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Pizza Fresh

Fail

The top 5 brands take 100% of clicks, so Pizza Fresh is a Fail.

Flapen Score
46
46 / 100
Ranks 1,444 of 2,976 Grocery niches · on the category median
Market size
£77K/yr81K searches / yr
90-day growth
+2.7%search demand this quarter
Competition
50%top-5 click share · 3 brands · 35 sellers

Flapen Score

Pizza Fresh against its category

The dotted line is the Grocery average. Past it, Pizza Fresh is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pizza Fresh market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pizza Fresh 81K times last year and spent an estimated £77K. All 3 brands take every click. Demand peaks in Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

22.8% of searches ended in a purchase last week.

Shoppers searched for this 81K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 22.8% of those searches ended in a purchase. Searches in the last 90 days moved +2.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £77K a year.

Searches, last 12 months
81K
Growth, 90 days vs prior 90
+2.7%
Conversion, latest week
22.8%
Market size, estimated
£77Ka year
Peak month
December1.9× the quietest month
Top search term
crosta and mollica47K searches a year

02 · Price

A sale here is worth £4.18.

Listings sell for £4.18 on average, from £1.57 to £5.89. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At £4.18 that is £2K to £3K a year per listing.

Average price
£4.18under the $15 to $100 sweet spot
Price range
£1.57–£5.89
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
500–750
Revenue per listing a year
£2K–£3K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #305 within Bakery. It carries 112 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
0.8%
Average rank
#305in Bakery
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
112per listing
Listings tracked
25

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
61 months

Products

Top Pizza Fresh products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£12K£15K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

35

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

50%

Top 20: 94%

Open market

0%

  • Crosta & Mollica89%
  • Crosta Mollica8%
  • Goodfella's2%

Demand

Pizza Fresh search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.9×

Search terms

Top Pizza Fresh search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • crosta and mollica47K/yr
  • crosta8K/yr
  • sourdough pizza7K/yr
  • margarita pizza8K/yr
  • crosta & mollica5K/yr
  • crosta mollica4K/yr
  • pizza margarita3K/yr

Reviews and returns

What reviews say buyers love and hate about Pizza Fresh

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money13%+0.03

pricey

They are slightly expensive for the size of them

price is a bit too high for me

Size-Overall13%−0.03

These are small

Not very big

much smaller than expected

Flavor10%−0.15

It has an overpowering parsley flavour

Stale/Rotten/Spoiled10%−0.13

topping looked ancient

Moist/Dry5%−0.02

a bit dry

dry

Love

Taste-Overall42%+3.39

Very tasty

their crust is delicious

Hands down the nicest pizza i have ever eaten

Spiciness9%+0.32

Tastiest pizza ever

like mushroom soup with spicy taste

Baking7%+0.44

Great garlic bread

Nutritional Content3%+0.22

good food for less

Texture/Consistency-Overall3%−0.06

Texture ok

FAQ

Common Pizza Fresh questions

Answered from the same tracked data.