How competitive is the Pizza Fresh niche on Amazon United Kingdom?

3 brands and 35 sellers compete in Pizza Fresh on Amazon United Kingdom. The top 5 Pizza Fresh products take 50% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Pizza Fresh?

Pizza Fresh buyers on Amazon United Kingdom complain most about Value For Money, Size-Overall, Flavor, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Pizza Fresh niche?

Pizza Fresh sells for £4.18 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.57–£5.89. The average incumbent carries 112 reviews — the moat a new listing must climb.

Pizza Fresh

brand-locked demand (top 5 brands take 100% of clicks) — Pizza Fresh doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Pizza Fresh profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Pizza Fresh is a £77K/yr Amazon United Kingdom market (81K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 46/100.

Pizza Fresh: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +2.7% over the last 90 days and 22.8% of searches end in a purchase.

£77K

revenue / yr

Units sold / yr25K

Search volume / yr+2.7%81K

Conversion rate22.8%

Avg price£4.18

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers3 · 35

Top-5 product click share50%

Open market0%

Avg brand age61 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 25 products

Top Pizza Fresh products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Crosta Mollica Durum Wheat Piadina 300g

Price: £1.96
Rating: 4.6/5
Reviews: 107
Age: 5y ago

Crosta & Mollica Margherita Sourdough Pizza 403g (Frozen)

Price: £5.26
Rating: 4.6/5
Reviews: 290
Age: 5y ago

Crosta & Mollica Margherita Sourdough Pizza Tomato Mozzarella & Sicilian Oregano 436g (2x218g)

Price: £5.05
Rating: 4.4/5
Reviews: 196
Age: 4y ago

Crosta & Mollica Stromboli Sourdough Pizza 447g (Frozen)

Price: £5.28
Rating: 4.6/5
Reviews: 217
Age: 5y ago

Crosta Mollica Regina Pizza 448g (Frozen)

Price: £5.31
Rating: 4.9/5
Reviews: 21
Age: 1y ago

Newest

by launch date

Crosta Mollica Salami Napoli Pizza 413g (Frozen)

Price: £5.31
Rating: 4.7/5
Reviews: 11
Age: 8mo ago

Crosta And Mollica Regina Pizza 410g

Price: £5.67
Rating: 5.0/5
Reviews: 2
Age: 1y ago

Crosta Mollica Regina Pizza 448g (Frozen)

Price: £5.31
Rating: 4.9/5
Reviews: 21
Age: 1y ago

Crosta Mollica Margherita Pizzetta 2 Mini Sourdough Pizzas 2 x 211g (Frozen)

Price: £5.44
Rating: 4.6/5
Reviews: 15
Age: 1y ago

Crosta Mollica Garlic & Mozzarella Flatbread 229g (Frozen)

Price: £3.10
Rating: 4.3/5
Reviews: 53
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

50%

Top 20: 94%

Open market

Crosta & Mollica89%
Crosta Mollica8%
Goodfella's2%

Pizza Fresh demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume81KCVR22.8%Products25Brands3Top 5 Brands100%OOS Rate0.8%Rating4.5★Reviews112Avg BSR#305

Peak months: Dec · busiest ÷ quietest = 1.9×

Top Pizza Fresh search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

crosta and mollica47K/yr +0.1%18.3% conv.
crosta8K/yr +34.7%21.6% conv.
sourdough pizza7K/yr -3.8%9.9% conv.
margarita pizza8K/yr -17.8%8.3% conv.
crosta & mollica5K/yr +8.1%17.1% conv.
crosta mollica4K/yr +3.4%14.4% conv.
pizza margarita3K/yr +31.3%10.2% conv.

What reviews say buyers love and hate about Pizza Fresh

What buyers mention most, as a share of all reviews.

What buyers love

76% of reviews

Taste-Overall42%

“Very tasty”

Spiciness9%

“Tastiest pizza ever”

Baking7%

“Great garlic bread”

Nutritional Content3%

“good food for less”

Texture/Consistency-Overall3%

“Texture ok”

What buyers complain about

57% of reviews

Value For Money13%

“pricey”

Size-Overall13%

“These are small”

Flavor10%

“It has an overpowering parsley flavour”

Stale/Rotten/Spoiled10%

“topping looked ancient”

Moist/Dry5%

“a bit dry”

Common Pizza Fresh questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Pizza Fresh 46/100 on Amazon United Kingdom — Skip it. The niche generates £77K/yr across 25 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved +2.7% over the last 90 days.