How competitive is the Plant-based Milk niche on Amazon United Kingdom?

7 brands and 51 sellers compete in Plant-based Milk on Amazon United Kingdom. The top 5 Plant-based Milk products take 51% of clicks and its top 5 brands hold 97% of demand.

What do buyers complain about in Plant-based Milk?

Plant-based Milk buyers on Amazon United Kingdom complain most about Taste-Overall, Sweetness, Durability, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Plant-based Milk niche?

Plant-based Milk sells for £7.30 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.45–£15.82. The average incumbent carries 432 reviews — the moat a new listing must climb.

Plant-based Milk

Plant-based Milk shows low returns (0.0%), but prices mostly outside the sweet spot ($1.45–$15.82) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Plant-based Milk profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Plant-based Milk is a £391K/yr Amazon United Kingdom market (310K searches/yr). The top 5 brands hold 97% of demand. Verdict: Worth a look — 51/100.

Plant-based Milk: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -4.0% over the last 90 days and 17.3% of searches end in a purchase.

£391K

revenue / yr

Units sold / yr80K

Search volume / yr-4.0%310K

Conversion rate17.3%

Avg price£7.30

Who owns the niche?

The top 5 brands hold 97% of demand, so 3% of the market is open.

open market share

Brands · sellers7 · 51

Top-5 product click share51%

Open market3%

Avg brand age71 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 21 products

Top Plant-based Milk products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Alpro Soya Drink - Plant-Based Long Life Dairy Free & Lactose Free Milk Alternative - 1L (Pack of 8)

Price: £12.42
Rating: 4.5/5
Reviews: 1,228
Age: 5y ago

Alpro Soya Drink - No Sugars - Unsweetened Plant-Based Long Life Dairy Free & Lactose Free Milk Alternative - 1L (Pack of 8)

Price: £13.26
Rating: 4.7/5
Reviews: 660
Age: 11y ago

Morrisons Unsweetened Soya Milk 1 litre

Price: £1.45
Rating: 4.4/5
Reviews: 595
Age: 7y ago

Alpro Soya No Sugars Plant-Based Chilled Drink Vegan & Dairy Free 1L

Price: £1.88
Rating: 4.6/5
Reviews: 452
Age: 10y ago

Alpro Soya Plant-Based Long Life Drink Vegan & Dairy Free 1L

Price: £1.92
Rating: 4.7/5
Reviews: 403
Age: 18y ago

Newest

by launch date

Alpro Barista Soya Drink Gluten Free Plant-Based with Calcium 8 x 1L

Price: £14.36
Rating: 4.0/5
Reviews: 45
Age: 11mo ago

by Amazon Sweetened Soya Drink 6 x 1L Vegan with added vitamins

Price: £7.90
Rating: 3.0/5
Reviews: 103
Age: 1y ago

Rude Health 6 x 1 Litre Soya Barista Drink Dairy Free 100% Natural Drink No Added Sugar Healthy & Vegan Milk Lactose Free Milk No Additives Gluten Free Recyclable Packaging

Price: £10.35
Rating: 4.4/5
Reviews: 257
Age: 2y ago

Plenish Barista Organic Soya Drink Long Life 1L Carton (Pack of 6)

Price: £12.60
Rating: 4.2/5
Reviews: 471
Age: 2y ago

NATUR ALL | Barista Soya Drink 1L - Foamable Plant-Based Milk Alternative for Coffee Dairy-Free Vegan Long Life UHT (Pack of 6)

Price: £11.37
Rating: 4.6/5
Reviews: 10
Age: 3y ago

Competition: brands, sellers & click share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

51%

Top 20: 99%

Open market

Alpro69%
Rude Health9%
Morrisons9%
PLENISH6%
by Amazon4%
Glebe Farm2%
Open — no brand owns it (1 brand, 1%)

Plant-based Milk demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume310KCVR17.3%Products21Brands7Top 5 Brands97%OOS Rate0.0%Rating4.4★Reviews432Avg BSR#23

No pronounced peak months · busiest ÷ quietest = 1.3×

Top Plant-based Milk search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

soya milk179K/yr -4.3%14.2% conv.
soy milk38K/yr -1.9%12.4% conv.
alpro soya milk35K/yr -9.7%14.1% conv.
soya20K/yr -6.7%4.7% conv.
unsweetened soya milk9K/yr +17.5%5.8% conv.
soya milk unsweetened7K/yr +9.9%6.5% conv.
alpro soya7K/yr -2.9%11.1% conv.
barista soya milk4K/yr -1.5%10.3% conv.
alpro soya milk no sugar3K/yr +11.7%11.2% conv.
soya barista milk3K/yr -1.0%11.5% conv.

What reviews say buyers love and hate about Plant-based Milk

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews

Taste-Overall27%

“Great taste”

Nutritional Content11%

“Additional protein,”

Value For Money10%

“Value for money”

Quality-Overall9%

“Good quality”

Vegan/Organic7%

“Best plant milk”

What buyers complain about

70% of reviews

Taste-Overall24%

“Phoned amazon to inform them that the product tastes funny”

Sweetness10%

“not weirdly sweet like some”

Durability9%

“Milk doesnt last”

Artificial Sweeteners4%

“A bit artificially sweet”

Texture/Consistency-Overall4%

“Too much yucky powdery stuff at the bottom”

Common Plant-based Milk questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Plant-based Milk 51/100 on Amazon United Kingdom — Worth a look. The niche generates £391K/yr across 21 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -4.0% over the last 90 days.