plant-based milk
Worth a lookShows low returns (0.0%), but prices mostly outside the sweet spot ($1.45–$15.82) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible17.3%search→purchase rate — share of searches ending in a sale
Review moat
Great431.52avg incumbent reviews — the moat a new listing must climb
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Market size
Good£391K£391K/yr · 310K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Bad-4.0%90-day search growth — must beat 0% to launch
Avg price
Bad£7.30avg listing price — sweet spot $15–$100
Brand share
Bad97%top-5 brand share — brand-locked demand
Price range
Bad£1.45–£15.82cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, plant-based milk is a £391K/yr Amazon United Kingdom market (310K searches/yr). The top 5 brands hold 97% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
plant-based milk market data
- Units sold / yr
- 60K–80K
- avg 2,500–3,000/product
- Revenue / yr
- £438K–£584K
- units × avg price
- Conversion rate
- 17.3%
- Avg BSR
- #23
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 38%
- Out of stock
- 0.0%
- Avg brand age
- 71 months
- Avg seller age
- 172 days
Competition & brand share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
7 falling
Sellers
51
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
51%
Top 20: 99%
Open market
1%
- Alpro69%
- Rude Health9%
- Morrisons9%
- PLENISH6%
- by Amazon4%
- Glebe Farm2%
- Open — no brand owns it (1 brand, 1%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -4.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top plant-based milk search terms
- soya milk179K/yr
- soy milk38K/yr
- alpro soya milk35K/yr
- soya20K/yr
- unsweetened soya milk9K/yr
- soya milk unsweetened7K/yr
- alpro soya7K/yr
- barista soya milk4K/yr
- alpro soya milk no sugar3K/yr
- soya barista milk3K/yr
Top plant-based milk products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Alpro Soya Drink - Plant-Based Long Life Dairy Free & Lactose Free Milk Alternative - 1L (Pack of 8)
Alpro£12.424.5★1,228 rev
Alpro Soya Drink - No Sugars - Unsweetened Plant-Based Long Life Dairy Free & Lactose Free Milk Alternative - 1L (Pack of 8)
Alpro£13.264.7★660 rev
Morrisons Unsweetened Soya Milk 1 litre
Morrisons£1.454.4★595 rev
Alpro Soya No Sugars Plant-Based Chilled Drink Vegan & Dairy Free 1L
Alpro£1.884.6★452 rev
Alpro Soya Plant-Based Long Life Drink Vegan & Dairy Free 1L
Alpro£1.924.7★403 rev
Newest
by launch date
Alpro Barista Soya Drink Gluten Free Plant-Based with Calcium 8 x 1L
Alpro£14.3645 rev
by Amazon Sweetened Soya Drink 6 x 1L Vegan with added vitamins
by Amazon£7.90103 rev
Rude Health 6 x 1 Litre Soya Barista Drink Dairy Free 100% Natural Drink No Added Sugar Healthy & Vegan Milk Lactose Free Milk No Additives Gluten Free Recyclable Packaging
Rude Health£10.35257 rev
Plenish Barista Organic Soya Drink Long Life 1L Carton (Pack of 6)
PLENISH£12.60471 rev
NATUR ALL | Barista Soya Drink 1L - Foamable Plant-Based Milk Alternative for Coffee Dairy-Free Vegan Long Life UHT (Pack of 6)
Iparlat£11.3710 rev
Trending
90-day click momentumby Amazon Sweetened Soya Drink 6 x 1L Vegan with added vitamins
by Amazon£7.903.0★
Alpro Organic Soya No Sugars Plant-Based Long Life Drink Vegan & Dairy Free 1L
Alpro£1.784.7★
Morrisons Unsweetened Almond Milk 1 litre
Morrisons£1.484.4★
NATUR ALL | Barista Soya Drink 1L - Foamable Plant-Based Milk Alternative for Coffee Dairy-Free Vegan Long Life UHT (Pack of 6)
Iparlat£11.374.6★
Morrisons Unsweetened Soya Milk 1 litre
Morrisons£1.454.4★
What buyers say about plant-based milk
What buyers praise and complain about, mined from review topics.What buyers love
“Great taste”
“Additional protein,”
“Value for money”
“Good quality”
“Best plant milk”
“Healthy, long-lasting, tasty plant based milk”
“As described”
“Gluten free, additive free and makes coffee taste great”
“additive free”
“The texture is lovely”
What buyers complain about
“Phoned amazon to inform them that the product tastes funny”
“not weirdly sweet like some”
“Milk doesnt last”
“A bit artificially sweet”
“Too much yucky powdery stuff at the bottom”
“Box used too big”
“Bad quality”
“Milk”
“It's a little more expensive than the plain alternatives”
“Might not be as creamy tasting as other soyas”
Common questions
- Is plant-based milk profitable to sell on Amazon United Kingdom?
- The niche generates £391K/yr across 21 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -4.0%. Flapen's verdict: Worth a look (51/100).
- How competitive is the plant-based milk niche?
- 7 brands and 51 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in plant-based milk?
- Top complaints mined from reviews: Taste-Overall, Sweetness, Durability. The return rate is 0.0%.
- When does demand for plant-based milk peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the plant-based milk niche?
- Listings span £1.45–£15.82; the average listing price is £7.30 (sweet spot $15–$100). The average incumbent carries 432 reviews — the moat a new listing must climb.