How competitive is the Plum Tomatoes niche on Amazon United Kingdom?

6 brands and 13 sellers compete in Plum Tomatoes on Amazon United Kingdom. The top 5 Plum Tomatoes products take 44% of clicks and its top 5 brands hold 99% of demand.

What do buyers complain about in Plum Tomatoes?

Plum Tomatoes buyers on Amazon United Kingdom complain most about Taste-Overall, Value For Money, Flavor, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Plum Tomatoes niche?

Plum Tomatoes sells for £2.21 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £0.72–£8.39. The average incumbent carries 1,321 reviews — the moat a new listing must climb.

Plum Tomatoes

Plum Tomatoes shows searches that convert (42.0% search→purchase), but prices mostly outside the sweet spot ($0.72–$8.39) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Plum Tomatoes profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Plum Tomatoes is a £1.2M/yr Amazon United Kingdom market (1.3M searches/yr). The top 5 brands hold 99% of demand. Verdict: Worth a look — 53/100.

Plum Tomatoes: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +2.6% over the last 90 days and 42.0% of searches end in a purchase.

£1.2M

revenue / yr

Units sold / yr800K

Search volume / yr+2.6%1.3M

Conversion rate42.0%

Avg price£2.21

Who owns the niche?

The top 5 brands hold 99% of demand, so 1% of the market is open.

open market share

Brands · sellers6 · 13

Top-5 product click share44%

Open market1%

Avg brand age64 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 26 products

Top Plum Tomatoes products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Morrisons Vine Ripened Large Tomatoes

Price: £1.43
Rating: 4.5/5
Reviews: 3,382
Age: 9y ago

Salad Tomato pack

Price: £1.06
Rating: 4.6/5
Reviews: 5,253
Age: 10y ago

M BABY PLUM TOMATOES 250G

Price: £0.96
Rating: 4.6/5
Reviews: 4,513
Age: 10y ago

Cherry Tomatoes 420g

Price: £1.55
Rating: 4.6/5
Reviews: 2,995
Age: 10y ago

by Amazon Tomatoes On The Vine 400g

Price: £1.12
Rating: 4.5/5
Reviews: 288
Age: 6y ago

Newest

by launch date

Isle of Wight Mixed Heritage Tomato Box 1kg

Price: £7.08
Rating: 4.6/5
Reviews: 6
Age: 3mo ago

The Best Piccolina Vine Tomatoes 400g

Price: £3.35
Rating: 4.7/5
Reviews: 567
Age: 1y ago

Morrisons The Best Sweet Amori Vine Tomatoes 220g

Price: £2.25
Rating: 4.6/5
Reviews: 224
Age: 2y ago

Morrisons The Best Viola Cocktail Tomatoes 300g

Price: £2.25
Rating: 4.4/5
Reviews: 40
Age: 2y ago

Morrisons Savers Tomatoes 250g

Price: £0.72
Rating: 4.5/5
Reviews: 759
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

44%

Top 20: 93%

Open market

Morrisons61%
by Amazon20%
The Tomato Stall11%
GreHom5%
Isle of Wight Tomatoes1%
Iceland1%

Plum Tomatoes demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.3MCVR42.0%Products26Brands6Top 5 Brands99%OOS Rate0.3%Rating4.6★Reviews1,321Avg BSR#1

No pronounced peak months · busiest ÷ quietest = 1.2×

Top Plum Tomatoes search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

tomatoes815K/yr +0.7%38.1% conv.
tomato139K/yr -7.8%25.1% conv.
cherry tomatoes115K/yr +2.4%47.2% conv.
tomatoes fresh72K/yr +73.0%39.2% conv.
plum tomatoes48K/yr -8.7%17.8% conv.
vine tomatoes21K/yr +20.8%40.0% conv.
beef tomatoes10K/yr +146.2%23.1% conv.
tomatos11K/yr -4.0%37.9% conv.
fresh tomatoes11K/yr -39.9%19.7% conv.
salad tomatoes8K/yr +21.6%35.1% conv.

What reviews say buyers love and hate about Plum Tomatoes

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews

Taste-Overall36%

“These tomatoes taste really good”

Freshness20%

“Fresh”

Quality-Overall13%

“Superior quality and freshness”

Value For Money8%

“good value”

Sweetness5%

“Lovely sweets bought as a present Light warm”

What buyers complain about

81% of reviews

Taste-Overall29%

“Suspicious Chinese taste”

Value For Money16%

“expensive”

Flavor8%

“watery and flavourless”

Quality-Overall6%

“Bad quality”

Crispiness5%

“Pickers are not very caring when it comes to picking salad items, and also fruits, they are always full of mouldy and squishy items plus green rather than red”

Common Plum Tomatoes questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Plum Tomatoes 53/100 on Amazon United Kingdom — Worth a look. The niche generates £1.2M/yr across 26 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved +2.6% over the last 90 days.