Plain Biscuits
FailThe top 5 brands take 100% of clicks, so Plain Biscuits is a Fail.
- Flapen Score
- 39 / 100Ranks 2,381 of 2,976 Grocery niches · −7 vs the category median of 4639
- Market size
- £136K/yr141K searches / yr
- 90-day growth
- -10.4%search demand this quarter
- Competition
- 81%top-5 click share · 3 brands · 46 sellers
Flapen Score
Plain Biscuits against its category
The dotted line is the Grocery average. Past it, Plain Biscuits is stronger. Inside it, weaker.
Market
The Plain Biscuits market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Plain Biscuits 141K times last year and spent an estimated £136K. All 3 brands take every click. Flapen scores it 39 out of 100, a Fail.
01 · Demand
23.6% of searches ended in a purchase last week.
Shoppers searched for this 141K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 23.6% of those searches ended in a purchase. Searches in the last 90 days moved -10.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £136K a year.
- Searches, last 12 months
- 141K
- Growth, 90 days vs prior 90
- -10.4%
- Conversion, latest week
- 23.6%
- Market size, estimated
- £136Ka year
- Peak month
- November1.4× the quietest month
- Top search term
- rich tea biscuits70K searches a year
02 · Price
A sale here is worth £4.08.
Listings sell for £4.08 on average, from £0.67 to £27.92. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,500 to 3,000 of them. At £4.08 that is £10K to £12K a year per listing.
- Average price
- £4.08under the $15 to $100 sweet spot
- Price range
- £0.67–£27.92
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- £10K–£12K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
8% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #791 within Bakery. It carries 662 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 8%
- Prime listings
- 100%
- Out of stock, average day
- 4.7%
- Average rank
- #791in Bakery
- Average rating
- 4.60 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 662per listing
- Listings tracked
- 13
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top Plain Biscuits products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
McVities Rich Tea Classic Biscuits Twin Pack 600 g (Pack of 1)
- Price
- £2.73
- Rating
- 4.7/5
- Reviews
- 804
- Age
- 10y ago

McVities Rich Tea Biscuits The Light One 30% Less Sugar 300 g (Pack of 1)
- Price
- £1.55
- Rating
- 4.6/5
- Reviews
- 1,354
- Age
- 14y ago

McVities Tasties Rich Tea Finger Biscuits 250 g (Pack of 1)
- Price
- £1.10
- Rating
- 4.6/5
- Reviews
- 2,227
- Age
- 4y ago

Morrisons Rich Tea 300g
- Price
- £0.67
- Rating
- 4.6/5
- Reviews
- 227
- Age
- 1y ago

McVities Twin Pack Classic Rich Tea Biscuits 600g
- Price
- £3.34
- Rating
- 4.6/5
- Reviews
- 283
- Age
- 13y ago
Trending
90-day click momentum
McVities Rich Tea Biscuits The Light One 30% Less Sugar 300 g (Pack of 1)
- Price
- £1.55
- Rating
- 4.6/5
- Reviews
- 1,354
- Age
- 14y ago

McVities Tasties Rich Tea Finger Biscuits 250 g (Pack of 1)
- Price
- £1.10
- Rating
- 4.6/5
- Reviews
- 2,227
- Age
- 4y ago

McVities Twin Pack Classic Rich Tea Biscuits 600g
- Price
- £3.34
- Rating
- 4.6/5
- Reviews
- 283
- Age
- 13y ago

Bahlsen Choco Leibniz Milk 111g
- Price
- £1.81
- Rating
- 4.7/5
- Reviews
- 80
- Age
- 2y ago

Morrisons Rich Tea 300g
- Price
- £0.67
- Rating
- 4.6/5
- Reviews
- 227
- Age
- 1y ago
Newest
by launch date
Morrisons Rich Tea 300g
- Price
- £0.67
- Rating
- 4.6/5
- Reviews
- 227
- Age
- 1y ago

Bahlsen Choco Leibniz Milk 111g
- Price
- £1.81
- Rating
- 4.7/5
- Reviews
- 80
- Age
- 2y ago

McVities Jaffa Cakes Original Chocolate Biscuits Twin Pack 2 x 10 Cakes 220g
- Price
- £1.56
- Rating
- 4.6/5
- Reviews
- 1,553
- Age
- 2y ago

Bahlsen Choco Leibniz Orange 111g
- Price
- £1.71
- Rating
- 4.6/5
- Reviews
- 125
- Age
- 2y ago

McVities Triple Pack Rich Tea Digestive & Hobnobs Biscuits 815g
- Price
- £4.45
- Rating
- 4.5/5
- Reviews
- 124
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
46
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
81%
Top 20: 100%
Open market
0%
- McVitie's80%
- Morrisons15%
- Bahlsen5%
Demand
Plain Biscuits search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Plain Biscuits search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- rich tea biscuits70K/yr
- rich tea18K/yr
- tea biscuits10K/yr
- choc biscuits8K/yr
- plain biscuits7K/yr
- bahlsen biscuits6K/yr
- leibniz biscuit6K/yr
- bahlsen5K/yr
- leibniz4K/yr
- choco leibniz3K/yr
Reviews and returns
What reviews say buyers love and hate about Plain Biscuits
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not rich tea taste
there's a strange orange taste to them
they always seem to be broken
Broken Biscuits
All gone in a few days
costly
They are a bit expensive
Not enough, bit pricey
not my favourite in orange
these reduced sugar biscuits are horrible
now I know less sugar is better for you
Love
Delicious treat
Lovely taste
very nice chocolate
Great biscuits
Yummy biscuits at a yummy price
Mam loves rich tea biscuits
Best quality
Definitely top tier
very well done
Great value
Fair price
Good value for money
Lovely biscuits with a nice crunch
They still have that nice crunch
The biscuit stayed crunchy
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Plain Biscuits questions
Answered from the same tracked data.









