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Plum Tomatoes

Maybe

Buyers convert on 42.0% of searches. But prices span $0.72–$8.39, mostly outside the sweet spot, so Plum Tomatoes is a Maybe.

Flapen Score
53
53 / 100
Top 20% of 2,976 Grocery niches · +7 vs the category median of 46
Market size
£1.2M/yr1.3M searches / yr
90-day growth
+2.6%search demand this quarter
Competition
44%top-5 click share · 6 brands · 13 sellers

Flapen Score

Plum Tomatoes against its category

The dotted line is the Grocery average. Past it, Plum Tomatoes is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Plum Tomatoes market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Plum Tomatoes 1.3M times last year and spent an estimated £1.2M. The top 5 brands take 99% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

42.0% of searches ended in a purchase last week.

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 42.0% of those searches ended in a purchase. Searches in the last 90 days moved +2.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.2M a year.

Searches, last 12 months
1.3M
Growth, 90 days vs prior 90
+2.6%
Conversion, latest week
42.0%
Market size, estimated
£1.2Ma year
Peak month
April1.2× the quietest month
Top search term
tomatoes815K searches a year

02 · Price

A sale here is worth £2.21.

Listings sell for £2.21 on average, from £0.72 to £8.39. Amazon reports units sold in ranges. This niche sold 600K to 800K a year. The average listing sells 20,000 to 25,000 of them. At £2.21 that is £44K to £55K a year per listing.

Average price
£2.21under the $15 to $100 sweet spot
Price range
£0.72–£8.39
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
600K–800K
Units per listing a year
20,000–25,000
Revenue per listing a year
£44K–£55K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #1 within Fresh & Chilled. It carries 1,321 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
0.3%
Average rank
#1in Fresh & Chilled
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,321per listing
Listings tracked
26

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
64 months

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

£0£48K£96K£144K£192K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

13

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

44%

Top 20: 93%

Open market

0%

  • Morrisons61%
  • by Amazon20%
  • The Tomato Stall11%
  • GreHom5%
  • Isle of Wight Tomatoes1%
  • Iceland1%

Demand

Plum Tomatoes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Plum Tomatoes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tomatoes815K/yr
  • tomato139K/yr
  • cherry tomatoes115K/yr
  • tomatoes fresh72K/yr
  • plum tomatoes48K/yr
  • vine tomatoes21K/yr
  • beef tomatoes10K/yr
  • tomatos11K/yr
  • fresh tomatoes11K/yr
  • salad tomatoes8K/yr

Reviews and returns

What reviews say buyers love and hate about Plum Tomatoes

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall29%−0.07

Suspicious Chinese taste

Tasteless

tasteless

Value For Money16%+0.26

expensive

Expensive

Waste of money

Flavor8%−0.05

watery and flavourless

The Flavour Isn't

so subtle flavours weren't apparent

Quality-Overall6%+1.18

Bad quality

Low quality

Not the best, just OK

Crispiness5%−0.05

Pickers are not very caring when it comes to picking salad items, and also fruits, they are always full of mouldy and squishy items plus green rather than red

However, they are not juicy at all, so you have to leave them somewhere near apples to let them ripen

Love

Taste-Overall36%−0.07

These tomatoes taste really good

So tasty

delicious the taste is so lively

Freshness20%+2.15

Fresh

wonderful great fresh taste

Fresh produce

Quality-Overall13%+1.18

Superior quality and freshness

Excellent product

Good quality tomatoes

Value For Money8%+0.26

good value

worth it

they are good value

Sweetness5%+0.80

Lovely sweets bought as a present Light warm

Lovely, the yellow toms are extra sweet

Love ❤️ it, very sweet

FAQ

Common Plum Tomatoes questions

Answered from the same tracked data.