Pizza Sauce
FailThe top 5 brands take 97% of clicks, so Pizza Sauce is a Fail.
- Flapen Score
- 47 / 100Top 44% of 2,976 Grocery niches · +1 vs the category median of 4647
- Market size
- £100K/yr79K searches / yr
- 90-day growth
- +36.7%search demand this quarter
- Competition
- 70%top-5 click share · 7 brands · 45 sellers
Flapen Score
Pizza Sauce against its category
The dotted line is the Grocery average. Past it, Pizza Sauce is stronger. Inside it, weaker.
Market
The Pizza Sauce market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Pizza Sauce 79K times last year and spent an estimated £100K. The top 5 brands take 97% of clicks. Demand peaks in May. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 16.7% of those searches ended in a purchase.
Shoppers searched for this 79K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 16.7% of those searches ended in a purchase. Searches in the last 90 days moved +36.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £100K a year.
- Searches, last 12 months
- 79K
- Growth, 90 days vs prior 90
- +36.7%
- Conversion, latest week
- 16.7%
- Market size, estimated
- £100Ka year
- Peak month
- May1.7× the quietest month
- Top search term
- pizza sauce75K searches a year
02 · Price
A sale here is worth £7.62.
Listings sell for £7.62 on average, from £0.66 to £21.34. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £7.62 that is £6K to £8K a year per listing.
- Average price
- £7.62under the $15 to $100 sweet spot
- Price range
- £0.66–£21.34
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £6K–£8K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
17% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.2% of listings are out of stock. The average listing ranks #296 within Condiments & Sauces. It carries 412 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 17%
- Prime listings
- 100%
- Out of stock, average day
- 9.2%
- Average rank
- #296in Condiments & Sauces
- Average rating
- 4.56 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 412per listing
- Listings tracked
- 18
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 72 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 72 months
Products
Top Pizza Sauce products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Loyd Grossman Rich Tomato Basil and Oregano Pizza Topping Sauce 350 g Jar (Pack of 1)
- Price
- £1.88
- Rating
- 4.4/5
- Reviews
- 121
- Age
- 3y ago

Mutti Flavoured Pizza Sauce 6 x 400g
- Price
- £11.56
- Rating
- 4.8/5
- Reviews
- 423
- Age
- 3y ago

Mutti Classic Pizza Sauce 6 x 400g
- Price
- £11.21
- Rating
- 4.8/5
- Reviews
- 169
- Age
- 3y ago

MUTTI PIZZA SAUCE AROMAT 400G
- Price
- £2.18
- Rating
- 4.7/5
- Reviews
- 211
- Age
- 12y ago

Mutti Classic Pizza Sauce 400G
- Price
- £2.26
- Rating
- 4.6/5
- Reviews
- 30
- Age
- 1y ago
Trending
estimated 90-day click momentum
Barilla Pizza Sauce 6x400g Italian Tomato with Herbs Ready to Use - Bulk
- Price
- £11.11
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 9mo ago

Cirio Food Service Pizza Sauce with Herbs 2550 g
- Price
- £7.49
- Rating
- 4.4/5
- Reviews
- 13
- Age
- 6y ago

Pizza Express Classic Pizza Sauce 400g
- Price
- £2.05
- Rating
- 4.0/5
- Reviews
- 8
- Age
- 7mo ago

Heinz Sun-Ripened Cherry Tomato And Basil Pasta Sauce 350G
- Price
- £1.64
- Rating
- 4.4/5
- Reviews
- 265
- Age
- 4y ago

Mutti Flavoured Pizza Sauce 6 x 400g
- Price
- £11.56
- Rating
- 4.8/5
- Reviews
- 423
- Age
- 3y ago
Newest
by launch date
Pizza Express Classic Pizza Sauce 400g
- Price
- £2.05
- Rating
- 4.0/5
- Reviews
- 8
- Age
- 7mo ago

Barilla Pizza Sauce 6x400g Italian Tomato with Herbs Ready to Use - Bulk
- Price
- £11.11
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 9mo ago

Mutti Classic Pizza Sauce 400G
- Price
- £2.26
- Rating
- 4.6/5
- Reviews
- 30
- Age
- 1y ago

CIRIO Pizza Sauce with Herbs 100% Italian Carton 390g (Pack of 16)
- Price
- £20.24
- Rating
- 4.4/5
- Reviews
- 21
- Age
- 3y ago

Mutti Flavoured Pizza Sauce 6 x 400g
- Price
- £11.56
- Rating
- 4.8/5
- Reviews
- 423
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 70% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 falling
Sellers
45
Est. top-5 brand share
97%
Top 20: 100%
Est. top-5 click share
70%
Top 20: 100%
Open market
1%
- Mutti56%
- Loyd Grossman21%
- Pizza Express8%
- Morrisons8%
- Cirio4%
- HEINZ2%
- Open — no brand owns it (1 brand, 1%)
Demand
Pizza Sauce search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May · busiest ÷ quietest = 1.7×
Reviews and returns
What reviews say buyers love and hate about Pizza Sauce
We read the reviews and the return reasons for every product selling here.
“Probably not for you if you don't like tomatoes”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pizza Sauce questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









