Pizza Dough
MaybeReturns run at only 0.0% of orders. But the top 5 brands take 95% of clicks, so Pizza Dough is a Maybe.
- Flapen Score
- 62 / 100Top 4% of 2,976 Grocery niches · +16 vs the category median of 4662
- Market size
- £266K/yr177K searches / yr
- 90-day growth
- +124.1%search demand this quarter
- Competition
- 81%top-5 click share · 8 brands · 21 sellers
Flapen Score
Pizza Dough against its category
The dotted line is the Grocery average. Past it, Pizza Dough is stronger. Inside it, weaker.
Market
The Pizza Dough market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Pizza Dough 177K times last year and spent an estimated £266K. The top 5 brands take 95% of clicks. Demand peaks in May–Jun–Jul–Aug–Oct. Flapen scores it 62 out of 100, a Maybe.
01 · Demand
7.6% of searches ended in a purchase last week.
Shoppers searched for this 177K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.6% of those searches ended in a purchase. Searches in the last 90 days moved +124.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £266K a year.
- Searches, last 12 months
- 177K
- Growth, 90 days vs prior 90
- +124.1%
- Conversion, latest week
- 7.6%
- Market size, estimated
- £266Ka year
- Peak month
- July3.0× the quietest month
- Top search term
- pizza dough137K searches a year
02 · Price
A sale here is worth £19.81.
Listings sell for £19.81 on average, from £1.34 to £49.28. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At £19.81 that is £15K to £20K a year per listing.
- Average price
- £19.81inside the $15 to $100 sweet spot
- Price range
- £1.34–£49.28
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £15K–£20K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
43% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #109 within Baking Supplies. It carries 190 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 43%
- Prime listings
- 50%
- Out of stock, average day
- 5.6%
- Average rank
- #109in Baking Supplies
- Average rating
- 4.37 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 190per listing
- Listings tracked
- 14
04 · Newcomers
Amazon counts 1 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Pizza Dough products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Pizza Dough Balls - Sourdough 12 x 250g | Italian Pizza Dough Balls - Using Caputo 00 Pizza Flour | Created by Woody Oven
- Price
- £29.52
- Rating
- 4.3/5
- Reviews
- 156
- Age
- 2y ago

Pizza Dough Balls - Neapolitan 12 x 250g | Italian Pizza Dough Balls - Using Caputo 00 Pizza Flour | Created by Woody Oven
- Price
- £29.49
- Rating
- 3.8/5
- Reviews
- 119
- Age
- 2y ago

The Northern Dough Co Original Pizza Dough 440g (Frozen)
- Price
- £2.50
- Rating
- 4.6/5
- Reviews
- 530
- Age
- 7y ago

Morrisons Pizza Dough 400g
- Price
- £1.34
- Rating
- 4.3/5
- Reviews
- 543
- Age
- 8y ago

New York Pizza Dough Balls - 280g - Optional Semolina & Proving Pots - by Doughable
- Price
- £22.89
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 5mo ago
Trending
90-day click momentum
New York Pizza Dough Balls - 280g - Optional Semolina & Proving Pots - by Doughable
- Price
- £22.89
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 5mo ago

Pizza Dough Balls - New York 10 x 280g | Italian Pizza Dough Balls - Using Caputo 0 Pizza Flour | Created by Woody Oven
- Price
- £28.04
- Rating
- 3.7/5
- Reviews
- 8
- Age
- 4mo ago

Sourdough Pizza Dough Balls 24 × 250g | Made with Caputo Flour
- Price
- £40.15
- Rating
- 4.5/5
- Reviews
- 138
- Age
- 3y ago

The Northern Dough Cos Neapolitan Pizza Dough Balls 15 x 220g UKs award winning Pizza dough brand
- Price
- £29.55
- Rating
- 4.2/5
- Reviews
- 9
- Age
- 1y ago

Pizza Dough Balls - Neapolitan 12 x 250g | Italian Pizza Dough Balls - Using Caputo 00 Pizza Flour | Created by Woody Oven
- Price
- £29.49
- Rating
- 3.8/5
- Reviews
- 119
- Age
- 2y ago
Newest
by launch date
Pizza Dough Balls - New York 10 x 280g | Italian Pizza Dough Balls - Using Caputo 0 Pizza Flour | Created by Woody Oven
- Price
- £28.04
- Rating
- 3.7/5
- Reviews
- 8
- Age
- 4mo ago

New York Pizza Dough Balls - 280g - Optional Semolina & Proving Pots - by Doughable
- Price
- £22.89
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 5mo ago

The Northern Dough Co. Protein Pizza Dough 440g
- Price
- £2.65
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 8mo ago

The Northern Dough Cos Neapolitan Pizza Dough Balls 15 x 220g UKs award winning Pizza dough brand
- Price
- £29.55
- Rating
- 4.2/5
- Reviews
- 9
- Age
- 1y ago

Gozney Classic Pizza Dough Mix Just Add Water
- Price
- £7.73
- Rating
- 4.1/5
- Reviews
- 20
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.
Brands
8 falling
Sellers
21
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
81%
Top 20: 100%
Open market
3%
- Woody Oven55%
- The Northern Dough Co20%
- Morrisons10%
- Doughable5%
- Bub3%
- CHEFS FOR FOODIES2%
- Open — no brand owns it (2 brands, 3%)
Demand
Pizza Dough search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul, Aug, Oct · busiest ÷ quietest = 3.0×
Search terms
Top Pizza Dough search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- pizza dough137K/yr
- pizza dough balls26K/yr
- sourdough pizza dough balls5K/yr
- ooni pizza dough3K/yr
- frozen pizza dough balls3K/yr
- frozen pizza dough3K/yr
Reviews and returns
What reviews say buyers love and hate about Pizza Dough
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
It was absolutely rubbish it never tasted like pizza
I found this stuff not worth the money almost tasteless
Tasteless
were totally defrosted
It was part frozen
not even cold in the bag
Utterly crap, dont buy
Rubbish
They are almost impossible to work with
Impossible to work with
It was impossible to work with as it stuck to my hands
I should have bought the bigger size
the balls are really small considering it's £30 for a pack of 12
makes quite small pizzas
Love
Mighty fine sauce
Great taste
Great pizza sauce
This is just great for making cookies, easy to clean and store
This is lovely dough
Great for making cookies
Excellent product
Good quality
Eccellente Hi all
Easy to use
So simple to make
This makes life so much easier as I can get it off the worktop
Nice size
Really easy to work with and good sized
Good size, too
Return
0.0% Return rate 29% Fixable by listing
I should have bought the bigger size
the balls are really small considering it's £30 for a pack of 12
makes quite small pizzas
Utterly crap, dont buy
Rubbish
Very expensive for what it is
they're expensive etc
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pizza Dough questions
Answered from the same tracked data.









