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Pizza Sauce

Fail

The top 5 brands take 97% of clicks, so Pizza Sauce is a Fail.

Flapen Score
47
47 / 100
Top 44% of 2,976 Grocery niches · +1 vs the category median of 46
Market size
£100K/yr79K searches / yr
90-day growth
+36.7%search demand this quarter
Competition
70%top-5 click share · 7 brands · 45 sellers

Flapen Score

Pizza Sauce against its category

The dotted line is the Grocery average. Past it, Pizza Sauce is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pizza Sauce market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pizza Sauce 79K times last year and spent an estimated £100K. The top 5 brands take 97% of clicks. Demand peaks in May. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 16.7% of those searches ended in a purchase.

Shoppers searched for this 79K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 16.7% of those searches ended in a purchase. Searches in the last 90 days moved +36.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £100K a year.

Searches, last 12 months
79K
Growth, 90 days vs prior 90
+36.7%
Conversion, latest week
16.7%
Market size, estimated
£100Ka year
Peak month
May1.7× the quietest month
Top search term
pizza sauce75K searches a year

02 · Price

A sale here is worth £7.62.

Listings sell for £7.62 on average, from £0.66 to £21.34. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £7.62 that is £6K to £8K a year per listing.

Average price
£7.62under the $15 to $100 sweet spot
Price range
£0.66–£21.34
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
£6K–£8K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

17% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.2% of listings are out of stock. The average listing ranks #296 within Condiments & Sauces. It carries 412 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
17%
Prime listings
100%
Out of stock, average day
9.2%
Average rank
#296in Condiments & Sauces
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
412per listing
Listings tracked
18

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
72 months

Products

Top Pizza Sauce products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 70% of clicks. Leaders hold, but buyers still shop past them.

£0£10K£20K£30K£40K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

7 falling

Sellers

45

Est. top-5 brand share

97%

Top 20: 100%

Est. top-5 click share

70%

Top 20: 100%

Open market

1%

  • Mutti56%
  • Loyd Grossman21%
  • Pizza Express8%
  • Morrisons8%
  • Cirio4%
  • HEINZ2%
  • Open — no brand owns it (1 brand, 1%)

Demand

Pizza Sauce search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Prime Day '25Spike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: May · busiest ÷ quietest = 1.7×

Reviews and returns

What reviews say buyers love and hate about Pizza Sauce

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Taste-Overall”
21%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Probably not for you if you don't like tomatoes”
A buyer, on “Taste-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Pizza Sauce questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data