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Plum Wine

Fail

Shoppers spend only $61K a year here, so Plum Wine is a Fail.

Flapen Score
48
48 / 100
Top 40% of 2,976 Grocery niches · +2 vs the category median of 46
Market size
£61K/yr52K searches / yr
90-day growth
-2.8%search demand this quarter
Competition
71%top-5 click share · 11 brands · 9 sellers

Flapen Score

Plum Wine against its category

The dotted line is the Grocery average. Past it, Plum Wine is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Plum Wine market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Plum Wine 52K times last year and spent an estimated £61K. The top 5 brands take 86% of clicks. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

5.4% of searches ended in a purchase last week.

Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.4% of those searches ended in a purchase. Searches in the last 90 days moved -2.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £61K a year.

Searches, last 12 months
52K
Growth, 90 days vs prior 90
-2.8%
Conversion, latest week
5.4%
Market size, estimated
£61Ka year
Peak month
December3.1× the quietest month
Top search term
plum wine22K searches a year

02 · Price

A sale here is worth £21.83.

Listings sell for £21.83 on average, from £8.51 to £50.77. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £21.83 that is £0 to £2K a year per listing.

Average price
£21.83inside the $15 to $100 sweet spot
Price range
£8.51–£50.77
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 14.0% of listings are out of stock. The average listing ranks #289 within Beer, Wine & Spirits. It carries 153 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
78%
Out of stock, average day
14.0%
Average rank
#289in Beer, Wine & Spirits
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
153per listing
Listings tracked
18

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 82 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
82 months

Products

Top Plum Wine products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

£0£6K£12K£18K£25K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

11 falling

Sellers

9

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

10%

  • Sushi Sushi46%
  • Yutaka18%
  • Akashi-Tai12%
  • チョーヤ7%
  • Let's Go Market4%
  • Cambridge Imports4%
  • Open — no brand owns it (5 brands, 10%)

Demand

Plum Wine search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.1×

Search terms

Top Plum Wine search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • plum wine22K/yr
  • umeshu13K/yr
  • japanese plum wine5K/yr
  • plum wine japanese7K/yr
  • plum sake5K/yr

Reviews and returns

What reviews say buyers love and hate about Plum Wine

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Sweetness50%−0.12

sweet for me

Love

Taste-Overall50%+3.68

Lovely wine

Absolutely delicious

it tastes like good quality champagne without bubbles

Flavor15%+0.67

Flavor amazing

Incredible flavour

What really sets it apart is its depth of flavour

Sweetness12%−0.12

Wonderfully smooth and perfectly balanced, it has a rich, fruity sweetness with just the right hint of tartness from the ume fruit

A very sweet and fruity sake that's incredibly smooth and morish

Nice and sweet and really lovely to sip

Alcohol Flavor8%+0.31

Lovely drink

Quality-Overall5%−0.14

The quality is clear from the first sip

Decent quality sake

FAQ

Common Plum Wine questions

Answered from the same tracked data.