Plant-based Milk

Shoppers searched for this 310K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.3% of those searches ended in a purchase. Searches in the last 90 days moved -4.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £391K a year.

Searches, last 12 months

310K

Growth, 90 days vs prior 90

-4.0%

Conversion, latest week

17.3%

Market size, estimated

£391Ka year

Peak month

November1.3× the quietest month

Top search term

soya milk179K searches a year

Listings sell for £7.30 on average, from £1.45 to £15.82. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,500 to 3,000 of them. At £7.30 that is £18K to £22K a year per listing.

Average price

£7.30under the $15 to $100 sweet spot

Price range

£1.45–£15.82

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

60K–80K

Units per listing a year

2,500–3,000

Revenue per listing a year

£18K–£22K

Returns

0.0%of orders · Amazon United Kingdom median 0.6%

38% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #23 within Fresh & Chilled. It carries 432 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings

38%

Prime listings

95%

Out of stock, average day

0.0%

Average rank

#23in Fresh & Chilled

Average rating

4.43 starsAmazon United Kingdom average 4.36 stars

Average reviews

432per listing

Listings tracked

21

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

71 months