pizza fresh
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible22.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great112.32avg incumbent reviews — the moat a new listing must climb
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+2.7%90-day search growth — must beat 0% to launch
Market size
Bad£77K£77K/yr · 81K searches
Avg price
Bad£4.18avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£1.57–£5.89cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, pizza fresh is a £77K/yr Amazon United Kingdom market (81K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 46/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
pizza fresh market data
- Units sold / yr
- 20K–25K
- avg 500–750/product
- Revenue / yr
- £84K–£105K
- units × avg price
- Conversion rate
- 22.8%
- Avg BSR
- #305
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 0%
- Out of stock
- 0.8%
- Avg brand age
- 61 months
- Avg seller age
- 176 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
3 falling
Sellers
35
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
50%
Top 20: 94%
Open market
0%
- Crosta & Mollica89%
- Crosta Mollica8%
- Goodfella's2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +2.7% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.9×
Top pizza fresh search terms
- crosta and mollica47K/yr
- crosta8K/yr
- sourdough pizza7K/yr
- margarita pizza8K/yr
- crosta & mollica5K/yr
- crosta mollica4K/yr
- pizza margarita3K/yr
Top pizza fresh products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Crosta Mollica Durum Wheat Piadina 300g
Crosta & Mollica£1.964.6★107 rev
Crosta & Mollica Margherita Sourdough Pizza 403g (Frozen)
Crosta & Mollica£5.264.6★290 rev
Crosta & Mollica Margherita Sourdough Pizza Tomato Mozzarella & Sicilian Oregano 436g (2x218g)
Crosta & Mollica£5.054.4★196 rev
Crosta & Mollica Stromboli Sourdough Pizza 447g (Frozen)
Crosta & Mollica£5.284.6★217 rev
Crosta Mollica Regina Pizza 448g (Frozen)
Crosta & Mollica£5.314.9★21 rev
Newest
by launch date
Crosta Mollica Salami Napoli Pizza 413g (Frozen)
Crosta Mollica£5.3111 rev
Crosta And Mollica Regina Pizza 410g
Crosta Mollica£5.672 rev
Crosta Mollica Regina Pizza 448g (Frozen)
Crosta & Mollica£5.3121 rev
Crosta Mollica Margherita Pizzetta 2 Mini Sourdough Pizzas 2 x 211g (Frozen)
Crosta & Mollica£5.4415 rev
Crosta Mollica Garlic & Mozzarella Flatbread 229g (Frozen)
Crosta & Mollica£3.1053 rev
Trending
90-day click momentumCrosta Mollica Salami Napoli Pizza 413g (Frozen)
Crosta Mollica£5.314.7★
Crosta Mollica Durum Wheat Piadina 300g
Crosta & Mollica£1.964.6★
Crosta Mollica Regina Pizza 448g (Frozen)
Crosta & Mollica£5.314.9★
Crosta & Mollica Stromboli Sourdough Pizza 447g (Frozen)
Crosta & Mollica£5.284.6★
Crosta Mollica Garlic & Mozzarella Flatbread 229g (Frozen)
Crosta & Mollica£3.104.3★
What buyers say about pizza fresh
What buyers praise and complain about, mined from review topics.What buyers love
“Very tasty”
“Tastiest pizza ever”
“Great garlic bread”
“good food for less”
“Texture ok”
“large enough for a small share”
“Great flavors”
“Really good quality”
“the seem to have good quality ingredients”
What buyers complain about
“pricey”
“These are small”
“It has an overpowering parsley flavour”
“topping looked ancient”
“a bit dry”
“I dont add any salt because the anchovies are”
Common questions
- Is pizza fresh profitable to sell on Amazon United Kingdom?
- The niche generates £77K/yr across 25 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +2.7%. Flapen's verdict: Skip it (46/100).
- How competitive is the pizza fresh niche?
- 3 brands and 35 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in pizza fresh?
- Top complaints mined from reviews: Value For Money, Size-Overall, Flavor. The return rate is 0.0%.
- When does demand for pizza fresh peak?
- Demand peaks in Dec; the busiest month runs 1.9× the quietest.
- What does it cost to enter the pizza fresh niche?
- Listings span £1.57–£5.89; the average listing price is £4.18 (sweet spot $15–$100). The average incumbent carries 112 reviews — the moat a new listing must climb.