6★
Nakata Plum Umeshu (White 720ml)
Sushi Sushi£11.114.5★
Hakutsuru Genshu Strength Umeshu Plum Wine 19.7% 720ml
Sushi Sushi£17.924.5★
What buyers say about plum wine
What buyers praise and complain about, mined from review topics.What buyers love
“Lovely wine”
“Flavor amazing”
“Wonderfully smooth and perfectly balanced, it has a rich, fruity sweetness with just the right hint of tartness from the ume fruit”
“Lovely drink”
“The quality is clear from the first sip”
“Very light and easy drink”
“This is a currently on a great price”
“it feels both refreshing”
What buyers complain about
“sweet for me”
Common questions
- Is plum wine profitable to sell on Amazon United Kingdom?
- The niche generates £61K/yr across 18 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -2.8%. Flapen's verdict: Skip it (48/100).
- How competitive is the plum wine niche?
- 11 brands and 9 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 86% of demand.
- What do buyers complain about in plum wine?
- Top complaints mined from reviews: Sweetness. The return rate is 0.5%.
- When does demand for plum wine peak?
- Demand peaks in Nov–Dec; the busiest month runs 3.1× the quietest.
- What does it cost to enter the plum wine niche?
- Listings span £8.51–£50.77; the average listing price is £21.83 (sweet spot $15–$100). The average incumbent carries 153 reviews — the moat a new listing must climb.