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Pizza Sauce

Fail

The top 5 brands take 97% of clicks, so Pizza Sauce is a Fail.

Flapen Score
47
47 / 100
Top 44% of 2,976 Grocery niches · +1 vs the category median of 46
Market size
£100K/yr79K searches / yr
90-day growth
+36.7%search demand this quarter
Competition
70%top-5 click share · 7 brands · 45 sellers

Flapen Score

Pizza Sauce against its category

The dotted line is the Grocery average. Past it, Pizza Sauce is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pizza Sauce market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pizza Sauce 79K times last year and spent an estimated £100K. The top 5 brands take 97% of clicks. Demand peaks in May. Flapen scores it 47 out of 100, a Fail.

01 · Demand

16.7% of searches ended in a purchase last week.

Shoppers searched for this 79K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.7% of those searches ended in a purchase. Searches in the last 90 days moved +36.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £100K a year.

Searches, last 12 months
79K
Growth, 90 days vs prior 90
+36.7%
Conversion, latest week
16.7%
Market size, estimated
£100Ka year
Peak month
May1.7× the quietest month
Top search term
pizza sauce75K searches a year

02 · Price

A sale here is worth £7.62.

Listings sell for £7.62 on average, from £0.66 to £21.34. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £7.62 that is £6K to £8K a year per listing.

Average price
£7.62under the $15 to $100 sweet spot
Price range
£0.66–£21.34
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
£6K–£8K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

17% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.2% of listings are out of stock. The average listing ranks #296 within Condiments & Sauces. It carries 412 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
17%
Prime listings
100%
Out of stock, average day
9.2%
Average rank
#296in Condiments & Sauces
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
412per listing
Listings tracked
18

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
72 months

Products

Top Pizza Sauce products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.

£0£10K£20K£30K£40K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

7 falling

Sellers

45

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

1%

  • Mutti56%
  • Loyd Grossman21%
  • Pizza Express8%
  • Morrisons8%
  • Cirio4%
  • HEINZ2%
  • Open — no brand owns it (1 brand, 1%)

Demand

Pizza Sauce search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Prime Day '25Spike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: May · busiest ÷ quietest = 1.7×

Reviews and returns

What reviews say buyers love and hate about Pizza Sauce

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall21%+0.77

Probably not for you if you don't like tomatoes

Tasteless

I found this stuff not worth the money almost tasteless

Advertised Vs Actual Product7%−0.04

Not 400g as advertised

Value For Money5%+1.39

this was a better price

Cooking Instructions5%+0.39

without the cooking

Storage Temperature4%−0.01

Just storing is an issue

Love

Taste-Overall29%+0.77

Great pizza sauce

VERY TASTY

Nice sauce

Flavor17%−0.09

Amazing flavour

lovely fresh flavour

This is a lovely sauce full of flavour

Value For Money12%+1.39

Worth it

also good value for money

Good value

Quality-Overall11%+1.42

This food product offers good quality with a pleasant taste and satisfying texture

Quality stuff in jar

Excellent product quality

Spiciness8%−0.05

for chilli beef mince, it's just perfect

good sauce

Great pizza sauce

Return

0.0% Return rate 0% Fixable by listing

Leak-Proof80%▁▁▁█▁▁
Defective Material/Parts20%▁▁█▁▁▁

FAQ

Common Pizza Sauce questions

Answered from the same tracked data.