Pizza Dough
MaybeAn estimated 0.0% of orders come back. But the top 5 brands take 95% of clicks, so Pizza Dough is a Maybe.
- Flapen Score
- 62 / 100Top 4% of 2,976 Grocery niches · +16 vs the category median of 4662
- Market size
- £266K/yr177K searches / yr
- 90-day growth
- +124.1%search demand this quarter
- Competition
- 81%top-5 click share · 8 brands · 21 sellers
Flapen Score
Pizza Dough against its category
The dotted line is the Grocery average. Past it, Pizza Dough is stronger. Inside it, weaker.
Market
The Pizza Dough market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Pizza Dough 177K times last year and spent an estimated £266K. The top 5 brands take 95% of clicks. Demand peaks in May–Jun–Jul–Aug–Oct. Flapen scores it 62 out of 100, a Maybe.
01 · Demand
An estimated 7.6% of those searches ended in a purchase.
Shoppers searched for this 177K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.6% of those searches ended in a purchase. Searches in the last 90 days moved +124.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £266K a year.
- Searches, last 12 months
- 177K
- Growth, 90 days vs prior 90
- +124.1%
- Conversion, latest week
- 7.6%
- Market size, estimated
- £266Ka year
- Peak month
- July3.0× the quietest month
- Top search term
- pizza dough137K searches a year
02 · Price
A sale here is worth £19.81.
Listings sell for £19.81 on average, from £1.34 to £49.28. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At £19.81 that is £15K to £20K a year per listing.
- Average price
- £19.81inside the $15 to $100 sweet spot
- Price range
- £1.34–£49.28
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £15K–£20K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
43% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #109 within Baking Supplies. It carries 190 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 43%
- Prime listings
- 50%
- Out of stock, average day
- 5.6%
- Average rank
- #109in Baking Supplies
- Average rating
- 4.37 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 190per listing
- Listings tracked
- 14
04 · Newcomers
1 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Pizza Dough products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Pizza Dough Balls - Sourdough 12 x 250g | Italian Pizza Dough Balls - Using Caputo 00 Pizza Flour | Created by Woody Oven
- Price
- £29.52
- Rating
- 4.3/5
- Reviews
- 156
- Age
- 2y ago

Pizza Dough Balls - Neapolitan 12 x 250g | Italian Pizza Dough Balls - Using Caputo 00 Pizza Flour | Created by Woody Oven
- Price
- £29.49
- Rating
- 3.8/5
- Reviews
- 119
- Age
- 2y ago

The Northern Dough Co Original Pizza Dough 440g (Frozen)
- Price
- £2.50
- Rating
- 4.6/5
- Reviews
- 530
- Age
- 7y ago

Morrisons Pizza Dough 400g
- Price
- £1.34
- Rating
- 4.3/5
- Reviews
- 543
- Age
- 8y ago

New York Pizza Dough Balls - 280g - Optional Semolina & Proving Pots - by Doughable
- Price
- £22.89
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 5mo ago
Trending
estimated 90-day click momentum
New York Pizza Dough Balls - 280g - Optional Semolina & Proving Pots - by Doughable
- Price
- £22.89
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 5mo ago

Pizza Dough Balls - New York 10 x 280g | Italian Pizza Dough Balls - Using Caputo 0 Pizza Flour | Created by Woody Oven
- Price
- £28.04
- Rating
- 3.7/5
- Reviews
- 8
- Age
- 4mo ago

Sourdough Pizza Dough Balls 24 × 250g | Made with Caputo Flour
- Price
- £40.15
- Rating
- 4.5/5
- Reviews
- 138
- Age
- 3y ago

The Northern Dough Cos Neapolitan Pizza Dough Balls 15 x 220g UKs award winning Pizza dough brand
- Price
- £29.55
- Rating
- 4.2/5
- Reviews
- 9
- Age
- 1y ago

Pizza Dough Balls - Neapolitan 12 x 250g | Italian Pizza Dough Balls - Using Caputo 00 Pizza Flour | Created by Woody Oven
- Price
- £29.49
- Rating
- 3.8/5
- Reviews
- 119
- Age
- 2y ago
Newest
by launch date
Pizza Dough Balls - New York 10 x 280g | Italian Pizza Dough Balls - Using Caputo 0 Pizza Flour | Created by Woody Oven
- Price
- £28.04
- Rating
- 3.7/5
- Reviews
- 8
- Age
- 4mo ago

New York Pizza Dough Balls - 280g - Optional Semolina & Proving Pots - by Doughable
- Price
- £22.89
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 5mo ago

The Northern Dough Co. Protein Pizza Dough 440g
- Price
- £2.65
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 8mo ago

The Northern Dough Cos Neapolitan Pizza Dough Balls 15 x 220g UKs award winning Pizza dough brand
- Price
- £29.55
- Rating
- 4.2/5
- Reviews
- 9
- Age
- 1y ago

Gozney Classic Pizza Dough Mix Just Add Water
- Price
- £7.73
- Rating
- 4.1/5
- Reviews
- 20
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 81% of clicks. A locked shelf that new listings rarely crack.
Brands
8 falling
Sellers
21
Est. top-5 brand share
95%
Top 20: 100%
Est. top-5 click share
81%
Top 20: 100%
Open market
3%
- Woody Oven55%
- The Northern Dough Co20%
- Morrisons10%
- Doughable5%
- Bub3%
- CHEFS FOR FOODIES2%
- Open — no brand owns it (2 brands, 3%)
Demand
Pizza Dough search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul, Aug, Oct · busiest ÷ quietest = 3.0×
Search terms
Top Pizza Dough search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- pizza dough137K/yr
- pizza dough balls26K/yr
- sourdough pizza dough balls5K/yr
- ooni pizza dough3K/yr
- frozen pizza dough balls3K/yr
- frozen pizza dough3K/yr
Reviews and returns
What reviews say buyers love and hate about Pizza Dough
We read the reviews and the return reasons for every product selling here.
“It was absolutely rubbish it never tasted like pizza”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pizza Dough questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









