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Pizza Dough

Maybe

An estimated 0.0% of orders come back. But the top 5 brands take 95% of clicks, so Pizza Dough is a Maybe.

Flapen Score
62
62 / 100
Top 4% of 2,976 Grocery niches · +16 vs the category median of 46
Market size
£266K/yr177K searches / yr
90-day growth
+124.1%search demand this quarter
Competition
81%top-5 click share · 8 brands · 21 sellers

Flapen Score

Pizza Dough against its category

The dotted line is the Grocery average. Past it, Pizza Dough is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pizza Dough market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pizza Dough 177K times last year and spent an estimated £266K. The top 5 brands take 95% of clicks. Demand peaks in May–Jun–Jul–Aug–Oct. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

An estimated 7.6% of those searches ended in a purchase.

Shoppers searched for this 177K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.6% of those searches ended in a purchase. Searches in the last 90 days moved +124.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £266K a year.

Searches, last 12 months
177K
Growth, 90 days vs prior 90
+124.1%
Conversion, latest week
7.6%
Market size, estimated
£266Ka year
Peak month
July3.0× the quietest month
Top search term
pizza dough137K searches a year

02 · Price

A sale here is worth £19.81.

Listings sell for £19.81 on average, from £1.34 to £49.28. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At £19.81 that is £15K to £20K a year per listing.

Average price
£19.81inside the $15 to $100 sweet spot
Price range
£1.34–£49.28
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
750–1,000
Revenue per listing a year
£15K–£20K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

43% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #109 within Baking Supplies. It carries 190 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
43%
Prime listings
50%
Out of stock, average day
5.6%
Average rank
#109in Baking Supplies
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
190per listing
Listings tracked
14

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
42 months

Products

Top Pizza Dough products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 81% of clicks. A locked shelf that new listings rarely crack.

£0£27K£53K£80K£106K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

21

Est. top-5 brand share

95%

Top 20: 100%

Est. top-5 click share

81%

Top 20: 100%

Open market

3%

  • Woody Oven55%
  • The Northern Dough Co20%
  • Morrisons10%
  • Doughable5%
  • Bub3%
  • CHEFS FOR FOODIES2%
  • Open — no brand owns it (2 brands, 3%)

Demand

Pizza Dough search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug, Oct · busiest ÷ quietest = 3.0×

Search terms

Top Pizza Dough search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • pizza dough137K/yr
  • pizza dough balls26K/yr
  • sourdough pizza dough balls5K/yr
  • ooni pizza dough3K/yr
  • frozen pizza dough balls3K/yr
  • frozen pizza dough3K/yr

Reviews and returns

What reviews say buyers love and hate about Pizza Dough

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Taste-Overall”
17%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“It was absolutely rubbish it never tasted like pizza”
A buyer, on “Taste-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Pizza Dough questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data