plum tomatoes
Worth a lookShows searches that convert (42.0% search→purchase), but prices mostly outside the sweet spot ($0.72–$8.39) keeps it on the watch list.
Conversion
Incredible42.0%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Market size
Great£1.2M£1.2M/yr · 1.3M searches
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,321.27avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Okay+2.6%90-day search growth — must beat 0% to launch
Avg price
Bad£2.21avg listing price — sweet spot $15–$100
Brand share
Bad99%top-5 brand share — brand-locked demand
Price range
Bad£0.72–£8.39cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, plum tomatoes is a £1.2M/yr Amazon United Kingdom market (1.3M searches/yr). The top 5 brands hold 99% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
plum tomatoes market data
- Units sold / yr
- 600K–800K
- avg 20,000–25,000/product
- Revenue / yr
- £1.3M–£1.8M
- units × avg price
- Conversion rate
- 42.0%
- Avg BSR
- #1
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 0%
- Out of stock
- 0.3%
- Avg brand age
- 64 months
- Avg seller age
- 174 days
Competition & brand share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
6 rising
Sellers
13
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
44%
Top 20: 93%
Open market
0%
- Morrisons61%
- by Amazon20%
- The Tomato Stall11%
- GreHom5%
- Isle of Wight Tomatoes1%
- Iceland1%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +2.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Top plum tomatoes search terms
- tomatoes815K/yr
- tomato139K/yr
- cherry tomatoes115K/yr
- tomatoes fresh72K/yr
- plum tomatoes48K/yr
- vine tomatoes21K/yr
- beef tomatoes10K/yr
- tomatos11K/yr
- fresh tomatoes11K/yr
- salad tomatoes8K/yr
Top plum tomatoes products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Newest
by launch date
Isle of Wight Mixed Heritage Tomato Box 1kg
Isle of Wight Tomatoes£7.086 rev
The Best Piccolina Vine Tomatoes 400g
GreHom£3.35567 rev
Morrisons The Best Sweet Amori Vine Tomatoes 220g
Morrisons£2.25224 rev
Morrisons The Best Viola Cocktail Tomatoes 300g
Morrisons£2.2540 rev
Morrisons Savers Tomatoes 250g
Morrisons£0.72759 rev
Trending
90-day click momentumIsle of Wight Mixed Heritage Tomato Box 1kg
Isle of Wight Tomatoes£7.084.6★
Isle of Wight Tomato Selection 300g
The Tomato Stall£2.734.7★
Morrisons The Best Viola Cocktail Tomatoes 300g
Morrisons£2.254.4★
Isle of Wight Market Fresh Vine Tomatoes 450g
The Tomato Stall£2.364.6★
Morrisons The Best Sweet Amori Vine Tomatoes 220g
Morrisons£2.254.6★
What buyers say about plum tomatoes
What buyers praise and complain about, mined from review topics.What buyers love
“These tomatoes taste really good”
“Fresh”
“Superior quality and freshness”
“good value”
“Lovely sweets bought as a present Light warm”
“Nice flavour”
“Good pack size”
“As expected”
“What could better all health”
“last well and cook well too”
What buyers complain about
“Suspicious Chinese taste”
“expensive”
“watery and flavourless”
“Bad quality”
“Pickers are not very caring when it comes to picking salad items, and also fruits, they are always full of mouldy and squishy items plus green rather than red”
“Bland and watery”
“wish I could afford organic ones”
“They were too soft”
“Too soft, not fresh”
“not particularly large”
Common questions
- Is plum tomatoes profitable to sell on Amazon United Kingdom?
- The niche generates £1.2M/yr across 26 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +2.6%. Flapen's verdict: Worth a look (53/100).
- How competitive is the plum tomatoes niche?
- 6 brands and 13 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in plum tomatoes?
- Top complaints mined from reviews: Taste-Overall, Value For Money, Flavor. The return rate is 0.0%.
- When does demand for plum tomatoes peak?
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- What does it cost to enter the plum tomatoes niche?
- Listings span £0.72–£8.39; the average listing price is £2.21 (sweet spot $15–$100). The average incumbent carries 1,321 reviews — the moat a new listing must climb.