Skip to content

Pizza Dough

Maybe

Returns run at only 0.0% of orders. But the top 5 brands take 95% of clicks, so Pizza Dough is a Maybe.

Flapen Score
62
62 / 100
Top 4% of 2,976 Grocery niches · +16 vs the category median of 46
Market size
£266K/yr177K searches / yr
90-day growth
+124.1%search demand this quarter
Competition
81%top-5 click share · 8 brands · 21 sellers

Flapen Score

Pizza Dough against its category

The dotted line is the Grocery average. Past it, Pizza Dough is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pizza Dough market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pizza Dough 177K times last year and spent an estimated £266K. The top 5 brands take 95% of clicks. Demand peaks in May–Jun–Jul–Aug–Oct. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

7.6% of searches ended in a purchase last week.

Shoppers searched for this 177K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.6% of those searches ended in a purchase. Searches in the last 90 days moved +124.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £266K a year.

Searches, last 12 months
177K
Growth, 90 days vs prior 90
+124.1%
Conversion, latest week
7.6%
Market size, estimated
£266Ka year
Peak month
July3.0× the quietest month
Top search term
pizza dough137K searches a year

02 · Price

A sale here is worth £19.81.

Listings sell for £19.81 on average, from £1.34 to £49.28. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At £19.81 that is £15K to £20K a year per listing.

Average price
£19.81inside the $15 to $100 sweet spot
Price range
£1.34–£49.28
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
750–1,000
Revenue per listing a year
£15K–£20K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

43% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #109 within Baking Supplies. It carries 190 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
43%
Prime listings
50%
Out of stock, average day
5.6%
Average rank
#109in Baking Supplies
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
190per listing
Listings tracked
14

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
42 months

Products

Top Pizza Dough products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

£0£27K£53K£80K£106K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

21

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

3%

  • Woody Oven55%
  • The Northern Dough Co20%
  • Morrisons10%
  • Doughable5%
  • Bub3%
  • CHEFS FOR FOODIES2%
  • Open — no brand owns it (2 brands, 3%)

Demand

Pizza Dough search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug, Oct · busiest ÷ quietest = 3.0×

Search terms

Top Pizza Dough search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pizza dough137K/yr
  • pizza dough balls26K/yr
  • sourdough pizza dough balls5K/yr
  • ooni pizza dough3K/yr
  • frozen pizza dough balls3K/yr
  • frozen pizza dough3K/yr

Reviews and returns

What reviews say buyers love and hate about Pizza Dough

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall17%−0.01

It was absolutely rubbish it never tasted like pizza

I found this stuff not worth the money almost tasteless

Tasteless

Storage Temperature16%−0.13

were totally defrosted

It was part frozen

not even cold in the bag

Quality-Overall8%−0.05

Utterly crap, dont buy

Rubbish

Ease Of Use8%−0.05

They are almost impossible to work with

Impossible to work with

It was impossible to work with as it stuck to my hands

Size-Overall6%+0.14

I should have bought the bigger size

the balls are really small considering it's £30 for a pack of 12

makes quite small pizzas

Love

Taste-Overall17%−0.01

Mighty fine sauce

Great taste

Great pizza sauce

Baking17%+2.25

This is just great for making cookies, easy to clean and store

This is lovely dough

Great for making cookies

Quality-Overall14%−0.05

Excellent product

Good quality

Eccellente Hi all

Ease Of Use11%−0.05

Easy to use

So simple to make

This makes life so much easier as I can get it off the worktop

Size-Overall5%+0.14

Nice size

Really easy to work with and good sized

Good size, too

Return

0.0% Return rate 29% Fixable by listing

Size-Overall29%▅▁█▁▁▁

I should have bought the bigger size

the balls are really small considering it's £30 for a pack of 12

makes quite small pizzas

Quality-Overall14%▁▁▁▁█▁

Utterly crap, dont buy

Rubbish

Value For Money14%▁█▁▁▁▁

Very expensive for what it is

they're expensive etc

Adhesion/Stickiness14%▁▁▁█▁▁
Thin14%▁█▁▁▁▁

FAQ

Common Pizza Dough questions

Answered from the same tracked data.